PERIYAR · PDF fileFor the Candidates Admitted to MBA Programme of University ... 3 MBAUEF3 International ... Purpose – Principles – Concepts and Conventions – Accounting

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PERIYAR UNIVERSITY

PERIYAR PALKALAI NAGAR

SALEM – 636 011.

MBA

2

For the Candidates Admitted to MBA Programme of University

Department from 2012 - 2013 onwards

I Semester (2012-2013)

S.N Subject

Code

Subject Name IA EA Credit

1 MBAUC01 Concepts of Management &

Organizational Behaviour

25 75 04

2 MBAUC02 Human Resource Management 25 75 04

3 MBAUC03 Managerial Economics 25 75 04

4 MBAUC04 Accounting Practices for Managerial

Decision

25 75 04

5 MBAUC05 Quantitative Techniques for

Managers

25 75 04

6 MBAUC06 Business Environment & Mercantile

Law

25 75 04

II Semester

S.N Subject Code Subject Name IA EA Credit

1 MBAUC07 Operations Management 25 75 04

2 MBAUC08 Financial Management 25 75 04

3 MBAUC09 Marketing Management 25 75 04

4 MBAUC10 Research Methodology for Social

Science

25 75 04

5 MBAUP01 MIS & Business Lab 25 75 04

6 MBAPEDC1 Extra Disciplinary Course - 1 25 75 04

Supportive Courses offered by PRIMS are MBA PEDC 1 – Entrepreneurship

Development & MBA PEDC 2 Business Ethics.

3

During the summer vacation, the student has to avail 6 & 8 weeks (i.e May &

June) for project data collection and analysis in consultation with the faculty

guide. The report has to be submitted on the last working day of the III

semester.

III Semester

S.N Subject

Code

Subject Name IA EA Credit

1 MBAUC11 Operations Research 25 75 04

2 MBAUE01 E1 25 75 04

3 MBAUE02 E2 25 75 04

4 MBAUE03 E3 25 75 04

5 MBAUP02 Project Work & Viva Voce 200 06

6 MBAPEDC2 Extra Disciplinary Course - 2 25 75 04

In the third semester the student has to select any one of the following area

and has to undergo all the three subjects of that area.

Electives in III Semester

Area: Finance

S.N Subject

Code

Elective Subject Name IA EA Total

Marks

Credit

1 MBAUEF1 Merchant Banking & Financial

Services

25 75 100 04

2 MBAUEF2 Investment Management 25 75 100 04

3 MBAUEF3 International Financial

Management

25 75 100 04

4

Area: Human Resource

S.N Subject

Code


Marks

Credit

1 MBAUEH1 Human Resource Development 25 75 100 04

2 MBAUEH2 Knowledge & Talent Management 25 75 100 04

3 MBAUEH3 Change Management 25 75 100 04

Area: Operations

S.N Subject Code

Elective Subject Name IA EA Total Marks

Credit

1 MBAUEO1 Supply Chain Management 25 75 100 04

2 MBAUEO2 Total Quality Management 25 75 100 04

3 MBAUEO3 Integrated Materials

Management

25 75 100 04

Project report evaluation consists of report evaluation and the conduct of viva

voce examination. Report evaluation (150 marks) will be undertaken by an

external examiner and the faculty guide independently and the average of the

two will be the final mark. Viva voce examination (50 marks) will be conducted

by the external and the faculty guide together.

IV Semester

S.N Subject Code

Elective Subject Name IA EA Total Marks

Credit

1 MBAUC12 Strategic Management 25 75 100 04

2 MBAUE04 E4 25 75 100 04

3 MBAUE05 E5 25 75 100 04

4 MBAUE06 E6 25 75 100 04

4 MBAUP03 Placement & Training 25 75 100 04

5

Placement and Training course should be conducted as a practical module as

per the syllabus. The students should maintain a record of works and submit

the same. The record will be evaluated by a panel of internal examiners

consisting of all staff members. The assessment will be 50 marks for record

and 50 marks for panel evaluation.

Electives in IV Semester

Area: Marketing

S.N Subject

Code


Marks

Credit

1 MBAUEM1 Retail & Rural Marketing 25 75 100 04

2 MBAUEM2 Services Marketing 25 75 100 04

3 MBAUEM3 Export Management 25 75 100 04

Area: Systems

S.N Subject

Code


Marks

Credit

1 MBAUES1 Systems Management 25 75 100 04

2 MBAUES2 Business Application Software 25 75 100 04

3 MBAUES3 E-Commerce 25 75 100 04

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For the Candidates Admitted to MBA Programme of University Department from

2012—2013 onwards

Question Paper Pattern:

Time: 3 Hours Max. Marks: 75

Part A (5X4=20 Marks)

Answer all the questions (Two questions from each unit with internal choice)

1. (a) or (b)

2. (a) or (b)

3. (a) or (b)

4. (a) or (b)

5. (a) or (b)

Part B (5X8=40 Marks)

Answer all the questions (Two questions from each unit with internal choice)

6. (a) or (b)

7. (a) or (b)

8. (a) or (b)

9. (a) or (b)

10. (a) or (b)

Part C (1X15=15 Marks) Compulsory

Case let followed questions / Application Oriented Problem

7


2012 - 2013 onwards

MBAUC01 – Concepts of Management & Organizational

Behaviour

Unit I

Management – Meaning, Nature, Importance, Scope, Levels –

Contributions of F.W. Taylor & Fayol – JIT, KAIZEN, SIX SIGMA,5S and other

Modern Management Concepts - Planning – Meaning, Importance, Process,

Types, MBO & MBE.

Unit II

Decision Making – Organizing – Meaning, Process, Types of Organization

Structure, Span of Control – Delegation of Authority – Staffing – Meaning,

Purpose, Process – Directing – Meaning, Importance, Controlling – Meaning,

Process, Types & Techniques.

Unit III

Meaning, Concepts, Importance and Scope of Organizational Behaviour –

Hawthorne‟s experiments and its implications – Personality – Determinants,

types and tests – Perception – Factors influencing perception and process of

perception.

Unit IV

Motivation – Meaning, importance, techniques – Maslow‟s need Hierarchy

Theory – Herzberg‟s Two Factor Theory – Job satisfaction – Determinants,

importance and measurement – Morale – Factors influencing morale –Group

Dynamics – Group Formation, types of group, group cohesiveness and group

decision making techniques.

8

Unit V

Conflict – Nature, types, process and resolution techniques – Leadership

– Role and functions of a leader, leadership theories and styles.

Reference Books: 1. Essential of management: An International Perspective - Harold Koontz &

Heinz Weirich

2. Management & Ethics Omnibus - S.K.Chakraborty, Oxford University press.

3. Business Ethics & Managerial Values – S.K.Bhatia, Deep & Deep

publications.

4. Newstrom & Davis - Organizational Behaviour, Tata McGraw Hill Publishing

House.

5. Jit S Chandan - Organizational Behaviour, Vikas Publishing House Pvt.Ltd.

6. K.Aswathappa - Organizational Behaviour, Himalaya Publishing House.

7. M.N.Mishra - Organizational Behaviour, Vikas Publishing House Pvt.Ltd.

8. Fred Luthans - Organizational Behaviour, McGraw Hill Publishing House.

9. L.M.Prasad - Organizational Behaviour, Sultan Chand & Sons.

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2012 - 2013 onwards

MBAUC02 – Human Resource Management

Unit I Human Resource Management: Meaning, Definition, Objectives and

Functions - Scope – Environment of HRM – HRM Policies.

Unit II Human Resource Planning – Importance – Factors affecting Human

Resource Planning – Human Resource Planning Process – Forecasting

Techniques – Job Analysis and Design – Job Description – Job Specification –

Job Evaluation.

Unit III Recruitment: Definition, Importance and Process – Internal and

External Sources. Selection: Selection Process – Methods of Selection –

Placement, Induction, Training and Development.

Unit IV Performance Appraisal – Definition & Process – Methods and Techniques

– wage and Salary Administration – Bases for Wage and Salary Fixation –

Incentive Schemes – Employee Benefits.

Unit V Workers Participation in Management – Evaluation of Participative

Management – Discipline – Objectives – Procedure for Effective Discipline –

Grievance Handling Procedure.

Text Book:

1. Human Resources and Personal Management – K.Aswathappa .

Reference Books:

1. Dynamics of Personal Management – C.B.Mamoria – Himalaya

Publishing Company.

10


2012 - 2013 onwards

MBAUC03 – Managerial Economics

Unit I

Managerial Economics: Meaning, Nature, and Scope of Managerial

Economics – Relationship between Managerial Economics and other disciplines

– Role and Responsibilities of Managerial Economist – Approach of Managerial

Decision Making – The Theory of Firm.

Demand Analysis: Meaning, Determinants and types of demand –

Demand distinctions – Elasticity of demand – Demand Forecasting – Methods

of demand forecasting.

Unit II

Cost Analysis: Cost concepts, Classifications and determinants – Cost

output relationship – Break even analysis – Production function – Supply

analysis.

Unit III

Pricing and output decisions under different market structures.

Pricing policies & Practices: Pricing objectives – Pricing methods.

Unit IV

Capital management – Business cycles: Phase, causes and effects –

Inflation and Deflation: Types, causes and effects – International Trade:

Balance of Trade and Balance of Payments.

Unit V

National Income: Definition – Concepts of National Income – Methods of

calculating National Income – Consumption – Savings – Investment

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Text Book

1. Varshney & Maheswari – Managerial Economics, Sultan Chand & Sons.

Reference Books:

1. Samuelson & Nordhaus – Economics, Tata McGraw Hill.

2. G.S.Gupta – Managerial Economics, Tata McGraw Hill.

3. Joel Dean – Managerial Economics, Mote & Paul.

4. D.N. Dwivedi – Micro Economic Theory, Vikas Publishing House.

5. Wali and Kalkundrikar – Managerial Economics

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2012 - 2013 onwards

MBAUC04 – Accounting Practices for Managerial Decision

Unit I

Financial Accounting – Definition – Purpose – Principles – Concepts and

Conventions – Accounting Standards – Management Accounting: Meaning and

Definition – Objectives – Differences between Financial, Management and Cost

Accounting.

Preparation of Financial Statements – Trail Balance – Manufacturing

Account – Trading Account – Profit and Loss Account – Balance Sheet –

Depreciation methods and Accounting.

Unit II

Financial Statement Analysis

Ratio Analysis – Funds Flow Analysis – Cash Flow Analysis (as per

accounting standard 3).

Unit III

Budgets and Budgetary Control – Principles – Methods – Types – Flexible

Budgeting – Cash Budget – Master Budget – Zero Base Budgeting.

Unit IV

Costing – Utility of Costing – Elements of Cost – Cost Sheets.

Marginal Costing and Cost Volume Profit (CVP) Analysis – Break Even

Analysis – Applications and Limitations.

13

Unit V

Standard Costing and Variance Analysis – Material, Labour Overhead,

Sales and Profit Variances.

Text Book

1. Introduction to Computerized Accounting – Dr.S.N.Maheswari – Sultan

Chand & Sons, New Delhi.

2. Accounting for Management – Dr.V.R.Palanivelu – University Science

Press, New Delhi.

Reference Books:

1. Management Accounting – Brown and Howard, ELBS.

2. Management Accounting – Khan & Jain, Tata McGraw Hill, New Delhi.

3. Financial Accounting and Analysis – S.P.Jain & Narang, Kalyani

Publishers, Ludhiyana.

4. Elements of Management Accounting – I.M.Pandey, Vikas Publishing

House.

Important Note:

Question Paper should have 80% weightage for problems and 20% weightage

for theory

14


2012 - 2013 onwards

MBAUC05 – Quantitative Techniques for Managers

Unit I

Data Analysis: Univariate and Bivariate – Grouped and Ungrouped Data

– Measures of central tendencies – Measures of dispersion – Estimation: Point

and Interval estimates for population parameters.

Unit II

Testing of Hypothesis: Parametric Tests – Z-Test (One sample and two

sample tests), T-test (One sample and two sample tests), F test – ANOVA

(one way).

Unit III

Non-Parametric Tests: Sign test for paired data, Rank Sum test, Mann-

Whitney U test and Kruskal Wallis test, Run test (one sample) – Chi-Square

Test.

Unit IV

Time Series Analysis: Correlation and Regression Analysis – Time Series

– Trend, Cyclical, Seasonal and Irregular Variations.

Unit V

Probability and Probability Distributions: Definition and rules for

probability – Additional and Multiplication Theorems – Baye‟s Theorem –

Probability Distributions – Binomial, Poisson and Normal Distributions.

15

Text Book

1. Statistical Methods – S.P.Gupta

Reference Books:

1. Levin R.T. and Rubin D.S., - Statistics for Management, PHI.

2. Anand Sharma – Quantitative Techniques for Decision Making,

Himalaya Publishing House.

Important Note:

Question Paper should have 75% weightage for problems and 25%

weightage for theory

16


2012 - 2013 onwards

MBAUC06 - Business Environment and Mercantile Law

Unit I:

Business and its Environment – Introduction – Nature of Business –

Scope of Business – Characteristics of Contemporary Business – Objectives of

Business – What is Environment – Knowing the Environment - Goals of the

Environmental - Analysis – Process of Environmental Analysis – Limitation of

Environmental Analysis.

Unit II:

Globalization – Nature of Globalization - Challenges of International

Business Strategies of Global Business-.

Unit III:

Monetary Policy – Banking Sectors Reforms - Fiscal Policy – New

Economic Policy and its Impacts.

Unit IV:

Mercantile Law – Law of Contract – Contract of Indemnity and Contract

of Guarantee – Contract of Agency.

Unit V:

Negotiable Instrument Act – Consumer Protection Act - Sale of Goods

Act.

References Books:

1. Essentials of Business Environment - K.Aswathappa - Himalaya Publishing.

2. Business Environment – Text and Cases – Francis Cherunilam – Himalaya

Publishing.

3. Business Environment – K.Aswathappa - Himalaya Publishing.

4. Indian Economy – A.N.Agarwal – Wishwa Prakasam.

5. Economic & Managerial Environment - in India – Pruti.S.

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2012 - 2013 onwards

MBAUC07 – Operations Management

Unit I

Production Management – Definition – Scope and Functions – Production

System and Types of Production Systems – Plant Location – Factors influencing

Plant Location – Plant Layout – Principles and Criteria of Plant Layout – Factors

influencing Plant Layout – Types of Plant Layout – Value Analysis and its

procedure.

Unit II

Production Planning and Control – Objectives – Functions –

Requirements of effective Production Planning and Control – Routing and

Scheduling – Importance, Objectives and its Procedure.

Unit III

Inventory Control – Techniques – EOQ Analysis – ABC Analysis –

Material requirement planning - Just in Time System – Lean manufacturing.

Material Management: Objectives – Functions – Purchase Management –

Vendor Rating.

Unit IV

Quality Control – Objectives – Importance – Inspection – Kinds of

Inspection – KAIZEN – Key elements of KAIZEN – Steps in Implementation –

Quality Circles – Total Quality Management – Maintenance – Requirements for

effective maintenance – Types of maintenance – Maintenance Techniques –

Material handling – Objectives - Material handling equipments.

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Unit V

Work Environment – Worker Safety – Major Components of work study –

Method study – Work measurement – Techniques of work measurement – Steps

involved for conducting time study – steps in method study – Principles of

motion economy.

Text Book:

1. Production and Operations Management – R.Panneer Selvam – Prentice Hall

of India, New Delhi.

Reference Books:

1. Production and Materials Management – P.Saravanavel and S.Sumathi –

Margham Publications, Chennai.

2. Production and Operations Management – P.Rama Murthy – New Age

International.

3. Production and Operations Management – K.Aswathappa, K.Sridhar Bhat –


4. Production Planning and Control – L.N.Aggarwal, Kanna – K.C.Jain

Publications.

5. Production and Operations Management – R.B.Khanna – PHI.

6. Operations Management and Control – Dr.C.B.Gupta - Sultan Chand and

Sons, New Delhi.

7. Industrial Engineering and Management – Khanna.P.O – DhantPat Rai

Publications Pvt. Ltd.

8. Production and Operations Management – S.A.Chunawalla and D.R.Patel -


19


2012 - 2013 onwards

MBAUC08 – Financial Management

Unit I

Financial Management – Nature and Scope - Finance Function – Its

Relationship with other Functions – Role of Finance Manager - Finance

Organization – Objectives of Financial Management.

Unit II

Capital Budgeting – Meaning – Definition – Concept of Capital

expenditure – Importance of capital budgeting – Limitation of capital budgeting

- Kinds of capital investment proposal – Capital Budgeting appraisal methods –

Pay Back method - ARR method – Discount cash flow method – Control of

Capital expenditure – Capital rationing..

Unit III

Cost of capital – Meaning – Importance of cost of capital in decision

making – Determination of cost of capital – Computation of cost of capital –

computation of cost of each specific sources of finance – Computation of

weighted average cost of capital.

Leverages – Meaning – Significance – Limitations – Computation of

leverage.

Unit IV

Capital structure – Meaning – Patterns of capital structure – Thoeries of

capital structure – NI approach – NOI approach – MM approach – The

traditional approach – Determination of capital structure – Computation of

valuation of firms.

20

Unit V

Working capital – Meaning – Definition of working capital – Types of

working capital – Factors determining the working capital requirements –

Methods of estimating working capital requirements – Sources of working

capital finance.

Text Book

1. Financial Management – I.M.Pandey, Vikas Publishing House.

2. Financial Management – Dr.V.R.Palanivelu, S.Chand & company Ltd., New

Delhi.

Reference Books:

1. Fundamentals of Financial Management – James C.Van Horne – Person,

New Delhi.

2. Financial Management – P.V.Kulkarni – Himalaya Publishing House.

3. “Financial Management – Theory and Practice” - Prasanna Chandra – Tata

McGraw Hill Publishing Co Ltd., New Delhi.

4. “Financial Management – An Analysis and Conceptual Approach” –

S.C.Kuchhal – Chaitanya Publishing House, Allahabad.

21


2012 - 2013 onwards

MBAUC09 – Marketing Management

Unit I

Introduction – Meaning – Significance – Core Concepts of Marketing –

Environmental Scanning – Marketing Functions – Marketing Interface with

other functional areas – Marketing in the Globalized Environment.

Unit II

Market Segmentation – Meaning, Need, Importance, Bases of

Segmentation, Process – Segment/Target Marketing, Market Positioning –

Competitive strategies – Consumer Behavior – Influencing factors – Buying

motives and process – Building Customer Satisfaction – Types of Consumers.

Unit III

Product Management – Levels, Types of Product. Product Line Mix,

Product Differentiation, Positioning, Repositioning –Branding – Packaging –

Labeling - Product Life Cycle – New Product Development Process – Pricing

Decisions – Objectives – Pricing Strategies.

Unit IV

Channel Management –Levels – Types – Selection - Functions, Roles &

Responsibilities, Channel Supporting strategies- Modern methods of

Distribution - MLM – Promotion Management, Promotion Mix – Personal

Selling, Sales Promotions, Advertising and Publicity – Features of good

Promotional Mix.

22

Unit V

Advertising objectives – Advertising process – Budget appropriation –

Measuring advertisement effectiveness – Advertising agency and its functions –

Organization structure of a typical advertising agency.

Text Book

1. Marketing Management - Ramasamy and Namakumari – Mac Millan

India.

Reference Books:

1. Marketing Management – Philip Kotler – Prentice Hall of India (P) Ltd.

2. Fundamentals of Marketing – William J.Stanton, Michael, J.K.Etzel –

McGraw Hill Publication – New York.

23


2012 - 2013 onwards

MBAUC10 – Research Methodology for Social Science

Unit I

Basics of Research: Research Meaning, Scope and Objectives – Types of

Research – Research Vs. Research Methodology – Research Process - –

Relevance of research for decision making in various functional areas of

management.

Unit II

Problem definition– Techniques - Formulation of Research hypothesis -

Choosing the appropriate Research Design – Types (Desk Research,

Exploratory, Descriptive and Conclusive research – Experimental research

designs – Case study method of research.) Sampling Design – Techniques -

Steps – Sample size determination - Precautions – Errors.

Unit III

Measurement and Scaling Techniques - Data Collection - Primary data

and secondary data – Methods of collection – Questionnaire design – Essentials

of a good Questionnaire – Pre testing a Questionnaire – Pilot Study – Merits and

Demerits of Questionnaire – Use of Schedules – Structured and Unstructured

Interviews – Observation Method.

Unit IV

Processing and Analysis of Data: Editing – Types of Editing – Guidelines

for Editing - Coding – Classifications – Tabulation – Need, Nature and

Guidelines – Ungrouped and Grouped frequency tables, Charts and Diagrams –

Use of Computer packages for data analysis – Application of Statistical tests

and interpretation of test of results.

24

Unit V

Presentation of research results - Organizing a research report - The

significance report – Steps in writing report - The integral parts of a report –

Types of reports – Precautions for writing research reports.

Text Book

1. Research Methodology – C.R.Kothari – New Age International Publishers,

New Delhi.

Reference Books:

1. Research Methods in Social Science – Good & Hatt.

2. Business Research Methods – E.Mory & Cooper.

3. Research Methods for Commerce and Management – K.V.Rao.

25


2012 - 2013 onwards

MBAUP01 – Management Information Systems and

Business Lab

Objective: To introduce the concepts of computer applications in business

management with practical applications.

Unit I

Introduction to computers – Operating Systems – Information Systems –

Evolution of Information Systems – Business Models – Information System

Architecture.

Unit II

Information Systems – Functional Areas – Marketing, Production,

Finance, Personnel Management – Information System Levels – DSS, EIS, ES –

Comparison, Managing Global Information System.

Unit III

Application of Internet – Email – Search Engines – Business decision

making using Online.

Unit IV

Business Application Software – Office Application – Word – Spread Sheet

– Power Point and Access (Practical).

Unit V

Business and Management Application Packages – Research Analysis

Packages – SPSS etc. – Accounting Packages – Tally etc. – Marketing Packages

– Production Packages – HR Packages (Practical).

Reference Books:

1. Gorden B.Davis – Management Information System: Conceptual

Foundation, Structure and Development, Mc Graw Hill.

2. James A O‟Brien, Management Information Systems, A Managerial user

Perspective.

26


2012 - 2013 onwards

MBAUC11 – Operations Research

Unit I

Introduction to operations research – Evaluation – Definition – Scope –

Model and limitations of operations research – Linear programming –

Formulation – Graphical solution – Simplex method (only theory, no problem) –

Dual problems in LP.

Unit II

Transportation problem – Northwest corner rule – Least cost method –

Vogel‟s approximation method – Test for optimality – MODI method –

Assignment problems – Hungarian method.

Unit III

Game theory – Meaning and characteristics – Saddle point – Dominance

property – Algebric and Graphical solution – Decision theory and its

applications – Decision making under risk – Uncertainty in decision making –

Mini max – Max mini – Regret – Laplace criteria.

Unit IV

Queuing theory: General structure of queuing system – Operating

characteristics of queuing system – Models – Sequencing problem – Processing

N jobs through two machines – Processing N jobs through three machines –

Processing N jobs through K machines – Processing two jobs through K

machines.

27

Unit V

Replacement and maintenance problems and its applications –

Replacement theory – Replacement policy – Networks analysis – Programme

Evaluation and Review Technique (PERT) – Critical Path Method (CPM).

Text Books:

1. Quantitative Techniques in Management – N.D.Vohra, Tata McGraw Hill

Publishing House Company Limited.

Reference Books:

1. Operations Research: An Introduction – Hillier, Tata McGraw Hill Publishing

House Company Limited.

28


2012 - 2013 onwards

MBAUEF1 – Merchant Banking & Financial Services

Unit I:

Indian financial system – Institutional arrangements – Money market

and capital market – Reserve bank of India – Commercial banks – Cooperative

banks – Regional banks – Foreign banks.

Unit II:

Financial services – An overview – Growth of financial services in India –

Financial services sector problems – Regulatory frame work – RBI – SEBI.

Unit III:

Recent developments in financial services – Consumer finance – Credit

cards – Debit cards and smart cards – Hire purchase – Leasing – Bill

discounting - Loan syndication.

Unit IV:

Merchant banking – Mutual funds – Venture capital – Factoring –

Forfeiting – Portfolio management services – Mergers and Acquisition.

Unit V:

Financial from international sources and financing of exports – EXIM

BANK – Export Credit Guarantee Corporation (ECGC).

Reference Books:

1. Financial Services – M.Y.Khan – Tata McGraw Hill Publishing Co-Ltd.

2. Indian Financial and Hire Purchase System – Vikas Publication House.

3. Merchant Banking and Financial Services – Dr.S.Gurusamy, Thomson.

29


2012—2013 onwards

MBAUEF2 – Investment Management

Unit I:

Introduction – Investment, Speculation, Gambling, Increasing popularity

of investments – Features of an investment programme – Risks of investment –

Savings and investment – Mobilization of savings for investment - Investment

activity – Objectives of investors – Investment opportunities – Sources of

investment information.

Unit II:

Investment avenues – Introduction – Classification of investments –

Features of investment avenues – Macro aspect of savings and investments –

Modes of investment.

Unit III:

Investment company – Introduction – Meaning – Concept – Types of

investment companies – Open end investment companies and closed end

investment companies – SEBI guidelines for mutual fund authorization – RBI

guidelines on mutual funds – Mutual fund 2000 – Mutual fund operations in

India – Computation of net asset value.

Unit IV:

Securities Exchange Board of India (SEBI) – Introduction – Objectives of

SEBI – Features of SEBI - Organization of SEBI – SEBI‟s role in the primary

market – Secondary market and SEBI – SEBI and the FII‟s.

30

Unit V:

Capital market – Meaning – Structure of the market – Special features of

the Indian capital market – Recent trends in capital market – Institutional

structure in capital market – New issue market – The secondary market.

Reference Books:

1. Investment and Securities Market in India - V.A.Avadhani, Himalaya

Publishing House.

2. Investment Management – V.K. Bhalla, S.Chands & Company Ltd.

3. Security Analysis and Portfolio Management – Punithavathi Pandian, Vikas

Publishing House.

4. Security Analysis and Portfolio Management – Donald E.Fisher and Ronald

J. Jordan, PHI/Pearson.

31


2012 - 2013 onwards

MBAUEF3 - International Financial Management

Unit I:

Trade and Balance of Payments – Current items – Capital items –

Components of international finance system – Foreign exchange market –

International current markets – Institutions in international finance system.

Unit II:

Objectives of IMF – Fund‟s role of consultation – Sources of funds –

Quotas – Share capital of IMF – Other sources of funds – Fund‟s lending

operations – Standby arrangements – IMF charges – Other facilities – Exchange

rates and par values – International monetary reforms – international liquidity

– Need for reserves – Composition and level – Adequacy of reserves – Problems

of liquidity – Augmentation of liquidity – Special Drawing Rights (SDRs) – SDR

allocation – Limitations – Uses – SDRs in India – India‟s IMF net position -

Additional SDRs.

Unit III:

World trade trends – World aid trends – Role of MNCs – World monetary

trends – Role of GATT – Role of UNCTAD – Origin in NIEO – Emergence of

North-South dialogue – Objectives – Elements – Implementation of N.I.E.O.

action programme – Growth of regionalism.

Unit IV:

Definition – Hurdless of globalization – Management of change to

globalization – Strategic planning – Recent environmental changes – Macro

environment – Requisites for globalization – Globalization models –

Environmental adoption for globalization – Financial environment – World

economic trends – Policy changes – Monetary and credit trends – Trade policy

32

and trends – Liberalised accsess to foreign borrowing – Capital and stock

markets – Conclusion.

Unit V:

International debt instruments: short-term borrowing, medium-term

borrowing – Euro markets – International bond market – Financing the

multinational and its overseas subsidies: International financing choice –

Managing risk – Foreign currency financing decisions – Project finance – Source

of finance.

Reference Books:

1. International Finance - V.A.Avadhani – Himalaya Publishing House.

2. Security Analysis and Portfolio Management – Donald E.Fisher and Ronald

J.Jordan, PHI/Pearson.

33


2012 - 2013 onwards

MBAUEH1 - Human Resource Development

Unit I:

Foundations of Human Resource Development - Evolution -

Characteristics – Functions – Challenges - Human resource management vs

Human resource development.

Unit II:

Employee behavior-model of employee behavior - Factors influencing

employee behaviour - Learning & Human resource development: Learning

strategies and styles – HRD need assessment: Definition – Purpose –

Importance – Levels – Strategic and organizational analysis.

Unit III:

Human resource development intervention - Creating - Human resource

development programs, training methods - OJT, Self-based/computer-based

training - Classroom training.

Unit IV:

Performance appraisal, work improvement-methods, setting time

standards, employee-employer relations, motivation & morale, job analysis in

Human resource development, applications of Human resource development,

coaching and performance management.

Unit V:

Human resource development evaluation-purpose, models and frame

works, data collection, ethical issues, assessing impact of human resource

34

development career management and development, employee counseling and

wellness services, Human resource development and diversity.

Reference books:

1. Human resource Development-Jon M.Werner, Pandy L. Desimone, 4th

edition, Akash Press, Delhi.

2. Human Resource Development-Vinitaa Agarwal, Book endave, Jaipur.

3. Dynamics of Human resource development-vijay sharma, ABD publishers

Jaipur, India.

4. Fundamentals of Human resource management, eighth edition, David A

Decenzo, Stephen P.Robbins Wiley student edition.

35


2012 - 2013 onwards

MBAUEH2 - Knowledge & Talent Management

Unit I:

Knowledge management - Introduction, definition, need, knowledge

culture, model of strategic knowledge management - „5 P‟s of strategic

knowledge management, Evaluation, value of knowledge.

Unit II:

Knowledge leaders – Contributions - Generic attributes - Leadership roles

- recruiting & selecting knowledge leaders – Imperatives - global knowledge

economy-Approaches.

Unit III:

Essentials of knowledge management – Techniques - Systems and tools –

Roles market value - KM‟s value proposition - Weaving the web of knowledge.

Unit IV:

Talent management – Definition – Importance – Impact - 360 feedback

process and systems - Managing conflict - Managing stress - Criteria for

effective talent management.

Unit V:

Managing career – Meaning – Importance - Individual vs organizational

perspective - Career development vs employee development - Career

development value for the organization

Reference Books:

1. Knowledge management-shelda Debowski, John wiley and sons, Australia

ltd.

2. Knowledge management-sudhir warier-vikas publishing house.

3. The essential guide to knowledge management-amit tiwana-pearson

education.

36


2012 - 2013 onwards

MBAUEH3 - Change Management

Unit I:

Organizational Change - Origin, Definition, Nature, Dynamics of

organizational change, forces of change.

Unit II:

Change models - Approaches to organizational change - Planned changes

for development - Change intervention - Depth of change – Steps of managing

change.

Unit III:

Models of organizational change – Strategic leverages to change –

Organizational restructuring – Reorganizing work activities – Process oriented

strategies – competitor and customer oriented strategies.

Unit IV:

Organizational mental modes and change – Managing change through

people – Resistance to change – Reasons – Overcoming resistance to change –

Change management of individual and groups.

Unit V:

Three Rs of change management – Organizational culture and change -

Organizational change in Indian companies – Organizational change in MNCs.

Reference books:

1. Management of organizational change - K.Harigopal, A division of sage publications.

2. Organizational Behaviour, concepts, skills and practices - Angelo kinicki, Robert breather.

3. Organistional Behaviour - M.N. Mishra, Vikas Publishing. 4. Organizational Behaviour – Stephen P.Robbins and Seema Sanghi, Pearson

Education.

37


2012 - 2013 onwards

MBAUEO1 - Supply Chain Management

Unit I:

Introduction to Supply Chain Management (SCM) – Concept and

Components of SCM – Features and Strategic Issues in SCM – Value Chain

Management and Customer Relations Management.

Unit II:

Customer Focus in SCM – Demand Planning – Purchase Planning – Make

or Buy Decision – Indigenous and Global Sourcing – Development and

Management of Suppliers – Legal Aspects of Buying – Cost Management –

Negotiating for Purchasing / Sub Contracting.

Unit III:

Manufacturing Scheduling – Manufacturing Flow System – Work Flow

Automation – Dynamic Optimization - Material Handling – Design and Decision

– Warehousing and Storekeeping – Strategies of Warehousing and

Storekeeping.

Unit IV:

Logistics Management – Role of Logistics in SCM – Integrated Logistics

Management – Transportation Design and Decision – Multi Modalism – Third

Party Logistics – Facilities Management – (Port/Airport/ICD‟s) – Channels of

Distribution – Logistics and Customer Service.

Unit V:

Modern Practices in Supply Chain Management – Role of technology in

SCM - Organizational Issues to Implement SCM – International Logistics –

Ocean Carrier Management – Import – Export Logistics Management.

38

Reference Books:

1. Logistics and Supply Chain Management – Christopher – Ricahrd Irwin,

1994.

2. Supply Chain Management for Global Competitiveness – B.S.Sahay, Mac

Millar, 1999.

3. Logistical Management – Donald J.Bowersox and devid J.Closs – Tata Mc

Graw Hill.

4. Manufacturing Operations and Supply Chain Management – David Taylor

and David Brunt – Vikas Thomson.

5. Global Operations and Logistics – John Wiley & Sons – New York, 2002.

6. Supply Chain Management – Chopra – 2nd Edition – Person.

39


2012—2013 onwards

MBAUEO2 - Total Quality Management

Unit I:

Principles of Quality Management: Definitions of Quality – Quality

Philosophies of Deming – Crosby and Miller – Service Vs. Product Quality –

Customer Focus – Quality and Business Performance - Leadership for Quality

Management – Quality Planning – Designing for Quality - Manufacturing for

Quality – Vision and Mission Statements and Quality Policy.

Unit II:

Total Quality Management: Evaluation for TQM - TQM Models – Human

and System Components – Continuous Improvement Strategies – Deming

Wheel – Internal, External Customer Concept – Customer Satisfaction Index –

Customer Retention- Team Work and Team Building – Empowerment – TQM

Culture – Quality Circles – KAIZEN – Top Management Commitment and

involvement.

Unit III:

Quality Management Tools for Business Applications: Principles and

Applications of Quality Function Development – Failure Mode and Effect

Analysis – Taguichi Techniques – Seven old QC Tools – Seven New Management

Tools – Statistical Quality Control Techniques (only Theory and no Problems) –

Mistake Proofing –Benchmarking – 8D Methodology.

Unit IV:

Quality Imperatives for Business Improvement: Dimensions of Quality -

Reliability Prediction Analysis – Total Productive Maintenance – Costs of

Quality – Business Process Reengineering – Process Capability Analysis –

Quality Assurance and ISO9000 Certification – ISO 9001:2000.

40

Unit V:

TQM Implementation Strategies: Organizational Structure and Mindset of

Individuals – Motivational aspects of TQM – Change Management Strategies –

Training for TQM – TQM Road Map – Quality Improvement Index – Six Sigma

concept.

Reference Books:

1. Total Quality Management – Dale H.Besterfield et al - Pearson Education.

2. Quality Control and Total Quality Management – P.L. Jain - Tata McGraw

Hill.

3. Total Quality Management – Poornima M.Charantimath – Pearson

Education.

41


2012 - 2013 onwards

MBAUEO3 - Integrated Materials Management

Unit I:

Materials Management – Meaning – Need and Importance – Functional

areas of materials management – Material planning – Budgeting – Modern

developments in materials management – Applications.

Unit II:

Purchasing – Planning – Letter of invent – Vendor selection – Sources of

supply – Vendor rating techniques – Purchase process – Tender and quotation

– Quality control in purchase – Transportation management – Procedure for

foreign purchase – JIT system.

Unit III:

Materials receipt – Storage – Stores management – Stores system and

Equipments – Stores records – Standardization and Codification – KANBAN –

Warehouse management – Inventory control – Models – Deterministic and

probabilistic models – Probabilistic model – Problems and techniques.

Unit IV:

Inventory control – Deterministic model – EOQ models – Inventory

systems – Recorder level – Inventory control methods – ABC analysis.

Unit V:

Materials handling – Systems – Importance – Equipment – Absolete and

waste management – Materials insurance – Logistics and supply chain

management – Fundamentals.

Reference Books:

1. Integrated materials management – Gopalakrishnan – Tata McGraw Hill.

2. Production and operations management: Manufacturing and services –

Chase, Aquitano, Jacobs - Tata McGraw Hill.

42


2012 - 2013 onwards

MBAUC12 - Strategic Management

Unit I:

Introduction to business policy: Evolution – Nature – Purpose –

Importance and the objectives of business policy – An overview of strategic

management – Policy – Strategy – Tactics – Levels of strategy – Strategic

decision making – Strategic management – Process of strategic management –

Strategists and their role in strategic management.

Unit II:

Strategy formulation: Strategic intent – Vision – Mission – Business

definition – Goals and objectives – External environment – Market –

Technological – Supplier – Economic – Regulatory – Political – Socio-cultural

and international environment – Techniques of environmental analysis –

Organizational analysis – Organizational capability profile (OCP) – Strategic

Advantage Profile (SAP).

Unit III:

Strategy alternatives: Corporate level strategies – Grand strategies –

Stability – Expansion – Retrenchment – Combination – Business level strategies

– Porter‟s generic business strategies.

Unit IV:

Strategic analysis and choice: Corporate level strategic analysis – Boson

Consulting Group (BCG) matrix – General electric (GE) nine cell matrix – SWOT

analysis – Business level strategic analysis – Michael Porter‟s five force model -

SPACE.

43

Unit V:

Strategy implementation and evaluation: Project and procedural

implementation – Resource allocation – Structural – Behavioural – Functional

and operational implementation - Strategic evaluation and control.

Reference Books:

1. Strategic Management Theory: An Integrated Approach – Charles W.L.Hill

and Gareth R. Jones – Houghton Miflin Company – Princeton New Jercy –

All India Publishers and Distributors.

2. Concepts of Strategic Management and Business Policy - Thomos L.

Wheelen and J. David Hunger - Pearson Education.

3. Business Policy and Strategic Management – Azhar Kazmi – Tata McGraw

Hill Publishing Company Ltd.

4. Crafting and Executing Strategy the Quest for Competitive Advantage,

Concepts and Cases – Arthur A.Thompson Jr. A.J.Strickland III and John

E.Gamble - Tata McGraw Hill Publishing Company Ltd.

5. Strategic Management: Concepts and Cases – Fred R.David – Pearson

Education.

44


2012—2013 onwards

MBAUEM1 – Retail & Rural Marketing

Unit I:

Retailing – Definition, Functions, Importance, Types of retailing – Store

and Non store – Retailing in India – Current scenario – Consumer buying

decision process – Influencing factors, Consumer shopping behavior – Impact

of IT in retailing.

Unit II:

Retail location decision – Trading area analysis – Types of location site

evaluation – Store design – Layout and space management – Visual

merchandising and displays – Retail pricing - approaches, influencing factors.

Unit III:

Retail promotion – Setting objectives – Role of advertising – Sales

promotion – Personal selling – Public relations and relationship marketing in

retailing – Human resource issues and considerations – Customer service

management – Consumerism and ethics in retailing.

Unit IV:

Rural marketing – Definition and importance – Characteristics of Rural

markets – Problems and challenges in Rural marketing – Profile of the Rural

consumer – Factors influencing Rural consumer behavior - Rural STP – Rural

marketing strategy.

Unit V:

Marketing Mix for Rural Market – Rural Product – Rural price – Rural

distribution – Rural communication.

45

Reference Books:

1. Retail Management – Berman and Events, Pearson / Prentice Hall.

2. Retail Management – David Gilbert, Financial Time / Prentice Hall.

3. Retail Management – Gibson Vedamani, Jaico Books.

4. Retail Management - Levy & Weitz, Tata McGraw Hill.

5. Rural and Agricultural Marketing – Ramkishen.Y, Jaico Books.

6. Rural Marketing – R.V.Badi & N.V.Badi, Himalaya Publishing.

7. Rural Marketing Book – Kashyap and Raut, Biztantra Publishing.

46


2012 - 2013 onwards

MBAUEM2 - Services Marketing

Unit I:

Services: Definition – Product Vs services – Special characteristics –

Classification of services – Reasons for the growth of services sector – Services

marketing triangle: Internal Marketing – External Marketing – Interactive

marketing – Role of Technology in services marketing.

Unit II: Services quality – Definition of quality – Developing service quality –

Quality standards – Bench marking – PZB model of SERVQUAL: Quality Gaps –

Gaps closing strategies.

Unit III:

Services Marketing Mix Elements: 7s Ps - Service products – Service life

cycle strategies – New service development – Service differentiation strategies –

Positioning strategies – Pricing for services: Objectives of pricing – Price

terminologies – Pricing strategies.

Unit IV:

Service distribution difficulties and strategies - Promoting the services –

Promotional mix – Media choice and selection – People and services – The role

of employees in services marketing – Process strategies: Service Blue Print –

Physical evidence strategies.

Unit V:

Services Marketing – 7 Ps: Banks – Insurance – Transport –

Telecommunication – Hospitals – Hotels – Tourism Industry – Consultancy –

Legal services – BPO & KPOP - Advertising agencies – IT Enabled services –

Personal services.

Reference Books:

1. Services Marketing – Helen Woodruffe. 2. Services Marketing – Jha S.M 3. The Essence of Services Marketing – L. Adrian Payne

4. Marketing Financial Services – Mary Ann Pezzullo

47


2012 - 2013 onwards

MBAUEM3 – Export Management

Unit I:

Export management: Meaning – Scope – Functions – Role of exports in

Economic Development – Planning for Export – Market Analysis – Market

Intelligence and Market Research – Market Selection and Entry Strategies for

Export.

Unit II: Export Financing – Methods and Sources of Export Finance – Terms of

Payment for Export – Letter of Credit – Institutional Aid for Export Financing:

RBI, EXIM Bank, ECGC – Commercial Banks – Export pricing – Factors

Influencing Export Price –Pricing Approaches – Transfer Pricing – Dumping –

International Price Quotation – INCOTERMS

Unit III: Export procedure and documentation – Export order execution – Product

preparation – Quality control and pre-shipment inspection – Packaging –

Freight forwarders.

Unit IV:

Cargo insurance – Customs clearances – Documentation procedure and

clearing export bills – Import licensing – Replenishment licenses – Advance

import licenses – Pass book scheme – Import of capital goods.

Unit V:

India‟s export performance – Problems in export trade – export promotion

– Need – Export promotion in India – Institutional support for export promotion

– export promotion incentives – EPZ & FTZ, 100% EOU, Export houses –

Trading houses – Star trading houses – Project and consultancy export.

Reference Books:

1. Export Management – TAS Balagopal – Himalaya.

2. International Marketing – Varsheny & Battacharya – Sultanchand. 3. International Trade and Export Management – Francis chernilam.

4. Export Management – B.S.Rathor – Himalaya.

48


2012 - 2013 onwards

MBAUES1 - Systems Management

Unit I:

System Analysis Fundamentals: Role of System Analysis –

Understanding Organizational Style and its Impact on Information Systems –

Determining Feasibility Managing Analysis and Design Activities.

Unit II:

System Analysis Tools: DFD – Decision Tables – Warnier Orr Diagrams –

HIPO Charts – Process Flow Charts – System Flow Chart.

Unit III:

System Analysis: System Development Life Cycle – Information Gathering

– Problem Solving Approach – Data Modeling with Logical Entity Relationship.

Unit IV:

System Design: Designing Effective Input and Output – Designing

Database and Files – Designing User Interface – Designing Accurate Data Entry

Procedures.

Unit V:

System Implementation: System Testing - Conversion – Post

Implementation and Review – Software Maintenance – Hardware and Software

Selection – Security, Disaster and Recovery.

References Books:

1. “System Analysis and Design Methods”, Whitten, Bentley and Barlow,

Galgothia Publications.

2. “System Analysis and Design – A Case Study Approach” – Robert J.Thierauf.

3. System Analysis and Design – Elio M.Awad.

49


2012 - 2013 onwards

MBAUES2 – Business Application Software

Unit I:

Introduction to business application software – Objectives – Importance –

Areas of application – Developing business application software – Difference

between ready to use and customer oriented software‟s.

Unit II:

ERP – Meaning – Objectives – Uses – Modules – Types – ERP software‟s

and features.

Unit III:

SAP – Meaning – Objectives – Uses – Modules – Types – SAP development

and applications – SAP software‟s and features.

Unit IV:

Tally – Objectives – Uses – Modules – Versims Tally and its business

applications – Other financial application software‟s.

Unit V:

Specialized software‟s – Market research software‟s – Open access

software‟s – Project Management software‟s.

References Books:

1. Enterprise Resource Planning and Beyond – Langenwalter, G.A. 2000, Boca

Raton, FL, St. Lucie Press.

50


2012 - 2013 onwards

MBAUES3 - E-Commerce Unit I:

Introduction to E-Commerce – Traditional Commerce Vs E-commerce –

Economic Forces for E-Commerce – Value Chains – Technology Infrastructure –

The Internet and the World Wide Web – Origin and Growth – Internet Protocols

– Markup Languages – Internet Connection Options.

Unit II:

Business Strategies for E-Commerce – B to B Strategies –Electronic Data

Interchange – EDI to E-Commerce – Supply Chain Management – Purchasing,

Logistics and Support Activities – Electronic Market Places and Portals – Web

Auctions and Related Business.

Unit III:

Marketing on the Web – Strategies – Communication – Customer

Behaviour and Relationship Intensity – Advertising – E-Mail Marketing – CRM –

Brands on the Web – Elements – Selling on the Web – Revenue Models – Web

Site Usability – Online Trading – E-Banking.

Unit IV:

Environment of E-Commerce – International Nature – Legal Environment

-Ethical Issues – E-Commerce Security – Objectives – Protecting Client

Computers – Protecting E-Commerce Channels – Protecting the Web Server.

Unit V:

Payment Systems for E-Commerce – Payment Cards – Electronic Cash –

Electronic Wallets – ATM Cards – Stored Value Cards – Planning for E-

Commerce – Initiative – Strategies for Developing E-Commerce Websites –

Managing Implementations.

References Books:

1. Electronic Commerce – Gary P.Schneider – Thom Son. 2. Frontiers of E-Commerce – Ravi Kalakota, Andrew Whinston – Addison

Wesley. 3. Business on the Net – An Introduction to E-Commerce – Kamalesh

N.Agarwala, Amit Lal and Deeksha Agarwala – Macmilan India Ltd.

51


2012—2013 onwards

MBAPEDC1 – Entrepreneurship Development

Unit I:

Concept of Entrepreneur – Characteristics of an entrepreneur – Types of

entrepreneurs – Role of Entrepreneurship in economics development – Concept

and functions of women entrepreneurs – Meaning and need of rural

entrepreneurship – Factors affecting.

Unit II:

Entrepreneurial motivation – Entrepreneurship development progrmmes

– Objectives, course contents and phases of EDPs

Unit III: Small Scale Industries – Definition – Types – Characteristics – Role of

SSI‟s – Project identification – Project selection – Project formulation.

Unit IV:

Sources of finance – Institutional finance to entrepreneurs – IFC – IDBI –

ICICI - LIC – SFC – UTI – SIPCOT – SIDBI - Institutional support for

entrepreneurs – DIC – NSIC – SISI – TCO.

Unit V:

Government support to SSI – Incentives and subsidies - Concept and

causes of industrial sickness - Export Potential of Small Scale Units – Problems

of entrepreneurs.

Reference Books:

1. Entrepreneurial Development – S.S.Khanka – S.Chand Edition-2004.

2. Entrepreneurial Development – P.Saravanavel – ESS PEE KAY Publishing. 3. Entrepreneurial Development – N.P.srinivasan & G.P.Gupta – Sultan Chand

& Sons.

4. Dynamics OD Entrepreneurial Development and Management – Vasanth desai – Himalaya Publishing.

52


2012 - 2013 onwards

MBAPEDC2 – BUSINESS ETHICS

Unit I:

Introduction to Business Ethics – Meaning - Importance – Need -

Traditional theories – Application of Traditional theories to modern business

decision making

Unit II:

Ethics & Corporate social responsibility – Corporate strategy and

decision making: Accountability – Competitive Intelligence & Ethical dilemmas

– Corporate culture and Reputation Management.

Unit III:

Ethics in Business functional areas – Ethics and Production - Ethics and

HRM - Ethics and Finance & Accountancy - Ethics and Marketing – Ethics and

Advertising.

Unit IV:

Ethical Implications of Technology – Ethics in the Natural and Global

environments: Public relations and corporate environmentalism – Ethical

principles governing global business – Multi Cultural perspectives.

Unit V:

Corporate codes and ethics programs – Maximizing ethics and profits -

Corporate Environmental responsibility – Indian standards and business ethics

– role of government bodies.

Reference Books:

Perspectives in Business Ethics, Laura P. Hartman, Tata McGraw- Hill,

2nd Edition.

53

Documents

PERIYAR · PDF fileFor the Candidates Admitted to MBA Programme of University ... 3 MBAUEF3 International ... Purpose – Principles – Concepts and Conventions – Accounting