Organization Study (12354

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Chapter 1

Industry Profile


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Introduction of Polymer Industry

Polymers are substances whose molecules have high molar masses and

are composed of a large number of repeating unit. Naturally occurring

polymers are proteins, starches, cellulose, and latex. Synthetic polymers are

produced commercially on a very large scale and have a wide range of

properties and uses.

The materials commonly called plastics are all synthetic polymers.

Polymers are formed by chemical reactions in which a large number of

molecules called monomers. These are joined sequentially forming a chain. In

many polymers, only one monomer is used. In others, two or three different

monomers may be combined

Different polymers are

- Polyethylene

- Polypropylene

- Polystyrene

- Polyvinyl chloride

- Polyethylene Terephthalate

- Polytetrafluoroethylene

- Polyurethane

- Polyamide

- Polyacrylamide

Global Scenario of Polymer Industry

Worldwide Plastics Industry witnessed a steady growth which isreflected in the increased consumption figures of all types of Plastics

materials. Asia has been worlds largest plastics consumer for several years.

Significant aspect of plastics material growth globally has been the innovation

of newer application areas for plastics such as increasing plastics applications

in automotive field, rail, transport, defense & aerospace, medical and

healthcare, electrical & electronics, telecommunication, building &

infrastructure, furniture etc


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Plastics have become the key drivers of innovations & application

development. Polymer-Electronics is one such area which has opened up new

avenues for plastics; from organic light emitting diodes to electro-optical and

bio-electrical complements, from low-cost plastic chips to flexible solar cells.

Last few years have been tumultuous for plastics and petrochemical

sector due to steep rise in oil prices, which has adversely affected the global

economies. Considering the feed stock advantage and abundance of oil

reserves newer petrochemical complexes are being established in Middle-east

countries. Like Oman, Saudi Arabia, UAE. Considering both direct and

indirect employment, the industry presently provides employment to 3.3

million people. Depending upon consumption growth within the country, the

sector has the potential of generating 3 million additional employment

opportunities. Emergence of India as a key exporter of value added plastic

products like China, can hasten the process.

Plastic exports as per 2012 report are 4.2MMT.Global per capita

consumption of plastic (in kgs)

- World average:28

- North america:90

- West Europe:65

- East Europe:10

- China:12

- India:5

Indian Scenario of Polymer Industry

Plastic industry in India has made significant achievements. It helps in

creating new employment opportunities for people of India. The Indian plastic

industry is highly fragmented and comprises 30,000 firms barring 10%-15%

of the firms classified as medium scale operations.

Trends in the industry:

Plasticulture-A win-win situation

Emergence of flexible packaging

Plastics in Medicare

Increasing usages


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Domestic demand of plastic as per 2012 is 12.75 MMT. World trade in

plastics at 140 MMT by 2012 is a lucrative opportunity for India. India, with a

1.5% share in world export volumes today is not in a position to capture this

opportunity

Indias increased focus on polymers as against processed plastics is

contrary to global trade flows. Within processed plastics, India has negligible

exports that too in low value products, whereas the maximum growth potential

is in higher value products. India has a strong base in polymer industry

manufacturing with the presence of large organized players. With polymer

capacities on the rise, the industry is gearing up to meet plastic demand.

Feedstock prices have risen significantly which has resulted in polymer prices

increasing consistently. Polymer imports based on capacities coming up in the

Middle East would pose a threat to Indian Polymer companies.

Key Players of Polymer Industry

Across world

Dow Chemicals

The Dow Chemical Company, commonly referred to as Dow, is an

American multinational chemical corporation headquartered in midland Michigan,

United States. Dow Chemical manufactures plastics, chemicals, and agricultural

products. With a presence in about 160 countries, it employs about 50,000 people

worldwide.as per financial year total sales is $56,786 in that $14,479 sales of

performance plastic. The Company's more than 5,000 products are manufactured at

188 sites in 36 countries across the globe.

StrategyDow's strategy is to preferentially invest in a portfolio of technology-

integrated, market-driven performance businesses that create value for our

stockholders and growth for our customers as well as manage a portfolio of asset-

integrated, building-block businesses to generate value for our downstream portfolio.


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ExxonMobil Chemicals

Exxon Mobil Corporation is an American multinational oil and gas

corporation head quartered in Lrving, Texas, United States.

Strategy

Maintain best-in-class operations. Provide quality, valued products and services to

our customers. Lead industry in efficiency and effectiveness. Capitalize on integration

across

ExxonMobil businesses

Maintain capital discipline

Maximize value from leading-edge technologies

Mitsubishi Corporation

Mitsubishi Corporation (MC) is a global integrated business enterprise that

develops and operates businesses across virtually every industry including industrial finance,

energy, metals, machinery, chemicals, foods, and environmental business. MC's current

activities are expanding far beyond its traditional trading operations as its diverse business

ranges from natural resources development to investment in retail business, infrastructure,

financial products and manufacturing of industrial goods. With more than 200 Offices &

Subsidiaries in approximately 90 countries worldwide and a network of over 500 group

companies, MC employs a multinational workforce of nearly 60,000 people.

Across India:

Reliance Industry ltd:

The Flagship Company of the Ambanis and Indias largest Private Company Reliance

Industries is also an Oil and Gas Giant .The Company has seen very sharp growth in the lastdecade and is diversifying into Retail. With a market cap exceeding $30 billion it is Indias

most valued company. The company is also one of the biggest exporters in India with one of

the largest petrochemical and oil refining complexes in the world at Jamnagar.

Reliance pursued a strategy of backward vertical integration - in polyester, fiber

intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and

production - to be fully integrated along the materials and energy value chain.


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Gas Authority of India ltd

GAIL (India) Limited, is Indias flagship Natural Gas company, integrating all

aspects of the Natural Gas value chain right from exploration to marketing. It emphasizes on

clean fuel industrialization, creating a quadrilateral of green energy corridors that connect

major consumption centers in India with major gas fields, LNG terminals and other cross

border gas sourcing points. With a market cap Rs.58, 000 crores GAIL is expanding its

business to become a player in the International Market. The revenue earned was 24,000

crores (2009-10) with a net profit margin of 11%.The business has achieved laying of Natural

Gas high pressure trunk pipeline, LPG Gas Processing Units & Transmission pipeline

network, oil and gas Exploration blocks, OFC network offering highly dependable band with

for telecom service providers etc.

Indian Oil Corporation:

Indian Oil Corporation Ltd. is Indias largest company by sales with a turnover of

Rs.4, 09,957 crore ($ 85,550 million) and profit of Rs.3, 955 crore ($ 825 million) for the

year 2011-12. Indian Oil is the highest ranked Indian company in the latest Fortune Global

500 listings, ranked at the 83rd position. Indian Oil's vision is driven by a group of dynamic

leaders who have made it a name to reckon.


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PEST analysis

Political factors

1. Political regulations like ban on low grade plastics which is less than40 Microns.

2. Making some regulations on plastic consumption.3. Government tries to reduce the usage of plastic by the public mostly in

Andhra Pradesh

4. Restriction on production of low grade plastic. Economic factors

1. Economics is a significant and ever-changing global issue.2. Polymers have revolutionized industries all over the world.3. The oil industry profits significantly, since crude oil is necessary for

polymer production. After the collecting and processing of oil, a

production plant converts it into the many common polymers.

4. Fluctuations in oil price may affect the price of plasticthe limitationsand price fluctuations of this energy source, teamed with the fact that

plastic is generally a poor decomposer, creates many challenges for

the industry.

5. China, India and South America represent sources of low cost laborand an emerging source of demand for commodity products and

services.

Social factors

1. It deal societies deal with the problem of polymer wastes.2. Very high consuming of plastic products no one cant live without

using of plastic.

Technological factors

1. Establishing of new industries with new equipment and machinery2. Advanced technology like recycled products may help in

increasing the production and reducing the cost of product.


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Chapter 2

Company profile


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Background and HistoryThe year 1987 was the beginning of Vijayneha polymers by late shri Vijay

Kumar gupta. Ever since its entry to packaging industry has carved a niche for itself

by catering to dynamic and evolving needs of the packaging sector all over India, with

a wide range of flexographic &rotogravure multi-color printed and unprinted

packaging materials

Vijayneha pioneered in plastic film processing and printing technology over

years and are proud to serve the most well-known multi-nations, besides promoting

branded products to wholesale outlets. Vijayneha is a trailblazer in introducing

packaging technologies. It has recently come out with multi-fold massive expansion

by installing indigenous and imported three layer co-extrusion line, most modern

printing lamination and other ancillaries. It is having turnover of more than 200 crore

in from manufacturing activity. It also engaged in trading of raw material with a

massive volume. This company is one of the largest importers of raw material of the

country. It has recently started its business to overseas and has exported its products

to USA & Netherlands.

It has been awarded official recognition for quality management. An ISO

9001:2005 and food & safety management systems and ISO 22000:2005 by NORSK.


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Team of the company

Board of Directors Smt.Chandra Bagha

(Director)

Shri Shiv Kumar Gupta

(Managing Director)

Management Shri Mahendra Thobhani

(Director-operations)

Shri Prakash Mundada

(Vice-President)

Shri P.Hareesh Kumar (C A)

(Internal Auditor)

Shri M.Ali

(General ManagerAdministration)

Shri Samba Shiva Rao

(General ManagerAgency division)

Shri A.Prabhakaran

(General Manager-Flexible Division & Quality Control)

Shri Rajesh Gupta

(General ManagerCommercial)

Shri Ajay Gajanan Joshi

(General Manager-Accounts & Audit)

Bankers of the company

Syndicate Bank

ICICI Bank


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The Vision

Is to emerge as industry leader by catering to the dynamic and

evolving packaging needs in the whole of India.

Objectives

1. Adherence to quality is of primary importance.2. Ensure supply of consistent products and services to customers.

Goal

To achieve the best reliable & innovative supplier across India in flexible

package industry.


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SWOT analysis

1. Strength1. Strong customer base

2. Higher brand value

3. High quality maintained

4. Higher growth rate

5. High production capacity

6. Experienced management

WeaknessCommodity products which is market driven price where

company have competition with unauthorized organization and level ofplaying difficult with UN level players

OpportunitiesHas a capacity of produce over 15000 Metric Tonnes per

annum

Threats

1. Government restriction on production

2. Competitors from the similar industries

3. Regulations from the government.


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Products & Services

1. Multilayer films

Extremely thin layers of resin that cannot be made into a film by them can be

layered by coextrusion. In this manner, a number of functions can be combined in a

single film such as heat resistance, heat sealing capabilities, rigidity, flexibility, cold

resistance, and easy-peel capabilities.

2. Laminated Rolls and pouches

This product is used for lamination and protection of material such as:

- Identification card, Historical accounts, Photos, pictures, Credit cards,

Luggage tags, Important documents

3. Carry Bags

4. Kirana Bags

5. Poly Bags

6. Liners

7. Garbage Bags

8. Bag on Roll

9. Polypropylene Bags

10.LD Bags

11.LLDPE Bags

These are the Leading Brands of a Company

Shiva Gold

Shiva Ruby

Shiva Diamond

Shiva Silver Janatha

Citizen

Chandra

Major Marketing Areas

Andhra Pradesh

Karnataka

Tamil Nadu


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Chapter 3

A study of the organization design


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A review of choices in design It is a framework within which an organization arranges its lines of authorities,

communications and allocates rights and duties.

It depicts the authority and responsibility relationships between the various

positions in the organization by showing who reports to whom.

The framework of an organization is structure. Where in the job of each and every

person is defined. Described, coordinated to achieve the organizational goals.

FEATURES OF A GOOD ORGANIZATION STRUCTURE

1. Clear line of authority.

2. Adequate delegation of authority.

3. Less managerial levels.

4. Span of control.

5. Simple and flexible

TYPES OF ORGANIZATIONAL STRUCTURES

1. Tall organizational structures.

2. Flat organizational structures.

3. Virtual organizational structures.

4. Boundary less organizational structures.


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TALL ORGANIZATION STRUCTURE

Large, complex organizations often require a taller hierarchy.

In its simplest form, at all structure results in one long chain of command similar to the

military.

As an organization grows, the number of management levels increases and the structure

grows taller. In at all structure, managers form many ranks and each has a small area of

control.


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FLAT ORGANIZATIONAL STRUCTURE

Flat structures have fewer management levels, with each level controlling abroad area or

group.

Flat organizations focus on empowering employees rather than adhering to the chain of

command.

By encouraging autonomy and self-direction, flat structures attempt to tap in to employees

creative talents and to solve problems by collaboration.

VIRTUAL ORGANIZATIONAL STRUCTURE

Virtual organization can be thought of as a way in which an organization uses information

and communication technologies to replace or augment some aspect of the organization.

People who are virtually organized primarily interact by electronic means.

For example ,many customer help desks link customers and consultants together via

telephone or the Internet and problems may be solved without ever bringing people

together face-to-face.


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BOUNDARY LESS ORGANIZATIONAL STRUCTURE

A boundary less Organizational structure is a contemporary approach in Organizational

design.

It is an organization that is not defined by, or limited to the horizontal, vertical or external

boundaries imposed by a pre-defined structure. It behaves more like an organism

encouraging better integration among employees and closer partnership with

stakeholders.

Its highly flexible and responsive and draws on talent wherever its found.

IMPORTANCE OF ORGANIZATIONAL STRUCTURE

1. Ensures optimum utilization of human resources.

2. Facilitates coordination.

3. Facilitates division of work.

4. Ensures growth, expansion and diversification.

5. Stimulates creativity.

6. Facilitates administration.

7. Determines optimum use of technology.

8. Determines individual responsibility.


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PresentOrganization Structure

Chart no: 3.1

Board of directors

Mrs. Chandra bhaga Gupta

Mr.Shivkumar Gupta

Directors - Operation

Mr.Mahendra Thobhani

Vice President

(Production)Mr.Prakash Mundada

General Manager

(Administration)

Mr.M.Ali

HOD-Fin & Accts

C.A. Mr.Hareesh

Kumar

General Manager

(IOCL)

Mr.Sambashiva Rao

General Manager

(Flexible Division&Q.C)

Mr.Prabhakaran

General Manager

(Accts & Audit)

Mr.Ajay Gajanan

Joshi

General Manager

(Commercial)

Mr.Rajesh Gupta

Main Godown

Mr.Jayanti lalMultilayer

Mr.Bharti

P.P Plant

Mr.Bhoopal

Reddy

Hm 1/2

Mr.Vasant

Mr.vithal

Flexo

Mr.Gourishankar

Division Incharge

(Flexible)

Mr.Kishor Thosniwal


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Critical review of organization structure

The present organization structure follows tall Organization Structure. The

organization has two boards of directors and these directors are the top management of the

organization and maintain the smooth functioning in the companyA director has beenappointed to maintain the functionalities of employees. Different heads wereappointed for

different departments like marketing, Finance, production, and for quality &service. These

managers are the major part of organization and manage the functions of organization. An

individual employee always communicate with their higher level of management to maintain

the employee management relationship

Mckinseys 7S Model

The elements of Mckinseys 7S are

Strategy

Structure

System

Shared Values

Style

Staff

Skills

Strategy:

The organization using of marketing strategy with and the price is

affordable for all income groups.

Structure:

The Company is following tall organization Structure as per

chart no 3.1. The team of the company divided into category based on

the levels of management.


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System

The Company runs on the main systems like HR, finance, marketing,

Shared values

The organization is following the important values like fair trade of

goods, &maintaining customer Values Company was built by the

foresight and vision

Style

The style of the leader of the company is participative style. He

taking suggestions from the employees

Staff

The company is having of employees of 300 people in different

divisions of Production and 30 to 50 members of major level of

employees

Skills

Different skills needed to work in the production functions

because the there are different machinery is available for producing

product an unknown person cant operate this machinery.so there is

some special qualification needed and they were trained by

experienced people. The higher level employees should be done

their graduation in respective specialization.


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Chapter 4

A study of key business level functions &

Processes


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The Marketing function

Firstly a review can be conducted in the market and by knowing the

competitors and their products and strategy then gathering of major customer

details and finding what their requirements are. Listing the major products in

the market and take a review of the product. Then the company product will

be launched and get the orders from the customers. Supply the products to the

customers according to the order. Preparing of invoices and maintain the bills

for the payment of customers. Finally get the feedback from the customers to

improve the service

Operations and Quality Function

In order to have smooth functioning, Company has divided entire operations

into 6 divisions to process and cater wide range of packaging materials.

HM Plant-1 / 2

Flexo Division

Polypropylene

Flexible packaging Division Multi-Layer Division

Regeneration Plant section(Recycling)

HM Plant-1

This division is mainly engaged in making different kinds of carry

bags. For making so it uses the direct material of graduals LDPE(lowdensity polyethylene),HDPE(High density polyethylene),LLD(linear

low Density),MB(Master Batch),filler etc..

Process

This division has mainly 3 process

- Extrusion

- Cutting & Sealing

- Packing


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Capacity

This division owns 12 extrusion machines for extrusion of

granules and 11 cutting and sealing machine

Human capital of 80 persons employed in this division

HM Plant-2

It is same as plant-1,here to there are process like extrusion, printing,cutting, and packing

This division has also the facility of printing the films, which meansall the printed bags will be dispatched through this division

Processes

It is similar to plant-1 & it has two possibilities .if the bags are

unprinted the extruded roll is sent directly to cutting and sealing

machine. And if the bags are printed, the extruded roll of film is

sent to printing machine for printing the same.

There can be two types of printing in polymer films

- Flexo printing

- Rotogravure printing

Flexo printing is done through pre designed rubber stereo which is fixed

on the cylinder and film passes through it and color is pasted as per

design rubber in the rubber stereo

Rotogravure printing the image which is to be printed is engraved in the

cylinder and filled on the films through the cylinder. This printing is done

when good quality printing is needed. It is very costly compared to flexo

printing.

Finally it is packed and sent to godown for the dispatch


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Material Flow

Granules

(HDPE, LDPE, LLD, etc...)

Extruded in form of film or rolls

For printed bags rolls are sent to printing

machine

For unprinted bags rolls are sent directly to cutting

and sealing machine

Sent to flexo printing Sent to rotogravure printing

Sent to cutting and sealing machine and

bags are cut and sealed as per specific

size and dimension

Finished goods are transferred to godown and dispatched to

customer


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Capacity

This division contains total of 11 extrusion machines and 16 cutting

and sealing machines. For printing there are 2 rotogravure printing

machine and 5 flexo printing machine.

Polypropylene division

Extrusion of polypropylene tube rolls are done in this division.Polypropylene bags are stiffer thermo plastic with excellent chemical

resistance and high melting point

Polypropylene is exceptionally transparent and visual clear. Mainly itis used in packing of food items as it has high visual clarity, chemical

resistance, water resistance and acid & salt solutions.

Processes

The division is mainly engaged in extrusion and cutting of

polypropylene bags, it uses raw materials of PP & LD for extrusion

After extrusion of tube roles they are transferred to cutting and

sealing machine as same as previous division

Capacity

The division runs with the capacity of 11 extruder machine and 12

cutting & printing machine.

It has the human capital of 55 persons.


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Flexible Packing Division

This division is mainly engaged in making in laminated pouches forfood products.

Processes

Printing

Inspection

Lamination

Slitting

Cutting & sealing

This division is the most complex division where there is wide variety of raw

material is needed, with different mixtures.

Polyester has property of air and moister resistance.

It is used in food product to preserve for long time.

But polyester alone is not sealable substance and there for cannot be shaped

in pouch form.

It is laminated to another substance of poly, say LDP. This is a two layer

lamination process.

For more strength and efficiency between polyester and poly one more

substance is laminated i.e. Metalized polyester this will add strength to film

and food item can be preserved for longer period of time.


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Material Flow

Polyester film is set for printing

in rotogravure printing machine

Printed polyester film is sent for

lamination with polymers like LDP

LLDPEetc.

If further required laminated film is

sent for 3 layer lamination with

metalized poly for more strength

For 2 layer laminated film it is directly sent for

slitting

Laminated film is sent for slitting and extra length is of

polymer film is slitted

After slitting the film is sent for pouching, by cutting and sealingin different size and dimension

Finally the finished stock of pouch is sent to godown and dispatched to

clients


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Capacity

This division runs with 1 rotogravure printing machine, a 2 layer and a

3 layer lamination machine, 1 slitting machine and 4 cutting machines

It has the man power of 90 people.

Multilayer Division

Two or more polymers are extruded through various styles of dies toproduce multilayer products.

Coextrusion is a common method used for producing multilayerstructures.

It is a process in which two or more polymers are extruded and joinedtogether in a feedblock or die to form a single structure with multiple

layers.

This technique allows the processor to combine the desirableproperties of multiple polymers into one structure with enhanced

performance characteristics. This process widely used to produce multilayer sheet, blown film, cast

film, tubing etc

Every polymer film has its distinct property like LDPE has propertyof good dart impact strength, whereas HDPE acts as better barrier for

air and moister.

Process

This division the granules pass through only one process and that is

co extrusion.

Capacity

This division as 3 extruder machines and man power of 15 people


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Regeneration Plant section(Recycling)

Recycling is the process where waste generated from the operations orreprocessed and made in form of granules.

Process

Grinding

Mixing

Cutting

The waste from all the above divisions comes here in the form of rolls,bags or sweeping granules. All the wastes are put for grinding in machine

Capacity

This division as 2 grinding machines and 2 recycling machines

along with man power of 18 people.

Quality Function:

Quality is of primary importance. The units across the company

adhere to stringent quality standards and checks that have evolved over a

period of time to ensure supply of consistent products and services to

customers. Adherence to quality made Vijayneha the biggest manufacturer of

the plastic bags. The Company undertakes comprehensive quality checks at

the incoming, in-process and final stages of manufacturing. The checks and

tests are uniform across the units. Well-trained and qualified quality

supervisors closely monitor each & every step of production and dispatch.

The in house testing laboratory is equipped with

- COF Tester

- GSM Tester

- Seal Strength Tester

- Dart Impact Tester


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Finance function

Firstly plan according to the requirements and prepare a budget.

Arrangement of cash flow statement and funds flow statement for business

operations. Preparing general accounting. Prepare inventory accounts, review

and of raw material, finished goods. Statutory accounting payment as per

schedule like T.D.S, PF, VAT, IT. Prepare account receivable like sales

invoice, debit note, credit note. Prepare account payable of purchase invoice,

debit note, credit note. Accounting of asset management

Fixed asset :

-

Land, and building Current asset

- Cash, and Bank

Purchasing of raw material verification of documents done by accounts

department paying of payments to vendors. Preparing of daily reports of cash

book, bank book, day book .preparing a monthly mis report like Trial

balance, p&l a/c, Balance Sheet, trading account, /quantity report statutory

report and doing of internal audit and statutory audit

Finally all the reports can be finalize and Producing of IT returns


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Human Resource function

Man power

Machine

General administration

Man power

Recruitment of employees

Training of employees

Assigning job to the employees

Monitoring Appraisal/increment

Giving benefits to the employees of safety, security

Appointment of contractors and contract employees

Machine

Supervision and control over companys asset

Annual maintaince, repair & maintaining, safety measures of plant &

machinery

insurance and renewal

General administration

Day to Day arrangement of routine requirements coordination to support

to operational activity.


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Enterprise level initiatives

CRM(Customer Relationship Management)

Identification of unique customers, customer profile. Analysis and

review of customer identity, leader in market. Analysis of customer demand

& product. Supply quality production as per schedule on reasonable prize.

Continues follow up and communication for customer feedback, issues and

difficulties. Issue bundling discount, turnover discount, target discount, cash

discount, Gifts & Greetings on festivals. Arrange customer meet with

enjoyable moments. Personal visits and appreciation for achievements.

Prompt/immediate action on customer complaints

Supply chain management

Complete data of finished goods. Ensure about re-order

level/minimum level. Schedule for supply of product on the basis of customer

bookings or distribution schedule. Ensure and adhere on timely supply

&confirmation of delivery of goods to destination. Confirmation of delivery

of goods to destination. Confirmation of acknowledgement of goods/products

delivery. Proper storing and stocking of goods in godown. Indexing & listing

of products at right place. Safety & security insurance measures of goods.

Continue monitoring of inward & outward and stock record with surprise

verification. Frequent physical verification of goods.


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Chapter 5

Findings & Suggestions


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Findings & Suggestions

Findings

1. The company director Is well experienced of 30 years

2. Tally software is used is finance department3. The company giving major importance to the customers4. The supply chain of the company is excellent

Suggestions

1. Company need to extend their marketing to improve sales2. More employees needed in customer service


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Chapter 6

Learning Experience & Conclusion


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Learning Experience

This organization study gives detail information regarding products and

services. It has been a great learning experience as the visits to the companygave an idea of how the organization works. It was also interesting to know

about the different departments in the organization such as finance, HR,

marketing and their functions and strategies .This study was a very good

learning experience as it gave an idea as to how the organization functions

and what the company manufactures and how they go about their work, their

supply chain management, their customer relationship management, their

operations, organization structure, company profile, international presence,

annual turnover, sales, market share, customers& competitors

Conclusion

The plastic industry in India is highly heterogeneous in nature due to the

diverse nature and size of firms playing in the field. Entry is difficult and it entails the

incumbent to have significant capital to invest if it wants to enter this industry. On the

substitute front, there is lot of researches going on and given way to many new

replacements for plastic.

The company Vijay Neha Polymers pvt.ltd is well established company across

Andhra Pradesh and having well experienced management along with well knowledge

employees.

The polymer industry became crucial and more important firm in India. And it

is very cheaper to use and it can be recycled also.

Its easy for small firms to change prices and increase market share but the

large ones finds difficult to switch quickly.

On the whole plastics are essential for todays standard of living and they help

in improving the quality of life. It is expected that plastics will continue to grow

dynamically.


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Bibliography

1. www.vijayneha.com

2. Wikipedia.org

3. http://www.plasticsindustry.org/PublicPolicy/content.cfm?

ItemNumber=836&navItemNumber=1024

4. http://www.dow.com/

5. https://www.exxonmobil.com/
http://www.vijayneha.com/http://www.vijayneha.com/http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.dow.com/http://www.dow.com/https://www.exxonmobil.com/https://www.exxonmobil.com/https://www.exxonmobil.com/http://www.dow.com/http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.vijayneha.com/


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INDUSTRY PROFILE................................................................................................................................... 1

INTRODUCTION OF POLYMERINDUSTRY................................................................................................. 2

GLOBAL SCENARIO OF POLYMERINDUSTRY .......................................................................................... 2

INDIAN SCENARIO OF POLYMERINDUSTRY............................................................................................. 3

KEY PLAYERS OF POLYMERINDUSTRY................................................................................................... 4

PEST ANALYSIS ........................................................................................................................................ 7

Political factors..................................................................................................................................... 7

Economic factors.................................................................................................................................. 7

Social factors........................................................................................................................................ 7

Technological factors........................................................................................................................... 7

COMPANY PROFILE................................................................................................................................... 8

TEAM OF THE COMPANY......................................................................................................................... 10

THE VISION............................................................................................................................................. 11

OBJECTIVES ............................................................................................................................................ 11

GOAL ....................................................................................................................................................... 11 SWOT ANALYSIS .................................................................................................................................... 12

1. Strength .............................................................................................................................................. 12

Weakness............................................................................................................................................ 12

Opportunities...................................................................................................................................... 12

Threats................................................................................................................................................ 12

PRODUCTS &SERVICES.......................................................................................................................... 13

MAJORMARKETING AREAS................................................................................................................... 13

A STUDY OF THE ORGANIZATION DESIGN........................................................................................ 14

PRESENT ORGANIZATION STRUCTURE.................................................................................................. 19

CRITICAL REVIEW OF ORGANIZATION STRUCTURE .............................................................................. 20

MCKINSEYS 7SMODEL ................................................................................................................................ 20

A STUDY OF KEY BUSINESS LEVEL FUNCTIONS & PROCESSES ................................................... 22

THE MARKETING FUNCTION .................................................................................................................. 23

OPERATIONS AND QUALITY FUNCTION ................................................................................................. 23

FINANCE FUNCTION ................................................................................................................................ 31

HUMAN RESOURCE FUNCTION ............................................................................................................... 32

CRM(CUSTOMERRELATIONSHIP MANAGEMENT)............................................................................... 33

SUPPLY CHAIN MANAGEMENT................................................................................................................ 33

FINDINGS & SUGGESTIONS ................................................................................................................... 34

LEARNING EXPERIENCE & CONCLUSION ......................................................................................... 36

LEARNING EXPERIENCE ......................................................................................................................... 37

CONCLUSION........................................................................................................................................... 37

BIBLIOGRAPHY ........................................................................................................................................ 38

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