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Pepsi Rebrands… Unconventionally. - The Pepsi Way -. Pepsi selectively chose 25 of the most influential individuals in the social media Each package was set to arrive 20 minutes apart Each individual was to receive 3 packages The first and second package contained 5 cans - PowerPoint PPT Presentation
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Pepsi Rebrands… Unconventionally
• Pepsi selectively chose 25 of the most influential individuals in the social media
• Each package was set to arrive 20 minutes apart
• Each individual was to receive 3 packages• The first and second package contained 5
cans• The third & final package contained 6
rebranded cans
- The Pepsi Way -
- The Logo - • Supposed to resemble a smile• Positive & negative reactions• Some think it’s a little to similar to this…
- The Strategy -• 60% response rate • Getting the brand name into social media– Word-of-mouth communication
- Mack Collier’s Blog -
1) Don’t send products to social media bloggers
2) Target what is established
3) Invest time over money
An overall success???• Has Pepsi achieved their desired reaction?
• Would you launch a corporate rebranding using the same strategy?• What would you change?
• Do you like the logo and their rebranding strategy?