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2018 Media Kit
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www.governmentvideo.com • www.gvexpo.com • www.nbmedia.com
Overview
ReadeR SuRvey ReSultS
editoRial CalendaR
enewSletteR
webSite RateS & info.
online SpeCifiCationS
2018 Media Kit
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mGOVERNMENT VIDEO: ReadeR SuRvey ReSultS
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reader Survey reSultS
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webSite RateS & info.
online SpeCifiCationS
what are the reader’s favorite sources for industry information? Trade magazines still are the most respected and trusted sources of product information and industry news.
Manufacturer’s WebsiteTradeshowReferral from a colleagueTrade magazine, print version
16%
43%
17%
14%
who reads Gv?Over 93.75% of subscribers have been reading GV for over 3 years. GV readers are loyal to the brand.
do Gv readers buy products? 61.25% directly approve or specify equipment purchases and another 33.75% recommend products.
what is their annual capital equipment budGet?
GV readers have a wide range of budgets with 31.17% spending more than $100k per year, and 32.47% spending under $20k.
what does it all mean? GV subscribers are loyal readers who have direct input on which products are purchased. They have a wide range of budgets reflective of the size of the facility they work for, from small local agencies to huge federal entities. Whether you sell direct, through distributors or integrators, GV delivers a highly targeted and strongly influential audience for your ad message!
Sole decision maker 33%
No role in decision 2%
Make recommendations, consult with others 65%
33%
65%
2%
$500,000+ 11.69%$100 – $500K 19.48%$50 – $100K 14.29% $20 – $50K 22.08%Under $20K 32.47%
11.69%
14.29%
19.48%
22.08%
32.47%
Sole decision maker 33%
No role in decision 2%
Make recommendations, consult with others 65%
33%
65%
2%
$500,000+ 11.69%$100 – $500K 19.48%$50 – $100K 14.29% $20 – $50K 22.08%Under $20K 32.47%
11.69%
14.29%
19.48%
22.08%
32.47%
balanced coveraGe 62.50% of readers said there is a good balance between local and federal coverage.
2018 Media Kit
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mGOVERNMENT VIDEO: 2018 editoRial calendaR
Issue Website/Native Product Profile eNewsletter e-Books Webinar
January GV Expo Review Video Monitors Video Storage Audio Production
february Drones Studio Cameras KVM Switchers Web Production
march StreamingIntegrated Live Production Tools
Distance Learning System Integration
april NAB Show Preview Video Transport Cameras Data Stotage
may Body Cameras Remote Production Microphones IP Video
June InfoComm Command & Control Projectors Encoding & Transcoding
July Law Enforcement Display Systems Lighting Distance Learning
auGust A/V Systems PTZ Cameras A/V Editing
september Education Closed Captioning Intercoms Wireless Video
october Storage System Integration Encoding/Transcoding Fiber Connectivity
november GV Expo Preview GV Expo Drones Cloud Solutions
december Security Systems Furniture Studio Production Video Recorders & Players
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editOrial Calendar
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editor: Tom ButtsP | 703-852-4631 F | 703-852-4585e-mail: [email protected]
2018 Media Kit
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mGOVERNMENT VIDEO: 2018 enewSletteR RateS & SpecificationS
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enewSletter
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Newsletter advertising provides cost-effective reach to a targeted, subscriber-based audience, and leverages the highly-respected and credible environment of the industry’s leading technology news organization. Choose Government Videos’s weekly eNewsletter.
For advertising questions, please contact your NewBay Media sales representative today! Direct technical questions and submit materials to Caroline Freeland at [email protected] or 703-852-4610.
Materials due three days prior to mail date.
• GIF or JPEG files only.
• No rich media. Animated GIF’s OK.
• Include with artwork: referring URL and alt text.
• Maximum file size: 40k
specifications & pricinG Guide (tvt newbytes, daily)
AD DESCRIPTION AD SIZE (pixels) PRICE
① MARQUEE 970 x 250 $2,500
② BOX 300 x 250 $2,000
custom eblastQuoted on Request. Client-provided content and graphic and/or re-purposed Custom sponsored content creation costs quoted on demand. Additional lists available at incremental CPM. Editorial custom content creation costs quoted on demand.
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2018 Media Kit
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Your Ad Here
GOVERNMENT VIDEO: 2018 webSite adveRtiSing RateS & SpecificationS
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specifications & pricinG Guide
AD DESCRIPTION AD SIZE (pixels) PRICE
① MARQUEE 970 x 250 $125/CPM
② SUPER LEADER BOARD 970 x 90 $125/CPM
③ MEGA BOX 300 x 600 $150/CPM
④ BOX 300 x 250 $125/CPM
ad unit specifications
Required Files .jpg, .gif, swf, 3rd party tag, click through URL
Size or Length 50k
Loop/Time 3 loop/15 sec
Media Types Accepted All Rich Media except DHTML
Audio Accepted User Enabled Audio Streams Only
3rd Party Serv Yes
rich media
Accepted Ad Formats Expandable Banner, Standard Banner, Peel Backs, Page Take-overs
Lead Time 4 days
Maximum file size 100 KB
Accepted Flash Versions up to Flash 10
Direct technical questions and submit materials to Sujin Lee, [email protected] or 212-378-0433.
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2018 Media Kit
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mGOVERNMENT VIDEO: 2018 online SpecificationS & contactS
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General specifications • All creative must be approved and
tested before a campaign can begin. • Creative must be received by Traffic
& Campaign Management 4 business days before the campaign launch date.
• Flash creative should use Click-Tag instead of Click-Through (http://www.adobe.com/resources/richmedia/tracking/designers_guide/) on (release) {getURL (clickTAG,”_blank”);}
• When submitting rich media, an alternate .gif/.jpg is required
• Expandable or “Out of Banner” Rich Media creative must be click initiated
• Expandable or “Out of Banner” Rich Media creative must no larger than twice the banner size
• Audio ads must be user initiated and are subject to editorial approval
web mechanical specifications
Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Our production department will be happy to produce your Web advertising FREE of charge.
chanGes & cancellations All creative materials must be received
at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, NewBay Media reserves the right to extend the campaign and date by same number of days creative was delayed.
file specifications Maximum file size for any advertisement
is 40K. We accept animated or static .gifs/.jpgs, but do not accept Rich Media/Flash for the newsletters. (*Please note that Microsoft 2007-and-up WILL NOT animate .gifs in emails, only the first frame of the animation will appear. We recommend that you start your animated .gifs on the most important frame to accommodate this Microsoft issue, this way it will allow Outlook end-users to see your pertinent info and anyone using other email apps will be able to view the full animation cycle. Visit http://office.microsoft.com for more details.
materials due All creative materials must be received
at least five business days prior to the launch of the newsletter.
reJectinG creativeNewBay Media reserves the right to
approve all ad creative which will run on any NewBay Media newsletters. NewBay Media reserves the right to reject any creative that does not follow our specifications.
3rd party taG policy NewBay Media will accept and traffic up
to three tags per placement, per campaign.
late creative NewBay Media will not delay the
deployment of a newsletter due to late creative.
For more information, or to reserve advertising space, contact your regional sales representative:
eric trabb, Group PublisherP | 212-378-0400 ext 532F | [email protected]
U.S. CENTRAL, NEW ENGLAND & CANADA
vytas urbonas Associate PublisherP | 212-378-0400 ext. 533F | [email protected]
U.S. WEST
pete semblerP | 650-238-0324F | [email protected]
U.S. MID-ATLANTIC & SOUTHEAST
michele inderriedenP | 212-378-0400 ext 523F | [email protected]
EUROPE, MIDDLE EAST, AFRICA, SPAIN & ITALY
raffaella calabreseP | +39-320-891-1938F | [email protected]
ASIA/PACIFIC
wengong wangP | +86-755-8386-2930/40/50F | [email protected]
JAPAN
eiji yoshikawaP | +81-3-3327-5756F | [email protected]
EDITORIAL CONTACT
tom butts, EditorP | 703-852-4631F | [email protected]
SEND MATERIALS TO:
TV Technology Production caroline freeland5285 Shawnee Rd., Suite 100 Alexandria, VA 22312-2334
P | 703-852-4610F | [email protected]
