Online Masterclass: Build Your Own Brand · 2017-05-18 · Design Masterclass Build Your Own Brand Consistency A good brand identity delivers consistency: Both text and imagery provide

Online Masterclass:

Build Your Own Brand

Joe LynchProgramme Leader for Interior Architecture and Design

Fiona CrosbieFounding Director

Who Are We?• Established in 2004, IDI are pioneers in online

learning in Art and Design.

• Partners of the University of Hertfordshiresince 2008.

• UH is among the top 100 Universities in theworld.

• Undergraduate Degrees: Graphic Design,Illustration, Photography, Interior Architectureand Design

• Master’s Degrees: Graphic Communication,Illustration, Photography, Interior Design

We Bring the Universityto You

Over 600 students from over 70 countries around the world.

The final certificate that you receive is exactly the same as attendance-based students at the University of Hertfordshire.

No mention of distance learning on your degree!

Joe LynchBA Interior Design from Glasgow School of Art, MA Architecture and Interior Design from the Royal College of Art and a PGCE from Canterbury Christchurch University

Design MasterclassBuild Your Own Brand > Webinar

Author / Joe Lynch / 2016

Design Masterclass Build Your Own Brand

One: Intro

duction

Two: Identity

Three: Messages

Four: Elements

Five: Impact


One: Introduction


“Identities are the beginning of everything. They are how something is recognised and

understood. What could be better than that?” Paula Scher, Pentagram


What is your brand?


Two: Identity


“Design is thinking made visual.” Saul Bass (1920-96), Graphic Designer


What creates your identity?



Visual Identity

Stationary Manifesto Imagery Portfolio Profile


YourDigital

Identity

It’sVisual

It’sMobile


Visual Identity / Case Study

DESIGNED

EMMADAVIESDESIGN

EDDESIGN

EMMA DAVIES DESIGN

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DAVIES

DESIGNE DAVIES DESIGN



DESIGNED

DESIGNED DESIGNED

DESIGNED DESIGNED

EMMA DAVIES



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ED



EDED D D1 2 3 4 5



D

DD

DD


What is your USP?


Three: Messages


“ “There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.”

Milton Glaser, Graphic Designer


What makes a good brand?


1 32

Three Brand Messages


Clarity ConsistencyCreativity

A good brand identity has:


Clarity

A good brand identity achieves clarity:

● Easily read and understood● Legibility remains good at a range of scales● Combines visual elements with single language● Has integrity and honesty● Uses simplicity as sophistication● Employs visible colour and tone


Creativity

A good brand identity displays creativity:

● Contains evidence of imagination● Displays a contemporary awareness● Uses own production, resources and skill● Provides opportunities for development and refresh● Communicates an individual style● Indicates creative application of technical ability


Consistency

A good brand identity delivers consistency:

● Both text and imagery provide common language● Unity across different applications● Controlled appearance in varied digital formats● Use in both colour and monochrome modes● Coherent meaning in a global context● Appearance defined by a clear Style Guide


Four: Elements


“Typography’s really white, you know. It’s not even black, in a sense. It is the space between the blacks

that really makes it. In a sense, it’s like music—it’s not the notes; it’s the space you put between the

notes that makes the music.” Gary Hustwit, Filmmaker


What elements make a brand?


TypographyLayout

ShapeColour

Using Typography


Joe Lynch

Joe Lynch

JOE LYNCH

Joe Lynch

Joe LynchJOE LYNCH

Joe Lynch

Joe Lynch

JOE LYNCH

Joe Lynch

Joe Lynch

Joe LynchJOE LYNCH

Joe Lynch

JOE LYNCHJOE LYNCH

Joe Lynch Joe Lynch

Using Typography



Using Layout


1

23

Using Shape


1 2 3 4 5

Using Colour


1 2 3 4 5

Using The Elements


1 2 3 4


Using The Elements



Five: Impact


“Simple can be harder than complex.You have to work hard to get your

thinking clean and make it simple.” Steve Jobs, Apple

Fiona CrosbieA Founding Director of IDI, Fiona is a member of the IDI Management Team with responsibility for student recruitment and admissions.

• Some evidence of previous qualifications and experience

• English Language Proficiency

• Examples of creative work: both development and finished pieces

• Genuine interest in specialism

Application Advice

Special Requirements: Advanced Entry and Postgraduate Programme (MA)

Graduate with an MA or an advanced entry BA in less than two years…

Extra Considerations:

• Either previous higher education or5-8 years work experience

• Extensive personal statement• Increased focus on design process in

portfolio work and examples

Derek Lawrie, BA (Hons) Graphic Design

“What studying with IDI has given me is the ability to take a brief and look behind it, through research, before coming up with several ideas. This helps develop different areas to find out

which one best suits the project and will provide the best outcomes”.

Our Students

Fiona Lyall, BA (Hons) Graphic Design

“Studying with IDI was great for me because it meant that I didn’t have to stop working. I could carry on working at the same time and study in

the evenings”.

Our Students

Don’t take our word for it, see for yourself!

Walk through of the study site...

IDI Open Hour:How Studying Online Works

Stacey BrownStudent Recruitment Advisor

Alistair MontgomeryHead of Web Development

Fiona CrosbieFounder Director

Apply Now

Begin Your Journey Towardsa New Career Today!

Thank You!www.idesigni.co.uk

Documents

Online Masterclass: Build Your Own Brand · 2017-05-18 · Design Masterclass Build Your Own Brand Consistency A good brand identity delivers consistency: Both text and imagery provide