Organizational Behavior Change for Energy Conservationweb.stanford.edu/group/peec/cgi-bin/docs/events/2011/becc... · Organizational Behavior Change for Energy Conservation Dr. Scot

Organizational Behavior Change for Energy Conservation

Dr. Scot Holliday BECC Conference

December 1, 2011 [email protected]

Agenda

I. The Journey II. What is Organizational Change for Energy

Conservation? III. Case Study * Resources

2 Content copyright 2010-2011. East Meets West Solutions LLC. All rights reserved.

The Journey

3

Organizational Change

Consulting

Smart Buildings, Smart Metering

Consulting

Doctoral Research

Energy Conservation through Organizational

Behavior Change

Content copyright 2010-2011. East Meets West Solutions LLC. All rights reserved.

What is Organizational Change for Energy Conservation?

4

Employee Engagement


Sustainability

Behavior Change

Cost Savings

Green


Sample Case Studies of Behavior Change for Energy Conservation

Blaby District Council (UK)

Lincoln Council (UK)

Cambridge University

Falkirk Council

Hilton Hotel

Energy Reduction

19% Total 17% Total 17% Total

10% (Estimated)

3% (&12% on gas)

Cost Savings

£7,000 ($11,563)

N/A £1,530,000 ($2,527,407)

N/A £3,800,000 ($6,277,221)

Timespan ½ year (2010) 2 ½ years (2008 - 2010)

4 years (2006- 2010)

1 year (2006)

3 years (2006– 2008)

Industry Government Government Education Government Hospitality

Behavior Change Methods

• Working Group

• Awareness of Self Carbon Footprint

• Comms. • Individual

Plans- 3 ideas

• Change Champions

• Comms. • Remote work • Quarterly

Campaigns

• BMS • Competing

Depts. • Appliance

Meters • Motion

sensors

• Deep Comms.

• Staff Training

• Awareness Campaign

• BMS • Assessment • Culture

Change • Awards • New

Equipment

5 Resource: www.carbontrust.co.uk

Organizational Change Management Levers

6


Management Levers

Fostering leadership buy-in

Strategy development, goal setting, metrics and

reporting

Strategic alignment between organizational levels and

within business units

Two-way communications internally and externally

Engaging stakeholders Training and capability

development

Incentives, rewards and awards

Organizational change facilitation

Developing a change network

Organizational restructuring


Areas Needed for Successful Organizational Change for Energy Conservation

Area Description Leadership Buy-In Most important critical success factor

Change Champion Leadership for the initiative/project

Change Network Hub of two-way communications (send/gather information)

Stakeholders Identify, engage and manage stakeholders

Cost Effective Must be a business case

Part of Larger Initiative

For a change to be permanent it must be part of a larger program or aligned to the strategic goals of the organization

Communications Throughout the organization and externally for reinforcement

Assessment Of current behavior and attitudes, areas of improvement, training needs, progress of initiative, results

Training Formal instructor-led and web-based. Informal by example

Rewards/ Incentives Monetary, recognition, part of annual performance appraisal

External Support Can use external training and consulting to kick-start


EMWS Approach

• Assessment of Strengths, Areas for Improvement

• Tailor a Program to Meet the Organization’s Needs

• Communications Reinforce Training

• Connect Home and Work Behaviors

• Competition to Foster Support

• Report Progress and Update Approach

• Reinforce Behaviors Quarterly


Connecting Energy Saving Behavior at Home and at Work

9

15

25

0

annual cost of leaving 1 tv set-top box in stand-by mode, e.g. cable box potential reduction in heating and cooling costs through optimum insulation cost of most behavior change actions for conserving energy

$

%

$

cost of leaving a 17 inch LCD computer monitor on during the night for 1 year less energy is consumed by laptop computers than desktop computer cost of keeping a single 100 watt regular/ incandescent light bulb on for 1 year (compact fluorescent bulbs [CFLs] save 75% in costs and last 10 times longer)

81

90

101

$

%

$


Behavior Change Tips for Residential/Homes

10 Resource: EIA (2010). Accessed July 2011, http://www.eia.gov/forecasts/aeo/tables_ref.cfm


Turn off the lights when not needed. It is a myth that leaving them on uses less energy than turning them off

Replace standard incandescent light bulbs with CFLs and save 75% off lighting costs

U.S. Residential Energy Usage (EIA, 2009)

Set your thermostat 5° higher during hot weather to save about 10% on cooling costs and lower the thermostat during cold weather

Run the dishwasher only when fully loaded and air-dry dishes on the "energy saver" setting

Turn your water heater down to 120° or the “Normal”

Wrap your water heater with a water heater blanket

Adjust the refrigerator temperature settings. Optimum refrigerator range is 37 to 40°F and freezer range is 0 to 5°F

Keep the coils (on the back or the bottom of the appliance) clean

Unplug electronics, battery chargers and other equipment when not in use. Taken together, these small items can use as much power as your refrigerator.

Enable “power management” on all computers and make sure to turn them off at night

Cook on range-top burners when practical instead of in the oven

Use the microwave for reheating and cooking small quantities of food

Behavior Change Tips for Commercial Buildings

11 Resource: EIA (2010). Accessed July 2011, http://www.eia.gov/forecasts/aeo/tables_ref.cfm


Turn off the lights when not needed. It is a myth that leaving them on uses less energy than turning them off

Use task lighting where needed. Use up to 50% less in lighting energy

U.S. Commercial Energy Usage (EIA, 2009)

Set your thermostat 5° higher during hot weather to save about 10% on cooling costs and lower the thermostat during cold weather

Adjust your layers of clothing before adjusting the thermostat

Turn your water heater down to 120° or the “Normal”

Wrap your water heater with a water heater blanket

Keep your refrigerator away from heat sources, such as an oven, a dishwasher and direct sunlight from a window. A 10°F increase in surrounding temperature can result in 20% higher energy consumption

Keep the coils (on the back or the bottom of the appliance) clean Enable “power management” on all computers and make sure to turn them off at night

A laptop computer uses up to 90% less energy than desktop models

Use a power strip and shut it off when not in use

Enable power management setting on all equipment

Great Valley School District Case Study

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• 7 facilities/school in district

• 4,000 Students

• 2008 year end Goal to reduce energy usage by 5%

• Achieved 8.7% reduction from 2008-2009

• Solution: – Communications – Change Network – Metrics for monthly usage tracking – 25% payback

Resource: http://marketing.schooldude.com/Marketing/OnlineSeminars/Energy/pvfyj/lib/playback.html

13 Resource: http://marketing.schooldude.com/Marketing/OnlineSeminars/Energy/pvfyj/lib/playback.html



Total Avg. 8.7%


Dashboard from School Dude


Monthly Progress Reports




Resources

Content copyright 2010-2011. East Meets West Solutions LLC. All rights reserved. 21

Site Description Link

Carbon Trust NGO in UK offering resources, case studies, consulting

www.carbontrust.co.uk

DOE LEADER Program Organizations committing to reducing their energy usage 25% or more in 10 years

Resource: http://www1.eere.energy.gov/industry/saveenergynow/leader.html

DOE EERE Energy Savers DOE site with tips, training for saving energy

www.energysavers.gov

Flex Your Power California's statewide energy efficiency marketing and outreach campaign

www.fypower.org

Lawrence Berkeley National laboratory

Standby Power Summary Table http://standby.lbl.gov/summary-table.html

PG&E Energy Saving Tips www.pge.com/myhome/saveenergymoney/savingstips

U.S. Energy Information Administration

Statistics on US energy usage http://www.eia.gov

EMWS- Scot’s Postings Brochures, tips and presentations on energy conservation

http://www.emwsolutions.com/Upcoming.html

Michael Bluejay Energy saving tips http://michaelbluejay.com/electricity

Contact EMWS

• Websites: www.emwsolutions.com www.scotholliday.com

• Dr. Scot Holliday [email protected]


Documents

Organizational Behavior Change for Energy Conservationweb.stanford.edu/group/peec/cgi-bin/docs/events/2011/becc... · Organizational Behavior Change for Energy Conservation Dr. Scot