PERANCANGAN ULANG IDENTITAS VISUAL KAMPUNG BUDAYA

PERANCANGAN ULANG IDENTITAS VISUAL

KAMPUNG BUDAYA SINDANGBARANG BOGOR

Laporan Tugas Akhir

Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)

Nama : Nathalia Guijaya

NIM : 00000020961

Program Studi : Desain Komunikasi Visual

Fakultas : Seni dan Desain

UNIVERSITAS MULTIMEDIA NUSANTARA

TANGERANG

2021

ii

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT

Saya yang bertanda tangan di bawah ini:


NIM : 00000020961



Universitas Multimedia Nusantara

Judul Tugas Akhir :

PERANCANGAN ULANG IDENTITAS VISUAL KAMPUNG BUDAYA

SINDANGBARANG BOGOR

dengan ini menyatakan bahwa, laporan dan karya tugas akhir ini adalah asli dan

belum pernah diajukan untuk mendapatkan gelar sarjana, baik di Universitas

Multimedia Nusantara maupun di perguruan tinggi lainnya.

Karya tulis ini bukan saduran/terjemahan, murni gagasan, rumusan dan

pelaksanan penelitian/implementasi saya sendiri, tanpa bantuan pihak lain, kecuali

arahan pembimbing akademik dan narasumber.

Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya,

apabila di kemudian hari terdapat penyimpangan serta ketidakbenaran dalam

pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan

gelar (S.Ds.) yang telah diperoleh, serta sanksi lainnya sesuai dengan norma yang

berlaku di Universitas Multimedia Nusantara.

Tangerang, 20 Januari 2021

Nathalia Guijaya

iii

HALAMAN PENGESAHAN TUGAS AKHIR

PERANCANGAN ULANG IDENTITAS VISUAL

KAMPUNG BUDAYA SINDANGBARANG BOGOR

Oleh


NIM : 00000020961




. Pembimbing

Nina Hansopaheluwakan, S.Ds., M.Des., Ph.D.

Ketua Program Studi

Mohammad Rizaldi, S.T., M.Ds.

Penguji

Frindhinia Medyasepti, S.Sn., M.Sc.

Ketua Sidang

Clemens Felix Setiyawan, S.Sn., S. Hum.

iv

KATA PENGANTAR

Puji syukur kepada Tuhan Yang Maha Esa, karena atas berkatnya penulis dapat

menyelesaikan penyusunan laporan tugas akhir dengan baik. Laporan tugas akhir

yang berjudul “Perancangan Ulang Identitas Visual Kampung Budaya

Sindangbarang Bogor” ini ditulis sebagai salah satu syarat untuk memperoleh gelar

Sarjana Desain (S.Ds.) di Universitas Multimedia Nusantara.

Pembahasan mengenai topik ini penting karena Kampung Budaya

Sindangbarang belum memiliki identitas visual yang dapat merepresentasikannya

sebagai tempat wisata budaya. Hal tersebut menyebabkan penggunaan logo yang

tidak konsisten dan munculnya persepsi yang salah dari masyarakat mengenai logo

Kampung Budaya Sindangbarang. Oleh karena itu, penulis memberikan soludi

terhadap permasalahan yang terjadi melalui perancangan ulang identitas visual.

Dalam penulisan laporan ini, penulis mempelajari banyak hal baru tentang sejarah,

seni dan budaya Sunda serta melihat kehidupan masyarakat kampung yang unik

dan berbeda dengan perkotaan. Penulis berharap laporan dan perancangan tugas

akhir ini dapat memberikan manfaat bagi para pembaca.

Selama penulisan dan perancangan tugas akhir ini, penulis tidak dapat

menyelesaikan laporan tugas akhir ini dengan baik tanpa dukungan dari pihak-

pihak lain. Maka dari itu, penulis ingin mengucapkan terima kasih yang sebesar-

besarnya kepada:

1. Mohammad Rizaldi, S.T., M.Ds., selaku Ketua Program Studi Desain

Komunikasi Visual Universitas Multimedia Nusantara.

v

2. Nina Hansopaheluwakan, S.Ds., M.Des., Ph.D., selaku dosen

pembimbing yang selalu memberikan dukungan serta arahan dalam

proses pengerjaan laporan tugas akhir.

3. Pak Maki Sumawijaya, selaku pemilik Kampung Budaya

Sindangbarang yang telah mengizinkan penulis untuk menggunakan

Kampung Budaya Sindangbarang sebagai topik tugas akhir.

4. Pak Ukat Sukatma, selaku Kokolot/Sesepuh Kampung Budaya

Sindangbarang yang telah terbuka menerima dan memberikan informasi

mengenai Kampung Budaya Sindangbarang Bogor yang dibutuhkan

oleh penulis.

5. Orang tua dan kakak, yang selalu memberikan dukungan moral, nasihat

hingga material dalam proses pengerjaan tugas akhir.

6. Teman-teman, yang senantiasa menemani dan menjadi teman diskusi

selama proses pengerjaan tugas akhir ini.

Akhir kata, penulis menyadari bahwa masih terdapat banyak kekurangan

dalam penulisan laporan tugas akhir ini. Oleh karena itu, penulis masih memerlukan

kritik dan saran dari para pembaca agar dapat menghasilkan yang lebih baik lagi di

kemudian hari.


Nathalia Guijaya

vi

ABSTRAKSI

Kampung Budaya Sindangbarang merupakan kampung adat yang dibangun

kembali menjadi tempat wisata budaya dan kampung Sunda tertua di wilayah

Kabupaten Bogor yang sudah berdiri sejak abad ke XII pada zaman Kerajaan

Pajajaran. Kampung Budaya Sindangbarang didirikan kembali untuk

mempertahankan warisan peninggalan Kerajaan Pajajaran dan nilai-nilai

kebudayaan suku Sunda yang mulai ditinggalkan masyarakat. Namun sangat

disayangkan, sebagai salah satu destinasi wisata yang kaya akan seni dan budaya

Sunda, Kampung Budaya Sindangbarang belum memiliki identitas serta memiliki

tiga logo yang berbeda-beda, sehingga menyebabkan penggunaan logo yang

digunakan masih beragam dan tidak konsisten. Maka dari itu, perlu dilakukan

perancangan ulang identitas visual untuk Kampung Budaya Sindangbarang.

Metode penelitian dilakukan dengan wawancara, penyebaran kuisioner, dan juga

observasi secara langsung di lokasi kampung budaya. Diharapkan dari data

penelitian dapat menghasilkan perancangan identitas visual yang dapat

merepresentasikan nilai dan citra Kampung Budaya Sindangabarang sebagai

tempat peninggalan dari Kerajaan Pajajaran dan tempat wisata yang melestarikan

tradisi, seni, dan budaya Sunda di Bogor.

Kata kunci: Kampung Budaya Sindangbarang, identitas visual, wisata budaya

vii

ABSTRACT

Kampung Budaya Sindangbarang is a traditional village that was rebuilt and the

oldest Sundanese village in the Bogor Regency area which has been around since

the XII century during the Pajajaran Kingdom era. The purpose of the Kampung

Budaya Sindangbarang is to maintain the inheritance of Pajajaran Kingdom and

cultural values of Sundanese tribe which are slowly beginning to be abandoned.

Unfortunately, as one of the tourist destinations that have various Sundanese arts

and cultures, Kampung Budaya Sindangbarang doesn’t have aan identity and has

three different logos, which causes the logo used are diverse and inconsistent.

Hence, it is necessary to redesign the visual identity of Kampung Budaya

Sindangbarang. The research method are interviews, questionnaries, and direct

observation at the cultural village. Hopefully, this research data can produce a

visual identity design that can represent the value dan brand image of Kampung

Budaya Sindangbarang as a heritage place of Pajajaran Kingdom and a tourist

destinations that preserves Sundanese tradition, art, and culture in B

Keywords: Kampung Budaya Sindangbarang, visual identity, tourism and

culture.

viii

DAFTAR ISI

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT .................... II

HALAMAN PENGESAHAN TUGAS AKHIR................................................ III

KATA PENGANTAR ......................................................................................... III

ABSTRAKSI ........................................................................................................ VI

ABSTRACT ........................................................................................................ VII

DAFTAR ISI ..................................................................................................... VIII

DAFTAR GAMBAR ........................................................................................... XI

DAFTAR TABEL............................................................................................ XXII

DAFTAR LAMPIRAN ................................................................................. XXIII

BAB I PENDAHULUAN ...................................................................................... 1

1.1. Latar Belakang ........................................................................................ 1

1.2. Rumusan Masalah ................................................................................... 3

1.3. Batasan Masalah...................................................................................... 3

1.4. Tujuan Tugas Akhir ................................................................................ 5

1.5. Manfaat Tugas Akhir .............................................................................. 5

BAB II TINJAUAN PUSTAKA ........................................................................... 7

2.1. Desain Grafis ........................................................................................... 7

2.1.1. Elemen Desain ............................................................................ 7

2.1.2. Prinsip Desain ........................................................................... 14

ix

2.2. Brand ..................................................................................................... 24

2.2.1. Brand Equity ............................................................................. 25

2.2.2. Brand Awareness ...................................................................... 26

2.2.3. Brand Image .............................................................................. 26

2.2.4. Brand Positioning ..................................................................... 27

2.3. Identitas Visual...................................................................................... 27

2.3.1. Brand Ideals .............................................................................. 27

2.3.2. Logo .......................................................................................... 29

2.3.3. Brand Guidelines ...................................................................... 31

2.3.4. Tipografi .................................................................................... 34

2.3.5. Grid ........................................................................................... 38

2.3.6. Fotografi .................................................................................... 41

2.3.7. Implementasi Identitas Visual ................................................... 41

2.4. Pariwisata .............................................................................................. 45

2.4.1. Definisi Pariwisata .................................................................... 45

2.4.2. Manfaat Pariwisata .................................................................... 47

2.4.3. Objek Wisata ............................................................................. 48

2.4.4. Jenis Pariwisata ......................................................................... 49

2.4.5. Daya Tarik Pariwisata ............................................................... 51

BAB III METODOLOGI .................................................................................. 56

3.1. Metodologi Pengumpulan Data............................................................. 56

3.1.1. Kuisioner ................................................................................... 56

3.1.2. Wawancara ................................................................................ 67

x

3.1.3. Observasi ................................................................................... 76

3.1.4. Studi Eksisting .......................................................................... 98

3.1.5. Studi Referensi ........................................................................ 110

3.1.6. Analisis SWOT ....................................................................... 116

3.2. Metodologi Perancangan ..................................................................... 118

3.2.1. Conducting Research .............................................................. 118

3.2.2. Clarifying Strategy .................................................................. 119

3.2.3. Designing Identity ................................................................... 119

3.2.4. Creating Touchpoints .............................................................. 119

3.2.5. Managing Assets ..................................................................... 120

BAB IV STRATEGI DAN ANALISIS PERANCANGAN ........................... 121

4.1. Strategi Perancangan ........................................................................... 121

4.1.1. Clarifying Strategy .................................................................. 121

4.1.2. Designing Identity ................................................................... 128

4.1.3. Creating Touchpoint ............................................................... 144

4.1.4. Managing Assets ..................................................................... 168

4.2. Analisis Perancangan .......................................................................... 174

4.3. Budgeting ............................................................................................ 212

BAB V PENUTUP ............................................................................................. 214

5.1. Kesimpulan ......................................................................................... 214

5.2. Saran .................................................................................................... 214

DAFTAR PUSTAKA ................................................................................ CCXVII

xi

DAFTAR GAMBAR

Gambar 1.1. Logo Kampung Budaya Sindangbarang ............................................ 2

Gambar 2.1. Garis ................................................................................................... 8

Gambar 2.2. Bentuk ................................................................................................ 8

Gambar 2.3. Bentuk 2 ............................................................................................. 9

Gambar 2.4. Figure/Ground ................................................................................. 10

Gambar 2.5. Typographic shape ........................................................................... 11

Gambar 2.6. Sistem Warna Aditif ......................................................................... 12

Gambar 2.7. Sistem Warna Subtraktif .................................................................. 13

Gambar 2.8. Tekstur taktil .................................................................................... 13

Gambar 2.9. Tekstur visual ................................................................................... 14

Gambar 2.10. Pattern ............................................................................................ 14

Gambar 2.11. Aspek Ratio Format Digital ........................................................... 15

Gambar 2.12. Simetri ............................................................................................ 16

Gambar 2.13. Asimetri .......................................................................................... 17

Gambar 2.14. Radial ............................................................................................. 17

Gambar 2.15. Isolation .......................................................................................... 18

Gambar 2.16. Placement ....................................................................................... 19

Gambar 2.17. Scale ............................................................................................... 19

Gambar 2.18. Contrast .......................................................................................... 20

Gambar 2.19. Pointers .......................................................................................... 20

Gambar 2.20. Similarity ........................................................................................ 22

Gambar 2.21. Proximity ........................................................................................ 22

xii

Gambar 2.22. Continuity ....................................................................................... 23

Gambar 2.23. Closure ........................................................................................... 23

Gambar 2.24. Common fate .................................................................................. 23

Gambar 2.25. Continuing line ............................................................................... 24

Gambar 2.26. Wordmarks ..................................................................................... 30

Gambar 2.27. Letterforms ..................................................................................... 30

Gambar 2.28. Pictorial marks ............................................................................... 30

Gambar 2.29. Abstract symbol .............................................................................. 31

Gambar 2.30. Emblem ........................................................................................... 31

Gambar 2.31. Brand guidelines ............................................................................ 32

Gambar 2.32. Anatomi Huruf ............................................................................... 35

Gambar 2.33. Old Style ......................................................................................... 35

Gambar 2.34. Transitional .................................................................................... 36

Gambar 2.35. Modern ........................................................................................... 36

Gambar 2.36. Slab Serif ........................................................................................ 37

Gambar 2.37. Sans Serif ........................................................................................ 37

Gambar 2.38. Blackletter ...................................................................................... 37

Gambar 2.39. Script .............................................................................................. 38

Gambar 2.40. Display ........................................................................................... 38

Gambar 2.41. Single-column grid ......................................................................... 39

Gambar 2.42. Multicolumn grid ............................................................................ 40

Gambar 2.43. Modular grid .................................................................................. 41

Gambar 2.44. Website ........................................................................................... 42

xiii

Gambar 2.45. Collateral ....................................................................................... 43

Gambar 2.46. Stationery ....................................................................................... 43

Gambar 2.47. Advertising ..................................................................................... 44

Gambar 2.48. Uniform .......................................................................................... 45

Gambar 3.1. Hasil Kuisioner 1 .............................................................................. 58









Gambar 3.10. Hasil Kuisioner 10 .......................................................................... 62









Gambar 3.19. Wawancara dengan Pak Ukat ......................................................... 68

xiv

Gambar 3.20. Logo Kampung Budaya Sindangbarang 1 ..................................... 77

Gambar 3.21. Logo Kampung Budaya Sindangbarang 2 ..................................... 77

Gambar 3.22. Kampung Budaya Sindangbarang 4 ............................................... 77

Gambar 3.23. Poster acara seren taun 2013 .......................................................... 78

Gambar 3.24. Poster acara seni dan budaya .......................................................... 79

Gambar 3.25. Poster acara Ramadhan di Kampung Budaya Sindangbarang ....... 79

Gambar 3.26. Brosur Kampung Budaya Sindangbarang ..................................... 80

Gambar 3.27. Instagram Kampung Budaya Sindangbarang ................................. 81

Gambar 3.28. Facebook Kampung Budaya Sindangbarang 1 .............................. 82

Gambar 3.29. Facebook Kampung Budaya Sindangbarang 2 .............................. 82

Gambar 3.30. Petunjuk jalan kampung budaya .................................................... 84

Gambar 3.31. Pintu masuk Kampung Budaya Sindangbarang ............................. 85

Gambar 3.32. Denah Kampung Budaya Sindangbarang ...................................... 86

Gambar 3.33. Halaman Kampung Budaya Sindangbarang .................................. 86

Gambar 3.34. Sawah Kampung Budaya Sindangbarang ...................................... 87

Gambar 3.35. Imah Gede ...................................................................................... 87

Gambar 3.36. Saung Talu...................................................................................... 88

Gambar 3.37. Saung Lesung ................................................................................. 88

Gambar 3.38. Leuit ................................................................................................ 89

Gambar 3.39. Pasanggrahan ................................................................................ 89

Gambar 3.40. Imah Panengen ............................................................................... 90

Gambar 3.41. Imah Pangiwa ................................................................................ 90

Gambar 3.42. Bale Riungan .................................................................................. 91

xv

Gambar 3.43. Seren taun ....................................................................................... 92

Gambar 3.44. Rengkong ........................................................................................ 93

Gambar 3.45. Angklung gubrag ............................................................................ 94

Gambar 3.46. Tutunggulan ................................................................................... 94

Gambar 3.47. Parebut se’eng................................................................................ 95

Gambar 3.48. Rampak gendang ............................................................................ 96

Gambar 3.49. Tari jaipong .................................................................................... 97

Gambar 3.50. Pencak silat Cimane ....................................................................... 97

Gambar 3.51. Logo Kabupaten Gunungkidul ....................................................... 99

Gambar 3.52. Logo Gunung Api Purba Nglanggeran ........................................ 100

Gambar 3.53. Leaflet Desa Wisata Nglanggeran ................................................ 101

Gambar 3.54. Poster acara Desa Wisata Nglanggeran ........................................ 101

Gambar 3.55. Website Gunung Api Purba Nglanggeran .................................... 101

Gambar 3.56. Facebook Gunung Api Purba Nglanggeran ................................. 102

Gambar 3.57. Instagram Gunung Api Purba Nglanggeran ................................. 102

Gambar 3.58. Logo Griya Cokelat Nglanggeran ................................................ 103

Gambar 3.59. Logo Desa Wisata Pentingsari ..................................................... 103

Gambar 3.60. Website Desa Wisata Pentingsari ................................................. 104

Gambar 3.61. Facebook Desa Wisata Pentingsari .............................................. 104

Gambar 3.62. Instagram Desa Wisata Pentingsari .............................................. 105

Gambar 3.65. Youtube Desa Wisata Pentingsari ................................................ 105

Gambar 3.64. Logo Kampung Budaya Polowijen .............................................. 106

Gambar 3.65. Instagram Kampung Budaya Polowijen ....................................... 107

xvi

Gambar 3.66. Facebook Kampung Budaya Polowijen ....................................... 107

Gambar 3.67. Webiste Kampung Budaya Polowijen.......................................... 108

Gambar 3.68. Poster Festival Kampung Budaya Polowijen ............................... 108

Gambar 3.69. Brosur Kampung Budaya Polowijen ............................................ 108

Gambar 3.70. Logo Primer Probolinggo ............................................................. 111

Gambar 3.71. Logo Sekunder Probolinggo......................................................... 111

Gambar 3.72. Palet Warna Probolinggo ............................................................. 112

Gambar 3.73. Supergraphic primer .................................................................... 113

Gambar 3.74. Supergraphic sekunder ................................................................. 113

Gambar 3.75. Brand guidelines Probolinggo ...................................................... 114

Gambar 3.76. Stationery Probolinggo ................................................................. 114

Gambar 3.77. Poster Probolinggo ....................................................................... 115

Gambar 3.78. Brosur Probolinggo ...................................................................... 115

Gambar 3.79. Banner Probolinggo...................................................................... 115

Gambar 3.80. Umbul-umbul Probolinggo .......................................................... 116

Gambar 3.81. Banner facebook Probolinggo ...................................................... 116

Gambar 3.82. Perancangan Identitas Visual ....................................................... 118

Gambar 4.1. Mind map 1..................................................................................... 122

Gambar 4.2. Mind map 2..................................................................................... 123

Gambar 4.3. Mind map 3..................................................................................... 123

Gambar 4.4. Analisis masalah ............................................................................. 124

Gambar 4.5. Brand brief ..................................................................................... 128

Gambar 4.6. Moodboard ..................................................................................... 129

xvii

Gambar 4.7. Sketsa Awal .................................................................................... 132

Gambar 4.8. Filosofi Wordmarks ........................................................................ 133

Gambar 4.9. Digitalisasi Wordmarks .................................................................. 133

Gambar 4.10. Filosofi Pictorial Marks ............................................................... 134

Gambar 4.11. Digitalisasi Pictorial Marks ......................................................... 134

Gambar 4.12. Digitalisasi Logo .......................................................................... 135

Gambar 4.13. Hasil Akhir Logo .......................................................................... 135

Gambar 4.14. Porposi Logo Utama..................................................................... 136

Gambar 4.15. Logo Sekunder ............................................................................. 136

Gambar 4.16. Porposi Logo Sekunder ................................................................ 137

Gambar 4.17. Color Palette ................................................................................ 138

Gambar 4.18. Alternatif Logo Berwarna ............................................................ 138

Gambar 4.19. Font Alice ..................................................................................... 139

Gambar 4.20. Font HK Grostek .......................................................................... 140

Gambar 4.21. Perancangan Supergrafis .............................................................. 140

Gambar 4.22. Supergrafis ................................................................................... 141

Gambar 4.23. Penerapan Supergrafis .................................................................. 142

Gambar 4.24. Pengaturan Filter Foto .................................................................. 143

Gambar 4.25. Penerapan Filter Foto ................................................................... 143

Gambar 4.26. Penerapan Bingkai Foto ............................................................... 144

Gambar 4.27. Perancangan Kop Surat ................................................................ 145

Gambar 4.28. Perancangan Amplop DL ............................................................. 146

Gambar 4.29. Perancangan Amplop C4 .............................................................. 147

xviii

Gambar 4.30. Perancangan Kartu Nama ............................................................. 148

Gambar 4.31. Perancangan Stamp ...................................................................... 148

Gambar 4.32. Perancangan Email Signature ...................................................... 149

Gambar 4.33. Perancangan Kartu Identitas......................................................... 150

Gambar 4.34. Perancangan Lanyard ................................................................... 150

Gambar 4.35. Perancangan Seragam .................................................................. 151

Gambar 4.36. Perancangan Packaging Alat Makan Bambu ............................... 152

Gambar 4.37. Perancangan Packaging Sepatu ................................................... 153

Gambar 4.38. Perancangan Paperbag ................................................................. 154

Gambar 4.39. Perancangan Poster ...................................................................... 155

Gambar 4.40. Media Horizontal.......................................................................... 155

Gambar 4.41. Media Vertikal.............................................................................. 156

Gambar 4.42. Perancangan Brosur...................................................................... 157

Gambar 4.43. Perancangan Panduan Wisata....................................................... 158

Gambar 4.44. Perancangan Tiket Masuk ............................................................ 159

Gambar 4.45. Perancangan Instagram Post ........................................................ 160

Gambar 4.46. Perencanaan Instagram Post......................................................... 161

Gambar 4.47. Perancangan Instagram Story ....................................................... 162

Gambar 4.48. Perancangan Cover Photo Facebook Page .................................. 163

Gambar 4.49. Perancangan Website .................................................................... 163

Gambar 4.50. Notebook....................................................................................... 164

Gambar 4.51. Postcard ....................................................................................... 165

Gambar 4.52. Totebag ......................................................................................... 166

xix

Gambar 4.53. T-shirt ........................................................................................... 166

Gambar 4.54. Enamel Pin ................................................................................... 167

Gambar 4.55. Metal Mug .................................................................................... 167

Gambar 4.56. Grid pada Brand Guidelines ........................................................ 168

Gambar 4.57. Flat Plan Brand Guidelines ......................................................... 169

Gambar 4.58. Layout pada Brand Guidelines ..................................................... 170

Gambar 4.59. Pengenalan Brand pada Brand Guidelines................................... 170

Gambar 4.60. Logo dan Sistem Identitas pada Brand Guidelines ...................... 171

Gambar 4.61. Stationery pada Brand Guidelines................................................ 171

Gambar 4.62. Company Amenities pada Brand Guidelines ................................ 172

Gambar 4.63. Marketing Collateral pada Brand Guidelines .............................. 173

Gambar 4.64. Merchandise pada Brand Guidelines ........................................... 173

Gambar 4.65. Wordmarks Kampung Budaya Sindangabrang ............................ 176

Gambar 4.66. Pictorial Marks Kampung Budaya Sindangabarang .................... 177

Gambar 4.67. Logo Berwarna ............................................................................. 178

Gambar 4.68. Aplikasi Warna Tipografi............................................................. 179

Gambar 4.69. Analisis Tipografi ......................................................................... 181

Gambar 4.70. Analisis Fotografi ......................................................................... 182

Gambar 4.71. Aplikasi Bingkai Foto .................................................................. 182

Gambar 4.72. Hasil Penerapan Multicolumn Grid .............................................. 184

Gambar 4.73. Analisis Halaman Bab .................................................................. 184

Gambar 4.74. Analisis Halaman Isi .................................................................... 185

Gambar 4.75. Cover Brand Guidelines ............................................................... 186

xx

Gambar 4.76. Hasil Brand Guidelines ................................................................ 186

Gambar 4.77. Bentuk Dasar Supergrafis............................................................. 187

Gambar 4.78. Analisis Supergrafis .................................................................... 188

Gambar 4.79. Aturan Pemotongan Supergrafis .................................................. 189

Gambar 4.80. Penerapan Supergrafis .................................................................. 189

Gambar 4.81. Hasil Kop Surat ............................................................................ 190

Gambar 4.82. Hasil Amplop DL dan C4............................................................. 191

Gambar 4.83. Hasil Kartu Nama ......................................................................... 192

Gambar 4.84. Hasil Stamp .................................................................................. 192

Gambar 4.85. Hasil Email Signature .................................................................. 193

Gambar 4.86. Hasil Kartu Identitas dan Lanyard ............................................... 194

Gambar 4.87. Hasil Seragam .............................................................................. 194

Gambar 4.88. Hasil Packaging ........................................................................... 195

Gambar 4.89. Hasil Paperbag ............................................................................. 196

Gambar 4.90. Hasil Poster .................................................................................. 198

Gambar 4.91. Hasil Media Horizontal ................................................................ 199

Gambar 4.92. Hasil Media Vertikal .................................................................... 199

Gambar 4.93. Hasil Brosur.................................................................................. 200

Gambar 4.94. Hasil Panduan Wisata................................................................... 202

Gambar 4.95. Hasil Tiket .................................................................................... 204

Gambar 4.96. Hasil Instagram Post .................................................................... 206

Gambar 4.97. Hasil Instagram Story ................................................................... 207

Gambar 4.98. Hasil Facebook Cover Photo........................................................ 208

xxi

Gambar 4.99. Website ......................................................................................... 209

Gambar 4.100. Notebook dan Postcard .............................................................. 210

Gambar 4.101. Merchandise lainnya .................................................................. 211

xxii

DAFTAR TABEL

Tabel 3.1. Studi Eksisting Identitas Visual ......................................................... 109

Tabel 3.2. Analisis SWOT .................................................................................. 117

Tabel 4.1. Estimasi Biaya.................................................................................... 212

xxiii

DAFTAR LAMPIRAN

LAMPIRAN A: FORM BIMBINGAN ...................................................... CCXX

LAMPIRAN B: HASIL KUISIONER .................................................... CCXXII

LAMPIRAN C: TRANSKRIP WAWANCARA .................................... CCXXX

Documents

PERANCANGAN ULANG IDENTITAS VISUAL KAMPUNG BUDAYA