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Owlio Training

Module 3Make Friends on Facebook

1. Friends are Building Blocks2. How to Find Locals

3. Make 5 Friends a Day4. Add Friends to Groups5. Invite Friends to Pages

6. Advertise to Friends

www.facebook.com/rosshairAnd Add as Friend

Problem – need more clients, no marketing

budget

Solution – free social media marketing

1 - Friends are the Building Blocks of Social Networks

Definition of a Facebook Friend

A Prospect with whom You want to do Business

Friends are the building blocks of social media

Facebook is aPopularity Contest

The Power of Friends

• Open the lines of communication• Free marketing features• Leverage viral power of Facebook

Target Local Homeowners

Make 5,000 Friends

What if you could connect with every local home owner and

instantly send them a message, anytime and as often as you

wanted - and do it all for free?

Power Tip

LISTEN TO THE CONVERSATION

Kurrently.comHootSuite

2 – How to Find Locals

4 Ways to Use Facebook’s Search Tools

1 - Invite People You Already Know

2 – Invite Friends Using Friend Search

3 - Invite Friends Using General Search

4 – Mimic and Follow Fans and Members

Invite People You Already Know

Client ListOpen House AttendeesResponse to AdsConnections on Other Networks

Do Not Spam!

But I want to Find and Connect with

People I Don’t Know!

Let Facebook Help You Find Friends

Use the Friend Search Feature

Use General Search

Search Tip – Use Social Network Search Engines

Konnections

Favorite Tactic is Mimic and Follow

Search for the Best Local Groups

and Fan Pages

Problem –

Too Many Steps toSend a Friend Request

No See All Tab

But great place to start engagement

Power Tip

The demographic tools on Facebook Ads are AWESOME

www.smmcamp.com

3 – Send a Friend Request

Make 5 Friends a Day

How to Send a Friend Request

2013 Rule

Engage before you send the friend request

Connect with your ProspectBy Creating Common GroundAnd comment on their posts

2013 Rule

Live inside the comments thread

Send Friend Requests Outside of Facebook

• Integrate with Direct Mail Shot• Add Social Share Plugins to your

website and email signature etc.

Offer a Bribe aka and Incentive

4 – Add friends to Groups

Can Only Add Friends

Best Tip for 2013

Any member can add their friends

5 – Invite Friends to Pages

Only Admins can Upload Email Lists and Invite Friends

Rainmakers!!!!!!!!

Be Careful about adding Admins

6 – Advertise to Friends

Facebook Ad Demographic Targeting is

Incredible!

Always in their Face

Custom Audiences

Thousands of Highly Targeted Leads

Key 1 is Pennies per Click!

Otherwise might as well buy more direct ads on Zillow, Trulia, Google

Pennies per Click

Promoted Posts Just $7

Do the Math

5,000 Audience10c per 1,000 Impressions

50c to Display an Ad

Make 5,000 Friends

Leverage Groups and Pages

Time to Pony Up for Ads

www.REMCamp.com/VIP

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