Oracle Accelerate Messaging Guide in template v6.· Oracle Accelerate Messaging Roadmap 5 Messaging

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  • MESSAGING ROADMAP

    Oracle Global Midsize Applications Program October 2009

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    I. Introduction...3

    II. Accelerate Descriptions.4

    a. 25 Word Description...4

    b. 75 Word Description...4

    III. Value Proposition..5

    a. Messaging Structure.......5

    b. Core Tenets.......5

    i. Enterprise-Class Software....5

    ii. Implementation Simplicity...8

    iii. Expert Delivery Ecosystem....9

    IV. Competitive Differentiators11

    a. Messaging against SAP...11

    b. Messaging against Tier Two and Three Vendors..13

    V. Midsize Company Pain Points.15

    VII. Midsize Customer Quotes.18 .

    TABLE OF CONTENTS

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    Their business has reached some critical point where important decisions must be made. They have a business problem not a software problem. But increasingly, midsize companies look to information technology solutions to efficiently and affordably solve business problems while keeping scarce human resources focused on customers. An enterprise software selection is often the biggest monetary investment a midsize company has ever made. It can be a bet-the-business decision with little room for error. The challenge is compounded by the breakneck speed of business. And, as they always have, midsize companies must remain nimble while carefully managing cash flow, conserving capital, operating with limited resources, and keeping a constant eye on the fickle customer. Each and every IT project must be affordable and realize fast time to value. With Oracle Accelerate, software becomes not a back office expense but a strategic enabler. Oracle Accelerate is more than just a marketing initiative. To make it work, Oracle has relies on a substantial infrastructure and partner ecosystem. Throughout this document you will find that Oracle Accelerate solutions feature substantive and unique differentiators that can be brandished in midsize marketing activities.

    INTRODUCTION

    Most midsize companies considering enterprise applications are at a crossroads

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    25 Word Description Baseline Accelerate: Oracle Accelerate is Oracles approach to provide business software solutions to midsize organizations. Accelerate solutions include Oracles enterprise class software delivered with business accelerators by expert implementers. Next Generation Accelerate: Oracle Accelerate started as a way to deliver on-premise ERP solutions to midsize organizations. Accelerate now includes new solutions in supply chain and business intelligence as well as new deployment options like full hosting services and alternative financing options.

    75 Word Description: Baseline Accelerate: Oracle Accelerate is Oracles approach to provide business software solutions to midsize organizations. Accelerate solutions include Oracles enterprise class software delivered with business accelerators by expert implementers. Oracle has over 40,000 applications customers globally. Oracle Accelerate provides tools and delivery ecosystem to capture the experience gained from this experience and to deliver the best software in the world rapidly, efficiently, and with minimal business disruption. Next Generation Accelerate: Oracle Accelerate started as a way to deliver on-premise ERP solutions to midsize organizations. Oracle Accelerate now includes new solutions in supply chain and business intelligence as well as new deployment options like full hosting services and alternative financing options for midsize companies. Oracle has extended its Business Accelerators tool sets to Demantra for advanced demand planning, Agile for product lifecycle management, Siebel CRM, and Oracle Transportation Management.

    Accelerate Descriptions

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    Messaging Structure:

    Core Tenets Enterprise Class Software: No Scaled Down or Lite Applications Oracle Accelerate solutions empower midsize organizations with integrated enterprise-class applications that are the same as those deployed by Oracles largest customers. In this global market, midsize companies have the same complex IT needs as large enterprises. But most software vendors focused solely on the midsize market offer products that are designed to be good enough to solve immediate challenges of their customers. These products are sometimes described at tier two or tier three solutions. Often, midsize companies invest in these products

    VALUE PROPOSITION

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    because they believe its the best they can afford and that top tier solutions like Oracle are too complex and expensive. But such a strategy is often shortsighted and not sustainable for growing midsize companies and for those competing with large competitors in dynamic market conditions. Tier one and two vendors typically do not have the financial resources to invest in the necessary research and development to both develop deep capabilities and a broad product footprint. A limited product footprint means companies must acquire additional point solutions and bear the cost and complexity of the related integrations. The lack of deep industry capabilities means companies must embark on costly customizations, which have a ripple effect of creating complexity for maintenance and upgrade activities. Ultimately, companies that buy tier one or two products as a Band-Aid to immediate challenges are faced with a rip and replace scenario. The tipping point usually comes when a) the legacy solution(s) can no longer scale to transaction volumes; b) the product does not feature essential functionality; and or c) the legacy product goes out of support. Oracle Accelerate Solutions are built on the latest versions of Oracles enterprise class softwarethe same software being used by multi-billion dollar companies around the world. Oracle does not offer a water-down version of these products or a separate product line for midsize organizations. Midsize customers typically chose to deploy 80% to 90% of the baseline industry best practices offered through the Business Accelerators. The remaining needs are configured with the help of the partner. As a result, customers reach Conference Room Pilot (CRP) in a matter of hours or days rather than weeks or months. This enables them to start working with the software quicker which ultimately leads to a faster go live. Customers will never have to replace their ERP backbone due to scalability, functionality, or support issues. Industry Leading Capabilities Gathered from thousands of implementations Multiple, mature product suites match unique industry and deployment needs Deep capabilities and broad footprint unlike tier two and three vendors Data is entered once and permeates the entire system Unbeatable Scalability Same applications whether youre a startup or a multi-billion dollar conglomerate ModularInstall what you need now, add more later Easy to Maintain Adaptable without expensive customization Factory built integration between suite products Middleware framework enables midsize companies to affordably deploy Oracles best

    of breed point solutions

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    Keeps customers on the upgrade path to benefit from new capabilities Core suites plus industry leading point solutions help customers consolidate vendors

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    Unparalleled Implementation Simplicity: Business Accelerators: Realize Business Value in Weeks Not Months Oracle Accelerate solutions leverage partner expertise and rapid deployment tools so that customers start realizing benefits in weeks not months. Oracle Business Acceleratorsrapid implementation tools used by partnersprovide the combined intellectual property built up between Oracle and our partners in over 25,000 implementations in midsize organizations. Business accelerators provide a powerful way to capture and use that intellectual property in the configuration of the software. Oracle has built up a cache of over 1,200 business flows as a part of business accelerators. Partners use these business flows as well as their own to build industry-specific business accelerators for their solutions. Most midsize businesses considering an integrated enterprise application solution have an urgent need that needs to be fixed now. They are also usually looking to take their businesses to the next level and, consequently, are interested in some level of business process reengineering. With Oracle Accelerate solutions, customers go live on Conference Room Pilot in a matter of a few days. This enables them to start working with the software soonerwith a subset of their own datato identify what industry leading practices embedded in the software will work for their business as is. This allows them to quickly zero in on the 10-15% of processes that need to be configured specific to their unique business needstheir competitive differentiators. Focus on High Value Processes Customers adopt industry best practices while retaining what is unique about their

    businesses Focus on specific processes to help the business now while retaining the ability dig

    deeper into capabilities when ready Need-based Modular Deployment ModularInstall what you need now, add more later Broad range of products with factory built integrations Deliver Business Value in Weeks Achieve Conference Room Pilot in dayscustomers start working with the software

    immediately Shorten project time line to reduce costs and mitigate risk

  • Oracle Accelera