REAL-TIME MARKETING & PR MASTERCLASSHarness tHe power of social Media and online Marketing to connect witH your custoMers and grow your business

daVid MeerMan scottwill teacH you How to:

BOOK NOW!

DAVIDMEERMAN

SCOTT

LIVEIN AUSTRALIA

SYDNEY 31 March 2011

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BRISBANE 4 april 2011

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MELBOURNE 6 april 2011

THE GROWTH FACULTY proudly presents one of the world’s most recognised marketing strategistsDavid Meerman Scott, LIVE in Australia

REGISTER ONLINE www.thegrowthfaculty.com.au | OR CALL 1300 721 778

— Utilise social media, blogs, news releases, online video and viral marketing to reach buyers directly

— Create triggers that encourage people to spread your ideas and share your stories

— Discover how to create compelling marketing content for your buyers

— Develop a highly effective online marketing strategy

“In front of hundreds of top mid-market CEOs and executives – David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilise the Web 2.0 revolution to drive business to their companies.”

VERNE HARNISH, ceo, gaZelles inc.

ABOUT DAVID MEERMAN SCOTTDavid Meerman Scott’s best-seller The New Rules of Marketing & PR has opened people’s eyes to the new realities of marketing and PR on the Web. David is considered as one of the world’s leading marketing strategists teaching businesses globally how to harness the power of online marketing tools.

His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in early November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder. Satisfied audiences include: Cisco, HP, Microsoft, NASDAQ Stock Market, Google, Dow Jones, America Credit Union Conference and many, many more.

“David Meerman Scott has defined the way we approach marketing on the web. For our clients and our own organisation, David’s thought leadership is without doubt, the most practical, effective & jargon-free we’ve come across.”

ADAM FRANKLIN, Marketing Manager, bluewire Media

“Most professional marketers – and the groups in which they work – are on the edge of becoming obselete, so they’d better learn how marketing is really going to work in the future.”

BNET

DISCOVER MORE ABOUT DAVID MEERMAN SCOTT:

thegrowthfaculty.com.au

tHe old rules of Marketing and pr are ineffectiVe in an online world

“David was the first person who articulated the role of social media in business in a way I could easily grasp. His practical strategies and advice can be used in any business looking to build its presence and profile.”

JOHN SHIM, partner, pwc priVate clients

The full-day Real Time Marketing & PR Masterclass aims to educate and empower you to understand how to achieve optimal marketing value through effective internet marketing strategies.

David Meerman Scott teaches you how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine optimisation, search engine marketing; showcasing some of the best examples of innovative marketers building successful marketing and PR programs on the Web. You will learn how to reach your audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share.

AGENDA In the Real-Time Marketing & PR Masterclass, David will show you with many examples how to reach your audience and will cover the following topics:

LIVE IN AUSTRALIA

01 MARKETING BEFORE THE WEB— Discover the latest rules of web marketing— Learn how to reach very small slices of a market with

targeted messages buyers want to hear

02 BUYER PERSONAL AND REACHING YOUR BUYERS DIRECTLY— Avoid the biggest mistakes companies make online— Understand the critical thinking required to reach your

buyers— Create marketing content for your buyers

03 YOU ARE WHAT YOU PUBLISH— Create a compelling website with content rich pages

targeted to your buyer personas— Reach your customers through blogs, online videos,

e-books, social networking including Twitter, Facebook and others

— Understand the impact of search engine marketing

04 CREATING A WORLD-WIDE RAVENobody cares about your products (except you!).— Learn how to create triggers that get Millions of

people to spread your ideas and share your stories— Drive the world to your (virtual) doorstep

05 REAL-TIME MARKETING AND PR— Learn the ways smart organisations are using the

power of real-time strategies to build revenue, spread ideas and interact with potential buyers around the world

06 DEVELOP AN ONLINE MARKETING STRATEGY— Learn how to combine all these new tools into a

simple, practical strategy that you can apply to your business and unlock the full potential for reaching your buyers directly

WORKSHOP OUTLINEREAL-TIME MARKETING & PR MASTERCLASS

DAVIDMEERMAN

SCOTT

REGISTER ONLINE www.thegrowthfaculty.com.au | OR CALL 1300 721 778

FULL DAY PROGRAM

www.thegrowthfaculty.com.au

WORKSHOP FACTSDATE: �SYDNEY: 31 March 2011

ivy room, sydney

BRISBANE: 4 april 2011 sofitel, brisbane

MELBOURNE: 6 april 2011 sofitel, Melbourne

TIME: 0900 – 1700 (sydney 0800 – 1600)

INCLUDES: workshop notes, working lunch, refreshment breaks

register before register after 4 Mar 2011 4 Mar 2011

non MeMber rate $695 inc gst $795 inc gst

tHe growtH faculty MeMber rate $595 inc gst $695 inc gst

group rate (6 or More) $550 inc gst $650 inc gst

*REGISTER TODAY | www.thegrowthfaculty.com.au | 1300 721 778

*Members save $100 per person. to become a member and join the growth faculty community, go to thegrowthfaculty.com.au. it’s free to join! (business connect members are automatically members of the growth faculty. all we did was change our name).

GLOBAL BUSINESS LEARNING

platinum partner: Media partners:bronze partner:

alliance partners:

web conferencing partner:

education partner: pr partner:

WHO SHOULD ATTEND?Anyone who is serious about using online strategies to generate and convert more leads, get ahead of their competitors and grow their business.

— CEOs and key executive team members of growing businesses— Sales & Marketing Managers and Professionals— SEO, SEM, Online and Social Media Consultants— Publishers and Journalists— Advertising, Digital Media and Marketing Industry Practitioners

brougHt to you by:THE GROWTH FACULTY

“David is the best public speaker I’ve ever seen. His knowledge of new media and how it relates to the enterprise is second to none. I promise that you and your team will come away inspired & bursting with new ideas. His real world case studies cut through the hype and show how simple ideas can positively impact the brand and the bottom line”.

JIM STEWART, ceo, stew art Media

DAVIDMEERMAN

SCOTT(formerly known as business connect)