PAYING ATTENTION A Crash Course on

Creativity

Assignment - Course 2

By Sylvie Gelinas

In summary

6 stores from Place Laurier Shopping Mall 3 online stores: a new perspective on stores Different styles, qualities, tastes, clients,

offering, location, convenience, services

From bazar to ‘simple chic’: there is always something to discover you haven’t seen before – objects, space, arrangement, movement, etc. Opportunies are closer than they appear !

1st StepGetting the information to go through the

‘noise’

Please

buy me!

I am cold

I am colorful

I am noisy

I am bright

I am in your way

2nd StepReaching the level of leaving an impression

Fun, Wow, Good, Beautiful, Oh ! Nice, Cool !

Step 3: attracting – the match

Comfortable, young, design, chic, natural

Step 4: act on it – then observe differently!

Get closer to ‘it’ Touch it, feel the texture, see the

refinement of its design Look for a mirror : where is it – haven’t

seen it yet ! Look at you ‘with it’: will it fit ? Try it – discover the ‘back stage’ Consider its price – only for a moment ! Will you or not… see the cash register

behind the display

Step 5: extend the learning

Near the exit (outside, parking lot)-Services (rapid)- Display not as attractive- Convenience Near the exit (inside shopping mall)- Luxury goods- Display highly attractive and refinedNear the back of the store and 2nd floor- Services (hairdresser, travel agent, etc.)- Display not as attractive and refined

Going back, notice more

No prime place for children wear ! - but doesn’t mean cheap !-And never too far !

question yourself maybe a little more

•Never let an empty space – even if store is empty. Space is money and an opportunity•So good looking that you look and anticipate its opening !

ConclusionFrom what first appeared a simple task

•Realized that I use more some senses than others

•Realize that taking time is key in grabbing information – and seeing opportunities

•Accessing other ones required deliberate thinking !