ONLINE PARTIES & MAXIMIZING FACEBOOK FOR YOUR BUSINESS Let Social Media Invigorate Your Business!
THE SAME RULES APPLY On Facebook the same rules apply to your online interactions as they do for your in-person business. Work full circle, be attentive, make your customer/hostess feel she is the most important person to you. All of this can be accomplished online just like we do in-person! I find the best approach is to try and adapt our best practices for the environment of Facebook. Use similar scripts to those we use in person or on the phone, just modify them to reflect that you are working virtually. On Facebook, you can work your business as Mary Kay intended, just in a different format! The key is to give your customer the personal service and attention that makes what we have to offer so special. You want to build solid relationships, not just sell one product, send her hand written notes, samples of things she has expressed interest in and follow up just as we do with our current customers. Facebook offers you a place for your customers to interact with you and be able to take full advantage of all you have to offer. This is a perfect way to engage customers that might otherwise be unwilling to meet in person, hold parties in person or want to meet you for facials or meetings/events. Plus, now you can build a customer base and team across the country! In addition to online parties, you can offer your customers online skincare coaching, color consultations, send her video tutorials, do her check up from the neck up! The possibilities are endless!
START WITH THE SOCIAL MEDIA GUIDELINES Before you do anything make sure you have read and understand the Social Media Guidelines on InTouch. It is critical that we follow all of those rules when we are interacting online. There are some very specific rules about how we interact on Facebook so make sure you are always referring to those when posting and in setting up your Facebook business page. Ive found that they are relatively simple but its important, especially when you are choosing images to post, that you use the ones from InTouch in Digital Zone or from your personal website. They also give examples of what you can use in the description portion of your business page. InTouch is a great resource for all kinds of images, product descriptions, videos and more!
SET UP YOUR FB BUSINESS PAGE The first thing you want to do is set up your FB Business Page if you havent already. You need to have a place to capture your customers attention in a permanent fashion. Every person you are friends with on FB you want to invite to like this page. Every new friend and customer you want seeing this page often. It is your hub for everything you do on FB and you want each person to see that page as often as possible. This is the place you want to reflect your online business presence and is your place to drive people to your Mary Kay personal website so it should be dynamic, interesting and ever changing. Step One: * Go to your personal FB News feed, look on left hand side and scroll down to Pages section. Click on create page and follow prompts. Be sure to refer to Social Media Guidelines when choosing your title, description, username, header photo etc.. Step Two: * Load your new business page with 10-15 posts so when you invite people the first time your page looks full and credible when they visit. Step Three: * Connect your business page to the Social Publisher on InTouch. This will allow InTouch to auto post on your wall for you. You dont want this to be your only posts but it is a nice addition to what you add personally. To do this go to InTouch, click business tools, click digital zone, click MaryKay Social Publisher. From there it will walk you through the process. Step Four: * Go to your business page and on the left hand side it says invite friends. Add everyone on your friends list. Then invite people via email that might not be on your friends list. You can cut and paste the web address at the top of your FB business page and put it in a personal email to friends, family and customers that may not already be your friend on FB and email it to them. They can like your page even if they arent your FB friend. This is a great way to get the chance to send a friend request to current customers you have not yet connected with on FB.
TYPES OF POSTS FOR FB BUSINESS PAGE PRODUCT INFORMATION POSTS A DAY IN THE LIFE OF A MARY KAY CONSULTANT POSTS RECRUITING & BOOKING POSTS SHAREABLE QUOTES/INSPIRATIONAL POSTS WITH YOUR BUS INFO EMBEDDED IN PIC VIDEOS/EDUCATION POSTS Ive found that if you include different types of posts for your page you get more interaction with your audience. I try to follow a pattern of posting several different things a couple times a week. Mary Kay Social Publisher posts for you on Mondays, Wednesdays and Fridays. I typically post my personal posts on Tuesdays and Thursdays. That way there is always at least one post a day and you are staying visible to your audience regularly. You dont want too much more than that or you will flood your audience and they may turn off notifications for your page, losing you your audience.
INCREASING POST VISIBILITY TYPES OF POSTS MATTER THE LESS GENERIC THE MORE VISIBLE! The posts that get seen the most are: -Personal Photos -Product Photos Uploaded From Your Own Computer -Quotes/Images You have Built And Uploaded -Videos -Mashup/Idea Fashion Boards TRICKS & TIPS TO BOOST POSTS MAKE FBS ALGORITHMS WORK FOR YOU! - #usehashtags #hashtagswork -Comment on your own posts with more dialogue or web links to your website, a tutorial, etc -Tag friends/customers in comments -Use www.pixlr.com to build custom quotes/pics/collages to post on your wall and in parties.www.pixlr.com
BUILD FB CUSTOMER BASE EVERYONE YOU MEET CAN BECOME A FACEBOOK FRIEND ** While warm chattering in public, always ask if you can friend them on Facebook. ** Everyone you interact with should be friended ** Add non personal contacts to a list in your settings, then change your personal privacy setting to custom and exclude your customer/FB contact list if you want so you can protect your personal privacy. Build up a contact base and warm chatter on Facebook just like in person. Facebook groups are the best way to do this. Make a list of all your interests, then join those groups. ** Enter interests in search bar on top of newsfeed. ** Join Groups ** Interact in Group and Friend every person you talk to. ** After you friend them send a private message about something you have connected about and begin the relationship. ** Once relationship is established invite them to like your FB Business Page ** After they like the page, wait a day or so then invite them to host online party.
INVITE FRIENDS TO HOST ONLINE PARTY FB PARTY BOOKING SCRIPT "Hi___ I have a big favor to ask you! I am in a booking challenge this week with Mary Kay and it would help me SO much if you would be a hostess for an online party for me! You don't have to do a thing other than invite your friends once I have your event page set up! I will give you a gift right away for booking it with me, plus 50% off an order, plus another gift once the party ends based on sales! They are super fun, I think you would have a blast! Can I set up an event in your name? Let me know and I'll get your booking gift out to you right away!" Once youve friended and established a relationship with someone you can invite them to host an online Facebook party. Things to point out to possible hosts: ** Its easy ** Its fun ** Its a great way to earn hostess credit ** Its private
SET UP YOUR PARTY EVENT PAGE 1.) Go to your main Timeline Page and on left side of screen click events 2.) On next screen click create 3.) Enter name of party. I use Jane Does Online Mary Kay Party! 4.) Enter Details. I use It's time to Party!!! Join us for some fabulous prizes, raffles and of course shopping for your favorite Mary Kay products! Let's have some fun while helping____earn some awesome hostess rewards! PLUS anyone that books their own online party will earn an extra gift for ____AND will receive a mystery gift from me in addition to their own hostess rewards! Party ends ____ 5.) Enter Place. I use Right here! All Online! 6.) Enter When. Once you enter your start date and time another box will pop up prompting you to enter the end date/time. -7.) Pick Privacy Setting. I choose Guests and Friends Create party Advertise Party Invite Your Hostess Coach Your Hostess Make It Fun! Stay Engaged
BUILD PARTY PAGE -Choose and upload a header photo, there are some great options on Digital Zone for this -Create a main post about the party with link to your website and pin it to top of page. I usually use this as my main post Shop Online Right Here! Help ____earn some fabulous hostess rewards while shopping for your FAVORITE Mary Kay Products! Orders ship immediately so no need to wait for the party to close to get your goodies! Ask me anything! I'm here to help! Color consultation, skincare advice, gift ideas...I've got ya covered! Check back often for prizes, raffles, games and specials! Have fun!! Online Store: www.marykay.com/bswerskywww.marykay.com/bswersky -After you create that post, click on the little arrow in right hand corner of post and click pin post. By pinning the post to the top each guest sees this first, its a good welcome. -Post 4-5 posts in the party before inviting Hostess & Guests so there are already some good posts and games when they enter the first time. -After finished with above go to right hand corner and invite Hostess to party. -Once hostess is invited send her a private message saying Hi ____, the party is all set up and ready to go! You can go ahead and invite your friends! If you join the party and then look to the right of the party page there is a box that says add friends...you can invite from there. You can also cut and paste the link below and post it to your main page to let people know, as well as cut and paste and send it in an email to invite people. The more that come and order, the more rewards for you! I will post a couple times a day. I've found the more engaged you are as a hostess in the party, with comments, playing the games, tagging your friends in the comments, the better the parties go and the better the sales, earning you lots of rewards. It's a ton of fun! Thanks again! -Cut and past the link at the top of the party page and include it in the private message to your hostess.
RUNNING YOUR PARTY VARY YOUR POSTS ** Product Posts ** Games ** Raffles ** Videos/Tutorials ** Your own favorite products ** Posts about guests booking their own parties ** Posts about the opportunity ENCOURAGE INTERACTION ** Tag your hostess in comments and periodically send her private messages telling her how great its going and how much you appreciate her interaction in the party. ** Tag guests in comments ** Give hints if a game has stalled ** Comment with reminders ** Ask questions ** Post product links and pics in comments when a conversation has started ** ALWAYS post a thank you post when someone orders with pics of the products they ordered. In the comments of the thank you post, tag your hostess and the guest that ordered. ** Send hand written thank you note as well to all guests that ordered.
BOOK FROM YOUR BOOKINGS PARTY GUESTS ARE YOUR NEW LEADS -Send a friend request to all guests that joined party and also invite them to like your business page. -If they accept request send a private message thanking them for attending. -When party nears close send guests a message asking them to book their own party. I use this script Hi ____!! Hey I wanted to ask if you might be interested in being a hostess for your own online party? You don't have to do anything except invite your FB friends to it once I get it set up, and for doing it you get a free gift from me as soon as I post the party, plus 50% off your own order during the party, plus another free gift from me when it ends based on the sales. Its super easy, I run them just like I've done ___'s. You saw how much fun they are! I can set one up for you this afternoon or later this evening, what is best for you? Let me know and I will get your thank you gift out to you right now! OFFER SPECIAL SERVICES TO PARTY GUESTS -Send them private message asking about special skincare concerns, if there are any particular samples they would be interested in, if they would like a virtual color consult. -Offer to send them a facial in a bag -Ask them to register on your personal website so you can offer them special product announcements
PARTY GAME IDEAS RAFFLE FOR FREE LIPSTICK GUESS THE MOVIE GAMES TAG YOUR FRIENDS WITH LIPSTICK COLOR THAT WOULD LOOK GREAT ON THEM QUESTION GAME RAFFLE FOR GIFT CERTIFICATE
RESOURCES ** Feel free to send me a FB message and I will invite you to a party I am running currently so you can see the games, posts etc. and you are welcome to cut and paste my posts, download my pictures, game pics, etc.. ** Use Pixlr to build photos, quotes, game pics www.pixlr.comwww.pixlr.com ** For games that are a raffle You can use a free website called www.random.org to enter the numbers and it will do a shuffle and give you the winning number. Take a screenshot of this when done so you can prove it was a fair, unbiased drawing if anyone asks. www.random.org ** Digital Zone on InTouch ** Also feel free to take any of my posts from my FB business page as well, you are welcome to any of the pics/quotes/postsanything you want!