Penny Wise and Pound Foolish - Matt Evans

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1. Penny Wise & Pound Foolish Predictive Modeling & Recruitment Matt Evans, Director of Admission Saint Marks High School Wilmington, DE (302)-757-8723 mevans@stmarkshs.net 2. ARISTOTLE To give away money is an easy matter and in any man's power. But to decide to whom to give it and how large and when, and for what purpose and how, is neither in every man's power nor an easy matter. 3. ABOUT ME Salisbury University Insurance Sales Saint Marks High School 4. ABOUT ME 5. ABOUT SMHS Diocesan Catholic Co-Educational Grades 9 12 Spartans $12,350 for 2015 - 2016 650 students for 2015 - 2016 1 of 6 Catholic high schools in New Castle County (DE) 6. ABOUT SMHS 7. ABOUT NCC & RCCSD 58 High Schools in NCC 23 Private 35 Public including Charters 21,000 high school age students in NCC 4,100 high school age students in RCCSD Home to DMA, CCSA & CSW and de facto home to NCS, DAPSS & soon to be open Lab School 8. YIELD Overhaul daily visits New open house format Enlist parent volunteers Create & enforce deposit deadlines w/ incentives Introduce yield event Remove redundant events 9. PROCESS Diocesan meddling Bought onBoard & subsequently online application 10. MONEYLets talk about 11. # of students Ability 12. Money Ability 13. 60 79 10 awards 97 between 60 - 79 11 awards 97 between 40 - 59 40 194 students scored 40-79 and received 97 students scored between 60 79 14. YIELD Test new financial award strategy w/ Service & Leadership Scholarship 15. ADMISSIONS SCHOLARSHIP FINANCIAL AID 16. RESULTS 17. AWARDS Scholarships 12/45 26% Aid 60/145 41% Service & Leadership 8/11 72% 18. SERVICE & LEADERSHIP Pastor or Principal nominations 8 out of 11 awarded enrolled 19. SPARTAN FACTOR 20. PREDICTIVE MODEL Higher Education Ruffalo Noel-Levitzs Forecast Plus 21. MY MODEL 1. Zip 2. Current School (could be a -1) 3. HSPT Choice 4. HSPT Score 5. Siblings 6. Parents 7. Aid Application 8. 7th Grade PracticeTest 9. SchoolVisit 10. EMMAUS 11. Fall Open House (side note about inquiry vs. registration forms in onBoard) 22. INQUIRY FORM 23. AWARDS Scholarships 5/51 10% Aid 55/133 41% Service & Leadership 6/9 66% Grants 35/60 58% 24. IDEAL MODEL 1. Geography 2. Referral Sources (like a school, or consultant, or counselor) 3. Objective Ranking (entrance exam score, timed testing, etc) 4. Siblings 5. Parents 6. Include Financial Aid Application Information (household income and expenses) 7. Captured Interests for Special Programs 8. TrackVisitations 25. SO WHAT? Defining robust, enrolled-student and family profiles gives you a flashlight to shine in the dark corners of the admissions, financial aid and scholarship processes. It also gives you a picture of your ideal, and not-so-ideal candidates, so you can go looking for more & more-qualified candidates in the right places. 26. LEVERAGE 27. THANK YOU e. mevans@stmarkshs.net p. 302-757-8723