A Community: Commercial Success by Sharing

Commercial Success…Stories

Terminology

Community – joint ownership or participation (community of goods)

Commercial – viewed with regard to profit < a commercial success>

Content –the principal substance (as written matter, illustrations, or music) offered by a World Wide Web site

Success – favorable or desired outcome; also: the attainment of wealth, favor, or eminence

Sharing – to partake of use, experience, occupy, or enjoy with others

User- one that uses

Sharing

Commercial

Hybrid Economy

Sharing Economy

Commercial

Economy

Hybrid Economy

User

Shares/Produces Content

Gains visibility in community

through sharing Achieves

Success by way of the

hybrid economy

Hybrid Economy

User

Shared Content

Visibility Notoriety

Community Platform

Commercial

Attention

Convergence Simplified

Commercial Communities

User Content gains high visibility, attract attention of commercial representatives

Content becomes marketable and noteworthy

Companies or individuals create more brands from community generated content

Content Sharing

The Convergence of Content, Community & Commerce

“Your” Tube

Users Content Sharing Community

Benefits???Giving back

to community

Motivator

Creates success

Satisfies needs & wants

Creating Value

Downside???

CommunityCommerce

Sharing

Web 2.0

Social Media

New MediaHybrid

Success

Content

Users

Happy Hybrid Medium