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PATISSERIE & BAKERY JAPAN 2015 BAKERY INGREDIENTS EXPO CONFECTIONARY INGREDIENTS EXPO RETAIL SHOP KITCHEN EXPO Concurrent show: Tokyo Cafe Show & Conference 2015 Jun 16-18, 2015 EAST Hall 1, Tokyo Big Sight Organized byPatisserie & Bakery JAPAN Organizing Committee EJK Japan, Ltd. Supported byAll Japan Federation of Bakers Associations The Federation of Japan Confectionery Associations Show Report Official Website: http://www.bakery-expo.com 1

PATISSERIE & BAKERY JAPAN 2015PATISSERIE & BAKERY JAPAN 2015 BAKERY INGREDIENTS EXPO CONFECTIONARY INGREDIENTS EXPO RETAIL SHOP KITCHEN EXPO Concurrent show: Tokyo Cafe Show & Conference

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PATISSERIE & BAKERY JAPAN 2015 BAKERY INGREDIENTS EXPO CONFECTIONARY INGREDIENTS EXPO RETAIL SHOP KITCHEN EXPO

Concurrent show: Tokyo Cafe Show & Conference 2015

Jun 16-18, 2015 EAST Hall 1, Tokyo Big Sight

Organized by:Patisserie & Bakery JAPAN Organizing Committee EJK Japan, Ltd.

Supported by:All Japan Federation of Bakers Associations The Federation of Japan Confectionery Associations

Show Report Official Website: http://www.bakery-expo.com

1

1. Overview

2. Number of Attendees

3. Exhibitor’s Survey

4. Exhibitor’s Survey

5. Highlights

6. List of Exhibitors

7. List of Visitors

8. Photo Gallery

9. Next Show Date

INDEX

2

Show Name:

PATISSERIE & BAKERY JAPAN 2015

BAKERY INGREDIENTS EXPO

CONFECTIONARY INGREDIENTS EXPO

RETAIL SHOP KITCHEN EXPO

Concurrent show:Tokyo Cafe Show & Conference 2015

Date:

Tue. 16 Jun-Thu. 18 Jun, 2015,

10:00 a.m. to 5:00 p.m.

Venue:

EAST Hall 1, Tokyo International Exhibition Center,

(“Tokyo Big Sight”)

Organized by:

Patisserie & Bakery JAPAN Organizing Committee

EJK Japan, Ltd.

Supported by:

All Japan Federation of Bakers Associations

The Federation of Japan Confectionery Associations

Total attendance:30,864

Exhibiting companies:324

Gross space:8,670sqm

赤字

1. Overview

3

Date Weather Number of

Visitors

16-Jun Cloudy /

Rain 9,593

17-Jun Cloudy 10,575

18-Jun Cloudy 10,696

TOTAL 30,864

◆Number of Visitors at P&B JAPAN 2015◆

Date Weather Number of

Visitors

18-Jun Cloudy 8,984

19-Jun Fine 8,488

20-Jun Fine 8,212

TOTAL 25,684

◆Number of Visitors at P&B JAPAN 2014◆

2. Number of Attendees

4

22.9

17.9

13.9

8.6

5.7

8.2

5.7

1.2

10.0

5.7

0.0 5.0 10.0 15.0 20.0 25.0

Bakery&Confectionary

Café

Wholesaler speciakized for Bakery&Confectionary

Restaurant,Bars

Other food service industry

Bakery&Confectionary manufacturer

Processed food & beverage manufacturer

Kitchen instrument manufacturer

Others

Non-responder

3. Visitors’ survey

∟ retail bakery (Private/Company/Chain) 12.3% ∟ Planning opening retail bakery 3.0% ∟ Confectionary store 6.1% ∟ Planning opening confectionary store 1.5%

∟ retail bakery (Private/Company/Chain) 12.3% ∟ Planning opening retail bakery 3.0%

Find new products and

services 38.1%

Entry to a particular industry

8.3%

To develop a network of

contacts 5.6%

To attend a seminar or

demonstration 5.5%

Gathering information

40.7%

Others 1.8% Purpose of visiting

(multiple choice)

Industrial (multiple choice)

5

3. Visitors’ survey

Management 20.8%

Research/Development 10.3%

Chef/Patissier 9.6%

Planning/Marketing 8.3%

Customer survice 6.5%

Purchasing 4.5%

Production/Technology 3.5%

Sales 23.5%

Cooking/Roasting 3.6%

Public relations 1.7%

Store development 1.6%

Barista/Tea instructor

1.3%

Supervisor 0.4%

Others 4.4%

Department (multiple choice)

Position

Owner 19.3%

Mnager/Store manager

13.3%

Executive 10.6%

Company staff 44.3%

Part timer 5.6%

Profession 4.8%

Others 2.1%

6

Percentage of visitors for each show

How did you know about this show? (multiple choice)

Show managemnt 34.6%

Website 19.7%

Exhibitors 35.3%

Endorse or support institutions

5.3%

Magazines 0.8%

Facebook 0.6%

Others 3.7%

3. Visitors’ survey

P&B JAPAN 40.9%

Both 17.4%

Tokyo Café Show 41.6%

7

42.0%

21.4%

11.6%

8.9%

3.6%

2.7%

2.7%

1.8%

0.9%

4.5%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

Meeting new clients

Meeting current clients

New products release

Developing new network of industries

Collecting marketing information to enter a new industry

Developing new OEM company

Networking with media

Finding a new agent/business partner

Researching consumers

Others

4. Exhibitors’ survey

What was your purpose of participation?

8

How many people visited your

booth for each day? Degree of satisfaction

4. Exhibitors’ survey

Excellent 25.6%

Good 65.4%

Below

average

22.0%

Poor 2.0%

21.4%

20.0%

20.0%

10.9%

3.2%

8.9%

13.3%

2.3%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

1-50people

51-100people

101-200people

201-300people

301-400people

401-500people

501-1000people

1000people以上

16th (Tue)

19%

28%

17%

9%

4%

2%

21%

0%

0% 10% 20% 30%

1-50people

51-100people

101-200people

201-300people

301-400people

401-500people

501-1000people

1000people以上

17th (Wed)

17.0%

27.7%

17.0%

6.4%

6.4%

6.4%

19.1%

0.0%

0.0% 10.0% 20.0% 30.0%

1-50people

51-100people

101-200people

201-300people

301-400people

401-500people

501-1000people

1000people以上

18th (Thu)

Excellent 24.0%

Good 62.5%

Below

average 24.5%

Poor 3.0%

Excellent 22.3%

Good 63.0%

Below

average 18.4%

Poor 2.0%

9

How many people visited your booth over the 3 days?

Degree of satisfaction (3 days’ average)

4. Exhibitors’ survey

4.3%

4.3%

17.0%

19.1%

6.4%

6.4%

14.9%

27.7%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

1-50people

51-100people

101-200people

201-300people

301-400people

401-500people

501-1000people

1000people以上

Excellent 22%

Good 64%

Below average

12%

Poor 2%

10

4. Exhibitors’ survey

How many business meeting or sales have you done over the 3 days?

34.2%

27.0%

20.4%

9.2%

7.1%

0.0%

2.1%

0.0%

0% 5% 10% 15% 20% 25% 30% 35% 40%

1-50

51-100

101-200

201-300

301-400

401-500

501-1000

1000以上

Degree of satisfaction (3 days’ average)

Excellent 24.5%

Good 56.3%

Below average 18.2%

Poor 1.0%

11

4. Exhibitors’ survey

Degree of satisfaction (3 days’ average)

Number of business cards did you obtain during the show

16%

24%

35%

11%

12%

2%

0%

0% 5% 10% 15% 20% 25% 30% 35%

1-50

51-100

101-200

201-300

301-400

401-500

500以上

Excellent 40%

Poor 23%

Average 37%

12

4. Exhibitors’ survey

Are of visitors to be strengthened in the future (multiple choice)

0%

8%

2%

6%

41%

4%

24%

4%

27%

27%

24%

47%

14%

37%

37%

35%

39%

31%

25%

0%

8%

25%

39%

71%

39%

51%

57%

71%

63%

45%

0% 20% 40% 60% 80%

Others

Media

Public instituition

Producer

Wholesaler

Other café supplier

Food ingredients manufacturer

Kitchen instrument manufacturer

Processed food or beverage manufacturer

Bento or side dishmanufacturer

School food service

Convinience store, Super market, Department store, other retail seller

Other food service industry

Planning opening confectionery store (company)

Planning opening confectionery store (private)

Planning opening bakery store (company)

Planning opening bakery store (private)

Planning opening café (company)

Planning opening café (private)

Consultant

School / Salon

Hotel

Fast food / Family restaurant

Bakery or confectionery manufacturer

Café

Restaurant / Bar

Confectionery stores

Chain bakeries

Retail bakeries (company)

Retail bakeries (private)

13

◆Provided best seller bakery recipe and its ingredients for free!

【The first day】

【During the show】Bakery shop was in the exhibition hall during the show!

◆Well known bakery shop “Daisy” opened the shop!

5. Highlights

by Ihara chef from zopf

14

15

Bread baking demonstration by winners of the Bakery Japan Cup

【The middle day】

■White bread

Yoshino chef from Kirin

Product name: Mugibatake

■Pastries

Uda chef from Isuzu bakery

Product name: Cream bread with orange and sugar cane, Sugar cane melon bread, and Ann bread with sesami and sugar cane

■Cooking bread

Maejima chef and Kawai chef from Win Win PEATERPAN

Product name: Sizuoka green tea red miso grill sand, Daiginjo creamcheese and honey bacon, and Black vinegar ann bread with Suruga shamo

◆Confectionery demonstration

【The final day】

by renowned chocolatier Uezaki Yoshiaki

6. List of Exhibitors

16

8COFFEEROAST Abeshin CO., LTD. ABUKUMA FOODS Co., Ltd. ADEKA CORPORATION Agristream Kimura Farm AHMAD TEA Ltd. AICOHSHA MFG.CO.,LTD. AIM Co., Ltd. AJINOMOTO GENERAL FOODS, INC. AKO TENNEN KOUBO LTD Allpress Espresso Japan Co.,Ltd Ambrosia K.K. American Peanut Council Annie Corp. AOBA TRADING CO.,LTD. AOYOSHI CO., LTD. APEX CORPORATION ARYZTA Food Solutions Japan ASAHI BREWERIES, LTD. Asahi Kasei Home Products Corporation ASAHIYA PUBLISHING CO.,LTD ATAGO CO.,LTD. AZUMA Barley Factory Co., Ltd BELNA WORKS Inc. BH blayn Co., Ltd. BM TARGET INC Bontain Coffee co., ltd., BRAIN Co., Ltd. Brilliant Life Products NZ BROWN’S Café & Beans BUSCO FOODS co.ltd. Cacon CO.,LTD. CareService Makinomi, Inc. CATHERINE HOUSE CHA Inc. Chimoto Coffee Co., Ltd. CHUBU CORPORATION Communication Development Inc.

Confidant Japan Co., Ltd. cosmogreen Cosmosound CS Marketing Japan Incorporated Daiichidenshi,Inc. DCS CO.,Ltd DELTA International Co., Ltd. E3M EDM Corporation

Elena Leaf enbaku seikatsu, Co.,Ltd. ENGRAVE EPIC CORPORATION Euro Asia Trading Corp. F&B Co., Ltd. finodearoma,Ltd F.M.CORPORATION FMI Corporation FOOD IMPACT.Co.,Ltd. Food Touch Co. , Ltd FORO IMPRENDI. INC Franke Japan Inc. Fresh Food Service co., Ltd. Fresh Roaster Coffee Tonya Co.,Ltd. Fuji shoji co.,ltd. FUJIMAK CORPORATION Fukusuke Kogyo Co.,Ltd. FUSO INDUSTRIES CO., LTD. GIKEN PROCESS CO.,Ltd. Glrow Co.,Ltd. GPFoods GREEN LEAF Grow Up INC. HAGIHARA GOFFEE Co., Ltd. Hakata salt Co.,Ltd. Hanabatakebokujo Co.,Ltd. HappyLife Inc. HARADA CORPORATION HARIO CO., LTD. Hat Co.,Ltd

6. List of Exhibitors

17

Hayashibara Co., Ltd. Hayashikane Sangyo Co.,Ltd. HIDA TAKAYAMA FACTORY HIKARIGAOKA CORPORATION HINOMOTO CEREALS FLOUR MILLING CO., LTD. HISHIWA CO.,LTD. HK International Inc. hokui40donomachi Co.,Ltd. Hokurikukizai SmileLeaf Spica Co.,Ltd HORIGUCHI COFFEE IBUKI CRAFT CO., LTD. IFNi ROASTING & CO. IIDEA PROMOTION Inc. INA FOOD INDUSTRY CO.,Ltd. ISLAND FOODS CO.,LTD ISM CORPORATION JA Zennou Nagano / Mori-syoku Co.,Ltd. Japan Barista Association Japan Blueberry Association JAPAN Halal business Association JAPAN KNEADER, Inc. JST Trading Co., Ltd. K-ai KANEKA CORPORATION KANEMATSU CORPORATION Kan-non-yama Fruit Garden Kao Corporation Karel Capek Co.,Ltd. KATAOKA & CO., LTD. KATAOKA SEISAKUSHO Co.,Ltd. KAZETOHIKARI CO., LTD. Kellogg (JAPAN) G.K Kida Flour Milling Co., Ltd. KIDO PAPER IND.CO.,LTD Kikuchi Strawberry Farm KIMURA KAKOU KINKI FLOUR MILLING CO.,LTD. KOBETEA CO.,LTD. Komiyan Foods Company KORAIDO Co., Ltd.

Krongthip Inc. Kumamoto Flour Milling co.,Ltd. KYOURITSU PLANT INDUSTRY CO., LTD. KYUHAN CORPORATION Le Monded' Alice Linyi Merry Bakery Paper Products Co.,Ltd. Little Belize lotus co,.ltd. LUCKY COFFEE MACHINE CO.LTD. LUPICIA CO., LTD Macchinesti Coffee Inc MAEDA CO.,LTD. Mallche.,Ltd. marcs internal Co., Ltd. Marketing Sebastian Inc. Maruka Corporation MARUSHO CO., LTD. Maruzen co.,ltd. MATSUYAMA MARUSAN MAX CO., LTD. MC food Specialties Inc. MEIGETSU SEIKA Meiwa Sales CO.,LTD Meizan Tea Corporation. Melitta Japan Ltd. Menphys. Merci METEX Corporation. Mitsubishi Plastics, Inc. MITSUBOSHI BOEKI LIMITED MIZOBATA SHIKO Printing Co., Ltd. MIZUKAMI FUSAKICHI SHOUTEN INC. Monique Chalkart Association Monte Bussan K.K. Morecc Co., Ltd. NAGANO INTERIOR INDUSTRY Co., Ltd. Nagase ChemteX Corporation Naigai Flavors Co.,Ltd. nakano design-stores.inc. NAKANO ZAIMOKU

6. List of Exhibitors

18

NAKAZAWA NYUGYO CO.,LTD. Namamame Honpo NANBANYA Co., Ltd. NARITA COFFEE CO. National Agriculture and Food Research Organization naty garden CO. LTD. Nestle Japan Limited Nepuree Corporation. NEVERS Co., Ltd. NEWMIND Co.,Ltd. NEXT Co., Ltd. Nfood Co., Ltd. NICHIBEI COFFEE CO., LTD. Nichifutsu Shoji Co., Ltd. Nihon Shokken Holdings Co.,Ltd. NIPPON FLOUR MILLS NIPPON TANSAN GAS CO.,LTD. NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION NISSEI Co.,Ltd. Nisshin Flour Milling Inc OBIHIROSHI SHOKUSANGYOU OGAWA COFFEE co., ltd. OHKUBO SHOKAI Co.,Ltd. OKAYAMA KOBO OmcoHigashinihon Oogatamura Akitakomachi Seisansya Kyokai, inc. oosato kakou co.,ltd ORIHIRO PLANTDEW Co.,Ltd. Oryza Oil&Fat Chemical Co.,Ltd. OsakaPolyethylene sale.co. Ltd Otti Boeki Co.,Ltd OyamaFarm PANJAPAN TRADING COMPANY PAQUET DU SOLEIL Par-Way Tryson Company PASCO SHIKISHIMA CORPORATION Prema Inc. Premier's Tea Japan Co.,Ltd. PROVA S.A.S

pureham Raisin Administrative Committee RAKUNOH MOTHERS Reaccent Co. ltd. RICEISLAND.Co.,Ltd. Rivers.Co.Ltd RKEnterprise co.,Ltd Roasters Tokyo Rooibos Marketing Ltd. ROSTRO JAPAN ROYAL OF JAPAN,LTD. Sakura Syokuhin Kogyo Co., Ltd. Sanden Shoji CO,.LTD. Sanko Trading Co.,ltd. SANKYOFRONTIER CO.,LTD. Sanyo sangyo Co., Ltd. SATO FOODS INDUSTRIES CO.,LTD. SAYU S.p.A SEIJO ISHII CO., LTD. / Mother's Market Seikoba Fruits Garden Seikodo Corp. Seitoku University Seiwa,Incorporated. Senjyudo SHIBATA PUBLISHING CO., LTD SHILLA Inc. SHIMOJIMA Co.,Ltd. SHINKO BOEKI Co.,Ltd. SHINKOUKYOUGIKAI Showa Women's University SIMPEX JAPAN K.K. Slabo Co.,Ltd. SMILE CORP. SMILE CORP. Snuflute SO-KEN CO., LTD. SONTON Soramitu Corporation. SULCO CORPORATION SUNARROW LIIMITED SUN-EIGHT TRADING Co.,Ltd.

6. List of Exhibitors

19

SUNTEC Co., Ltd. Syunsetsu Saveur TABATA CHAHO Takanashi Milk Products Sales. Co., Ltd. TAKANO Co., Ltd. TAKEICH WIND Co.Ltd TANABE INTERNATIONAL Co., Ltd. TANAKA SEIAN Tanakaseimen Co.ltd. Tanico corporation TANZEN TECHNICAL PRODUCT CO.,LTD Tapioca World、Ice World Temagokochi (Miyazaki Shokken,Ltd) TKG Endo shoji co., ltd. TODAI CO.,LTD TOEI KOGYO CO., LTD. TOHZAISANGYO BOEKI Inc. Tomato Corporation Tominaga Boeki Kaisha, Ltd. TRUMPS.co.,ltd. Tsuboichi Tea Manufacturing Co.,Ltd. TSUJI-KIKAI TSUKASA ELECTRIC CO., Ltd. Tsukishima TSUKUBA DAIRY PRODUCTS CO.,LTD TSUNO CO., LTD. TSUTSUMU Co.,Ltd. TURKISH HAZELNUT ASSOCIATION TWO THIRD CORPORATION U.S. Agricultural Trade Office U.S. Dairy Export Council U.S. Dry Bean Council US Grains Council USAPEEC Vestey Foods Japan Ltd VICTORINOX JAPAN INC. Vita Coco Japan wekk Ltd. WINDFARM co.,ltd WORLD CREATE,INC. World Seiki Co.,Ltd. Yamamasu Ltd.

YAMANAKA IND.Co., Ltd. YAMANI PACKAGE CO.,LTD. YAMANO Inc. YAMATO corporation YAMAUCHI-SHIKI CORPORATION YOKOHAMA OILS&FATS INDUSTRY CO., LTD YOKOYAMA KORYO LIMITED. YOSHIYO KOBO Co.,Ltd. Yuwa Industries Co., Ltd. Zakkaworks Co., Ltd

8. Photo Gallery

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PATISSERIE & BAKERY JAPAN 2016 BAKERY INGREDIENTS EXPO CONFECTIONARY INGREDIENTS EXPO RETAIL SHOP KITCHEN EXPO

Mon. 1 Aug to Wed. 3 Aug, 2016 10:00 a.m. to 5:00 p.m. West Hall 2, Tokyo Big Sight Contact: Mari KOHAYAKAWA(Ms.) PATISSERIE & BAKERY JAPAN Show Management From Japan >>> TEL: 03-6459-0444 / FAX: 03-6459-0445 International >>> TEL: +81-3-6459-0444 / FAX: +81-3-6459-0445 E-mail :[email protected]

9. Next show date

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