Oracle Business Intelligence Executive Briefingdownload.oracle.com/global/it/bi/docs/bi_launch_22mar06.pdf · Ł Siebel CRM Ł Retek Ł ProfitLogic Ł G-Log Ł Application Server

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Oracle Business IntelligenceExecutive Briefing

March 22, 2006

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Charles PhillipsPresidentOracle Corporation

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Oracle -The Information Company

Oracle Fusion Middleware

Information Age Applications

� Oracle E-Business Suite

� PeopleSoft Enterprise� JD Edwards

Enterprise One� JD Edwards World� Siebel CRM� Retek� ProfitLogic� G-Log

� Application Server� Integration / SOA� Hot-Pluggable� Business Intelligence� Identity Management� Data Hubs� Collaboration Services� Process Orchestration� Java Development

Tools

� Database� Real Application

Clusters (RAC)� Enterprise Manager� Partitioning� OLAP� Security� Lite� Times Ten

Oracle Database 10gGrid Computing

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Fusion Middleware Progress

� Fusion Middleware is Available Today!� Broad Customer Adoption

• 28,500+ Customers Across All Industries• 800+ of the Global 1000• 38 of the Fortune 50

� Broad Partner Adoption• 7,500 Partners• 4,780 ISVs

� Even SAP Users Can�t Get Enough

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The Value of Business Intelligence

� Visibility, Transparency

� Compliance

� Profitability

� Customer differentiation

� Optimal business performance

� Sustainable competitive advantage

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Pervasive useAnalysts

Real-time, predictive dataHistorical data

Insight-driven business process optimization

Reporting results

To:From:

Unified infrastructure & prebuilt analytic solutions

Analytic tools

The Evolving Role of BI

Unified, enterprise viewFragmented view

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What is the News Today?

� Now including Siebel Business Analytics � Part of comprehensive, best-of-breed BI offering

• Oracle Database• Oracle Fusion Middleware • Enterprise-wide Analytic Applications

� Increasing investment in business intelligence� Next Oracle Fusion milestone

Announcing Oracle Business Intelligence Suite

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Products Available Today

Oracle Business Intelligence EE� Analytic Server� Query & Analysis� Dashboards� Reporting & Publishing� Sense & Respond� Offline Analytics� MSFT Office Add-In� Server Administration

Oracle Business Intelligence SE� Discoverer� Discoverer OLAP� Discoverer Plus� Discoverer Viewer� Reports� BI Beans� MSFT Office Add-In

Oracle Business Intelligence SE-1� SE1 Database� ETL � Analytic Server� Query & Analysis � Dashboards� Server Administration� Targeted to SME

Customers

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Siebel Business AnalyticsLeader and Fastest Growing

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Unified PortalUnified Portal

Business Process OrchestrationBusiness Process OrchestrationProcess models BPEL engineProcess models BPEL engine

Fusion Service BusFusion Service BusMultiMulti--protocol routing protocol routing

Message transformationMessage transformationServices and Event MediationServices and Event Mediation

Grid ComputingGrid Computing

Activity Activity MonitoringMonitoring

Fusion Service RegistryFusion Service RegistryApplication Integration ServicesApplication Integration Services

Process Integration ServicesProcess Integration ServicesData and Metadata ServicesData and Metadata Services

BusinessBusinessIntelligenceIntelligence

Oracle AppsOracle Apps Custom AppsCustom Apps ISV AppsISV Apps

Clustering SecurityProvisioning ConfigurationData Management DirectoriesIdentity Management Web Cache

Clustering SecurityProvisioning ConfigurationData Management DirectoriesIdentity Management Web Cache

Greater Business Insight

� Execution with Insight� Real time analytics� Transactions with context

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Oracle�s Top 10 Unique BI Capabilities

1. Model Driven and Modular Analytics Architecture2. Interactive Dashboards3. Real time and Predictive Analytics4. Analytics Embedded in Business Process5. Open and Hot-Pluggable but Integrated6. Comprehensive: From Disk to Decision7. Pre-packaged Analytics App by Industry8. Security Aware Analytics9. Multi-database, Multi-app; enhanced for Oracle10. Built for Scale; from Kilobyte to Petabyte

Warehouses

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Enterprise BI at Cisco Systems� 8000+ total users moving to 20,000� Sales, marketing, HR, engineering,

and top 500 execs� Near real-time global picture of

business performance in time to affect the business

� Ties together terabytes of data across multiple systems

� Clear visibility to real-time and historical data

� 30% employee productivity gain for Human Capital Metrics Center users

� Winner of latest RealWare® award for best BI application

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Focused Go-to-Market EffortDedicated BI Focus across Company

� Specialist BI sales force

� Specialist BI consultants

� Focused partner & channel development

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Protect, Extend, Evolve

� Protect• Lifetime support

� Extend• New capabilities• Analytic applications extend value for Oracle EBS,

PeopleSoft, Siebel and SAP customers� Evolve

• Fusion Applications built on Fusion middleware and Fusion BI

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Summary

� Oracle Business Intelligence available today• Best of Breed Next Gen Architecture• Comprehensive• Hot-Pluggable• Scalable• Secure

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Oracle Business IntelligenceTechnology Strategy

Thomas KurianSenior Vice PresidentOracle Server TechnologiesOracle Corporation

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Customer Needs

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Pervasive useAnalysts

Real-time, predictive dataHistorical data

Insight-driven Action & Process Optimization

Reporting results

To:From:

Unified Infrastructure & prebuilt analytic solutions

Analytic tools

The Evolving Role of BI

Unified, enterprise viewFragmented view

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Product Strategy

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� Integrated Business Intelligence Tools• Best-of-Breed, Next Generation Business Intelligence

Infrastructure

� Integrated Business Intelligence Database• Business Intelligence Functions Integrated in

Database

� Integrated Analytic Applications• Enterprise Wide, Industry Specific Analytic and

Corporate Performance Applications

Product StrategyOverview

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Product RequirementsBroad Spectrum

Model

IntegrateData

Visualize

Sense

Analyze

Secure & Manage

Collaborate

Respond

Publish

Predict

Monitor

Compare

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Enterprise Bus. Intelligence SuiteOpen, Extensible, Best-of-Breed, Integrated

Common Enterprise Information ModelCommon Enterprise Information Model

Unified Business Intelligence InfrastructureUnified Business Intelligence Infrastructure

Data Integration Query & Analysis Dashboards Reporting Collaboration

Balanced Scorecard

GuidedAnalytics

ActivityMonitoring

IntelligentWorkflow

Real Time & Predictive

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Product StrategyKey Differentiators

� Enterprise Semantic Model• Model Centric vs. Report Centric Analytics

� Pervasive Business Insight• Empower Business Users with Embedded Insight

� Real Time Predictive Insight • Activity Monitoring and Predictive Analytics

� Insight Driven Actions• Contextual Visualization with Guided Decisions

� Business Process Optimization • Sense & Respond with Intelligent Business Processes

� Fastest Time to Value • Pre-Packaged Analytic Applications

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Model Enterprise InformationEnterprise Semantic Model

Presentation LayerPresentation Layer

Physical Layer Physical Layer

Semantic Object LayerSemantic Object Layer

� User Identity & Role� User Profile � Personalization� User Security� Filters & Rules

� Dimensions� Hierarchies� Measures� Partitioning� Aggregation Rules� Time Series� Caching� Mapping

� Physical Store� Connections� DB Features� DB Specific SQL� Schema

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Map to Data SourcesPhysical Data Source Mapping

OLTP & ODS

Systems

Data WarehouseData Mart

SAP, OraclePSFT, SiebelCustom Apps

FilesExcelLotus

Semantic Object LayerSemantic Object Layer

Physical Data SourcesPhysical Data SourcesData Model Map (SQL Gen Metadata)Data Model Map (SQL Gen Metadata)

Mainframe BusinessProcess

Distributed QueryDistributed Query

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Integrate DataData From Various Sources

Data TransformationData Transformation

Data ExtractionData Extraction

Data Stage & QualityData Stage & Quality

Data LoadingData Loading

Data FiltrationData Filtration

Event SensorEvent Sensor

Event ProcessorEvent Processor

Data TransformationData Transformation

ETLETL ESBESB

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Query & AnalyzeCombine Relational & OLAP

Relational Data Relational Data SourceSource

OLAP Data OLAP Data SourceSource

ParserParserLogical Request Gen.Logical Request Gen.

Cache ManagerCache ManagerOptimizerOptimizer

Code GeneratorCode GeneratorData AccessData Access

CatalogCatalog

MetadataMetadataMgr.Mgr.

SchedulerScheduler

SQL ShipSQL Ship

AJAX/DHTMLAJAX/DHTMLBrowserBrowser

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VisualizePervasive Multi-channel Business Intelligence

Communication ProcessingCommunication Processing

User Profile & Session ManagementUser Profile & Session ManagementPersonalization & End User FilteringPersonalization & End User Filtering

Contextual Navigation & DrillingContextual Navigation & Drilling

Guided Analytics Guided Analytics

DashboardDashboard& Reports& Reports OfficeOffice PortalsPortals EmbeddedEmbedded

PagerPagerPhonePhone MailMail OfflineOffline

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VisualizePervasive Business Insight - Dashboards

AJAX/DHTMLAJAX/DHTMLMultiMulti--FrameFrame

Communication ProcessingCommunication Processing

User Profile & Session ManagementUser Profile & Session ManagementPersonalization & End User FilteringPersonalization & End User Filtering

Contextual Navigation & DrillingContextual Navigation & Drilling

Guided Analytics (OnGuided Analytics (On--Page Alerts)Page Alerts)Saved Content (Calculations, Reports, ..)Saved Content (Calculations, Reports, ..)

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SSO, User Profile, Session Mgmt.SSO, User Profile, Session Mgmt.Personalization & Visibility FiltersPersonalization & Visibility Filters

ViewView--Specific Saved SelectionsSpecific Saved SelectionsAuto InterAuto Inter--Portlet WiringPortlet Wiring

InIn--Context Drilling & RefreshContext Drilling & Refresh

Contextual Drill

JSR-168/WSRP HTTP

VisualizePervasive Business Insight � Active Enterprise Portal

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MSFT Outlook

MSFT Excel

MSFT Word

MSFT PPT

Analytic Server APIAnalytic Server API

NotificationsNotifications

Document FormattingDocument Formatting

Web Service APIWeb Service API

Semantic ObjectsSemantic Objects

http/http-sKerberos

OLTP & ODS Systems

Data Mart/DW

SAP, OraclePSFT, Siebel

ReadReadWritebackWriteback

VisualizePervasive Business Insight � MSFT Desktop

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Mobile Mobile DBMSDBMS

Data SubsetsData SubsetsCompression Compression Secure MovementSecure Movement

ReportsReports

Analytics SyncAnalytics Sync

DashboardsDashboardsQuery & AnalysisQuery & Analysis

Full Offline Full Offline AnalyticsAnalytics

Replication AgentReplication Agent

Catalog ManagerCatalog Manager

Analytic ServerAnalytic Server

VisualizePervasive Business Insight � Offline Analytics

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Embedded Embedded AnalyticsAnalytics

Standalone Standalone AnalyticsAnalytics

ControllerControllerViewView

JSFJSF JSFJSFModelModel

EJBEJB

BI DashboardBI Dashboard Analytic Analytic SvrSvr..

BI BeanBI Bean

Transactional Transactional ApplicationApplication

Analytic Analytic ApplicationApplication CONTEXTCONTEXT

ModelModel

VisualizePervasive Business Insight � Embedded in Transaction Apps

Transactional Transactional Read/WriteRead/Write

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HTMLHTML

ExcelExcel

PDFPDF

RTFRTF

XMLXML

WordWord

PPTPPT

EDIEDI

EFTEFT

e-Mail

Fax

Browser

File Server

Fax

Printer

XML Publisher

Content ManagerContent Manager

Pixel Perfect FormatPixel Perfect FormatDashboardDashboard

Report GenerationReport Generation

Job SchedulerJob Scheduler

Business User

PublishFormat & Print Reports � Without Report Center

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Source Code MgmtSource Code Mgmt

Content ManagerContent Manager

Saved Personal ContentSaved Personal ContentSaved Group ContentSaved Group Content

Business Business AnalystAnalyst

Business User Business User DashboardDashboard

Portal Communities Portal Communities Discussion ForumsDiscussion Forums

EE--MailMailMessagingMessaging

Group Personalization & FiltersGroup Personalization & Filters

CollaborateShare Business Insight � Within Company & Partners

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MonitorMonitor Real Time Business Events

Filter (Rules)Filter (Rules)Process (CEP)Process (CEP)

Event Capture (Sensors)Event Capture (Sensors)

InIn--Memory Star SchemaMemory Star Schema

Real Time Data SourceReal Time Data Source

PullPull PushPushAnalytic Analytic DashboardDashboard

Bus. Activity Bus. Activity MonitoringMonitoring

Analytic ServerAnalytic ServerOLTP SystemsOLTP Systems

Business Business ProcessesProcesses

SAP, OracleSAP, OraclePSFT, SiebelPSFT, Siebel

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CompareCompare to Corporate Performance Objectives

ForecastingForecasting

Goal ComparisonsGoal Comparisons

Goal Setting with KPIsGoal Setting with KPIs

Organization HierarchyOrganization Hierarchy

Analytic MeasuresAnalytic Measures


LDAP/HRMSLDAP/HRMS

BalancedBalancedScorecardScorecard

OLTP SystemsOLTP Systems



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Predict�Intelligent Fabric� - Real Time Decisions & Predictive Analytics

Real Time DecisionsReal Time Decisions

Predictive ModelsPredictive Models

Self Learning Data MiningSelf Learning Data Mining

User Event CaptureUser Event Capture


ERP, CRM AppsERP, CRM Apps

Bus. ProcessBus. Process

SelfSelf--Service AppsService Apps

Data MiningData Mining

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SenseAuto Detect Relevance � Intelligence finds the User

ee--MailMail(POP/IMAP)(POP/IMAP)

PagerPager

SMS/VoiceSMS/Voice

OLTP SystemsOLTP Systems



Role & ContextRole & Context--based IDbased ID

Business RulesBusiness Rules

Data FiltrationData Filtration


Composite EventsComposite Events

PriorityPriority--based Deliverybased Delivery

Adaptive PersonalizationAdaptive Personalization

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RespondInsight Driven Analytic Process Flows

Actionable Actionable EE--Mail, PageMail, Page

OnOn--Page Alerts Page Alerts & Actions& Actions

Embedded Embedded ActionsActions

Human WorkflowHuman Workflow

Business ProcessesBusiness Processes

Enterprise ConnectivityEnterprise Connectivity

Business RulesBusiness Rules

BPEL PMInsight Driven ActionInsight Driven Action

Conditional RulesConditional Rules

Recommended ActionRecommended Action


Action BOTAction BOT

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LDAP, Active DirectoryLDAP, Active Directory

Identity, Roles, ProfilesIdentity, Roles, Profiles

Identity ManagementIdentity Management

Single SignSingle Sign--OnOn

DB Auth.DB Auth.

External Auth.External Auth.

DashboardDashboard

User Identity & ProfileUser Identity & Profile

Local Auth.Local Auth.


SecureFlexible Security � With Audit & Compliance

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ManageDeploy on Enterprise Grids

JMX JMX MBeansMBeans/Web /Web SvcsSvcs

Cluster ServicesCluster Services


Topology ManagerTopology Manager

Resource ManagerResource Manager

GRIDGRID

ManagementManagement

! Repository! Query Result Cache! Caches - Plans, Drilldown! Localization! Temp space! Security! Usage Tracking! Query Logging! Clustering! #Threads, #Sessions! Auto restart! Queue Size

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Hot PluggableOpen, Integrate with Existing Investments


SecuritySecurity Data AccessData Access ETLETLOracleMSFT ADiPlanetNovellOthers ..

OracleDB2MS SQL TeradataRed BrickSQL AnywhereXML, ExcelOthers ..

OracleInformaticaAscentialSunopsisOthers ..

Any JSR 168 Portal

BOBJ, COGNMSTR

Actuate, Oracle Apache FOS

Excel, Outlook,Lotus Notes

PortalsPortals Analytic ToolsAnalytic Tools ReportingReporting Desktop ToolsDesktop Tools

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Oracle 7.3Oracle 7.3

" Partitioned Tables and Indexes" Partition Pruning" Parallel Index Scans" Parallel Insert, Update, Delete" Parallel Bitmap Star Query" Parallel ANALYZE" Parallel Constraint Enabling" Server Managed Backup/Recovery" Point-in-Time Recovery

" Partitioned Tables and Indexes" Partition Pruning" Parallel Index Scans" Parallel Insert, Update, Delete" Parallel Bitmap Star Query" Parallel ANALYZE" Parallel Constraint Enabling" Server Managed Backup/Recovery" Point-in-Time Recovery

Oracle 8.0Oracle 8.0

" Hash and Composite Partitioning" Resource Manager" Progress Monitor" Adaptive Parallel Query" Server-based Analytic Functions" Materialized Views" Transportable Tablespaces" Direct Loader API" Functional Indexes" Partition-wise Joins" Security Enhancements

" Hash and Composite Partitioning" Resource Manager" Progress Monitor" Adaptive Parallel Query" Server-based Analytic Functions" Materialized Views" Transportable Tablespaces" Direct Loader API" Functional Indexes" Partition-wise Joins" Security Enhancements

Oracle9Oracle9ii" List and Range-List Partitioning" Table Compression" Bitmap Join Index" Self-Tuning Runtime Memory " New Analytic Functions" Grouping Sets" External Tables" MERGE" Multi-Table Insert" Proactive Query Governing" System Managed Undo

" List and Range-List Partitioning" Table Compression" Bitmap Join Index" Self-Tuning Runtime Memory " New Analytic Functions" Grouping Sets" External Tables" MERGE" Multi-Table Insert" Proactive Query Governing" System Managed Undo

Oracle8Oracle8ii

Oracle10Oracle10gg" Self-tuning SQL Optimization" SQL Access Advisor" Automatic Storage Manager" Self-tuning Memory" Change Data Capture" SQL Models" SQL Frequent Itemsets" SQL Partition Outer Joins" Statistical functions" and much more ...

" Self-tuning SQL Optimization" SQL Access Advisor" Automatic Storage Manager" Self-tuning Memory" Change Data Capture" SQL Models" SQL Frequent Itemsets" SQL Partition Outer Joins" Statistical functions" and much more ...

Yet Best for Oracle DBMSUniquely Exploits Oracle DBMS Analytics

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Enterprise Bus. Intelligence SuiteOpen, Extensible, Best-of-Breed, Integrated

Data AccessData Access Metadata Mgt.Metadata Mgt. User InterfaceUser Interface User ProfileUser Profile

SecuritySecurity SchedulingScheduling ClusteringClusteringEventsEvents Web ServicesWeb Services Content Mgt.Content Mgt. Business RulesBusiness Rules

Common Enterprise Information ModelCommon Enterprise Information Model

ManagementManagement

Data Integration Query & Analysis Dashboards Reporting Collaboration

Balanced Scorecard

GuidedAnalytics

ActivityMonitoring

IntelligentWorkflow

Real Time & Predictive

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Pre-Packaged ApplicationsApplications exploit Technology Capabilities

PrePre--Packaged Semantic ObjectsPackaged Semantic ObjectsPrePre--Packaged DashboardsPackaged Dashboards

PrePre--Packaged ReportsPackaged Reports

EE--Bus SuiteBus SuitePeopleSoftPeopleSoftSiebelSiebelSAPSAP PackagedPackaged

ETL MapsETL Maps

Siebel AnalyticSiebel AnalyticAppsApps PSFT EPMPSFT EPM EBS DBIEBS DBI

Custom SchemaCustom SchemaInIn--Place SchemaPlace SchemaWarehouse SchemaWarehouse Schema

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Product RequirementsBroad Spectrum

Model

IntegrateData

Visualize

Sense

Analyze

Secure & Manage

Collaborate

Respond

Publish

Predict

Monitor

Compare

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Product StrategyCompetitive Comparison � Product Breadth

OracleQuery & Analysis

Oracle

Oracle

Oracle

Oracle

Oracle

OracleOracle

Oracle

Oracle

Oracle

Oracle

Oracle

OracleOracle

Oracle

Oracle

Oracle

ORACLE HYPR

Programmatic Environment

Enterprise Portal

Embedded AnalyticsGuided Analytics

Enterprise Semantic Model

Service Oriented Architecture (SOA)

Data Integration/ETLOffice/Excel Integration

Enterprise ReportingDashboards

Unified Metadata for BI Tools

Real-Time Predictive Decisioning

Activity Monitoring (BAM)Integrated Data Mining

Prebuilt Analytic Apps & CPM

MSFTBOBJ

Out-of-Box Workflow IntegrationOffline Mobile Analytics

AREA MSTRCOGN

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Product StrategyKey Differentiators

� Enterprise Semantic Model• Model Centric vs. Report Centric Analytics

� Pervasive Business Insight• Empower Business Users with Embedded Insight

� Real Time Predictive Insight • Activity Monitoring and Predictive Analytics

� Insight Driven Actions• Contextual Visualization with Guided Decisions

� Business Process Optimization • Sense & Respond with Intelligent Business Processes

� Fastest Time to Value • Pre-Packaged Analytic Applications

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Product Roadmap

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Enterprise Bus. Intelligence SuiteIntegrating & Unifying Technology

Unified Business Intelligence InfrastructureUnified Business Intelligence Infrastructure

Oracle DatabaseOracle DatabaseTechnologyTechnology

Fusion MiddlewareFusion MiddlewareTechnologyTechnology

Siebel AnalyticsSiebel AnalyticsTechnologyTechnology

Oracle ApplicationsOracle ApplicationsTechnologyTechnology

� Portal� Reports� Discoverer� BAM� BPEL� BI Beans

� OWB� OLAP� M Views� Analytic

Workspaces� Partitioning� RAC

� Analytic Server� Answers� Dashboards� Delivers� Mobile Analytics

� XMLPublisher� Balanced

Scorecard

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Product PackagingProducts Available Today

Oracle Business Intelligence EE� Analytic Server� Query & Analysis� Dashboards� Reporting & Publishing� Sense & Respond� Offline Analytics� MSFT Office Add-In� Server Administration

Oracle Business Intelligence SE� Discoverer� Discoverer OLAP� Discoverer Plus� Discoverer Viewer� Reports� BI Beans� MSFT Office Add-In

Oracle Business Intelligence SE-1� SE1 Database� ETL � Analytic Server� Query & Analysis � Dashboards� Server Administration� Targeted to SME

Customers

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Product RoadmapPhased Product Roadmap

10gR2V 10.1.2� Oracle Business

Intelligence EE� Oracle Business

Intelligence SE

10gR3V 10.1.3.3� Oracle Business


Intelligence SE+

� Oracle Business Intelligence SE One

� New BI Publisher� New SAP BW� Reports migration to

BI Publisher+

� Enhanced OWB/ETL

10gR3V 10.1.3.4� Oracle Business


Intelligence SE� Oracle Business

Intelligence SE One+

� New Advanced Analytics Solution

� Discoverer unification with Analytic Server

11gR1

� Major Release� All Products

continue� New features for

Analytic Apps

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"

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Product RoadmapPhased Product Roadmap � 10gR3V10.1.3.3

� Business Intelligence Products• BI Publisher � Enterprise Reporting• SAP BI/DW � Packaged Analytics for SAP• Warehouse Builder - ETL• MSFT Word Add-In for BI Beans, Discoverer• Integrated Analytics for SME Offering

� Enhanced Business Intelligence EE• Aggregate Persistence• HyperCube Infrastructure• �Legless� View Deployment• Metadata Dictionary � Model Lookup from Dashboard• GUI - Filtered Metrics; Drag & Drop Compound Layouts• Localization - Time Display & Date Formatting• Collaboration - Multi-User Enhancements

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Product RoadmapPhased Product Roadmap � 10gR3 V 10.1.3.3

� Enhanced Bus. Intelligence Dashboards • Web Variables Infrastructure & GUI� Unified Prompting Infrastructure & GUI� Drill & Contextual Navigation Enhancements� Dashboard Proxy for �Impersonation�

� Enhanced Business Intelligence Runtime � Oracle Portal Integration via JSR-168� Oracle Identity Management - SSO, LDAP Integration� SSL Secure Communication & Authentication� Cluster Aware Cache Seeding & Diagnosability� Multi-pass Optimizations � Break Filter, Nulls, Cache Hit

� Intelligent Workflow Functionality� Create & Send iBot to Excel, to NFS, to BPEL Process Mgr.

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� Business Intelligence 10gR3 V 10.1.3.4• Enhanced BI Publisher for Enterprise Reporting• Advanced Analytics Solution• Custom Members, Aggregated, Dimensions• Integrates Discoverer with Analytic Server• Discoverer OLAP & Relational Migration

� Business Intelligence 11gR1• Balanced Scorecard Solution• Advanced Visualization Solution • Advances in Analytics & Dashboards• Business Activity Monitoring Integration• MSFT Office 12 & Oracle Workplace Integration• Enterprise Manager Integration• New Discoverer, Reports � No Forced Migration

Product RoadmapPhased Product Roadmap � 10gR3V10.1.3.4 & 11gR1

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Customer Success

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Communications Financial Svcs Consumer GoodsTransportation Manufacturing

Business Intelligence CustomersTerabyte Data Warehouse � Select References

Retailing

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Media / Energy Aero / Industrial Insurance / Health Life Sciences Other

Communications Automotive Finance / Banking Consumer Goods High Tech

Business Intelligence CustomersBusiness Analytic Tools � Select References

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Summary

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� Integrated Business Intelligence Tools• Best-of-Breed, Next Generation Business Intelligence

Infrastructure

� Integrated Business Intelligence Database• Business Intelligence Functions Integrated in

Database



Product StrategyOverview

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Oracle Business IntelligenceAnalytic Applications Strategy

Steven MirandaSenior Vice PresidentOracle ApplicationsOracle Corporation

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Product Strategy

� Integrated Business Intelligence Database• Analytic Functions Integrated in Database

� Integrated Business Intelligence Tools• Best of Breed, Next Generation



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Oracle Analytic ApplicationsProduct Strategy

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Agenda

Analytic Applications Strategy• Market Requirements• Blueprint for Greater Business Insight• Product Roadmap

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Fusion Strategy CouncilCIO Advisory Board

Customer SurveysCustomer Care Services

User GroupsCABs

Oracle Partner NetworkExecutive Sponsors

Actionable Information

Ability to rapidly adapt

Lower risk, cost, and complexity

Talk, Listen, and Workwith Customers and Partners

Process: Oracle�s Approach

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Customers Are Asking�

� Difficult to promote strategy and drive actions for enterprise alignment

� BI is difficult to use and is reserved for a few Analysts or Senior Executives

� Don�t have in-context and timely information to make critical decisions

Why can�t I get the information I need today?

1

2

3

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Fusion Applications � Key Priorities

� Greater Business Insight • Deliver information driven applications that proactively guides

users to make the most informed decisions

� Adaptive Business Processes• Enable component isolation for extension and/or substitution,

ease of integration, and process orchestration

� Superior Ownership Experience• Lowest cost, least risk, best experience

� Best of the Best• Leverage the best features and functionality from EBS,

PeopleSoft, JDE and Siebel

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Embedded Analytics� Intelligent navigation and in-context information

within transactional systems to promote action

Interactive Dashboards� Manage and monitor business execution across

processes, roles and organizations

Corporate Performance Management� Define objectives & strategy, planning and

budgeting, consolidation and profitability

1

2

3

Delivering Greater Business Insight

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Initial Focus of Applications: Process Automation

Challenges� Not designed to

provide information

� Resulting in manual processes to aggregate data, track KPIs, identify exceptions and generate reports

Managers

Customers

Suppliers

Partners

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Challenges� Multiple BI apps

� Incomplete & inconsistent information

� Difficult to use and initiate action

� Expensive to build and maintain

Information was an After-thoughtFragmented Use of BI

Managers

Customers

Suppliers

Partners

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! Promoting enterprise alignment with better information

! Driving continual process improvements

! Promoting a decision oriented mindsetManagers

CustomersSuppliers

Next Generation:Information-Driven Applications

Tight Coupling of Analytics with Process Execution

Partners

1

2

3

Value of Information Driven Applications

Build KPIs & Metrics

MaintenanceIntegrate within Apps

Business Insight

Collect and Integrate Data

Extend pre-built KPIs

Maintenance

Pre-Embedded Analytics

Extend Data Collection

Not Integrated Pre-Integrated

Tim

e

Evolve w/ Business Needs

Define StrategyBuild Plans & Budgets

Define StrategyBuild Plans & Budgets

Greater Business Insight

More ValueLess RiskLess Cost

Business Insight

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Agenda


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Blueprint for Greater Business Insight

CxO Partners SuppliersProcess Workers ManagersCustomers Sales Teams

Fusion BI Infrastructure and Middleware

Prebuilt Analytic

Applications

Custom Analytic

Applications

Oracle Hot-Pluggable BI

Enterprise ApplicationsOracle

Databases Syndicated DataOther Operational & Analytic Sources

OtherDatabases

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Blueprint for Greater Business Insight

CxO Partners SuppliersProcess Workers ManagersCustomers Sales Teams

Information-Driven Oracle Fusion Applications

InteractiveDashboards

EmbeddedAnalytics

Corporate PerformanceManagement

Supply Chain Sales ServiceHuman Capital MarketingFinance

Enterprise Information Model

Industry Specific

Oracle Fusion Middleware

Enterprise ApplicationsOracle

Databases Syndicated DataOther Operational & Analytic Sources

OtherDatabases

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! Planning, Budgeting and Forecasting! Workforce Planning! Capital Planning! Demand Planning! Public Sector

Budgeting! Financial Services

Budgeting

! Role-Based Scorecards! Financial/CFO! Workforce! Customer! Supplier

! Industry Scorecards! Healthcare! Manufacturing

! Financial Consolidation & Compliance! Financial Consolidation! Sarbanes-Oxley

Compliance! IFRS, Basel II ! Project Portfolio

Management

! Profitability Management & Optimization! ABM/ABC! Transfer Pricing! Customer Behavior Modeling

Information-Driven Applications


EmbeddedAnalytics


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! Supply Chain! Order Fulfillment! Logistics! Manufacturing! Planning! Costing! Maintenance! Product Lifecycle

! Procurement! Commodity Mgt! Supplier Mgt! Procurement Ops! Procure-to-Pay

! Sales! Forecast! Pipeline! Sales Revenue! Order Capture! Sales Contracts

! Marketing! Campaign! Telemarketing

! Financials! Compliance ! Payables! Receivables! Expenses ! Revenue! P&L ! Cash Flow! Projects

! Human Resources! Workforce Readiness! Total Compensation! Benefits! Workforce Planning! Talent Management! Compliance

! Service! Call Center! Help Desk! Service Contracts! Field Service! Depot Repair

Information-Driven Applications


EmbeddedAnalytics


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Only Oracle can Deliver on this Vision

�Headcount Planning

�Position Budgeting

�Workforce alignment

�Sales Forecast

�Sales Quota/Plan

�Service Plan

�Customer Profitability

�Demand Plan� Inventory Plan

�Capital Budgeting

�Expense Budgeting

�Cost Models

�Consolidations

�Retention and acquisition

�Spend/compensation over time

�Recruiting to plan

�Performance over time

�Historical Sales Trends

�Historical Sales Actuals to Quota

�Historical Service Actuals to Budget

�Seasonal Fluctuations and Trends in Demand

� Inventory Fluctuations over time

� Effectiveness of receivables resources on collections

� Aging of receivables

� Average days to pay by customer and business unit.

�Credit reports to approve

�Purchase Order notification

�Customers on credit hold

�Current Inventory/Supply to Demand

�Current Demand to Commitments

�Sales Opportunity slip

�Sales Performance to Quota Today

�Service Costs to Budget

�Headcount requisition notification

�Transfer notification

�Offers to approve

Embedded Analytics

Interactive Dashboards

Corporate Performance Management

Industry Specific and Cross Enterprise View

Workforce CRM Financials Supply Chain

InformationInformation--Driven ApplicationsDriven Applications

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Next Level of Performance Optimization

�Business intelligence (BI) is moving into the context of the business process, not just to make users� information experience more effective, but also to allow for business process optimization.�

Software Macro-Trends: Reshaping Enterprise Software - Sep 2005

84

ExampleEnd-to-End Insight for Financial Services Industry

ProfitabilityAnalytics


RiskManagement

RiskManagement

ERPAnalytics

ERPAnalytics

� Risk Assessment/Quantification

� Regulatory Compliance

� Multi Dimensional Profitability

� Activity Based Costing� Transfer Pricing

CRMAnalytics

CRMAnalytics

� Performance Scorecards

� Operational Cost Analysis

� Interaction History� Customer Behavior� Segment Migration

A banker asks . . .� What products are most profitable to sell to

whom?� How to better hit our targets?� How to improve wallet share?� Where are organizational bottlenecks?� What is our Risk Adjusted Return?

Pervasive Insight from the Back office to the Front

85

ExampleEnd-to-End Insight for Financial Services Industry



RiskManagement

RiskManagement

ERPAnalytics

ERPAnalytics

� Risk Assessment/Quantification

� Regulatory Compliance

� Multi Dimensional Profitability

� Activity Based Costing� Transfer Pricing

CRMAnalytics

CRMAnalytics

� Performance Scorecards

� Operational Cost Analysis

� Interaction History� Customer Behavior� Segment Migration

A banker asks . . .� What products are most profitable to sell to

whom?� How to better hit our targets?� How to improve wallet share?� Where are organizational bottlenecks?� What is our Risk Adjusted Return?

Pervasive Insight from the Back office to the Front

Demo

86

Agenda


87

Oracle Analytic ApplicationsTechnology and Application Families

Peoplesoft Peoplesoft Enterprise/JDEEnterprise/JDE

Oracle Oracle eBusiness SuiteeBusiness Suite

Siebel Siebel Business Business Analytics Analytics

Fusion BI & Fusion BI & MiddlewareMiddleware

� Planning, Budgeting and Forecasting

� Consolidation & Compliance

� Profitability Management

� Daily Business Intelligence

� CRM Analytics

� Enterprise Analytics

� Industry Specific Analytics

� BI Infrastructure� OWB, BAM� XMLPublisher� Balanced

Scorecard




� Scorecards� Performance

Warehouse

88









� CRM Analytics� Enterprise

Analytics� Industry Specific

Analytics

� BI Infrastructure� OWB, BAM� XMLPublisher� Balanced

Scorecard





Warehouse

Oracle Fusion MiddlewareOracle Fusion Middleware

Unified Analytic and CPM Semantic ModelUnified Analytic and CPM Semantic Model











� CRM Analytics� Enterprise

Analytics� Industry Specific

Analytics

� BI Platform� OWB, BAM� XMLPublisher� Balanced

Scorecard





Warehouse

Oracle Fusion MiddlewareOracle Fusion Middleware

Unified Analytic and CPM Semantic ModelUnified Analytic and CPM Semantic Model


EmbeddedAnalytics


Fusion Applications

Fusion Applications

Operational Summaries

AWs, Views, Tables etc

PSFT

Extension Summaries

ETL

Single & Multi-Instance Deployment Option

Fusion BI Infrastructure & MiddlewareFusion BI Infrastructure & Middleware

Enterprise Information ModelEnterprise Information Model # Integrated CPM, Dashboards, Embedded analytics

# Insight driven process automation through embedded analytics

# Unified Analytic and CPM semantic model

# Extensible analytic application framework

# Developed on the Fusion BI Platform and Middleware

# Interoperable with new and existing transactional applications

# Ability to incorporate 3rd party data sources

SIEBEL

EBS

3rd party


EmbeddedAnalytics


91

Fusion RoadmapPlans for 2006 - 2008

� Siebel 8.0� PeopleSoft

Enterprise 9.0� JD Edwards

EnterpriseOne 8.12� Oracle EBS 12� First use of Fusion

technology� Data Hubs &

Transaction Bases

$Enhanced Support

$Fusion Middleware Certification

$Fusion BPM Integration

$Continue releasing PS Enterprise R8.9

$Fusion Architecture

� Product Data Hub for Retail

� JD Edwards World 9.1

� JD Edwards EnterpriseOne 9.0

� Individual Fusion Applications

� Fusion Applications Suite

JD Edwards World enhancements

2005 Next 12 months Next 36 monthsNext 24 months


92

12 month Analytic Applications Roadmap� PeopleSoft and JDE - EPM 9.0

• Uptake Fusion BI Infrastructure and Middleware• Industry specific Analytics for Higher Education • Expanded Enterprise planning, compliance and audit features

• Balance sheet, cash flow planning & Compensation scenario planning.• Internal controls diagnostics, Reverse mapping on journal publishing• Drill down to PeopleSoft Enterprise general ledger

� Oracle E-Business Suite � CPM & DBI 12• Certification of Fusion BI Infrastructure and Middleware• Additional 61 reports, 48 new KPIs and 6 new dashboards • Additional intelligence for HR, Procurement, Supply Chain and Web Analytics• Integration with Collaboration Suite, Drag �n� Drop pure web experience• Expanded enterprise planning capabilities and financial compliance features

� Siebel Business Analytics 8.0• Enhanced CRM analytics dashboards and metadata• Planned integration for Unified data model for CRM and ERP analytics• TCO improvements• New analytic apps for industries


93

�� Plan MgmtPlan Mgmt�� Commodity Supplier MgmtCommodity Supplier Mgmt�� Commodity Spend MgmtCommodity Spend Mgmt�� Product Mgmt Product Mgmt ��

Engineering Engineering �� Manufacturing MgmtManufacturing Mgmt�� Customer Fulfillment MgmtCustomer Fulfillment Mgmt�� Shipping MgmtShipping Mgmt�� Payables MgmtPayables Mgmt�� Payables Status Payables Status �� Customer Support MgmtCustomer Support Mgmt�� Inbound Telephony MgmtInbound Telephony Mgmt�� Service Renewals MgmtService Renewals Mgmt�� Capital Project Cost MgmtCapital Project Cost Mgmt�� Contract Project Cost MgmtContract Project Cost Mgmt

�� Sourcing ManagementSourcing Management

�� Procurement Spend Procurement Spend ManagementManagement

�� Supplier ManagementSupplier Management

�� Employee Absence Employee Absence ManagementManagement

�� Sales Agreement Sales Agreement ManagementManagement

�� Web Store ManagementWeb Store Management

11i.9 (DBI v6)11i.9 (DBI v6)11i.9 (DBI v6) 11i.10 (DBI v7)11i.10 (DBI v7)11i.10 (DBI v7) 12 (DBI v8)12 (DBI v8)12 (DBI v8)

IntelligenceReportsIntelligenceIntelligenceReportsReports

3333

214214

377377

5454

313313

827827

6060

362362

918918

Capabilities/ RolesCapabilities/ Capabilities/ RolesRoles

�� Purchasing PerformancePurchasing Performance�� Purchasing StatusPurchasing Status�� Warehouse MgmtWarehouse Mgmt�� Transportation MgmtTransportation Mgmt�� Maintenance MgmtMaintenance Mgmt�� Depot Repair MgmtDepot Repair Mgmt�� Field Service MgmtField Service Mgmt�� Funds MgmtFunds Mgmt�� Salary & Turnover MgmtSalary & Turnover Mgmt�� Workforce Budget MgmtWorkforce Budget Mgmt�� Open Enrollment StatusOpen Enrollment Status�� Contingent Worker MgmtContingent Worker Mgmt�� Compliance CertificationCompliance Certification

�� Product MgmtProduct Mgmt�� Product Cost MgmtProduct Cost Mgmt�� Inventory MgmtInventory Mgmt�� Product Revenue BookingsProduct Revenue Bookings

and Backlogand Backlog�� Sales Forecast MgmtSales Forecast Mgmt

DashboardsDashboardsDashboards

KPIsKPIsKPIs

EBS R12: Continued Delivery of PreEBS R12: Continued Delivery of Pre--built Appsbuilt Apps

94

EBS R12: Enhanced Usability of DBI Dashboards

� Personalized Queries

� Drill & Pivot� Time Comparisons� Currency Selector� KPIs, Graphs� Tables� Guiding Links� Email, Chat� Conference� Export to Excel

& PDF � Delegate� Pure HTML� No Training

95

Financials Warehouse� Advanced Cost Accounting � ESA� GL & Profitability� Real Estate

HCM Warehouse� Compensation� Learning & Development� Recruiting� Workforce Profile

Financials Warehouse

� Accounts Payable

� Accounts Receivable

Campus Solutions

� Student Records

� Admissions

� Student Financials

EPM 8.4EPM 8.4 EPM 8.9EPM 8.9 EPM 9.0EPM 9.0PrePre--Built Subject AreasBuilt Subject Areas

Supply Chain Warehouse� Fulfillment & Billing � Inventory� Manufacturing� Procurement� Spend� Supply Chain Planning

CRM Warehouse� Customer� Marketing� Sales� Service

PrePre--Built Subject AreasBuilt Subject Areas PrePre--Built Subject AreasBuilt Subject Areas

Pre-Built Dashboards

� Workforce Analytics

� Supply Chain Analytics

� Financial Analytics

� CRM Analytics

EPM 9.0 New Subject Areas and Dashboards

96

EPM 9.0: New Pre-Built Dashboards

97

�� Unified enterprise data model for CRM Unified enterprise data model for CRM and ERPand ERP

�� Easier ETL and application adminEasier ETL and application admin�� Quicker implementation, lower TCOQuicker implementation, lower TCO�� Better upgrade supportBetter upgrade support�� Extended database platform support Extended database platform support ��

SQL Server 2005, SQL Server EE 64SQL Server 2005, SQL Server EE 64--bit, Teradata v2R6, Oracle 9i, Oracle bit, Teradata v2R6, Oracle 9i, Oracle 10g10g

�� Support PeopleSoft 8.4.3, Oracle EBS Support PeopleSoft 8.4.3, Oracle EBS 11.5.8, Siebel CRM 7.8 applications11.5.8, Siebel CRM 7.8 applications

�� MultiMulti--tenancy supporttenancy support�� Public Sector Case Analytics ETLPublic Sector Case Analytics ETL�� Employee Hierarchy Employee Hierarchy �� Trickle FeedTrickle Feed

Siebel Business Analytics 8.0Siebel Business Analytics 8.0 Siebel Business Analytics 8.1Siebel Business Analytics 8.1

Improved TCO and Greater Platform SupportImproved TCO and Greater Platform Support

Siebel Business Analytics

New and Enhanced Horizontal and Vertical Analytic ApplicationsNew and Enhanced Horizontal and Vertical Analytic Applications

�� Financial Services Financial Services �� analytics on analytics on Oracle Financials, Siebel CRM, and Oracle Financials, Siebel CRM, and OFSAOFSA

�� Public Sector Public Sector �� analytics on Oracle analytics on Oracle Financials and Siebel Case Financials and Siebel Case ManagementManagement

�� Pharma Pharma �� Analytics on Oracle Clinical Analytics on Oracle Clinical and Siebel CRMand Siebel CRM

�� Pharma Pharma �� New Adverse Events New Adverse Events analyticsanalytics

�� CME CME �� Analytics on Siebel Order Analytics on Siebel Order Capture and CRM, with 3rd party Capture and CRM, with 3rd party billing databilling data

�� And moreAnd more


98

Siebel Business Analytics Applications

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROIReturn on

Human CapitalBOM AnalysisCash Flow AnalysisCampaign ROIService TrendsLead

Conversion

Turnover Trends

Employee Expenses

Expense Management

Market Basket Analysis

Service Cost Analysis

Discounting Analysis

Workforce Profile

Inventory Availability

Regulatory Compliance

Loyalty and Attrition

Service Rep Effectiveness

Up-sell / Cross-sell

Compliance Reporting

Procurement Cycle Times

ProductProfitability

Product Propensity

Resolution Rates

Sales Team Effectiveness

Compensation Analysis

Inventory Analysis

CustomerProfitability

ResponseRates

Customer Satisfaction

Triangulated Forecasting

Employee Productivity

Supplier Performance

Receivables / Payables Analysis

Campaign Scorecard

Churn Propensity

Pipeline Analysis

Workforce Analytics

Supply Chain Analytics

Financial Analytics

Marketing Analytics

Service & Contact Center

Analytics

Sales Analytics

Other Operational & Analytic Sources

99

Fusion RoadmapPlans for 2006 - 2008

� Siebel 8.0� PeopleSoft

Enterprise 9.0� JD Edwards

EnterpriseOne 8.12� Oracle EBS 12� First use of Fusion

technology� Data Hubs &

Transaction Bases

$Enhanced Support

$Fusion Middleware Certification

$Fusion BPM Integration

$Continue releasing PS Enterprise R8.9

$Fusion Architecture

� Product Data Hub for Retail

� JD Edwards World 9.1

� JD Edwards EnterpriseOne 9.0

� Individual Fusion Applications

� Fusion Applications Suite

JD Edwards World enhancements

2005 Next 12 months Next 36 monthsNext 24 months


100

2007 Analytic Application Roadmap� Single Comprehensive CPM Suite for all Oracle

product families• Integrated Scorecard, Budgeting & Planning, Forecasting,

Consolidations, Profitability, Activity Based Mgmt• Industry aligned CPM applications • Data integrations into Oracle transactional systems

� Deliver New Analytic Applications• Industry specific Analytic Applications• Integrated for front and back office analysis• Deep, role-based dashboards and embedded analytics

� Continue Enhancing Existing Analytic Applications• Extending all Analytic and Corporate Performance

Management Applications


101

Implementing 10-5-1 plan* using Oracle Balanced Scorecardfor security, reliability, scalability, and accountability

Beta testing Oracle Profitability Manager to optimize profitability of products and services.

What Oracle Analytic Application Customers Are Achieving

Oracle Enterprise Planning and Budgeting improves budget control and provides insight into operations

PS Internal Controls Enforcer and PS Global Consolidationsare key elements of a new Financial Center of Excellence for alldomestic & international operations.

PS Global Consolidations and PS EPM Warehouse are part of a Financial Transformation project including a standard GL and COA.

Implementing PS EPM 8.9 across the enterprise, including Supply Chain, Financials and Human Resources warehouses.

102

Reduced Compliance with National Nuclear Security Agency regulations and management reporting from 5 weeks to lessthan an hour.

Implemented in 5 weeks, reallocated resources to focus on business management, rather than data management

Track 1.5B EUR of projects for 15000 employees in 20 countries without end-user training.

Increased Sales Productivity 100%, sales metrics updated 4 times a day.

Supplier Spend data for 3000 GAP, Old Navy, and Banana Republic Stores used to take 3-4 months to compile, now �at our fingertips�


�in comparison to SAP BW, Oracle DBI can be implemented: � For between 33 and 80% of the cost

� In less than half the time. Perhaps more significantly, it would also appear

to deliver superior end user satisfaction.�

103

Deployed to 800 users in under 90 daysAnalytics for sales-oriented contact center

Live in 120 daysSales Analytics

4 months from decision to live for 1200 usersPharma Analytics

Live in 100 days, 6500 usersSales and Marketing Analytics

�Having had experience of Siebel Business Analytics, I can vouch that it can be

deployed as rapidly as they claim...It is a product that really delivers.�

Deployed to 3000+ users in 3 monthsSales Analytics


104

Summary Oracle Analytic Applications

� Oracle has a clear roadmap to deliver Information-Driven Applications• Consisting of Integrated CPM, Interactive Dashboards and

Embedded Analytics

� Rapid uptake of the Fusion BI Infrastructure & Middleware• All application families will leverage Fusion BI Infrastructure and

Middleware

� Oracle will Protect, Extend and Evolve your investments• Direct upgrade paths to Fusion Analytic Applications

Documents

Oracle Business Intelligence Executive Briefingdownload.oracle.com/global/it/bi/docs/bi_launch_22mar06.pdf · Ł Siebel CRM Ł Retek Ł ProfitLogic Ł G-Log Ł Application Server