Oracle BI Apps Overview

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Business Intelligence Applications

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BI and Performance Management Consistently the Top IT and Business Priorities Worldwide

“… the most important technology in 2007 is Business Intelligence” Finance’s Top Area of Importance

Sources: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005”

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Business Intelligence Drives Increased Effectiveness in every Business Function

Sales Analytics

Marketing Analytics

Service & Contact Center Analytics

Convert service calls into sales

through enhanced cross-selling

Improve pipeline visibility and

forecast accuracy

Real-time visibility into campaign

execution, results, and ROI

Financial Analytics

HR / Workforce Analytics

Supply Chain Analytics

Optimize supplier sourcing, supplier performance, and inventory levels

Real-time view of financial condition and drivers of cost

and profitability

Understand what drives employee productivity and org. performance

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Our Mission

Making our software a source of continual competitive advantage for our customers

Better Information

Better Results

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Our Approach to BI Applications

Pre-Build Applications to reduce complexity and TCO for our customers

Extend Applications with Best in Class Technology

Integrate BI Applications with ERP and CRM

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Pre-Built BI Applications from Oracle Reduce Complexity

DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI-APPLICATION ENVIRONMENTS

DASHBOARDS

• “Visible”

“PLUMBING”

• “Under the Surface”• Mappings to multiple applications and data transformation all take expertise and time

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Oracle’s Product Strategy

• Integrated Business Intelligence Database• Business Intelligence & Data Mining Functions Integrated in

Database

• Integrated Business Intelligence Tools• Best-of-Breed, Next Generation Business Intelligence

Technology Platform

• Integrated Analytic Applications• Enterprise Wide, Industry Specific Analytic and Corporate

Performance Management Applications

Exploits Any Information Technology Environment

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Analytic Applications FamiliesAll on Common Oracle BI EE Technology

Other Operational & Analytic Sources

Oracle BI Suite EE

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing

Interactive Dashboards

DisconnectedAnalytics

WebServices

Fusion Intelligence for EBS

Fusion Intelligence for PeopleSoft

Enterprise

Oracle BI Applications

Enhancement/Extension of DBI

Extension of EPM, Replacement for

BO,Cognos,MSTR

Single source, Multi-sourceFor EBS, PSFT, SEBL,

SAP, Other

New

New

NewVersion

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Oracle BI Suite Enterprise EditionUnified Business Intelligence Infrastructure

Ad-hoc Analysis


MS OfficePlug-in




OracleBI Server

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Multidimensional Calculation and Integration Engine

Intelligent Caching Services

Enterprise Business Model and Abstraction Layer

Intelligent Request Generation and Optimized Data Access Services

WebServices

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Oracle BI ApplicationsSingle- and multi-source Analytic Apps Built on BI Suite EE

Oracle BI Suite EE

Ad-hoc Analysis


MS OfficePlug-in




WebServices


SalesService &Contact Center

Marketing

Order Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PackagedETL Maps

UniversalAdapters

IVR, ACD, CTIHyperionMS Excel

Other Data SourcesBAW Schema

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Oracle BI ApplicationsMulti-Source Analytics with Single Architecture

Travel& TransTravel

& TransAutoAuto Comms& MediaComms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy Financial

ServicesFinancialServices

HighTechHighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public SectorPublic Sector


Oracle BI Suite Enterprise Edition

Prebuilt adapters:

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer & ProductProfitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

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Oracle BI ApplicationsMulti-Source Analytics with Single Architecture

Travel& TransTravel

& TransAutoAuto Comms& MediaComms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy Financial

ServicesFinancialServices

HighTechHighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public SectorPublic Sector


Oracle BI Suite Enterprise Edition

Prebuilt adapters:

Sales MarketingOrder

Management& Fulfillment

Supply Chain

HumanResources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Service &Contact Center

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

Financials

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer & ProductProfitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

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Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users.

Presentation Layer Logical Business

Model Physical Sources

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Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, Oracle EBS and other sources.

2 A “best practice” library of over 360 pre-built metrics, 30 Intelligent Dashboards, 200+ Reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives

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Pre-built warehouse with 16 star-schemas designed for analysis and reporting on Financial Analytics

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Oracle Financial Analytics Product Components

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Role Based Dashboards Analytic Workflow Guided Navigation Security / Visibility Alerts & Proactive Delivery

Logical to Physical Abstraction Layer Calculations and Metrics Definition Visibility & Personalization Dynamic SQL Generation

Highly Parallel Multistage and Customizable Deployment Modularity

Abstracted Data Model Conformed Dimensions Heterogeneous Database support Database specific indexing

Oracle BI Applications ArchitectureA

dm

inis

trat

ion

Me

tad

ata

Oracle BI Presentation

ServicesDashboards by Role

Reports, Analysis / Analytic Workflows

Metrics / KPIs

Logical Model / Subject Areas

Physical Map

Oracle BI Server

Direct Access to

Source Data

Data Warehouse /Data Model

ETL

Load Process

Staging Area

Extraction Process

DA

C

Federated Data Sources

SiebelOracle SAP R/3 PSFT EDW

Other

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Oracle BI Apps: Selected Key EntitiesUnified multi-source data model

Conformed Dimensions

Customer Products Suppliers Cost Centers Profit Centers Internal Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers

Conformed Dimensions

Customer Products Suppliers Cost Centers Profit Centers Internal Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers

Sales Opportunities Quotes Pipeline

Order Management Sales Order Lines Sales Schedule Lines Bookings Pick Lines Billings Backlogs

Marketing Campaigns Responses Marketing Costs

Supply Chain Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions

Finance Receivables Payables General Ledger COGS

Sales Opportunities Quotes Pipeline

Order Management Sales Order Lines Sales Schedule Lines Bookings Pick Lines Billings Backlogs

Marketing Campaigns Responses Marketing Costs

Supply Chain Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions

Finance Receivables Payables General Ledger COGS

Call Center ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History

Service Service Requests Activities Agreements

Workforce Compensation Employee Profile Employee Events

Pharma Prescriptions Syndicated Market Data

Financials Financial Assets Insurance Claims

Public Sector Benefits Cases Incidents Leads

Call Center ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History

Service Service Requests Activities Agreements

Workforce Compensation Employee Profile Employee Events

Pharma Prescriptions Syndicated Market Data

Financials Financial Assets Insurance Claims

Public Sector Benefits Cases Incidents Leads

Modular DW Data Model includes:

~350 Fact Tables ~550 Dimension Tables~5,200 prebuilt Metrics(2,500+ are derived metrics)~15,000 Data Elements

Modular DW Data Model includes:

~350 Fact Tables ~550 Dimension Tables~5,200 prebuilt Metrics(2,500+ are derived metrics)~15,000 Data Elements

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Example: Analytic Workflows

Business Objectives /

Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customersand Collectors?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill toDue Balances by Region

What is the aging ofDue Balances?

Are Payment Termsin compliance?

Is DPO on target?

• Business Function: Receivables

• Role: Director, Credits & Collections

• Objectives:• 1) Maximize Cash Flow• 2) Control Risk of

Receivables Portfolio

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Example: Analytic WorkflowsBusiness

Objectives / Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customers?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill to D

etail

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Verify Supplier Payable Status

PCS Computing: Analytics in Action

Identify Problem w/

Revenue

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Locate Substitute

Product

Source Additional

Parts

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Execute Multichannel

Sales Campaign

Problem with Invoice & Backlog

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Sales

Finance

Marketing

ContactCenter

SupplyChain

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Identify Overstocked

Laptops

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Create Campaign for

Overstock

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Ensure Campaign Readiness

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Monitor Contact Center

Performance

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Address Agent Retention issue

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Workforce

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Seamless Analytics Across Multiple Data Sources

Sales

Finance

Marketing

ContactCenter

SupplyChain

Workforce

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Build from Scratchwith Traditional BI Tools Oracle BI Applications

Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others

Prebuilt DW design, adapts to your EDW

Role-based dashboards and thousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Training / Roll-out

Training / Rollout

Months or Years

Oracle BI Applicationssolutions approach:

• Faster time to value• Lower TCO• Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Speeds Time To Value and Lowers TCO

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Deployed to 800 users in under 90 daysAnalytics for sales-oriented contact center

Live in 120 daysSales Analytics

4 months from decision to live for 1,200 usersPharma Analytics

Live in 100 days, 6,500 usersSales and Marketing Analytics

“I can vouch that it can be deployed as rapidly as they claim...It is a product that

really delivers.”

Deployed to 3,000+ users in 3 monthsSales Analytics

What Customers Are AchievingWith Oracle BI Applications

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New BI Applications 7.9 Release

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7.9 Release Themes

• Unified multi-source data model• Enhanced user experience• Data Warehouse Administration Console• Expanded deployment options

• Support Oracle EBS v11 v11i9 and v11i10

• Support DB2 V8 on z/OS as both source and target database

• Support Teradata V2R6 as target database

• Full localization• Translation to 15 languages

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Tight Integration with ApplicationsShared security with Oracle EBS and Siebel CRM

• EBS Security Integration• FND_User security• Shared responsibilities between Oracle EBS and Oracle BI

Apps• Oracle SSO

• Siebel CRM Security Integration• Siebel native security • Shared responsibilities between Siebel CRM and Oracle BI

Apps

• Hot-Pluggable Security• Pre-built security roles in BI Applications• Users/roles synchronized with selected security environment

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Tight Integration with ApplicationsAction Links navigate from analytical to operational

• Action Links• Direct navigation from analytical report to transactional detail

while maintaining context• Take action immediately without navigating to a different

screen

• Oracle EBS Integration• Siebel CRM Integration

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Analytic WorkflowsDirected analysis helps inexpert users

Guided Navigation• Enables users to quickly navigate a standard path of analytical discovery

specific to their function and role

• Enhances usability and lowers learning curve for new users

Conditional Navigation• Appears only when conditions are met and alerts users to potential out of

ordinary conditions that require attention

• Guides users to next logical step of analytical discovery

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Data Warehouse Administration Console (DAC)Strong Competitive Differentiator

• For warehouse developers and ETL Administrator

• “ETL orchestration tool”• Application Configuration• Execution & Recovery• Monitoring

• Allows:• Pin-point deployment• Load balancing• Reduced load windows• Fine-grained failure recovery

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Portfolio of Analytic Applications

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Analytic Applications FamiliesAll on Common Oracle BI EE Technology


Oracle BI Suite EE

Ad-hoc Analysis


MS OfficePlug-in




WebServices

Fusion Intelligence for EBS

Fusion Intelligence for PeopleSoft

Enterprise


Enhancement/Extension of DBI

Extension of EPM, Replacement for

BO,Cognos,MSTR

Single source, Multi-sourceFor EBS, PSFT, SEBL,

SAP, Other

New

New

NewVersion

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Daily Business Intelligence

Fully Integrated Business Intelligence for the E-Business Suite

• Suite of pre-built, role-based BI Applications

• Easy-to-use, interactive, and extensible dashboards

• Seamless integration with E-Business Suite

• Single source of truth (no upload to data warehouse)

• Seamless drilldown to transaction tables

• Easy to deploy

• No separate ETL tool to learn and maintain

• Very low TCO

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Oracle Daily Business Intelligence (DBI)Easy-To-Use Dashboards Within E-Business Suite

• Role Based Dashboards

• Leverages EBS Infrastructure and Materialized Views

• No Data Movement Required

• Drill Directly to Transactions from Summaries

• Implements in Days

• Fastest Path to Information from EBS

• Part of EBS “Rapid Install”

• No Training Required

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Drill Through: Summary to Actual Transactions

Summary &

Trends

Detail Information

Transactions

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11i.9 (DBI v6)11i.9 (DBI v6) 11i.9 (DBI v6)11i.9 (DBI v6) 11i.10 (DBI v7+)11i.10 (DBI v7+)11i.10 (DBI v7+)11i.10 (DBI v7+) 12 (DBI v8)12 (DBI v8)12 (DBI v8)12 (DBI v8)

IntelligenceIntelligenceReportsReportsIntelligenceIntelligenceReportsReports

3333

214214

377377

5454

313313

827827

6060

362362

918918

DashboardsDashboardsDashboardsDashboards

KPIsKPIsKPIsKPIs

EBS R12: Continued Delivery of Pre-built AppsEBS R12: Continued Delivery of Pre-built Apps

VP of HR

Line Management

HR Manager

Line Manager

HR Analyst

Benefits Manager

Benefits Analyst

Learning Manager

HR Specialist

Learning Coordinator

HR Help Desk Manager

Compensation Manager

Compensation Analyst

Benefits Manager

Benefits Analyst

HR Analyst

CFO

Controller

Treasurer

AP manager

AR Manager

Assets Manager

Tax Manager

Cost Manager

Projects Manager

Revenue Manager

Collections Manager

Payroll Manager

Accountant

Compliance Clerk

AP Clerk

AR Clerk

Financials Analyst

Supply Chain VP

Service VP

Manufacturing VP

Material Management VP

Product Management VP

Planning VP

Plant Manager

Production Manager

Production Line Supervisor

Production Scheduler

Production Process Engineer

Inventory Manager

Warehouse Manager

Sales Contracts Mgr

CFO

CPO

VP Corporate Procurement

VP Business Unit Procurement

VP Central Procurement

Procurement Manager

Buyer

Contracts Manager

Contracts Administrator

Commodity Manager

Sourcing Strategy Analyst

Contracts Analyst

ProcurementSupply ChainHuman ResourcesFinance

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Fusion Intelligence EBS EditionPre-Packaged Repository Scope

• Order to Revenue• Order Fulfillment and Shipping• Manufacturing (Process and Discrete)• Inventory (Process and Discrete)

Financials Intelligence

• DBI Workforce Activity and Deployment• DBI Compensation Salary Summarization• DBI Leave and Absences• HCM EUL Recruitment Pipeline• HCM EUL Recruitment Vacancies

• General Ledger• AP Expenses (GL)• AR Revenue (GL)• GL Activity• Budget

• Accounts Payable• AP Invoices• AP Invoices Aging (Due & Past)• AP Payments Schedule

• Accounts Receivable• AR Adjustments• AR Payments Schedule• AR Receipts • AR Invoices• AR Aging Receivables

• Sales Credits• Compliance

• Sales Opportunity• Sales Pipeline• Sales Forecasting• Service

CRM Intelligence

Supply Chain Intelligence

Human Resources Intelligence

Not a Commitment to Deliver—Subject to Change

• Procurement Management• Supplier Management

Procurement Intelligence

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Pre-Packaged Semantic ObjectsPre-Packaged Semantic Objects

Pre-Packaged DashboardsPre-Packaged Dashboards

Pre-Packaged ReportsPre-Packaged Reports

PackagedPackagedIntegrationsIntegrations

In-Place Schema (DBI)In-Place Schema (DBI)

Oracle BIOracle BIApplications Applications (former SBA)(former SBA)

Fusion Intelligence Fusion Intelligence for PeopleSoftfor PeopleSoft

Fusion Intelligence Fusion Intelligence for Oraclefor Oracle

Components of Intelligence ApplicationsComponents of Intelligence Applications

Solution Architecture

JD EdwardsMDW (EPM)MDW (EPM)RMW & CW (SBA)RMW & CW (SBA)Maps Models

Metrics

Solution Architecture

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Fusion Intelligence for EBS“Best of Both Worlds!”

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"

After

Value Proposition : Flexible, Extensible BI Platform that is open to multiple data sources; low TCO of DBI

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Fusion Intelligence for EBS Features


After

Flexible Time Periods

Multiple Currencies

Key Performance Indicators

Multiple Data Widgets for

presenting dataSummary Results

Guided Navigation

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Fusion Intelligence for EBS Details

• End-to-end Oracle solution• Pre-packaged dashboard templates• A repository with a business model

based on underlying DBI data model

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Pre-Integrated For Embedded BI

Embedded, In-context, reports and graphs to promote action within transactional workflows

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Guided Drilldown

Actual TransactionsActual Transactions

Detail InformationDetail Information

Summary & TrendsSummary & Trends

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Ad-hoc Query Capability

• DBI Base Summaries and MVs available for Ad-hoc analysis

• New Calculated Fields• Available within Market

Leading BI Toolset• Easy to use Charting tool• Formatting• Widgets• Highlighting• Multi-language

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• Analytic Workflows• Guided Navigation and Conditional Navigation links

• Checks for specific conditions and displays (or not) a dashboard section, or a navigational link to either a report or a dashboard

• Action Links• Direct navigation from record to transactional while maintaining context

Guided Navigation & Action Links

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Integrated Security

• Launch Oracle DBI EE dashboard from Application Navigator

• Shared responsibilities between Oracle EBS and Oracle DBI EE

• Sign in only once in EBS

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Three Components of Fusion Intelligence

Fusion Intelligence for EBS and PeopleSoft*

DBI or EPM Apps (many customers already have this)

Oracle BI Enterprise Edition Suite License

EBS PSFTOLTP

1

2

3

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Product Roadmap

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Oracle BI Apps Roadmap


OBI Apps

Unified enterprise data model

Leverages BI EE 10gR3Enhanced DAC

Oracle BI Applications7.9BI

Translation to 15 languages

Oracle BI Applications7.9.0.1BI

PSFT 8.8 HR, Financials adapter

SEBL 8.0 adapterData Lineage ConsoleOFSA Analytics

Oracle BI Applications7.9.1BI

PSFT 8.9, 9.0 HR, Financials adapters

SAP 4.6c, 4.7 adaptersEBS R12 adapter

Oracle BI Applications7.9.XBI

Oracle BI Applications8.0BI

New application content

Oracle BI Apps forFusion

Applications

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Oracle BI Applications ETL Adapter Support

CRM FinancialsHuman

Resources

Supply Chain

OrderManagement

Procurement& Spend

EBS 12 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x

EBS 11.5.10 7.9.x 7.9 7.9 7.9 7.9 7.9

EBS 11.5.9 7.9 7.9 7.9 7.9 7.9

EBS 11.5.8 7.9 7.9 7.9 7.9 7.9

PSFT 9.0 7.9.x 7.9.x

PSFT 8.9 7.9.x 7.9.x

PSFT 8.8 7.9.1 7.9.1

SAP 4.7 7.9.x 7.9.x 7.9.x 7.9.x

SAP 4.6c 7.9 7.9 7.9 7.9

Universal 7.9 7.9 7.9 7.9 7.9

Siebel 8.0 7.9.1

Not Applicable

Siebel 7.8 7.9

Siebel 7.7 7.9

Siebel 7.5 7.9

Siebel 6.3 7.9

7.9

7.9.1

7.9.x


Strategy:

ETL adapters to be delivered as 7.9.x patches as they become available. To be available soon:

•SEBL 8.0

•PSFT 8.8

•PSFT 8.9

•EBS 12

•SAP 4.6c

•SAP 4.7

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Fusion Intelligence Supported Integrations

CRM FinancialsHuman

Resources

Supply Chain

OrderManagement

Procurement& Spend

EBS 12 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1

EBS 11.5.10 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0

EBS 11.5.9 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6

PSFT 9.0 EPM 9.0FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0


FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0


FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0


FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0

FI R-0 EPM 9.0

SAP 4.7

SAP 4.6c

Siebel 8.0 7.9.1

Not Applicable

Siebel 7.8 7.9

Siebel 7.7 7.9

Siebel 7.5 7.9

Siebel 6.3 7.9

FI R-0,

DBI R-0

FI R-0.1

No planned release


FI R-0, DBI v6+:

Released

FI R-0.1 - In dev, target end of Apr.

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OBIA ETL Statement of Direction

• Informatica and Oracle Data Integrator to be supported

• Informatica PowerCenter• OEM distribution extended until at least 2010, with optional

extensions• After distribution terminates, 8 additional years full support for

existing customer, including new Informatica versions• Informatica use: any sources, any extension of BI

Applications, must be used to target BI Applications

• Oracle Data Integrator (ODI)• Plan to offer as alternative to Informatica

• Full ongoing support for both Informatica and ODI• DAC to support both Informatica and ODI



Working with Oracle MarketingJoe ThomasApril 3rd, 2007

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“Intelligent” Partners…

…are easy to market!

…know how to tell a good story!

…are good partners!

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22

33

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…are easy to market

• Differentiated Skills• Expertise, Geography, Verticals, “Oracle Only” vs “Mixed”

• Ready to Engage• Have stories, spokespeople and venues, and want to take

advantage of Oracle’s

• Agile• Short “windows of opportunity”• Avoid lengthy approval cycles

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…know how to tell a good story

• Interesting Characters• Can “name names”, customer hook

• Engaging Plot• Details/Metrics/Benchmarks• Business Problem

• Happy Endings• Business Benefits• Customer quotes

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…are Good Partners

• Engaged with the Oracle Network• BI Partner Team, Product Marketing, Field Marketing, BI

Sales Team, ASMs, PR, Oracle Press, AR, Executives.

• Understand the Oracle Eco-system• User Groups• Mutual Partners

• Shared Value Proposition• Partners not vendors• Willing to co-brand and co-sponsor events and content

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Suggestions

• Write my marketing pitch on you• Brief• How does Oracle fit inside your business

• Mutual Customer Reference Inventory• Have 3• Write them up or forward already existing ones• Work with us to package

• Pick a Story• Co-branded content• Bi-lined articles

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Documents

Oracle BI Apps Overview