Online Marketing. E-Commerce Solutions

Online Marketing E-Commerce Solutions

© LLC e2market.com 2011 – 2013

Online Marketing Services

Brand-Marketing

Performance Marketing

Media -Marketing

SERM-Marketing

SM-Marketing

Newsletter-Marketing

Online

marketing

Module Services

E2market has a comprehensive range of

online marketing:

Brand-Marketing

Performance-Marketing (Product-

Marketing, SEO, SEM, PPC, SMA)

Display Marketing

Social Media Marketing

Search Engine Reputation Management.

Newsletter-Marketing

Using this scope of tools, along with web-

design, gives the potential to provide

services for special Promotional campaigns

and Viral video creation.

.

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The full menu of Online Marketing Services for your business!


Online Marketing Services

Using an optimal mix of all marketing tools is proven to increase your sales!

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Existing

customers

Potential

customers

Bra

ndin

g &

Bann

er a

dvertis

ing

Reputa

tion

manag

em

ent &

PR

Specia

l cam

paig

ns

PP

C &

conte

xt

New

sle

tter

SM

M

SE

O

PM

Website


Brand Marketing has strategic importance for long term successful business

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Brand Marketing

The goal of is creation of brand involvement.

According to the specific timing goals of the brand (brand

introduction, increase of brand-awareness, re-branding) we develop

the strategy and choose the scope of tools to be used.

1. Strategy development and optimization

2. Design:

Logo and Brand-book development

Website development

Branding (portals and dedicated sites)

Display design (Banner and teaser advertising.)

3. Tracking tool setting

4. Brand-Marketing management, analyzing and optimization

5. Development of special promo-campaigns and management

Brand-Marketing has lower conversion than Performance Marketing

but it creates the base and is definitely required for long-term

business success.


Performance marketing is used to find YOUR customers

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Performance Marketing

is defined as obtaining measurable

return on investment for marketing dollars. Unlike traditional

marketing platforms such as TV, print or radio, performance

marketing in e-commerce is pay-for-performance.

This is a combination of different analytical tools, and creativity to

achieve the efficient acquisition of clients for the defined cost.

1. Strategy development and optimization of plans

2. Pre-set guidelines such as:

Usability improvements

Tracking tool settings

Landing page creation

3. Performance Marketing management:

Search engine optimization of the site (SEO)

Search engine marketing (SEM) and Pay-per-click Marketing (PPC)

Display Marketing (Banner & Teaser advertising)

4. Analyzing and optimization


The Objective is to obtain strong positions in search engine results

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Search Engine Optimization

uses a range of tools applied to your

site to gain a high position in search engine results.

We provide services from two largest search engines in Ukraine:

Google (70% of Ukrainian audience)

Yandex (30% of Ukrainian audience)

1. On-page optimization:

Site map and robots

Correct linking

Titles and picture description

Meta-tags

SEO text preparation

2. Off-page optimization:

Copywriting

Linking from other websites


Social media marketing as a loyalty tool for your customers

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Social Media Marketing

is a powerful online tool for creating loyalty

and brand awareness. Subscribed followers of brand pages will take

the information further to friends and family if encouraged to do so.

We provide social media services in all major platforms:

Facebook, Vkontakte, Google+, Twitter, YouTube

1. Creation, branding and initial settings of the brand groups

2. Constant posting (commercial and fun content)

3. Contests and additional promo activities

4. Application development

5. Promotion and advertising


PPC as the most cost efficient online tool for the evaluation of sales

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Search Engine Marketing & PPC

is the core of PPC (“pay-per-click”)

marketing. It is not like usual banner advertising on impressions, but

provides a wide range of targeting possibilities, helping to optimize

the spend and add efficiency to advertising.

SEM is paid advertising in search engines and is the biggest

PPC channel all over the world. We work with both of the biggest

search engines in Ukraine – Google and Yandex.

1. Tracking tools settings

2. Landing page creation

3. Design and text creation

4. Targeting settings and advertising moderation

5. Analyzing results and optimization

Currently there exists more than 20 different banner and teaser networks locally, that

with correct settings and knowledge, will deliver higher results and draw sales.


Improvement of your reputation online

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Search Engine Reputation Management

is the artificial

influence on search engines results. It helps to decrease the

number of negative comments (or their visibility in TOP-10

results)

We provide services in the two largest search engines in

Ukraine:

Google (70% of Ukrainian audience)

Yandex (30% of Ukrainian audience)

1. On-page optimization:

Copywriting

Site map and robots

Correct linking

2. Off-pages optimization:

Copywriting

Linking from other websites

3. Blogs & networks tonality optimization:

Changing the tonality of conversation and comments


Conversion of existing customers to increase their purchases

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Newsletter Marketing

is the most powerful tool to communicate

with existing customer base. It has the highest conversion rate from

all other marketing tools.

The email newsletter remains an effective way to build a relationship

with a prospect, nurturing them along until they become a customer.

It creates a content that can be shared in social media and also has

a huge importance for SEO.

1. Newsletter design preparation:

Design development and testing

HTML – coding

2. Copywriting and Message development

3. NL tracking and analysis

4. NL optimization


A classic tool to attract customers and new clients

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Online Media Marketing

is a form of online marketing advertising that

contains images or images and text. It serves different targets of brand-

marketing and performance-marketing.

This was and is at the moment the most powerful tool to communicate,

influence users online and to increase significantly traffic to the site in a

short time, but the most expensive one.

Correct choice of platforms, the setting of tracking tools and constant

management will help to optimize spending and achieve higher results.

1. Idea development

2. Design development (banner/ teaser/ landing pages/ promo sites)

3. Platform choosing

4. Tracking tools

5. Campaign management, analyzing and optimization

© LLC e2market.com 2011 – 2013 Page 12

Do You Have

Any Questions?

LLC e2market.com

1b, Kyivska st., 08161 Tarasivka Kyiv-Svjatoshyn District, Ukraine

tel.: +38 044 537 7434

e-mail: [email protected]

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Online Marketing. E-Commerce Solutions