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PVSC 2015 CORPORATE BROCHURE By Centre Square Development
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TO SUCCESSCOMMITTED
2015 SPONSORSHIP INFORMATION
It’s time to be a part of this exciting era FOR Australian Football.
Since 1966 the Pascoe Vale Soccer Club (PVSC) has prided itself on its hard working and community-focused ethos. Driven by a passion for learning, development, and the lure of success PVSC has now consolidated itself in the National Premier League (NPL), and is determined to be at the forefront of this exciting new era of Football in Australia.
The increased exposure the Club receives through alignment with Football Federation Victoria (FFV), Football Federation Australia (FFA) and the FFA Cup means the Club can in turn offer more brand exposure, activation and partnership opportunities to corporate and community partners.
The PVSC is committed to providing clear return on investments for partners looking to:
> Leverage access to a diverse, highly engaged audience
> Increase brand awareness
> Generate media exposure
> Connect with over 50 other business, government and media networks
> Support a Community Club striving for success
Club ContactLou TonaPhone : +61 3 9346 7229Mobile: +61 413 944 066Email: [email protected] www.pvsc.com.au
Sponsorship EnquiriesAvner Kooperman (Centre Square Development)Phone: 1300 854 948Mobile: +61 423 433 213 Email: [email protected]
CONTACTS
Year Established 1966
Home Grounds CB Smith Reserve/ Hoskens Reserve
Leagues PS4 National Premier League Westfield Football Federation Australia Cup (FFA Cup)
Season Length February – September
ABOUT OUR CLUB
CLUB HIGHLIGHTS
2014 Promotion to National Premier League
2013 Promotion to Victorian Premier League
2012 Victorian Soccer League Champions (Div. 1)
2008 Victorian Soccer League Champions (Div. 2)
1992 Metropolitan Division 4 Champions
1984 Provisional League Champions (Div. 2)
1968 District League Runners Up (West Division)
C.B. SMITH RESERVE
From 2015 Pascoe Vale Soccer Club will be one of the key tenants at the new $6.4 million dollar premier and education sports hub.
OUR NEW HOME
The new state of the art facility will integrate regional football’s needs with innovative education practices services in Moreland City Council and Melbourne’s Northern Corridor.
The new $4.3 million ‘pavilion’ at CB Smith Reserve will include –
> New Grandstand
> Media Centre
> Function Venue
> Player Change Rooms
> Flexible Learning Space
> First Class Irrigated Playing Surface
> New Lights and Score Board
WESTFIELD FOOTBALL FEDERATION AUSTRALIA CUP (FFA CUP)
Pascoe Vale now also competes in the Westfield Football Federation Australia Cup (FFA Cup) - the highest-level national soccer knockout cup competition in Australia. The FFA Cup matches PVSC up against other NPL League Clubs from around Australia as well as top tier A-League Clubs all looking for cup glory. Association with the new Westfield FFA Cup gives PVSC affiliation and access to a range of national and international media opportunities.
FFA Cup Media
> 10 matches broadcast live on Fox Sports
> 1 of which a Round of 32 match
> 2 Round of 16 matches
> All matches from the quarterfinals to the final
> FFA Cup Draws from the Round of 32 onwards were also televised live on Fox Sports
> 10 International broadcast Matches live into Asia
AFFILIATED COMPETITIONS
PS4 NATIONAL PREMIER LEAGUE (NPL)
Pascoe Vale Soccer Club competes in The National Premier League - Victoria (NPL). The NPL is the second tier Australian Soccer Competition below the Hyundai A-League. The NPL consists of the highest-level state league in each state-based federation.
NPL Reach
> NPL Website: Over 10 million hits in 2014, since officially launching the site in February
> NPL Facebook: 12, 367 Page likes
> Average Daily Reach: < 10,000
> Average Engaged Users: < 2200
KEY METRICSPVSC BY NUMBERS
6,608 MONTHLY SITE VISITS(NOV 2014)
2500 IMPRESSIONS
182 FOLLOWERS
WEBSITE PVSC.COM.AU
TWITTER TWITTER.COM/PVSC_OFFICIAL
INSTAGRAM INSTAGRAM.COM/PASCOEVALESC
1:27 MINS SPENT ON SITE
110 IMPRESSIONS/DAY
1342 LIKES RECEIVED
TOP 5 COUNTRIES: AUSTRALIA, UK, INDIA, USA, SINGAPORE
ENGAGEMENT RATE: 7.8%LINK CLICKES - 4 PER DAY
FOLLOWER ENGAGEMENT: 19.23%
1,172 PAGE LIKES
10,566 VIEWS
450 SUBSCRIBERS
FACEBOOK FACEBOOK.COM/ PASCOEVALESOCCERCLUB
YOUTUBE YOUTUBE.COM/USER/PVSCTV
EMAIL NEWSLETTER THE WEEKLY ROUND UP
884 AVERAGE DAILY REACH
37,048 MINUTES WATCHED
IMPRESSIONS/MTH: 24,754AVG ENGAGED USERS: 1,685AVG DAILY FANS ONLINE: 1,020
1050 FULL MEMBERS
900 AVERAGE/GAME
3000 EXTRA SIGNAGE VIEWS PER WEEK IN SEASON
MEMBERS PAID UP, COMMITTED TO THE CLUB
MATCH DAY ATTENDANCE
EXTERNAL VISIBILITY
60/40 MALE/FEMALE
WEBSITEwww.pvsc.com.au provides supporters with all the latest club news and results. Daily updates drive hits from around Australia and the world and is the first place PVSC fans go to check on the Club’s success.
Home Page Website Banner Ad Monthly $300.00
Home Page Website Banner Ad Full Season $1500.00
Secondary Page Website Banner Ad Monthly $200.00
Secondary Page Website Banner Ad Full Season $1000.00
ACTIVATION OPPORTUNITIESPascoe Vale Soccer Club’s professionalism on and off the soccer pitch has not gone unnoticed. Corporate interest continues to grow for the Club, and PVSC is committed to providing activation pathways for partners at all levels. From local business to national level companies PVSC will work with you to help increase your brand awareness and drive sales and interest in your company.
Activation Opportunities available at PVSC include:
NAMING RIGHTS SOCIAL MEDIA SPONSOR GUEST POSTING
LOGO PLACEMENT
ONLINE ADS (WEBSITE &
SOCIAL MEDIA)
REAL TIME INFORMATION
ACCESS TO PVSC EMAIL
LISTS
VISUAL BRANDING
DIRECT FAN EXPERIENCES
PLAYER ENDORSEMENTS
NEWSLETTER – WEEKLY ROUND UP The PVSC Weekly Roundup directs members and supporters to all the important news stories happening within the club. Club Sponsors have the opportunity to utilise this weekly communications medium to promotion of upcoming product launches, sales or member benefits.
Banner ad (website link) $50 per issue or - $150.00 per month
Naming rights to issue and promotional feature of business $350.00 (includes Banner Ad)
Logo and website Link in Sponsors area FOC to Club Sponsors
Opportunity to promote member benefits & discounts to Members FOC to Club Sponsors
Competitions for sponsored prizes $300.00 + Prizes
Caption this Comp $200.00
Polls $150.00
Sponsored Photo Gallery $200.00
Special Offers $100.00
SOCIAL MEDIA (FACEBOOK / TWITTER / INSTAGRAM) Consistent and engaging PVSC social media advertising packages can be tailored to ensure continued brand exposure at discounted rates. Promote your business through opportunities such as:
SIGNAGE Perimeter Signage is the traditional advertising medium for your business to receive brand exposure to PVSC players, members and supporters.
2015 brings with it an exciting time for the Club. With the Senior NPL and U20’s PVSC Teams playing at the new state of the art CB Smith Reserve. Your business has the opportunity to tailor your signage investment and target the ages more suitable to your demographic. Or save money and feature at both facilities.
Receive direct and indirect exposure through PVTV.
3.1 m x 1.1 Perimeter Signage – CB Smith Reserve $1990.00
Perimeter Signage – Hoskens Reserve $1000.00
Perimeter Signage – Both Facilities $2490.00
Secondary Signage Placement (Coach’s dugout) $1500.00
Support our Sponsor Banner $200.00
Change Room Directory $100.00
PVSC PLAYING KITS Over 20 teams represent Pascoe Vale Soccer Club each weekend in 4 Categories (NPL, NPL YOUTH, NPL SUB YOUTH, WOMENS/ GIRLS).
With every age group represented there are opportunities for your business to feature proudly on a PVSC Playing Kit.
PVSC MERCHANDISE Major Partners will also be given the privilege of their brands featuring on the PVSC Polo Shirts and Warm Up Jackets. Merchandise available to all players, members and supporters.
MATCH DAY ACTIVATIONMatch Day Activation with Pascoe Vale Soccer Club provides your company with a platform to obtain maximum engagement and exposure in a creative way.
We can work with your company to customise and create an event to reach your marketing objectives.
> Half-time Demonstrations
> Coin Toss Opportunities
> PA Recognition
> Fan Engagement Giveaways (Noisemakers, branded soccer balls)
> Match Day Raffles
> Pop Up Stalls
> Match Day Tickets for employees, colleagues & clients
Chest Top (1 Spot)
Right Sleeve (2 Spots)
Back Top (1 Spot)
Left Sleeve (2 Spots)
Front Primary (1 Spot)
Back Lower (1 Spot)
Right Leg (1 Spot)
Left Leg (1 Spot)
GOLDEN BOOT PARTNERSOpportunities exist for 4 companies looking to receive high-level brand awareness at a less consistent rate to the Major Partners.
> Quarterly Direct Facebook/ Twitter/ Instagram Advertising
> Home Page Website Banner Ad – 8 Weeks
> Secondary Page Website Banner Ad – Full Season
> Link to Website from Sponsor Page
> Perimeter Signage – Both Facilities
> NPL Playing Kits – Secondary Logo Placement (Subject to negotiations)
> Club Polo Shirts – Secondary Logo Placement (Sleeve)
> Support our Sponsor Banner – Secondary Logo Placement
> Change Room Directory
> Access to specialised match day activation opportunities
> Corporate Hospitality access
MAJOR PARTNERSPascoe Vale Soccer Club has the opportunity for 2 Major Partners looking to receive high level, end-to-end engagement and brand awareness. Each Major Partner has the right of exclusivity for their product or service and will receive a wide range of benefits, including but not limited to;
PARTNERSHIP PACKAGES
> Bi-Monthly Direct Facebook/ Twitter/ Instagram Advertising – Full Season
> Homepage Website Banner Ad – Full Season
> Link to Website from Sponsor Page
> “Weekly Round Up” Banner Ad – Full Season
> Perimeter Signage – Both Facilities
> NPL Playing Kits - Primary Logo Placement
> Club Polo Shirts – Primary Logo Placement
> Support our Sponsor Banner – Primary Logo Placement
> Change Room Directory
> Primary access to specialised match day activation opportunities
> Corporate Hospitality access
COMMUNITY AND PLAYER PACKAGES
> 1 Direct Facebook/ Twitter/ Instagram Post
> Link to Website from Sponsor Page
> Perimeter Signage – 1 Facility (Subject to negotiations)
> Support our Sponsor Banner Logo Placement
> Change Room Directory
> Access to specialized match day activation op-portunities (Subject to negotiations)
> Corporate Hospitality access (Subject to negotiations)
PACO’S SUPPORTER PACKAGE (PLAYER SPONSORSHIP) Player Sponsorship offers a fantastic way to support the Club as a small business owner, family group or passionate individual. Become a Paco Supporter and experience some unique sponsor benefits.
NPL Player Sponsorship $400.00
> Membership Pack – Including a PVSC Member Benefits Cards
> Recognition Certificate
> Photo Opportunity/ Social Function with Players
> Acknowledgment via
> PVSC Website
> “Weekly Round Up” Newsletter
> Yearbook
> Ticket to Jumper Presentation Night
> Complimentary tea & Coffee on Game Day
NPL Under 20’s Player Sponsorship $250.00
> Membership Pack – Including a PVSC Member Benefits Cards
> Recognition Certificate
> Photo Opportunity/ Social Function with Players
> Acknowledgment via
> PVSC Website
> “Weekly Round Up” Newsletter
> Yearbook
> Ticket to Jumper Presentation Night
> Complimentary tea & Coffee on Game Day
ALL PARTNERS OF THE PASCOE VALE SOCCER CLUB AS PART OF THEIR PARTNERSHIP PACKAGE RECEIVE THE FOLLOWING BENEFITS Membership Pack – Including 2 x PVSC Member Benefits CardsClub Polo Shirt Ticket to Jumper Presentation Night Ticket to Presentation Night
“THE VALE” COMMUNITY PARTNERSPascoe Vale Soccer Club prides itself on its community focus. Through the Club’s growth and desire to achieve greatness, local business has been the backbone of the Club’s stability and endurance through both hard times and success.
“The Vale” Community Partners package allows local business the opportunity to continue supporting the Club while benefiting from the direct marketing opportunities that exist through “The Vale” community sponsorship tier.
ROUND DATE HOME/AWAY OPPONENT MATCH DAY ACTIVATIONS AVAILABLE
1 FEB 22 AWAY HEIDELBERG UNITED
2 FEB 27 AWAY PORT MELBOURNE SHARKS
3 APR 8 HOME AVONDALE FC YES
4 MAR 6 HOME NORTHCOTE CITY YES
5 MAR 20 HOME OAKLEIGH CANNONS YES
6 MAR 28 AWAY NORTH GEELONG WARRIORS
7 APR 3 HOME DANDENONG THUNDER YES
8 APR 12 AWAY WERRIBEE CITY
9 APR 17 HOME BENTLEIGH GREENS YES
10 APR 24 AWAY SOUTH MELBOURNE
11 MAY 1 HOME GREEN GULLY YES
12 MAY 8 AWAY MELBOURNE KNIGHTS
13 MAY 15 HOME HUME CITY YES
14 MAY 22 HOME HEIDELBERG UNITED YES
15 MAY 29 HOME PORT MELBOURNE SHARKS YES
16 JUN 13 AWAY AVONDALE FC
17 JUN 20 AWAY NORTHCOTE CITY
18 JUN 26 AWAY OAKLEIGH CANNONS
19 JUL 3 HOME NORTH GEELONG WARRIORS YES
20 JUL 7 AWAY DANDENONG THUNDER
21 JUL 10 HOME WERRIBEE CITY YES
22 JUL 17 AWAY BENTLEIGH GREENS
23 JUL 24 HOME SOUTH MELBOURNE YES
24 AUG 10 AWAY GREEN GULLY
25 AUG 14 HOME MELBOURNE KNIGHTS YES
26 AUG 23 AWAY HUME CITY
2015 NPL SCHEDULE
© Copyright 2015 Pascoe Vale Soccer ClubProduced in partnership with Centre Square Development.
Most photos taken and supplied by Frank Khamees.