Millennials:

Connected in the Online World

The internet is the dominant

platform, delivering the

experience and content more

suited to their lifestyle -

for 62% majority, digital

content just makes them

feel good about themselves

vs. 40% reported for TV

Watching 11.3 hours of free online

video and 10.8 hours of paid-for

(subscription) online video weekly

Hold belief that

connections no longer have

to happen in person, they

can happen online

Prefer media they can watch when

they want, that is easily relatable

and makes them feel good

Over 176 billion video views generated across YouTube, Facebook, Vine, and Instagram video platforms in September 2015

Online video and E-Learning

market – growing year on year

Online video will account for 80% of

the world’s internet traffic by 2019, up

from 64% in 2014

By 2016, 83% of organisations are

predicted to use video as part of

their digital learning

By 2019, 50% of all classes will be delivered online.

74% of people use mobile

devices for E-Learning, this will

rise to 81% by 2016

50% of online video

now accounts for

50% of all mobile

traffic

98% of millennials watch

video content daily

Sources: Defy Media 2015, Google 2015, Reelseo 2015,

CISCO 2015, Ooyala 2015