Surve! Optimis"tion Consider"tions for Android, Apple & Windows mobile devices

b! Rich"rd Owen, Founder & CEO, CrowdL"b

MRS Mobile Rese!rch ConferenceDeliverin" insi"hts other rese!rch methods c!nnot re!ch

Febru!r# 21st 2013

How do I optimise m! online surve! for sm"rtphones?

• You don’t

• Mobile dem"nds "n entirel! different "ppro"ch

• Don’t just m"ke it shorter, m"ke it better

Tur!id online surve"s. Now with !eo-t#!!in!!

Wh"t should I do then, sm"rt"rse?

“An !ppro!ch to inter!ctive s"stems development th!t !ims to m!ke s"stems us!ble !nd useful b" focusin# on the users, their needs !nd requirements, !nd b" !ppl"in# hum!n f!ctors/er#onomics, !nd us!bilit" knowled#e !nd techniques. This !ppro!ch enh!nces effectiveness !nd efficienc", improves hum!n well-bein#, user s!tisf!ction, !ccessibilit" !nd sust!in!bilit"; !nd counter!cts possible !dverse effects of use on hum!n he!lth, s!fet" !nd perform!nce”

(ISO 9241-210:2010 Er!onomics of hum"n-s#stem inter"ction -- P"rt 210: Hum"n-centred desi!n for inter"ctive s#stems).

User Centered Desi!n

A Ro#d to D#m#scus

And then wh"t?

• Don’t look "t !our online surve! best pr"ctice #uides

• Look "t the "pp developer best pr"ctice #uides

Follow the be#r...or #ltern#tivel" work with

tech experts.

Developer Principle 1

Android: Give me tricks th"t work ever!where (if I’m usin# "n "pp it should beh"ve like "n "pp).

Apple: Avoid incre"sin# the user’s co#nitive burden (I know how "pps on m! phone work - so it should work like th"t).

Apps "re not the internet.

Don’t just port online to #n #pp...Ask M#rk Zuckerber!

Developer Principle 2

Android: Never lose m! stuff.

Apple: Alw"!s be prep"red to stop.

[Don’t rel! on " si#n"l]

Be offline.

Pink is b#d 3G cover#!e. The m#jorit" of the UK is not in London

Developer Principle 3

Think be"utiful.

Android: Deli#ht me in surprisin# w"!s

Apple: Deli#ht people with stunnin# #r"phics

Mat - can you find a picture of a really stunning piece of MOBILE design. (Or a page 3 stunna).

Rese#rchers rese#rch; cre#tives cre#te, developers develop.

Pl#" to stren!ths.

Developer Principle 4

Android: I should "lw"!s know where I "m

Apple: The "pp structure should be cle"n "nd e"s! to n"vi#"te

Windows: Use " hub hier"rch!

Wh"t’s on the menu?

People #re experts #t An!r" Birds, but (should be) #m#teurs #t n#vi!#tin!

rese#rch surve"s.

Developer Principle 5

Android: Bre"k complex t"sks into sm"ller steps th"t c"n be e"sil! "ccomplished

Apple: Minimise the effort required for input

Windows: Reconsider form l"!out p"tterns

Chunk it upMat - what a bout box of celebrations bursting open and showering bit size pieces everywhere

There is "n obesit! problem in Brit"in. Let people di#est sm"ll morsels not three course me"ls.

Developer Principle 6

Android: Onl! show wh"t I w"nt when I need it

Apple: Focus !our "pp (don’t show more th"n I need "t "n! one time)

Be d#n"mic.Mat - thinking here about dynamic scheduling and making things lock and unlock so thinking magicians and escapologist. now you see now you don’t. tommy cooper. the prestige. etc.

Ever! #re"t m"#ic trick consists of three p"rts: The Pled#e. The Turn.

The Presti#e

Developer Principle 7

Let us pl"#.

M"ximise re"l est"te. M"ke thin#s t"ctile "nd fun. Good Gridd"nce.

Android: Allow people to m"nipul"te thin#s

Apple: M"ke t"r#ets fin#ertip si$e

Windows: Use fin#ers for wh"t the! "re #ood "t

Mat - cool pic of a huge thumb bering down on an unsuspecting populus please

Developer Principle 8

Android: Keep it brief

Apple: Be succinct

[Keep communic"tion short "nd sweet]

Spe"k En!lish.

`When the se"#ulls follow the tr"wler, it is bec"use the! think s"rdines will be thrown into the

se"' [Eric C"nton"]

Developer Principle 9

Android: Pictures "re f"ster th"n words

CrowdL"b: Spe"kin# is f"ster th"n t!pin#

Picture this.

It t"kes 15 minutes to t!pe " thous"nd words. It t"kes 6 minutes to spe"k them. It t"kes 3 seconds to t"ke " picture on !our mobile.

The end of the be#innin#

• Mobile is not better, but it is different

• We think it often works best in conjunction with other methods

• Use re"l life beh"viours "s stimulus

• Get more from !our work throu#h trul! en#"#ed p"rticip"nts

• Keep the di"lo#ue #oin# with reflective t"sks b"ck in the re"l world

Refreshin# Rese"rch

Th"nks from the L"bwww.crowdl"b.cominfo@crowdl"b.com

+44 (0) 759 046 2342