P ORTLAND G REENDRINKS | Springboard (CGV) P ORTLAND G REENDRINKS Springboard (July 13, 2012)

PORTLAND GREENDRINKS | Springboard (CGV)

PORTLAND GREENDRINKSSpringboard (July 13, 2012)


Springboard Question:

How should we change the revenue model for our

events to improve profitability while staying

true to our mission?


Monthly Networking Events:

GOALS

Update our event revenue model to…

1. Have events be self-sustaining and generate more

profit

2. Generate at least $2000/month (vs. $500/month

currently)

3. Respect current mission

4. Give back more to the community


About Portland Greendrinks: Current Mission

Building a sustainable economy in Portland through unique social events that connect people to one another, local nonprofits, and local

businesses.

• A broader interest in sustainability; environmental, economic, and social issues now serves as the common thread between attendees.

• ‘Triple bottom line’ guides Portland Greendrinks BoD decision making (People, Planet, Profit)

• Our Product: Social Connections, Money & Awareness to Nonprofits, Exposure to Influential Demographic for Businesses


Our Organization:

Monthly Networking Events


About Portland Greendrinks: Event Format


Our Organization:

Who Comes to Greendrinks?

Young Professionals *** 60% Female *** 25-44 yrs old *** Socially Progressive *** ‘Over 12,000 attendees served

since 2008’


Our Organization:

Past Business Partners

• 40+ Business Partners (since ’08)

• Venue Host or Sponsor ($500)

• Untapped Potential


Our Organization:

Past Nonprofit Beneficiaries

Since 2008, 50+ nonprofit partners, over $20,000 raised


Portland Greendrinks:

Case Study: 645 Congress

• 645 Congress, the historic former "Portland Hall" dorm-turned apartment and retail space hosted Greendrinks in April 2010.

– Over 350 people attended the event.

• During the event, tours were given to attendees, promoting the available apartments

• 645 Congress selected Portland Green Streets (PortlandGreenStreets.org) as their Featured Nonprofit for the event.

– Greendrinks helped Green Streets craft an online survey and set up a laptop bank at the event.

– Over 200 attendees participated in their survey

– Over $900 was raised for their organization at the event

• “Everyone here is talking about Greendrinks and what an amazing impact it has had raising our profile in the Portland community!”

– Justin Alfond, Co-owner of 645 Congress


Our Organization:

A couple notes…

• No paid staff.

• 12 Working Board Members on BoD

• ‘Do everything but brew the beer’

• 5 Advisory Board Members on BoD

• Event Attendees are not ‘members’ of our organization

• 3500+ likes on Facebook, 2000+ email subscribers



FinancesAverage Monthly

EventANNUALIZED Avg.

Monthly Event

REVENUE Sources: - -

Hosting Fee $500 $6000

Door Proceeds $1040 $12,480

Payment from Brewers $1600 $19,200

TOTAL REVENUE $3140 $37,860

TOTAL Cost of Goods Sold

-$2380 -$28,560

GROSS PROFIT $760 $9120

GROSS MARGIN 24.2% 24.2%

TOTAL EXPENSES -$176 -$2112

NET INCOME $584 $7008

NET MARGIN 18.6% 18.6%



Potential Options• Raise Door Fees

• Planned for 2013

• Sponsorship Opportunities/ Restructuring

• Media Partner(s)/ Sponsors

• Offer Annual Memberships

• Raise Hosting Fee

• Change nonprofit donation structure

• Increase # of attendees

• ??


Springboard Question:

How should we change the revenue model for our

events to improve profitability while staying

true to our mission?

Documents

P ORTLAND G REENDRINKS | Springboard (CGV) P ORTLAND G REENDRINKS Springboard (July 13, 2012)