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Every channel uses idents of some sort and the main purposes of creating idents are to: Re – package the channel, to show the channels identity to its viewers and brand (so for the BBC, they use a circle which shows that they are a company that are worldwide), to market the channel, to reach a specific target audience and appeal to them (E4 target a younger audience because their idents are quite strange and represent teenage things) and lastly to give an idea of the type of programming show on the channel (for example the discovery channel have idents that relate to documentaries).

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Page 1: Opening Para - Idents

Every channel uses idents of some sort and the main purposes of creating idents are to: Re – package the channel, to show the channels identity to its viewers and brand (so for the BBC, they use a circle which shows that they are a company that are worldwide), to market the channel, to reach a specific target audience and appeal to them (E4 target a younger audience because their idents are quite strange and represent teenage things) and lastly to give an idea of the type of programming show on the channel (for example the discovery channel have idents that relate to documentaries).