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Monumental Change Gregg Freishtat [email protected]

Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

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Repurposed content is the currency of the social Web. In this session, you will learn how marketers can effectively and continually update their social, email, and website without relying solely on their own output. Scribit CEO, Gregg Freishtat, gives simple techniques and steps that you will want to use immediately to start fueling all your marketing programs to drive more sales from your prospects, and more engagement from your customers.

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Page 1: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Monumental Change Gregg Freishtat

[email protected]

Page 2: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Monumental Change Huge budgets shifting…..

Page 3: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

The Quicker Picker Upper Does not work online…..

Page 4: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Product Marketing is Dead Inbound marketing…..

Content Marketing…… Audience Marketing…..

Page 5: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Marketing Automation 1.0 complete

You have Pardot…..

And Salesforce.com…. And Google analytics….

But everyday you have wake up and say something.

Page 6: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content
Page 7: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Sharing is not a business concept (think about it)

But Consumers demand it…

And everyone’s doing it…. What’s the harm?

Page 8: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Brands are not Publishers And should be happy about that…..

Page 9: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Three Types of Content Organic and Homegrown…..

Outsourced….. Premium Branded……

All are important and are here to stay.

Page 10: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

The little white lie of Content Marketing Impossible to meet consumer expectations…..

Page 11: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Scribit – FUEL for your:

Email Marketing/Automation Content Marketing Social Media Marketing Web Site Thought Leadership

Page 12: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Live Demo They are great when they work…..

Page 13: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

CONTENT MATTERS

Page 14: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Gregg Freishtat CEO, Scribit

[email protected] Stop by for a demo.

Thanks.