Persuasion Series by Alan Svejk (Media, Celebrity, VIP, Persuasion, Influence, Public Relations

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Learn about special military operations, media, propaganda, celebrities, fashion models, public affairs and public relations! If you have ever wondered, how that PSYOPS and Persuasion work, I have a pure, clear and highly detailed example for you. Czech Republic may seem as a peripheral country of low world importance, but we are really good at this here. Quote: „Even the Americans will come to learn from us.” Believe me, this will be no boring school theory and rubbish, but very practical and illustrative description, so you´ll see everything in unprecedently detailed colors and close-ups! It must be mentioned, that all operations, persons and organizations in the following „Persuasion series” are purely fictional. It was manufactured artistically for my book „Svejk 2: The Army Elite”, set in the environment of the special military operations, particularly the branch „Civil Affairs”. © Alan Svejk 2014 Add me on Linkedin: https://www.linkedin.com/in/alansvejk

Text of Persuasion Series by Alan Svejk (Media, Celebrity, VIP, Persuasion, Influence, Public Relations

  • Disclaimer: content of this work is artistic fiction. Published only for artistic purposes, as an example of my copywriting abilities. Nodepicted persons, subjects, corporations, units, events or security/military operations actually existed or happened. Alan Svejk 2014

    Persuasion Seriesby Alan Svejk

    Media, Celebrity, VIP, Fashion Models, PromotionPropaganda, Influence, Public Relations, Public Affairs

    Military, Security, Army, Special Forces, PSYOPS

    Page 1 - Persuasion Series by Alan Svejk

  • Disclaimer: content of this work is artistic fiction. Published only for artistic purposes, as an example of my copywriting abilities. Nodepicted persons, subjects, corporations, units, events or security/military operations actually existed or happened. Alan Svejk 2014

    ALAN SVEJK PUBLIC RELATIONSCreate Persuade Influence

    Special Media Operations PSYOPS INFOOPS SPECOPS

    Public Relations Public Affairs Civil Affairs https://www.linkedin.com/in/alansvejk

    Persuasion Series 1 by Alan Svejk: "Operation Monument"

    If you have ever wondered, how that PSYOPS and Persuasion work, I have a pure, clear andhighly detailed example for you. Czech Republic may seem as a peripheral country of lowworld importance, but we are really good at this here. Quote: "Even the Americans willcome to learn from us." Believe me, this will be no boring school theory and rubbish, butvery practical and illustrative description, so youll see everything in unprecedently detailedcolors and close-ups!

    It must be mentioned, that all operations, persons and organizations in the followingPersuasion series are purely fictional. It was manufactured artistically for my publishedbook "Svejk 2: The Army Elite", set in the environment of the special military operations,particularly the branch "Civil Affairs". In this case, it means, that an Army launches somespecial activities in the civilian sector, to achieve the status when "people will like the Armymore".

    The mission of the "Special Military Unit C102: PSYOPS" is"to gain wide public support for the military assignments bymeans of PSYOPS methods" and "to promote the Higher PublicInterests". To deceive foreign Intelligence services, designationof the Unit was deliberately chosen to resemble the 102ndSpecial Forces Reconnaissance Battalion, only with "C" letterin the name, meaning "Civilian", because the Unit operatesmostly in the civilian environment, but it also has someadditional combat tasks in a case of state emergency.

    The Army, as the result of some internal struggle for power between high officials, and afterone of the PSYOPS officers was inspired at the specialized PSYOPS course at Fort Bragg(USA), allows to launch a very special PSYOPS/Public Relations/Civil Affairs project, toinnovate their operations and "once again lead the world", and releases some money for it,plus gathers a small team (of civilians, not active military personnel).

    In practice, a shell corporation is established, that fictional Agency for Special Projects,without any direct connection to the Army (mentioned officer is temporarily discharged forbeing not suitable for field duty). The duration is set to one year. There is some budget 500.000 USD in general, with basic costs (salaries, rent for the office, etc.) about 140.000

    Page 2 - Persuasion Series by Alan Svejk

  • Disclaimer: content of this work is artistic fiction. Published only for artistic purposes, as an example of my copywriting abilities. Nodepicted persons, subjects, corporations, units, events or security/military operations actually existed or happened. Alan Svejk 2014

    USD so 360.000 USD remains for any activity to achieve this complex goal (30.000 USD amonth).

    Imagine that you are almost alone on the street, on the green field, with no support andconnections, with 360k USD as the only asset, and you have to make this in a year. Howwould you do it? Where would you go, where would you start? Who would you talk to? Thebudget is firmly limited, and the Army is watching your progress and spending very closely.They wont help you, no way, forget any assistance you know the famous CIAsexpression, plausible deniability, if something goes wrong. And they clearly, openly expectyou to fail. You are completely on your own.

    But in the end, youll make it or almost. The plot of the book has a serious twist later, butthat is another tale.

    Now, the team must be introduced: the CEO is that above mentioned Army officer, with therank of First Lieutenant, originally from Army PSYOPS unit, but now discharged for thismission. He has an adjutant, famous soldier Svejks grandson, always chattering and tellinghis pub tales, who is deliberately inserted there as a popular connection between civilian andmilitary world. And there is a fresh graduate from an University, very shady figure, withsuspicious contacts on the high places so only she has some access to special services andoficially unaccessible information and data from the Government, Law Enforcement andprobably even Secret Service databases, used to research for usable assets (people, suitablefor use). She will be the narrator here the agency just started a big meeting.

    "The highest priority for us now has in fact existential necessity, to obtain a high creative andmanagerial media asset, so we can realize our next objectives. This preliminary OperationMONUMENT is superior to all others, because only if it succeeds, we can have thenecessary, critically important media support for our next operations.

    The target is object X. Y., well-known head reporter and CEO of the key tabloid magazineHeavy Slander. Code name ZORAN allocated. He will get carefully dosed pieces of infoabout our next objects of interest from us, and that will be beneficial for both sides. He willget his themes and gossip the readers ask for, and yet more, hell acquire the unique infos, thecompetition wont ever have and we get, on the contrary, the most suitable possibility ofpromoting our people.

    Moreover, in a case of necessity and emergency, he will provide us with a brake, if any of ournext assets would get out of our control. Through ZORAN and his ruthless tabloid mediastyle we can clearly indicate to them, where their place is, or even eliminate their mediareputation, and fully damage their perception by the public, if necessary. So he is the fuse forthe cases of emergency, and his importance is extremely high."

    What two more operations followed? And how the negotiation went in practice? Believe me,this will be big! Continuation in the next part, Higher Interest.

    Page 3 - Persuasion Series by Alan Svejk

  • Disclaimer: content of this work is artistic fiction. Published only for artistic purposes, as an example of my copywriting abilities. Nodepicted persons, subjects, corporations, units, events or security/military operations actually existed or happened. Alan Svejk 2014

    Persuasion Series 2 by Alan Svejk: Higher Interest

    In the Part 1, Operation Monument, the circumstances of establishing the military unitC102 were explained, the team introduced, and necessity of a media support for someunknown purposes presented. Now, the team goes into action!

    Imagine, that you have to persuade somebody, who is in really high position. Not just talk tohim or her and try it only, for a good feeling, that you tried. You need to persuade him or herright now, on the spot, and the person must change his or her stance immediately. You needto win, not to participate only. No Olympics rules are applied here.

    With luck, you get close enough to a CEO of a big corporation and youll meet him/her inperson, s/hell listen to you with attention, s/hell agree with anything youll say, s/hell smileat you, s/hell promise to do everything possible in his/her power but nothing changes inthe end. This is just a PR game, you leave the building satisfied, but you achieved in factnothing, besides your good feeling and optimism.

    Such outcome is not enough for Denisa. For her most important missions, she needs resultsimmediately, not just such false promises. So learn about her different approach, to completethose difficult challenges.

    Not much is known about her. Allegedly, her sister serves in the Army as the crew of thathighly classified hi-tech anti-aircraft laser weapon system Avenger, and she inspired Denisato join the Army career somehow, by bringing opportunity to study the women influence inthe Military Affairs.

    Whoever tries to get some detail info on Denisa, realizes soon, that her life is hidden in theshadows, and she is well cared from the highest places. There are rumors, that she is thepampered princess and upcoming ace of the Military Counterintelligence, with the purpose ofintroducing new, elite generation of military females, which are fully capable of occupyingthe highest positions in the state security and military structures, including high-profilesecurity operations.

    Her style for arrangements is pretty simple. She approaches you very modestly, but longeryou let her talk, she reveals the true nature of her mission and believe me, you realize veryfast, that she is not the person to play with, to mess with, and to oppose at all.

    For example, X. Y., CEO and head reporter of that famous tabloid magazine "HeavySlander", is well-known as the man who knows it all, who fears nobody and nothing, who cant be lured or cheaply bought. His work brings him serious threats every day, but he neverdodges. He always makes only his own decisions.

    But as the ancient Chinese warfare strategist Sun Tzu said: the battle is decided before theopponents close up.

    Page 4 - Persuasion Series by Alan Svejk

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