THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2014.

TARGETING CUSTOMERS

GILROY, BELVEDERE, BASING VIEW, BASINGSTOKE, HAMPSHIRE RG21 4HG. +44 (0)8456 184 184 HELLO@GILROY.CO.UK

THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2014.

WHY?Following a change in business strategy, Oracle’s industry

marketing teams were focused on generating more lucrative

relationships with their top 500 global accounts. This required

supporting one-to-one marketing campaigns focused on

individual corporate accounts – the first being BP.

What?Gilroy decided that BP needed to understand what success

looked like in each of its divisions. To do this a spoof business

news programme was designed. It discussed the reasons

behind the successful transformation of BP set three years in

the future.

Gilroy developed six scripts based on a business news

programme set in the future. Six video interviews were

recorded focusing on the future success of BP and how each

division had transformed its operation by deploying Oracle.

How?Gilroy began by establishing key information about the target

companies, including their: challenges, personnel and offerings.

Gilroy then developed appropriate, personalised propositions

to convey the benefits and opportunities they would gain by

extending the relationship with Oracle.

TARGETING CUSTOMERS

GILROY, BELVEDERE, BASING VIEW, BASINGSTOKE, HAMPSHIRE RG21 4HG. +44 (0)8456 184 184 HELLO@GILROY.CO.UK