PACKAGING AND MATERIALS HANDLING
Packaging is typically viewed as being either consumer, focused primarily on marketing or industrial, focused on logistics.
Consumer packaging Marketing managers primarily concerned
with how the package fits into the marketing mix.
Industrial packaging Logistics managers primarily concerned
with efficient shipping characteristics including protection, ability to withstand stacking when on a pallet, cube, weight shape and other relevant factors.
The Role of Packaging
Identify product and provide information Improve efficiency in handling and
distribution Customer interface Protect product
Packaging for Materials Handling Efficiency
Package design Product packaging in standard
configurations and order quantities facilitates logistical efficiency.
Ex: cube utilization
Unitization The process of grouping master cartons into one
physical unit for material handling or transport. Rigid containers
The use of containers handled and transported by special equipment and ships is common practice in air and water transport.
Improve overall material movement efficiency Ex: Automobile manufacturers use returnable
racks for interplant shipment of body part.
Flexible containers Do not protect a product by complete The most common type of non rigid
containerization is stacked master cartons on pallets.
The common size used are 40 x 48,32 x 40.
Pallets and Pallet Movers
Communication The final logistical packaging functionality
is communication or information transfer. Identification, tracking, handling
instructions. Universal product code (UPC) Electronic product code (EPC) Bar code
Definition: Efficient short distance movement in or between buildings and a transportation agency.
Four dimensions Movement Time Quantity Space
Objectives of Materials Handling Increase effective capacity Minimize aisle space Reduce product handling Develop effective working conditions Reduce heavy labor Improve logistics service Reduce cost
Materials Handling Equipment Conveyors Types
Roller or gravity style Belt style
Advantages Assist in keeping inventory records an location Ability to move goods quickly and efficiently
Disadvantages Very expensive Relatively inflexible
Cranes (overhead and wheeled) Packers (COFC and TOFC)
Automatic guided vehicles Advantages Ability to handle special movements quickly
and efficiently Disadvantages
Very expensive and limited use
Types of Materials Handling Equipment A Design
Perspective Flexible path
Fork lifts, power lifts/skids Very flexible, but usually labor intensive
Continuous-flow fixed path Conveyors, track-guided vehicles Expensive but capable; limited flexibility;
need high volumes to be efficient Intermittent-flow fixed path
Equipment Selection Factors Physical attributes of the product and its
packaging Characteristics of the facility Time requirements Sources of information
Vendor sales force Company engineers Consultants Similar site visitation and inspection