Design Patent WarApple Vs SamsungSamsungs Organisational
Structure
Apples marketing organizational functionApples marketing
organizational function focus on mainly three pointsEmpathy - they
will truly understand their customer needs better thanany other
company.FocusIn order to do a good job of the things we decide to
do, we must eliminate the unimportant opportunities.ImputeThe way
the products are presented will make them attractive to the
customers. They will be presented in a creative, professional
manner so they will impute the desired qualities.
Apples Organizational StructureApple v. Samsung Apple I: Mobile
Phones
5
Apple Vs Samsung Timeline
Apple v. Samsung TimelineDesign Patent
Design Patent Infringement
ConclusionJury decided that the Samsung tab didnt infringe the
apple product but the Galaxy S 4 G did infringeCriticized for the
standard of the result and the amount of 1.05 Billion USDDesign
patent war apparently brought increasing risk to smartphone
industryApple versus Samsung cases should serve as useful gauges
for evaluating the difficult question of how close is too close, in
the design patent zone
