Online Users SurveyOnline Users Survey

April 2007

Agenda

Executive Summary Sample Profile Internet Usage Habits Entrepreneurship Trends Final Thoughts

Executive Summary

Online shopping is the third most popular Internet activity after searching for information, and e-mail

This is made possible by high credit card usage – 74%

A key enabler is broad band adoption – 66%, helping in a better shopping experience

At another level, 66% of the survey group have entrepreneurial desires, with 78% keen on a part-time business proposition

Sample profile

Sample size : 82 All Active Online Users

Sex

77

23

0%

25%

50%

75%

100%

%

Male Female

Age Dispersion

0

5

30.4 30.4

22.8

8.9

2.5

00

5

10

15

20

25

30

35

<20 21-25 26-30 31-35 36-40 41-45 46-50 >50

%

Household Income

2.5

27.8

13.9

7.66.3

5.12.5

1.33.8

5.1

12.710.8

0

5

10

15

20

25

30

35

<5L 5-10L

10-15L

15-20L

20-25L

25-30L

30-35L

35-40L

40-45L

45-50L

>50L Can'tSay

%

Profession

95.1

50

30.8

1.3 1.3 2.5

0

10

20

30

40

50

60Sel

fEm

plo

yed

Pro

f

Ow

nbusi

nes

s

MN

C M

gr

Public

Sec

tor

Mgr

NG

O

Hom

emak

er

Stu

den

t

%

Area of Specialization

16.7

24.4

3.8

28.2

2.6

11.5

20.8

0

5

10

15

20

25

30

35Sale

s

Mark

eti

ng

Finance IT HR

Gen.

Mgm

t.

Oth

er

%

Managerial Level

0

7.2

47.8

40.6

4.3

0

10

20

30

40

50M

gm

t.Tra

inee

Execu

tive

Mid

dle

Mgm

t.

Depart

ment

Head

Top M

gm

t.

%

Internet Connection

3.8

65.4

30.8

00

10

20

30

40

50

60

70D

ial-

Up

Bro

ad

Band

Offi

ceLA

N

Oth

er

%

User Habits

Time Spent on the Net Everyday

19.2

30.8

7.7

42.3

0

10

20

30

40

50<

1 H

r

1-2

Hrs

2-3

Hrs

>3 H

rs

%

Almost half spend > 3 hours on the net everyday! That’s a lot of time, a part of which can be used for starting an e-commerce business

Source of Net Access

45.9

50.7

2 3

0

10

20

30

40

50

60H

om

e

Offi

ce

Cyb

er

Café

Oth

er

%

The office is a major source of net access, much for personal use, especially during cricket matches

Net Usage

22.3 22.6

10.1

4.8

1.2

7.1

11

3.3

10.7

5.7

1.2

0

5

10

15

20

25

30

Info

Searc

h

E-M

ail

Chatt

ing

Blo

ggin

g

Podca

stin

g

Soci

al

Netw

ork

ing

Shoppin

g

Gam

es

Dow

nlo

ads

P2P F

ileTra

nsf

er

Oth

ers

%

Online shopping is a key activity amongst the survey audience

Payment Mode for Shopping Online

74.1

11.7

0 1.2

10.6

2.4

0

10

20

30

40

50

60

70

80Cre

dit

Card

Debit

Card

Cheque

VPP

Payp

al

Oth

er

%

Folks are not averse of using their credit card on the net, in spite of the potential fraud

Entrepreneurship

Want to start own business

65.8

34.2

0%

25%

50%

75%

100%

%

Yes No

Two out of three folks feel that the grass is greener on the other side

What’s holding you back?

18.9

15

11

22.8

11.8

15.7

2.4 2.4

0

5

10

15

20

25

30

No t

ime

No

busi

ness

idea

Lack

expert

ise

Lack

start

-up

capit

al

Too r

isky

Need d

ay

job

Lack

support

Oth

ers

%

Lots of seemingly valid reasons not to start though !

Wanted to start a part-time business and retain your day-job ?

77.9

22.1

0%

25%

50%

75%

100%

%

Yes No

Surprise ! One is five would not want to have their cake and eat it too ! They are happy in their current situation

How much time can you devote to it daily?

16.2

47.1

23.5

13.2

0

10

20

30

40

50<

1 H

r

1-2

Hrs

2-3

Hrs

>3 H

rs

%

Only internet part-time businesses would allow you to devote an hour or two every day and still be successful

Final Thoughts A whopping 66% of us wish we could start our own businesses, but don’t due to:

Lack of capital: 23% No time: 19% Need day job: 16% Not thought of business idea: 15% etc.

78% would love to start a part-time business in addition to keeping our day jobs

Close to 50% can devote 1 – 2 hours a day for the part-time job

Businesses on the Internet are the solution for those who wish to focus on their existing careers, but also want to earn part-time income from our online pursuits

Thank You !