Embed Size (px)
DESCRIPTION
The Pharmacy Podcast Show gives pharmacy industry companies, consultants, brands, pharmaceutical lines, wholesalers, and publishers dynamic content that goes way beyond print advertising or electronic visual media. The Pharmacy Podcast Show is an enhancement, an additive, and an enrichment to any written or visual advertisement. Give your testimonial, voice your mission, speak your vision, and state your passion for our pharmacy industry. How will you dynamically reach your audience, prospects, customers, and industry peers? We have over 20,000 listeners and over 1 million downloads. As the saying goes “Content is King” but Dynamic Content Rules.
Citation preview
1
INTRODUCING PHARMACY PODCASTIn March of 2009, Pharmacy Industry Innovator Todd Eury, Executive Director of the Pharmacy Technology Resource, founded the Pharmacy Podcast Show and dedicated the programs to his pharmacy industry contacts, prospects, and customers. The Pharmacy Podcast Show is about useful content, information, and innovative ideas that we believe will help privately owned pharmacy businesses.
We dedicated our programming to Independent Retail, Long-term Care, Specialty, Small Chain, Pharmacy Businesses and have dedicated content for each of these specific pharmacy business models. The Pharmacy Podcast Show is about dynamic people in the pharmacy industry making a di!erence in our profession.
2
ListenersOUR LISTENERSThe Pharmacy Podcast has well over 20,000 listeners in a variety of pharmacy industry roles.Community pharmacy owners, technicians, sta! pharmacists, long-term care and specialty pharmacists are several industry professionals documented listening to the shows. Industry associations, pharmacy industry vendors and service providers are also active listeners to the Pharmacy Podcast.
3
HEARD ACROSS THE GLOBEThe Pharmacy Podcast is globally known. While our primary listeners are located in Texas, California, Pennsylvania, Illinois and Ohio, we are heard internationally in Singapore, Australia, China, and in over 20 other documented countries. Over 80% of our listeners are based in the United States.
We publish our shows through more than a dozen social media outlets with thousands of connections generating new listeners every day. Several networking groups through Linked-In like the Pharmacy Professionals Network, Twitter, Facebook and Youtube are just a few of the Social-Spheres Pharmacy Podcast promotes our episodes.
4
BUILDING YOUR ONLINE PRESENCEThe best marketing strategies are those that combine multiple media formats to reach your existing and potential customers. While print ads and digital media are classic ways to reach customers, an added audio interview with an executive member or subject matter expert from your team is much more e!ective. The Pharmacy Podcast is an opportunity to share your vision of how independent, privately owned pharmacies can be more successful by utilizing your products and/or services.
A podcast is considered “dynamic” content which search engines like Google prefers for better search engine optimization. Build a better online presence & expand the ROI of other marketing campaigns and magazine ads by embedding the podcast HTML code or URL into the advertisements.
PHARMACYINDUSTRY BUSINESSES
PRINTADVERTISING
DIGITAL MEDIAADVERTISING
5
CONNECTING PHARMACY TO THE WORLDPharmacy Podcast’s associated consultant team Pharmacy Technology Resource publishes 100% of our programs with the most influential presence on Twitter using the keyword #Pharmacy wefollow.com/twitter/pharmacy
Pharmacy Podcast is the #1 search return on Google with over 30 domain names dedicated to increasing our online presence and influence. (Ex. Pharmacy Technology, Pharmacy Buying Groups, Pharmacy Automation, Pharmacy Signs, & Pharmacy Podcast) Being associated with our podcast, domains and keywords will further develop leads for your pharmacy industry products & services with dynamic content and search engine optimization material.
CONSUMER
PODCAST
SEO
@PHARMACYPODCAST
PHARMACYPODCAST.COM
6
33% Podcast website25% Mobile Devices
20% apple media22% direct itunes
Listeners are tuning into directly from the Pharmacy Podcast Website.
other Apple Media Outlets
Listeners are tuning in through mobile devices
downloaded from iTunes
Association of Community Pharmacists Congressional Network (ACPCN)National Community Pharmacist Association (NCPA)Pharmacist United for Truth & Transparency (PUTT)Retail Management SolutionsMevesi Data AnalyticsScalable Social MediaPharmacy GPO, Inc.
Partners are able to generate new leads when podcast listeners click banner ads and request more information. A few businesses & associations who have taken advantage of the Pharmacy Podcast:
7
WHAT THE EXPERTS HAVE TO SAY“It’s just natural that Pharmacy Marketing Quarterly and Pharmacy Podcast would find a common thread to work together. Both organizations are passionate about independent pharmacy as a business and as a place of healthcare.”
Scot Maitland founder and Publisher of Pharmacy Marketing Quarterly
“I find the Pharmacy Podcast to be a great use of media to get important industry messages to a pharmacy professional who has limited time. The podcasts are concise and get the message across. They are well produced and very high quality.”
Gino S. Cordisco R.Ph. and Vice-President of Med-Fast Pharmacy
“Pharmacy Podcast is a must for every independent pharmacist and independent pharmacy owner. Todd Eury has created an excellent platform for cutting edge interviews on issues that are critically important to Independent Pharmacy. I am thrilled to have been interviewed and part of the pharmacy podcast list of interviews.”
Michelle Sherman President of MichRx Pharmacist Consulting Services, Inc.
“The PTR podcasts have been a very e!ective means to get healthcare compliance guidance to independent pharmacies. As technology is evolving so is miss information. The podcast enables the audience to receive timely and accurate information that they can use in their operation. PTR provides the best podcast in the pharmacy market.”
R. Je!rey Hedges President of R.J. Hedges & Associates
8
ADVERTISING PLANS & PRICING
Podcast Episode Sponsorship Includes a screen placement sponsorship during airtime of the Pharmacy Podcast Episode.(Pharmacy Associations will receive a 50% o! sponsored shows with agreement that show is embedded on their website and/or newsletter).
Single Show Sponsorship: $1200.00Double Show Sponsorship: $1000.00Triple Show Sponsorship: $800.00(price is per episode)
Customer Testimonial PodcastsFollow up customer testimonial episodes stemming from podcast show.1 episode: $400.002 episodes: $370.003 episodes: $335.00(price is per episode)
Website Sidebar Banner Ad30 days: $99.0060 days: $179.00 90 days: $249.00
9
AdPodcast
Ad
PODCAST COMBO PACKAGES
10
Single Show Sponsorshipand 30 day banner ad$1,175
Single Show Sponsorshipand 60 day banner ad$1,279
Single Show Sponsorship60 day banner ad,and 1 customer testimonial$1,600
Double Show Sponsorship60 day banner ad,and 2 customer testimonials $2,500
Payment is due on the 1st of the month prior to ad running. (i.e. due Dec. 1st for Jan. placement). Checks can be made to Pharmacy Podcast at 1501 Kennedy Blvd. Aliquippa, PA 15001.
"#!$
“MARKETING THROUGH PHARMACY PODCAST PUTS
YOUR MESSAGE IN FRONT OF DYNAMIC INDEPENDENT
PHARMACY LEADERS WHO ARE FIGHTING TO FLOURISH
IN THE EVER-CHANGING PHARMACY WORLD.”
11
KELSEY RIPPER
PODCAST COORDINATOR
OFFICE (412) [email protected]
1501 KENNEDY BLVD, STE #3 ALIQUIPPA, PA 15001
12
