Pimp My Tee "You design it, We Pimp it."

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CONTENTS•Messaging Recap• Personas Recap

• Information Architecture•Wireframes

• Creative Big Idea•Mood Boards

• Creative Executions

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MESSAGING RECAP• Overview: At Fourth and South Street in

Philadelphia, Pimp My Tee opened in April of 2009, offering a unique retail experience for T-shirt wearers of all ages, races, genders and sizes.

• Brand Challenges: The main challenge Pimp My Tee faces is its lack of awareness in the online custom clothing. On top of that, Pimp my tee lacks interactivity and a presence outside of Philadelphia.

• Position & Strategy: To create a user friendly online community that will be the first choice for anyone looking to stand out, stay fresh and fly.

Current Web Info.

PERSONAS RECAP

Brian “B-Boy” Peters

Got to find a bomb outfit, needs to be one of a kind

Dances as a hobbySneaker collectorPlays videogames

Goes to parties

“Philles All Day” Williams

Needs a new Phillies tee before the game

Watches baseball regularlyGoes to the Phillies games

whenever she canLikes custom Phillies gear

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TACTICS AND SUCCESSMEASURES

Tactics• Create a one of a kind presence

– In and outside of the store– One that will connect with their

users– Returning customers will become eligible for deals and discounts– Members can also create content and be rewarded when their

content is used

Success Measures• Pimp My Tee must keep their

customers loyal - Users must come back to Pimp

my Tee- Achievable by guaranteeing them

a one of a kind custom shirt- Minutes per view is key- Too complex of a site, the less

items ordered

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INFORMATION ARCHITECTURE

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Home Page Wire Frame

COMMUNITY WIRE FRAME

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Creative Big Idea• We want to be more than just a

customization shop. • We want users to come together and

share ideas. • We want them to be their own artist.

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Home Page

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Homepage 2

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Member Page

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Whip it Up

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Pimp it Out

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Traemackoulious• Keisha Woodson• Ahkeem Smith• Ryan Mackey• Erik Escalante

Thank You