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PERANCANGAN ULANG IDENTITAS VISUAL
KAMPUNG BUDAYA SINDANGBARANG BOGOR
Laporan Tugas Akhir
Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)
Nama : Nathalia Guijaya
NIM : 00000020961
Program Studi : Desain Komunikasi Visual
Fakultas : Seni dan Desain
UNIVERSITAS MULTIMEDIA NUSANTARA
TANGERANG
2021
ii
LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT
Saya yang bertanda tangan di bawah ini:
Nama : Nathalia Guijaya
NIM : 00000020961
Program Studi : Desain Komunikasi Visual
Fakultas : Seni dan Desain
Universitas Multimedia Nusantara
Judul Tugas Akhir :
PERANCANGAN ULANG IDENTITAS VISUAL KAMPUNG BUDAYA
SINDANGBARANG BOGOR
dengan ini menyatakan bahwa, laporan dan karya tugas akhir ini adalah asli dan
belum pernah diajukan untuk mendapatkan gelar sarjana, baik di Universitas
Multimedia Nusantara maupun di perguruan tinggi lainnya.
Karya tulis ini bukan saduran/terjemahan, murni gagasan, rumusan dan
pelaksanan penelitian/implementasi saya sendiri, tanpa bantuan pihak lain, kecuali
arahan pembimbing akademik dan narasumber.
Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya,
apabila di kemudian hari terdapat penyimpangan serta ketidakbenaran dalam
pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan
gelar (S.Ds.) yang telah diperoleh, serta sanksi lainnya sesuai dengan norma yang
berlaku di Universitas Multimedia Nusantara.
Tangerang, 20 Januari 2021
Nathalia Guijaya
iii
HALAMAN PENGESAHAN TUGAS AKHIR
PERANCANGAN ULANG IDENTITAS VISUAL
KAMPUNG BUDAYA SINDANGBARANG BOGOR
Oleh
Nama : Nathalia Guijaya
NIM : 00000020961
Program Studi : Desain Komunikasi Visual
Fakultas : Seni dan Desain
Tangerang, 20 Januari 2021
. Pembimbing
Nina Hansopaheluwakan, S.Ds., M.Des., Ph.D.
Ketua Program Studi
Mohammad Rizaldi, S.T., M.Ds.
Penguji
Frindhinia Medyasepti, S.Sn., M.Sc.
Ketua Sidang
Clemens Felix Setiyawan, S.Sn., S. Hum.
iv
KATA PENGANTAR
Puji syukur kepada Tuhan Yang Maha Esa, karena atas berkatnya penulis dapat
menyelesaikan penyusunan laporan tugas akhir dengan baik. Laporan tugas akhir
yang berjudul “Perancangan Ulang Identitas Visual Kampung Budaya
Sindangbarang Bogor” ini ditulis sebagai salah satu syarat untuk memperoleh gelar
Sarjana Desain (S.Ds.) di Universitas Multimedia Nusantara.
Pembahasan mengenai topik ini penting karena Kampung Budaya
Sindangbarang belum memiliki identitas visual yang dapat merepresentasikannya
sebagai tempat wisata budaya. Hal tersebut menyebabkan penggunaan logo yang
tidak konsisten dan munculnya persepsi yang salah dari masyarakat mengenai logo
Kampung Budaya Sindangbarang. Oleh karena itu, penulis memberikan soludi
terhadap permasalahan yang terjadi melalui perancangan ulang identitas visual.
Dalam penulisan laporan ini, penulis mempelajari banyak hal baru tentang sejarah,
seni dan budaya Sunda serta melihat kehidupan masyarakat kampung yang unik
dan berbeda dengan perkotaan. Penulis berharap laporan dan perancangan tugas
akhir ini dapat memberikan manfaat bagi para pembaca.
Selama penulisan dan perancangan tugas akhir ini, penulis tidak dapat
menyelesaikan laporan tugas akhir ini dengan baik tanpa dukungan dari pihak-
pihak lain. Maka dari itu, penulis ingin mengucapkan terima kasih yang sebesar-
besarnya kepada:
1. Mohammad Rizaldi, S.T., M.Ds., selaku Ketua Program Studi Desain
Komunikasi Visual Universitas Multimedia Nusantara.
v
2. Nina Hansopaheluwakan, S.Ds., M.Des., Ph.D., selaku dosen
pembimbing yang selalu memberikan dukungan serta arahan dalam
proses pengerjaan laporan tugas akhir.
3. Pak Maki Sumawijaya, selaku pemilik Kampung Budaya
Sindangbarang yang telah mengizinkan penulis untuk menggunakan
Kampung Budaya Sindangbarang sebagai topik tugas akhir.
4. Pak Ukat Sukatma, selaku Kokolot/Sesepuh Kampung Budaya
Sindangbarang yang telah terbuka menerima dan memberikan informasi
mengenai Kampung Budaya Sindangbarang Bogor yang dibutuhkan
oleh penulis.
5. Orang tua dan kakak, yang selalu memberikan dukungan moral, nasihat
hingga material dalam proses pengerjaan tugas akhir.
6. Teman-teman, yang senantiasa menemani dan menjadi teman diskusi
selama proses pengerjaan tugas akhir ini.
Akhir kata, penulis menyadari bahwa masih terdapat banyak kekurangan
dalam penulisan laporan tugas akhir ini. Oleh karena itu, penulis masih memerlukan
kritik dan saran dari para pembaca agar dapat menghasilkan yang lebih baik lagi di
kemudian hari.
Tangerang, 20 Januari 2021
Nathalia Guijaya
vi
ABSTRAKSI
Kampung Budaya Sindangbarang merupakan kampung adat yang dibangun
kembali menjadi tempat wisata budaya dan kampung Sunda tertua di wilayah
Kabupaten Bogor yang sudah berdiri sejak abad ke XII pada zaman Kerajaan
Pajajaran. Kampung Budaya Sindangbarang didirikan kembali untuk
mempertahankan warisan peninggalan Kerajaan Pajajaran dan nilai-nilai
kebudayaan suku Sunda yang mulai ditinggalkan masyarakat. Namun sangat
disayangkan, sebagai salah satu destinasi wisata yang kaya akan seni dan budaya
Sunda, Kampung Budaya Sindangbarang belum memiliki identitas serta memiliki
tiga logo yang berbeda-beda, sehingga menyebabkan penggunaan logo yang
digunakan masih beragam dan tidak konsisten. Maka dari itu, perlu dilakukan
perancangan ulang identitas visual untuk Kampung Budaya Sindangbarang.
Metode penelitian dilakukan dengan wawancara, penyebaran kuisioner, dan juga
observasi secara langsung di lokasi kampung budaya. Diharapkan dari data
penelitian dapat menghasilkan perancangan identitas visual yang dapat
merepresentasikan nilai dan citra Kampung Budaya Sindangabarang sebagai
tempat peninggalan dari Kerajaan Pajajaran dan tempat wisata yang melestarikan
tradisi, seni, dan budaya Sunda di Bogor.
Kata kunci: Kampung Budaya Sindangbarang, identitas visual, wisata budaya
vii
ABSTRACT
Kampung Budaya Sindangbarang is a traditional village that was rebuilt and the
oldest Sundanese village in the Bogor Regency area which has been around since
the XII century during the Pajajaran Kingdom era. The purpose of the Kampung
Budaya Sindangbarang is to maintain the inheritance of Pajajaran Kingdom and
cultural values of Sundanese tribe which are slowly beginning to be abandoned.
Unfortunately, as one of the tourist destinations that have various Sundanese arts
and cultures, Kampung Budaya Sindangbarang doesn’t have aan identity and has
three different logos, which causes the logo used are diverse and inconsistent.
Hence, it is necessary to redesign the visual identity of Kampung Budaya
Sindangbarang. The research method are interviews, questionnaries, and direct
observation at the cultural village. Hopefully, this research data can produce a
visual identity design that can represent the value dan brand image of Kampung
Budaya Sindangbarang as a heritage place of Pajajaran Kingdom and a tourist
destinations that preserves Sundanese tradition, art, and culture in B
Keywords: Kampung Budaya Sindangbarang, visual identity, tourism and
culture.
viii
DAFTAR ISI
LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT .................... II
HALAMAN PENGESAHAN TUGAS AKHIR................................................ III
KATA PENGANTAR ......................................................................................... III
ABSTRAKSI ........................................................................................................ VI
ABSTRACT ........................................................................................................ VII
DAFTAR ISI ..................................................................................................... VIII
DAFTAR GAMBAR ........................................................................................... XI
DAFTAR TABEL............................................................................................ XXII
DAFTAR LAMPIRAN ................................................................................. XXIII
BAB I PENDAHULUAN ...................................................................................... 1
1.1. Latar Belakang ........................................................................................ 1
1.2. Rumusan Masalah ................................................................................... 3
1.3. Batasan Masalah...................................................................................... 3
1.4. Tujuan Tugas Akhir ................................................................................ 5
1.5. Manfaat Tugas Akhir .............................................................................. 5
BAB II TINJAUAN PUSTAKA ........................................................................... 7
2.1. Desain Grafis ........................................................................................... 7
2.1.1. Elemen Desain ............................................................................ 7
2.1.2. Prinsip Desain ........................................................................... 14
ix
2.2. Brand ..................................................................................................... 24
2.2.1. Brand Equity ............................................................................. 25
2.2.2. Brand Awareness ...................................................................... 26
2.2.3. Brand Image .............................................................................. 26
2.2.4. Brand Positioning ..................................................................... 27
2.3. Identitas Visual...................................................................................... 27
2.3.1. Brand Ideals .............................................................................. 27
2.3.2. Logo .......................................................................................... 29
2.3.3. Brand Guidelines ...................................................................... 31
2.3.4. Tipografi .................................................................................... 34
2.3.5. Grid ........................................................................................... 38
2.3.6. Fotografi .................................................................................... 41
2.3.7. Implementasi Identitas Visual ................................................... 41
2.4. Pariwisata .............................................................................................. 45
2.4.1. Definisi Pariwisata .................................................................... 45
2.4.2. Manfaat Pariwisata .................................................................... 47
2.4.3. Objek Wisata ............................................................................. 48
2.4.4. Jenis Pariwisata ......................................................................... 49
2.4.5. Daya Tarik Pariwisata ............................................................... 51
BAB III METODOLOGI .................................................................................. 56
3.1. Metodologi Pengumpulan Data............................................................. 56
3.1.1. Kuisioner ................................................................................... 56
3.1.2. Wawancara ................................................................................ 67
x
3.1.3. Observasi ................................................................................... 76
3.1.4. Studi Eksisting .......................................................................... 98
3.1.5. Studi Referensi ........................................................................ 110
3.1.6. Analisis SWOT ....................................................................... 116
3.2. Metodologi Perancangan ..................................................................... 118
3.2.1. Conducting Research .............................................................. 118
3.2.2. Clarifying Strategy .................................................................. 119
3.2.3. Designing Identity ................................................................... 119
3.2.4. Creating Touchpoints .............................................................. 119
3.2.5. Managing Assets ..................................................................... 120
BAB IV STRATEGI DAN ANALISIS PERANCANGAN ........................... 121
4.1. Strategi Perancangan ........................................................................... 121
4.1.1. Clarifying Strategy .................................................................. 121
4.1.2. Designing Identity ................................................................... 128
4.1.3. Creating Touchpoint ............................................................... 144
4.1.4. Managing Assets ..................................................................... 168
4.2. Analisis Perancangan .......................................................................... 174
4.3. Budgeting ............................................................................................ 212
BAB V PENUTUP ............................................................................................. 214
5.1. Kesimpulan ......................................................................................... 214
5.2. Saran .................................................................................................... 214
DAFTAR PUSTAKA ................................................................................ CCXVII
xi
DAFTAR GAMBAR
Gambar 1.1. Logo Kampung Budaya Sindangbarang ............................................ 2
Gambar 2.1. Garis ................................................................................................... 8
Gambar 2.2. Bentuk ................................................................................................ 8
Gambar 2.3. Bentuk 2 ............................................................................................. 9
Gambar 2.4. Figure/Ground ................................................................................. 10
Gambar 2.5. Typographic shape ........................................................................... 11
Gambar 2.6. Sistem Warna Aditif ......................................................................... 12
Gambar 2.7. Sistem Warna Subtraktif .................................................................. 13
Gambar 2.8. Tekstur taktil .................................................................................... 13
Gambar 2.9. Tekstur visual ................................................................................... 14
Gambar 2.10. Pattern ............................................................................................ 14
Gambar 2.11. Aspek Ratio Format Digital ........................................................... 15
Gambar 2.12. Simetri ............................................................................................ 16
Gambar 2.13. Asimetri .......................................................................................... 17
Gambar 2.14. Radial ............................................................................................. 17
Gambar 2.15. Isolation .......................................................................................... 18
Gambar 2.16. Placement ....................................................................................... 19
Gambar 2.17. Scale ............................................................................................... 19
Gambar 2.18. Contrast .......................................................................................... 20
Gambar 2.19. Pointers .......................................................................................... 20
Gambar 2.20. Similarity ........................................................................................ 22
Gambar 2.21. Proximity ........................................................................................ 22
xii
Gambar 2.22. Continuity ....................................................................................... 23
Gambar 2.23. Closure ........................................................................................... 23
Gambar 2.24. Common fate .................................................................................. 23
Gambar 2.25. Continuing line ............................................................................... 24
Gambar 2.26. Wordmarks ..................................................................................... 30
Gambar 2.27. Letterforms ..................................................................................... 30
Gambar 2.28. Pictorial marks ............................................................................... 30
Gambar 2.29. Abstract symbol .............................................................................. 31
Gambar 2.30. Emblem ........................................................................................... 31
Gambar 2.31. Brand guidelines ............................................................................ 32
Gambar 2.32. Anatomi Huruf ............................................................................... 35
Gambar 2.33. Old Style ......................................................................................... 35
Gambar 2.34. Transitional .................................................................................... 36
Gambar 2.35. Modern ........................................................................................... 36
Gambar 2.36. Slab Serif ........................................................................................ 37
Gambar 2.37. Sans Serif ........................................................................................ 37
Gambar 2.38. Blackletter ...................................................................................... 37
Gambar 2.39. Script .............................................................................................. 38
Gambar 2.40. Display ........................................................................................... 38
Gambar 2.41. Single-column grid ......................................................................... 39
Gambar 2.42. Multicolumn grid ............................................................................ 40
Gambar 2.43. Modular grid .................................................................................. 41
Gambar 2.44. Website ........................................................................................... 42
xiii
Gambar 2.45. Collateral ....................................................................................... 43
Gambar 2.46. Stationery ....................................................................................... 43
Gambar 2.47. Advertising ..................................................................................... 44
Gambar 2.48. Uniform .......................................................................................... 45
Gambar 3.1. Hasil Kuisioner 1 .............................................................................. 58
Gambar 3.2. Hasil Kuisioner 2 .............................................................................. 58
Gambar 3.3. Hasil Kuisioner 3 .............................................................................. 59
Gambar 3.4. Hasil Kuisioner 4 .............................................................................. 59
Gambar 3.5. Hasil Kuisioner 5 .............................................................................. 60
Gambar 3.6. Hasil Kuisioner 6 .............................................................................. 60
Gambar 3.7. Hasil Kuisioner 7 .............................................................................. 61
Gambar 3.8. Hasil Kuisioner 8 .............................................................................. 61
Gambar 3.9. Hasil Kuisioner 9 .............................................................................. 62
Gambar 3.10. Hasil Kuisioner 10 .......................................................................... 62
Gambar 3.11. Hasil Kuisioner 11 .......................................................................... 62
Gambar 3.12. Hasil Kuisioner 12 .......................................................................... 63
Gambar 3.13. Hasil Kuisioner 13 .......................................................................... 64
Gambar 3.14. Hasil Kuisioner 14 .......................................................................... 65
Gambar 3.15. Hasil Kuisioner 15 .......................................................................... 65
Gambar 3.16. Hasil Kuisioner 16 .......................................................................... 65
Gambar 3.17. Hasil Kuisioner 17 .......................................................................... 66
Gambar 3.18. Hasil Kuisioner 18 .......................................................................... 66
Gambar 3.19. Wawancara dengan Pak Ukat ......................................................... 68
xiv
Gambar 3.20. Logo Kampung Budaya Sindangbarang 1 ..................................... 77
Gambar 3.21. Logo Kampung Budaya Sindangbarang 2 ..................................... 77
Gambar 3.22. Kampung Budaya Sindangbarang 4 ............................................... 77
Gambar 3.23. Poster acara seren taun 2013 .......................................................... 78
Gambar 3.24. Poster acara seni dan budaya .......................................................... 79
Gambar 3.25. Poster acara Ramadhan di Kampung Budaya Sindangbarang ....... 79
Gambar 3.26. Brosur Kampung Budaya Sindangbarang ..................................... 80
Gambar 3.27. Instagram Kampung Budaya Sindangbarang ................................. 81
Gambar 3.28. Facebook Kampung Budaya Sindangbarang 1 .............................. 82
Gambar 3.29. Facebook Kampung Budaya Sindangbarang 2 .............................. 82
Gambar 3.30. Petunjuk jalan kampung budaya .................................................... 84
Gambar 3.31. Pintu masuk Kampung Budaya Sindangbarang ............................. 85
Gambar 3.32. Denah Kampung Budaya Sindangbarang ...................................... 86
Gambar 3.33. Halaman Kampung Budaya Sindangbarang .................................. 86
Gambar 3.34. Sawah Kampung Budaya Sindangbarang ...................................... 87
Gambar 3.35. Imah Gede ...................................................................................... 87
Gambar 3.36. Saung Talu...................................................................................... 88
Gambar 3.37. Saung Lesung ................................................................................. 88
Gambar 3.38. Leuit ................................................................................................ 89
Gambar 3.39. Pasanggrahan ................................................................................ 89
Gambar 3.40. Imah Panengen ............................................................................... 90
Gambar 3.41. Imah Pangiwa ................................................................................ 90
Gambar 3.42. Bale Riungan .................................................................................. 91
xv
Gambar 3.43. Seren taun ....................................................................................... 92
Gambar 3.44. Rengkong ........................................................................................ 93
Gambar 3.45. Angklung gubrag ............................................................................ 94
Gambar 3.46. Tutunggulan ................................................................................... 94
Gambar 3.47. Parebut se’eng................................................................................ 95
Gambar 3.48. Rampak gendang ............................................................................ 96
Gambar 3.49. Tari jaipong .................................................................................... 97
Gambar 3.50. Pencak silat Cimane ....................................................................... 97
Gambar 3.51. Logo Kabupaten Gunungkidul ....................................................... 99
Gambar 3.52. Logo Gunung Api Purba Nglanggeran ........................................ 100
Gambar 3.53. Leaflet Desa Wisata Nglanggeran ................................................ 101
Gambar 3.54. Poster acara Desa Wisata Nglanggeran ........................................ 101
Gambar 3.55. Website Gunung Api Purba Nglanggeran .................................... 101
Gambar 3.56. Facebook Gunung Api Purba Nglanggeran ................................. 102
Gambar 3.57. Instagram Gunung Api Purba Nglanggeran ................................. 102
Gambar 3.58. Logo Griya Cokelat Nglanggeran ................................................ 103
Gambar 3.59. Logo Desa Wisata Pentingsari ..................................................... 103
Gambar 3.60. Website Desa Wisata Pentingsari ................................................. 104
Gambar 3.61. Facebook Desa Wisata Pentingsari .............................................. 104
Gambar 3.62. Instagram Desa Wisata Pentingsari .............................................. 105
Gambar 3.65. Youtube Desa Wisata Pentingsari ................................................ 105
Gambar 3.64. Logo Kampung Budaya Polowijen .............................................. 106
Gambar 3.65. Instagram Kampung Budaya Polowijen ....................................... 107
xvi
Gambar 3.66. Facebook Kampung Budaya Polowijen ....................................... 107
Gambar 3.67. Webiste Kampung Budaya Polowijen.......................................... 108
Gambar 3.68. Poster Festival Kampung Budaya Polowijen ............................... 108
Gambar 3.69. Brosur Kampung Budaya Polowijen ............................................ 108
Gambar 3.70. Logo Primer Probolinggo ............................................................. 111
Gambar 3.71. Logo Sekunder Probolinggo......................................................... 111
Gambar 3.72. Palet Warna Probolinggo ............................................................. 112
Gambar 3.73. Supergraphic primer .................................................................... 113
Gambar 3.74. Supergraphic sekunder ................................................................. 113
Gambar 3.75. Brand guidelines Probolinggo ...................................................... 114
Gambar 3.76. Stationery Probolinggo ................................................................. 114
Gambar 3.77. Poster Probolinggo ....................................................................... 115
Gambar 3.78. Brosur Probolinggo ...................................................................... 115
Gambar 3.79. Banner Probolinggo...................................................................... 115
Gambar 3.80. Umbul-umbul Probolinggo .......................................................... 116
Gambar 3.81. Banner facebook Probolinggo ...................................................... 116
Gambar 3.82. Perancangan Identitas Visual ....................................................... 118
Gambar 4.1. Mind map 1..................................................................................... 122
Gambar 4.2. Mind map 2..................................................................................... 123
Gambar 4.3. Mind map 3..................................................................................... 123
Gambar 4.4. Analisis masalah ............................................................................. 124
Gambar 4.5. Brand brief ..................................................................................... 128
Gambar 4.6. Moodboard ..................................................................................... 129
xvii
Gambar 4.7. Sketsa Awal .................................................................................... 132
Gambar 4.8. Filosofi Wordmarks ........................................................................ 133
Gambar 4.9. Digitalisasi Wordmarks .................................................................. 133
Gambar 4.10. Filosofi Pictorial Marks ............................................................... 134
Gambar 4.11. Digitalisasi Pictorial Marks ......................................................... 134
Gambar 4.12. Digitalisasi Logo .......................................................................... 135
Gambar 4.13. Hasil Akhir Logo .......................................................................... 135
Gambar 4.14. Porposi Logo Utama..................................................................... 136
Gambar 4.15. Logo Sekunder ............................................................................. 136
Gambar 4.16. Porposi Logo Sekunder ................................................................ 137
Gambar 4.17. Color Palette ................................................................................ 138
Gambar 4.18. Alternatif Logo Berwarna ............................................................ 138
Gambar 4.19. Font Alice ..................................................................................... 139
Gambar 4.20. Font HK Grostek .......................................................................... 140
Gambar 4.21. Perancangan Supergrafis .............................................................. 140
Gambar 4.22. Supergrafis ................................................................................... 141
Gambar 4.23. Penerapan Supergrafis .................................................................. 142
Gambar 4.24. Pengaturan Filter Foto .................................................................. 143
Gambar 4.25. Penerapan Filter Foto ................................................................... 143
Gambar 4.26. Penerapan Bingkai Foto ............................................................... 144
Gambar 4.27. Perancangan Kop Surat ................................................................ 145
Gambar 4.28. Perancangan Amplop DL ............................................................. 146
Gambar 4.29. Perancangan Amplop C4 .............................................................. 147
xviii
Gambar 4.30. Perancangan Kartu Nama ............................................................. 148
Gambar 4.31. Perancangan Stamp ...................................................................... 148
Gambar 4.32. Perancangan Email Signature ...................................................... 149
Gambar 4.33. Perancangan Kartu Identitas......................................................... 150
Gambar 4.34. Perancangan Lanyard ................................................................... 150
Gambar 4.35. Perancangan Seragam .................................................................. 151
Gambar 4.36. Perancangan Packaging Alat Makan Bambu ............................... 152
Gambar 4.37. Perancangan Packaging Sepatu ................................................... 153
Gambar 4.38. Perancangan Paperbag ................................................................. 154
Gambar 4.39. Perancangan Poster ...................................................................... 155
Gambar 4.40. Media Horizontal.......................................................................... 155
Gambar 4.41. Media Vertikal.............................................................................. 156
Gambar 4.42. Perancangan Brosur...................................................................... 157
Gambar 4.43. Perancangan Panduan Wisata....................................................... 158
Gambar 4.44. Perancangan Tiket Masuk ............................................................ 159
Gambar 4.45. Perancangan Instagram Post ........................................................ 160
Gambar 4.46. Perencanaan Instagram Post......................................................... 161
Gambar 4.47. Perancangan Instagram Story ....................................................... 162
Gambar 4.48. Perancangan Cover Photo Facebook Page .................................. 163
Gambar 4.49. Perancangan Website .................................................................... 163
Gambar 4.50. Notebook....................................................................................... 164
Gambar 4.51. Postcard ....................................................................................... 165
Gambar 4.52. Totebag ......................................................................................... 166
xix
Gambar 4.53. T-shirt ........................................................................................... 166
Gambar 4.54. Enamel Pin ................................................................................... 167
Gambar 4.55. Metal Mug .................................................................................... 167
Gambar 4.56. Grid pada Brand Guidelines ........................................................ 168
Gambar 4.57. Flat Plan Brand Guidelines ......................................................... 169
Gambar 4.58. Layout pada Brand Guidelines ..................................................... 170
Gambar 4.59. Pengenalan Brand pada Brand Guidelines................................... 170
Gambar 4.60. Logo dan Sistem Identitas pada Brand Guidelines ...................... 171
Gambar 4.61. Stationery pada Brand Guidelines................................................ 171
Gambar 4.62. Company Amenities pada Brand Guidelines ................................ 172
Gambar 4.63. Marketing Collateral pada Brand Guidelines .............................. 173
Gambar 4.64. Merchandise pada Brand Guidelines ........................................... 173
Gambar 4.65. Wordmarks Kampung Budaya Sindangabrang ............................ 176
Gambar 4.66. Pictorial Marks Kampung Budaya Sindangabarang .................... 177
Gambar 4.67. Logo Berwarna ............................................................................. 178
Gambar 4.68. Aplikasi Warna Tipografi............................................................. 179
Gambar 4.69. Analisis Tipografi ......................................................................... 181
Gambar 4.70. Analisis Fotografi ......................................................................... 182
Gambar 4.71. Aplikasi Bingkai Foto .................................................................. 182
Gambar 4.72. Hasil Penerapan Multicolumn Grid .............................................. 184
Gambar 4.73. Analisis Halaman Bab .................................................................. 184
Gambar 4.74. Analisis Halaman Isi .................................................................... 185
Gambar 4.75. Cover Brand Guidelines ............................................................... 186
xx
Gambar 4.76. Hasil Brand Guidelines ................................................................ 186
Gambar 4.77. Bentuk Dasar Supergrafis............................................................. 187
Gambar 4.78. Analisis Supergrafis .................................................................... 188
Gambar 4.79. Aturan Pemotongan Supergrafis .................................................. 189
Gambar 4.80. Penerapan Supergrafis .................................................................. 189
Gambar 4.81. Hasil Kop Surat ............................................................................ 190
Gambar 4.82. Hasil Amplop DL dan C4............................................................. 191
Gambar 4.83. Hasil Kartu Nama ......................................................................... 192
Gambar 4.84. Hasil Stamp .................................................................................. 192
Gambar 4.85. Hasil Email Signature .................................................................. 193
Gambar 4.86. Hasil Kartu Identitas dan Lanyard ............................................... 194
Gambar 4.87. Hasil Seragam .............................................................................. 194
Gambar 4.88. Hasil Packaging ........................................................................... 195
Gambar 4.89. Hasil Paperbag ............................................................................. 196
Gambar 4.90. Hasil Poster .................................................................................. 198
Gambar 4.91. Hasil Media Horizontal ................................................................ 199
Gambar 4.92. Hasil Media Vertikal .................................................................... 199
Gambar 4.93. Hasil Brosur.................................................................................. 200
Gambar 4.94. Hasil Panduan Wisata................................................................... 202
Gambar 4.95. Hasil Tiket .................................................................................... 204
Gambar 4.96. Hasil Instagram Post .................................................................... 206
Gambar 4.97. Hasil Instagram Story ................................................................... 207
Gambar 4.98. Hasil Facebook Cover Photo........................................................ 208
xxi
Gambar 4.99. Website ......................................................................................... 209
Gambar 4.100. Notebook dan Postcard .............................................................. 210
Gambar 4.101. Merchandise lainnya .................................................................. 211
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DAFTAR TABEL
Tabel 3.1. Studi Eksisting Identitas Visual ......................................................... 109
Tabel 3.2. Analisis SWOT .................................................................................. 117
Tabel 4.1. Estimasi Biaya.................................................................................... 212
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DAFTAR LAMPIRAN
LAMPIRAN A: FORM BIMBINGAN ...................................................... CCXX
LAMPIRAN B: HASIL KUISIONER .................................................... CCXXII
LAMPIRAN C: TRANSKRIP WAWANCARA .................................... CCXXX