People Smuggling Public Information Campaign status

1 December 2010

Communications to dissuade Afghan and Sri Lankan irregular immigrants from using

people smugglers

FOI Document #10

Page 1 of 11RELEASED UNDER THE FOI ACT 1982

Status summary• Message dissemination:

– Advertising underway in Tamil papers (November/December 2010)– Posters and leaflets being printed for placement from December 2010– Video production underway – case study video for display from January

2011– Schools program – children’s book and teacher training materials in

development for January 2011 program start– NGO outreach – meetings held with UNHCR re targeting Sri Lankan

irregular immigrants– Supporting publicity – draft advertorial case studies prepared for

placement in Tamil papers from January 2011

FOI Document #10

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Tamil advertisingNovember December

Placement schedule 7 14 21 28 ‐ 5 12 19 26

Malaysian Nanban (Mon‐Sat)

Malaysian Nanban (Sun)

Makkai Osai (Mon‐Sat)

Makkai Osai (Sun)

Tamil Nesan (Mon‐Fri)

Tamil Nesan (Sat‐Sun)

1111 1919

2121

99

77

20  2520  25

1414

88

2828

44 1616 3030

55 1919

1212

2424 31312626

33 1717 2323

1111 2626

FOI Document #10

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Afghan poster placementType of location LocationSchools Hilas School

MIKS

Healthcare Facilities Klinik Kesihatan

Hospital Ampang

Transit Areas LRT Stn: Ampang Park, Ampang (Ampang‐Sri Petaling line)LRT Stn: Ampang  (Ampang‐Sri Petaling line)Bus Stn: All stops between Ampang LRT (Ampang‐Sri Petaling Line) till Sri Nilam bus stop.

Embassy Embassy of Afghanistan

FOI Document #10

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Tamil poster placement

Type of location LocationSchools Harvest Centre

Healthcare Facilities Klinik Kesihatan

Hospital

Transit Areas LRT Stn: Ampang Park

LRT Stn: Pasar Seni

LRT Stn: KL Sentral

Bus Stn: Puduraya

Bus Stn: Pasar Seni

High Commission Sri Lanka High Commission

FOI Document #10

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Community notice/leaflet

Placement at LRT stations, MIKS and Hilas schools, health clinics and Afghan Embassy – with the posters

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Video production• Video production in Australia• Talent being sought – casting from 25

November• Shoot scheduled – 1 or 2 December• Script based on case studies – to reinforce

advertising and poster messages

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Schools program• Outreach by FH has secured broad support of

the MIKS, Hilas and Harvest Center to use the story book and posters/leaflets

• Story line developed based folklore about the 4 seasons

• Child’s artist being sought to illustrate the story• Teacher training materials being developed

– To support the use of the book at the MIKS school, Hilas and Harvest Center schools from January 2011

– To support training provided to teachers in January 2011

FOI Document #10

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November December January Feb/Mar/Apr

Engagement schedule 7 14 21 28 5 12 19 26 3 10 17 24 31

Gaining broad support of schools

Reviewing draft material with schools

Prepare teacher training material

Prepare lesson plans

Training the teachers

Teachers use materials in class

Essential prep Implementation

NGO/schools engagement

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Supporting publicity• Advertorials drafted to follow-up advertising in

Tamil papers• 3 failed migration attempt stories drafted• Agency reviewing images to reinforce story line• Target placement of advertorials is from

January 2011

FOI Document #10

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THANK YOU. QUESTIONS?

FOI Document #10

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