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Online Marketing For Plastic Surgeons: 5 Reasons Why You NeedIt

Posted by Tyson Downs on 9/15/15 4:15 PM

Doctors and especially plastic surgeons need online marketing to get new patients. Online marketing for plasticsurgeons encompasses strategies such as social media, local SEO, and content marketing. While you probablyalready use some of these techniques, it’s important for plastic surgeons to build out a full-fledged online marketingstrategy in order to create a successful practice. Read on to learn 5 reasons why you need a plastic surgery onlinemarketing plan.

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1. Plastic surgery patients are searching for treatments online

Potential new patients are searching for plastic surgery treatments online, and you can capture their business if yourpractice is highly visible on search engines. Here are a few important statistics:

72% of adults have looked online for health information in the past year, and 77% of patients who bookappointments used a search engine before booking the appointment. (source: HealthWorksCollective)

8 out of 10 online health queries start on a search engine like Google. (source: PewResearchCenter)

57% of plastic surgery patients look up plastic surgery information online (source: ModernAesthetics)

Digital marketing puts your plastic surgery practice in a prominent position in search engines, allowing interestedpatients to find you and book an appointment. For some plastic surgeon marketing ideas, check out this blog post: 20

Healthcare Online Marketing Tips You Can Start Using Today.

2. Plastic surgery business is not referral-driven, but review-driven

Unlike some other industries, plastic surgery patients are less likely to find you as a result of referrals, and will insteadprobably find you as a result of independent research. With more people finding doctors online rather than from therecommendations of friends and family, your online reputation is more important than ever.

30% of internet users have referred to online reviews/rankings of healthcare providers and treatments (source:PewResearchCenter)

Among patients who book appointments, 26% use consumer-generated reviews to make their decision(source: HealthWorksCollective)

89% of people trust online reviews (source: ModernAesthetics)

Online reputation management is important because plastic surgery patients trust the reviews and experiences ofother people online. (source: PewResearchCenter)

Learn more about how to get doctor reviews: 10 Easy and Effective Ways for Doctors to Build Their Online Reviews.

3. Plastic surgery patients want detailed information

Internet marketing allows you as a plastic surgeon to provide the detailed information potential patents are lookingfor. Deciding to get plastic surgery is a weighty decision and most patients want to read detailed treatmentdescriptions and watch informational videos before pulling the trigger. By being a reputable source of onlineinformation on plastic surgery treatments, you can build the trust needed to book those appointments.

Blog posts, photos, videos, and eBooks are all good ways to promote and share detailed information about yourplastic surgery services. One study found that simply sharing photos on social media led to a 31% increase in

requests for surgery.

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4. Online marketing is important for branding

You can use online marketing to instill patient trust by communicating essential information about your healthcarebrand. Keep in mind the following essentials to communicate on your plastic surgeon website, as these are the topthings that make patients trust your brand (source):

Has a good reputation (matters to 94% of patients)

Accepts the patient’s healthcare plan (90%)

Recommended by another physician (86%)

Uses the latest technology (85%)

Be sure to include patient testimonials and information about payments/the forms of insurance on your plastic surgerypractice website to get patients comfortable with your brand. You should also have a professional healthcare logodesigned so patients have a visual symbol to associate with your brand.

5. Plastic surgery online marketing reaches high-converting mobile patients

Marketing your plastic surgery practice online allows you to reach the high-converting mobile audience. Here aresome important mobile statistics:

58% of U.S. adults own a smartphone (PewResearchCenter Health Fact Sheet)

44% of patients who researched hospitals online booked appointments (source: Google Think)

1 of 3 patients looking for health treatments online used their mobile devices daily to research treatments andbook appointments (source: HealthWorksCollective)

As plastic surgery patients are more likely to book an appointment with you if they find you on their mobile device, it’sextremely important that your website renders well on multiple mobile devices. Learn more about the benefits ofmobile-friendly healthcare website design.

Conclusion

Digital marketing is the best way plastic surgeons can drive traffic to their website and get more patients. If you needa plastic surgery marketing consultant, don’t hesitate to contact me for a free, no-pressure assessment to see howyour current marketing strategy stacks up with your competitors’ and identify areas where you might want to makesome improvements.

Learn What You Need to Know Before Hiring an Online Marketing Company