Philips Ledalite VersaForm LED 1 Don Jacklin August, 2014 Office & Industry Philips Ledalite VersaForm LED Recessed luminaire family

Philips Ledalite VersaForm LED1

Don Jacklin

August , 2014Office & Industry

Philips Ledalite VersaForm LED Recessed luminaire family


1. Introduction/ Overview 2. Product details3. Competitive Overview 4. Marketing support materials5. FAQs

PRESENTATION OUTLINE


Product OverviewTarget Audience

• Specifiers who value high performance LED technology

• Specifiers who value versatile options

• Specifiers who value harmonious style and clean aesthetic

• End-users who value ease of maintenance and lower Total Cost of Ownership (TCO)


Product OverviewPositioning PLS – Lensed recessed LED luminaires

Design BuildContractor Distributor

Large End UserEngineering Firm

Lighting Designer Architect

HVA

DayLine

CORE PERFORMANCE STATEMENT

Commodity products where price is the most important thing

Total cost of ownership products where specification is key

Products sold on the basis of design or innovation

ArcForm

VersaForm

SofTrace

DuaLED


Product OverviewDesign

• LED design from the ground up• Architectural grade performance and

versatility to suit a wide range of areas and applications

• Fully luminous appearance• Quiet, clean aesthetic• < 3 ½” housing depth


Product DetailsPerformance

• Up-to 115 lm/W• Batwing distribution from

nadir to 35 degrees• Wide row spacing• Improved work plane

uniformity• Ultra low energy densities


Product DetailsTechnology – Optics

• Light is coupled and transmitted thru panel via TIR

• Graduated, engineered surface structures homogenize and extract the light

• Smooth, homogenous aesthetic

• Wide batwing distribution


Product DetailsMaintenance

• Light engine separate from housing

• Driver access from below the ceiling

• Ease of maintenance or upgrade without expensive rewiring or total fixture replacement


Product DetailsTechnology – Integrated Controls


Product DetailsOptions

• 3 sizes: 2x2, 1x4, 2x4• T-Grid and Slot Grid ceilings• Static and Air Return• 3000, 3500, 4000K• CRI >80, >90 (3500K)• 3000, 4000lm (2x2, 1x4)• 4000, 5200, 6800lm (2x4)• Chicago plenum• 120 - 347V• Integrated battery packs• Response Daylight and Philips Actilume

Occupancy sensors• No charge dimming (0-10V)


Product DetailsApplications – Open Office

2x2, 4000lm*, 3500KLight Level 37 fcEnergy Density 0.52 W/ft2

Workplane Uniformity 1.84 (max:min)Luminaire Efficacy 101.5 lm/W


Product Details Applications – Health Care

2x4, 5200lm*, 4000KLight Level 29 fcEnergy Density 0.43 W/ft2

Workplane Uniformity 1.83 (avg:min)Luminaire Efficacy 110.7 lm/W


Product OverviewHow to Win• Win on Performance: high efficacy + wide spacing criteria = low LPDs

• Win on Aesthetics: clean, homogenous, fully luminous appearance

• Win on Versatility – all 3 main sizes (2x2, 1x4, 2x4), multiple lumen packages, color temps, 80 and 90 CRI, all ceiling types

• Win on a complete Philips system: Philips platform LEDs, Philips platform driver, Philips luminaire and optics, Philips integrated controls options

• Win on ease of maintenance and upgradability

• Win on Peace of Mind: Lighting facts, DLC, 3rd party verified photometry and testing

• Win on $$ and sense: Low LPDs + Ease of maintenance + Integrated controls + Long life = Low TCO


Product OverviewCompetitive Analysis

Competitive Analysis Aug, 2014

VersaForm

Category Architectural Spec Troffer Family Key: Better than competitors

Type Recessed, Surface direct distribution Matches competitors

Key Selling Features Worse than competitors

Comparison of Key Features

Philips Ledalite Focal Point Zumtobel RABMark Architectural

Lighting

Product VersaForm Nivo Light Fields LED Recessed LED Nol

Key strength…Performance,

Distribution, Access and Options

Frameless Design & Access

Excellent Lighting Quality (Glare Control) With

High EfficacyUltra Smooth Diffusion

Elegant Styling & Multiple Lensing Options

(Install From Bottom)

Aesthetics

DiffuserVacumn extruded lens in an en elegant form factor

Flat or tegular Panels (dropped diffuser

position up to 7" down from the ceiling plane in

1" increments)

Lens frame is powder coated in Silver paint

designed to resemble an anodized finish

PanelCompact form with a

center reveal in an ultra shallow version

Sizes 1x4, 2x4, 2x2 2x2 1x1, 2x2, 1x4 1x1, 2x2, 1x4 1x1, 2x2, 1x4Optical control

OpticsLight-Guide & Frosted

Lens.125" thick formed

frosted acrylic diffuserMicro-Pyramidal Optic

High-transmission Acrylic Lens

Contoured acrylic lens diffusion system for

rounded profile: clear with overlay, clear frost & white frost. Squared

profile available in: clear frost & white frost.

Light Engine separate unit enabling easy maintenance and upgradability

Extended design flexibility: all standard sizes, all ceiling variants, air return, 80 and 90 CRI options, integrated controls

Efficacies up to 115lm/W plus a batwing distribution means wide row spacing, fewer luminaires and exceptionally low energy density (W/sqft)

Competitive Price

Balanced Brightness with glare control

Low voltage disconnect to driver


Product OverviewCompetitive Analysis

Philips Ledalite Focal Point Zumtobel RABMark Architectural

Lighting

Distribution Direct, BatwingDirect, Teardrop

(Lambertion)Direct, Lambertion Direct, Lambertion Direct, Lambertion

Best Efficacy ~115 lm/W 90 lm/W 93 lm/W 100 lm/W 92 lm/W

1.69 1.3 1.2 1.2 1.2, 1.26

Versions

Mount Recess, Surface RecessRecess, Pendant,

SurfaceRecessed Recessed

Ceiling Types15/16" Standard, 9/16" Tegular, Slot Grid, Air

Return, Dry Wall

15/16" Grid, 9/16" Grid, 9/16" Slot Tee, 15/16" Tegular, 9/16" Tegular

- Integral Tee Grid9/16” slot grid, 15/16” inverted tee, or 9/16”

inverted tee

LED Light Engine

Lumen Packages 3000, 4000, 5200, 68002200, 2800, 3500, 4000

lm (Low, Standard, Medium, High)

1300, 1600, 3800 lm 3200, 3500, 4500 lm2000, 3500, 4000, 7500

lm

Driver0-10 Dimming, below

ceiling access

0-10 Dimming, Optional Lutron, below ceiling

access

0-10 Dimming, Optional Lutron, Above ceiling

access0-10 Dimming

0-10 Dimming, integrated thermal fold-back management to prevent over heating

MaintenanceTool-less below ceiling

access, low voltage engine disconnect

Below ceiling access Above ceiling access Above ceiling access Room Side access

ControlsResponse Daylight,

Actilume Occ- Occupancy - nLight®

CRI >80, >90 >80 85 84 >80

Color Control <3 Step McAdam <3 step McAdam 3.5 step McAdam 3 step McAdam 2.5 step McAdam

Lumen maintenance L70 to 54k hrs L70 to 50k hrs L70 to 60k hrs L70 to 100k hrs?

TM-21 Published - - -Regulatory DLC, Lighting Facts UL & CUL DLC, Lighting Facts UL, DLC CSA, Lighting Facts

Warranty 5 Year Limited Warranty 5 Year Limited Warranty -No Compromise 5 Year

Warranty5 Year Limited Warranty

Delivery 4 weeks - - - -

Base price USD $/(2x2)* $220 $250 $275 $190

* Approximate distributor net pricing including typical commission rates. Prices based on standard LED output for a 2x2, and may not match latest prices.

Spacing Criteria (90 degree)


Product OverviewCompetitive Summary – Performance VersaForm

• Peak distribution at 35 degrees

• 36W per luminaire• 1.29 max:min• No wasted light below

luminaire


Product OverviewCompetitive Summary – Performance Competition

• Peak distribution at 0 degrees• 46W per luminaire• 2.26 max:min• Wasted light below luminaire• 13% less light between

luminaires• 22% more energy


Product OverviewPricing and CSO

• 2x2 pricing starts at $220 USD• 1x4 pricing starts at $250 USD• 2x4 pricing starts at $290 USD

• All prices DN, for base configurations

• CSO lead time: 4 weeks shipping from factory from released order

• Inventory to support all main runner types right away


Marketing and Support MaterialsLiterature and others

• Brochure and technical bulletin: ProLibrary and Hart Hankes www.plliterature.com

• Spec sheets• ies files• Revit files• Product Images• Application images• Install instructions• Sales presentation www.philips.com/VersaFormLED

• LightXpress and SAP loaded and ready

http://www.plliterature.com/

http://www.philips.com/VersaFormLED


Marketing and Support MaterialsSales Kits

• All main sales offices receiving samples

• On-demand samples available from Ledalite factory

• Sample kit includes– 2x2 3000lm, 3500K– Integrated Response DS– Cord and plug with

dimmer switch– Table cloth– Display hooks and feet

stands– Demo instructions


•We primarily use MesoOptics when cut-off is most important. In this case, the Light Guide technology we’ve engineered has structures to achieve a slightly wider distribution for wider row spacing. It is for this reasons we chose to use Light Guide technology.

? Why haven’t you used MesoOptics

•We wanted to achieve a very clean, homogenous aesthetic. We know this is very popular in design today. That is the reason we haven’t used hard rails in the lens frame. We also needed some central element for structural support – especially in a 2x4. We also liked how the vertical wall of the center channel provides just a hint of brightness.

? Why have you chosen to do an aesthetic similar to Vectra

•Samples are shipping in three Waves. Some offices in Wave 1 should already have samples. Wave 2 and 3 are shipping next week and the week after.

? When will all offices receive their sales samples

•The IES recently issued a technical memorandum for projecting long term lumen maintenance of LED sources. It essentially said projected lifetime claims beyond 6x measured test data does not have any practical or meaningful value and are therefore removed from the reporting tables. Reported Lumen Maintenance life will be limited to 6x the total test duration. The lumen maintenance as reported according to IES TM-21 is therefore L70 (9K) > 54Kh.

? What is the lumen maintenance claim of the LEDs

•DLC, Yes. All configurations. Energy Star, No. Energy Star is only applicable to residential luminaires. All of our products are sold through the Professional channel.

? Is VersaForm Energy Star and DLC compliant.

FAQs


For questions, please email [email protected]

Documents

Philips Ledalite VersaForm LED 1 Don Jacklin August, 2014 Office & Industry Philips Ledalite VersaForm LED Recessed luminaire family