One For The Boys Event Schedule

a ‘one For tHe Boys’ CaMPaign

sHining a little Blue in Male CanCer aWareness

This campaign was born as a personal tribute to my friend Simon and his brother, Ali.

Inspired to do something to help Simon heal from losing his brother Ali to Cancer, I started researching Male Cancers. I was surprised to see most cancer campaigning focusing on women, and very few supporting and educating men. The lack of awareness in men of cancer symptoms reinforced the need for a change, and so ‘One For The Boys’ was born.

Our Main Objective is simple: to get men talking about cancer by removing the myths around it, and changing their attitudes towards their health. By bringing some blue to what seems to be a very pink world, we aim to get men paying more attention to their bodies when something might be wrong.

Our mission is to educate men through awareness campaigns and live clinics to know the signs associated with cancer. This will encourage them to seek help and allow for the early detection that can save lives.

A One For The Boys Campaign registered charity OFTB UNITE 1158334

Prostate Cancer is the most common male cancer with almost 41, 000 new cases each year

“No one knows your body better than you. If you sense something is wrong, get it checked. Get a 2nd, 3rd or 4th opinion. Do not settle, I did not and it saved my life. “

Friends and colleagues,

Thank you for taking the time to consider our proposal.

When I was asked to chair the One For The Boys Campaign, it was an honor. An opportunity to use my profi le with a campaign that has not only saved a friend’s life since it was launched but has made me think a lot more about my health and most importantly, I now know a lot more about Cancer in Men.

Though the subject may be a little taboo for a lot of men, we are on a mission to fi nd a way to reach each man in the world through their interests, starting with the shared program of events.

One For The Boys presents an opportunity for myself and other high profi le personalities to come together in a fun way to highlight the importance of male cancer awareness.

Sofi a and I are both humbled and excited about all that’s in store for One For The Boys this year. We’re thankful for all the brands talking to us about supporting our activities, as through them we will make a huge difference.

I look forward to hopefully working with you.

Samuel L Jackson

THE FAN CARPET http://www.thefancarpet.com/NewsPage.aspx?n_id=9679

GQ MAGAZINE http://www.gq-‐magazine.co.uk/style/articles/2014-‐05/28/samuel-‐l-‐jackson-‐one-‐for-‐the-‐boys-‐fashion-‐ball-‐lcm XPOSE ENTERTAINMENT http://www.tv3.ie/entertainment_article.php?locID=1.803.811&article=135825

DAILY MAIL http://www.dailymail.co.uk/tvshowbiz/article-‐2658702/Amanda-‐Holden-‐cops-‐feel-‐Aussie-‐Holly-‐Candy-‐chest-‐One-‐For-‐The-‐Boys-‐Fashion-‐Ball.html

DAILY MAIL http://www.dailymail.co.uk

/tvshowbiz/article-‐2658646/Margot-‐Robbie-‐elegant-‐floral-‐print-‐A-‐line-‐gown-‐star-‐studded-‐London-‐charity-‐ball-‐catwalk-‐show.html

SEPTEMBER 2014 G XXClockwise from left: Margo Robbie; the Baartmans

and Siegel presentation; the Pringle Of Scotland

show; Gieves & Hawkes

The A Sauvage show

Above: The Richard

James show. Below:

Eliza Cummings and

Matilda Lowther at the

DKNY Men party

The Topman show

Mollie King

Back row, from left: George Lamb, Greg

Minnaar, Robert Konjic, Liam McIntyre,

David Walliams. Front row, from left:

Jesse Metcalfe, Jeremy Piven, Simon

Pegg, Samuel L Jackson, David Gandy,

Luke Evans and Oliver Cheshire at the

One For The Boys Fashion Ball at the

Natural History Museum, 15 June

Phot

ogra

phs

Nig

el P

acq

uett

e; G

etty

Imag

es

LC:M

FASHION & STYLE http://www.fashionnstyle.com/articles/20264/20140530/tom-‐hiddleston-‐dancing-‐catwalking-‐fighting-‐cancer-‐campaign-‐samuel-‐l-‐jackson-‐promises-‐best-‐zoolander-‐poses-‐raise-‐awareness-‐men.htm WOMEN’S WEAR DAILY http://www.wwd.com/fashion-‐news/fashion-‐scoops/samuel-‐l-‐jackson-‐walks-‐london-‐runway-‐7733108?module=Fashion-‐Fashion%20Scoops-‐main

RED CARPET NEWS TV http://www.redcarpetnewstv.com/one-‐for-‐the-‐boys-‐fashion-‐ball/

Media suMMary

ITV hosted a Male Cancer Awareness week.

Samuel L. Jackson interviewed Michael Douglas in a video that went viral.

The Graham Norton Show offi cially launched the One For The Boys fi lms - broadcast to an

audience of 5.9 Million people locally, with repeats on iPlayer and international repeats

on BBC worldwide.

One For The Boys has been highly featured by the press, both nationally and internationally,

across print, online, and social media.

Since its launch, the media has been valued at an estimated £2.3m.DAILY MAIL http://www.dailymail.co.u

k/tvshowbiz/article-‐2658702/Amanda-‐Holden-‐cops-‐feel-‐Aussie-‐Holly-‐Candy-‐chest-‐One-‐For-‐The-‐Boys-‐Fashion-‐Ball.html

DAILY MAIL http://www.dailymail.co.uk

/tvshowbiz/article-‐2658646/Margot-‐Robbie-‐elegant-‐floral-‐print-‐A-‐line-‐gown-‐star-‐studded-‐London-‐charity-‐ball-‐catwalk-‐show.html

RED CARPET FASHIO

N AWARDS

http://www.redcarpet-‐

fashionawards.com/2014/06

/16/margot-‐

robbie-‐vionnet-‐one-‐b

oys-‐charity-‐ball/

JUST JARE

D JR

http://www.justjaredjr.com/2014/06

/

16/pixie-‐lott-‐oliver-‐

cheshire-‐reign-‐as-‐

the-‐cutest-‐couple-‐at

-‐one-‐of-‐the-‐boys-‐

charity-‐ball/

LONDON FASHION W

EEK

http://www.londonfashionweek.c

o.uk/news_detail.aspx?id=645

RED CARPET FASHION AWARDS http://www.redcarpet-‐fashionawards.com/2014/06/16/margot-‐robbie-‐vionnet-‐one-‐boys-‐charity-‐ball/

JUST JARED JR http://www.justjaredjr.com/2014/06/16/pixie-‐lott-‐oliver-‐cheshire-‐reign-‐as-‐the-‐cutest-‐couple-‐at-‐one-‐of-‐the-‐boys-‐charity-‐ball/

LONDON FASHION WEEK http://www.londonfashionweek.co.uk/news_detail.aspx?id=645

EXPRESS

http://www.express.co.uk/news/showbiz/4

79084/Samuel-‐L-‐Jacks

on-‐and-‐friends-‐to-‐

model-‐at-‐charity-‐runway-‐show

FANBOLT

http://www.fanb

olt.com/avengers-‐

stars-‐to-‐walk-‐the-‐

runway-‐for-‐

charity/

PEREZ HIL

TON

http://perezhilton.com

/cocoperez/

2014-‐05-‐29-‐samuel-‐l-‐jackso

n-‐tom-‐

hiddleston-‐simon-‐pegg-‐lu

ke-‐evan-‐

one-‐for-‐the-‐boys-‐chari

ty-‐ball-‐

london/?from=post

DAILY MAIL http://www.dailymail.co.uk/femail/article

-‐2657535/Remind-‐whos-‐model-‐Lara-‐

Stone-‐watch-‐husband-‐David-‐Walliams-‐

catwalk-‐Samuel-‐L-‐Jacksons-‐star-‐studded-‐

charity-‐ball.html DAILY MAIL http://www.dailymail.co.uk/femail/article

-‐2642774/Samuel-‐L-‐Jackson-‐host-‐star-‐

studded-‐London-‐charity-‐ball-‐catwalk-‐

featuring-‐David-‐Walliams-‐Tom-‐Hiddleston-‐models.html

DIGITAL SPY http://www.digitalspy.co.uk/showbiz/news

/a577980/x-‐factor-‐jahmene-‐is-‐the-‐liza-‐

minnelli-‐of-‐samuel-‐l-‐jacksons-‐star-‐

selfie.html#~oHr8854TWzH6bP

FASHION & STYLE http://www.fashionnstyle.com/articles/20264/20140530/tom-‐hiddleston-‐dancing-‐catwalking-‐fighting-‐cancer-‐campaign-‐samuel-‐l-‐jackson-‐promises-‐best-‐zoolander-‐poses-‐raise-‐awareness-‐men.htm WOMEN’S WEAR DAILY http://www.wwd.com/fashion-‐news/fashion-‐scoops/samuel-‐l-‐jackson-‐walks-‐london-‐runway-‐7733108?module=Fashion-‐Fashion%20Scoops-‐main

RED CARPET NEWS TV http://www.redcarpetnewstv.com/one-‐for-‐the-‐boys-‐fashion-‐ball/

FASHION & STYLE

http://www.fashionnstyle.com/articles/2

0264/20140530/tom-‐hiddleston-‐dancing

-‐

catwalking-‐fighting-‐cancer-‐campaign-‐

samuel-‐l-‐jackson-‐promises-‐best-‐

zoolander-‐poses-‐raise-‐awareness-‐

men.htm WOMEN’S WEAR DAILY

http://www.wwd.com/fashion-‐

news/fashion-‐scoops/samuel-‐l-‐jackson-‐

walks-‐london-‐runway-‐

7733108?module=Fashion-‐

Fashion%20Scoops-‐main

RED CARPET NEWS TV

http://www.redcarpetnewstv.com/one

-‐for-‐the-‐boys-‐fashion-‐ball/

Harrods PartnersHiP dinner

FasHion Ball - natural History MuseuM

KaraoKe nigHt - aBBey road studios

One FOr The BOys #saysOmeThing ChariTy single

Featuring: A Great Big World, Christina Aguilera, Jahmene Douglas

+ more.

One FOr The BOys enDUranCe

A fun fi lled three-hour session designed to help us raise awareness using the health and fi tness platform. Inviting our sporting heroes to encourage and join in with the fun.

JUNE 2015

One FOr The BOys WhaT lies BeneaTh masQUeraVe

Black tie Masquerade Rave in London cementing One For Th e Boys stance on Five Star Fund Raising. Create a platform to talk about male cancer through dance music and world class

DJs to target a younger generation

September 2015

One FOr The BOys gOlF TOUrnamenT

In June, celebrity and philanthropy will come together to raise funds for the One For The Boys Campaign.

Samuel L Jackson invites you to join him and indulge yourself in a competitive Golf Tournament, with teams led by celebrity captains from the world of the silver screen,

music, sport and television.

JUNE 2015

One FOr The BOys FashiOn Ball

An evening designed exclusively for One For The Boys. A “Blue Steel” inspired fashion moment with Samuel L Jackson, campaign ambassadors, and supporters from the

world of film, sports, television, music, and models, as well as taking to the catwalk to model fashions donated by top designers to raise awareness of Male Cancers within the

fashion world concluding with legendary musical performances.

JUNE 2015

THE

ULTIMATEQUIZ NIGHT

with quizmaster Samuel L Jackson

June 2015

PartnersHiP Categories

To ensure the maximum return for the charity, we are inviting carefully selected brands to partner with us in delivering these events, which will in turn enrich the brand

through association with this prestigious campaign and associated celebrities. These partners will be instrumental in the fundraising and campaign overall success.

We are actively discussing partnership opportunities in these categories.

• Fashion • Finance • Watches • Technology • Network• FMCG • Luxury Goods • Travel • Hoteliers • Health

Live Show Broadcast Core Sponsors 360” Back stage

ContaCt:Partnerships: Sofia Davis - [email protected] Advertising: Carissa Wyten - LuxeWho Consultancy

www.onefortheboys.comwww.twitter.com/one4theboys

Documents

One For The Boys Event Schedule