OLYMPUS LOGO USAGE GUIDELINES

• DonotchangethecoloroftheOlympuslogo.• DonotchangethefontortypefaceoftheOlympuslogo.• Donotaddextraspacebetweenthetextandgraphicthatmakeupthelogo.• EnsurethewidthoftheOlympuslogoisatleast10mm.(Thewidthofthelogowiththeslogan(YourVision,OurFuture)mustbeatleast25mm.

• AvoidplacingtheOlympuslogoovercomplicated,distractingbackgroundssuchasphotographsormulticoloredpatterns.

• IncludeadequateblankspacearoundtheOlympuslogotoavoidinterferencewiththedesign.• Therequiredareaofisolationhasadepthequalto5%thetotalwidthofthelogo.Notypography,illustrationorgraphicshapeshouldbeplacedinthisarea,anditshouldnotbeenclosedbylines.

Ifthewidthofthelogoislessthan35mm,donotusearegistrationmark.Forwidths35mmandabove,includetheregis-trationmark.

GENERAL RULES

AREA OF ISOLATION

REGISTERED TRADEMARK

0.05W 0.05W

0.05

W0.

05W

W(10mm or mo re)

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70(mm)

WhenthewidthoftheCorporate-Slogan-combinedCommunicationSymbolis

35mmormore,usearegistrationmark(®).

MinimumwidthoftheCommunicationSymbol

Usearegistrationmark(®)

WhenthewidthoftheCommunicationSymbolislessthan35mm,donotusearegistrationmark(®).

WhenchoosingbetweenthepositiveandnegativetypeOlympuslogos,considerthecolorofyourbackground.Thereshouldbeenoughcontrastbetweenthelogoandthebackgroundsothelogostandsoutandiseasilyrecognizable.

BACKGROUND COLORS

WhenitisdifficulttoensuresufficientcontrastbetweenthebasecolorandCommunicationSymbol,useanOlympusBlue(*1)orwhiteor(*2)CommunicationSymbol.Refertotheabovecharttodeterminewhichisappropriate.

UseOlympus’preferredcolorsortheclosestmatchavailable.

CORPORATE COLORS

WHAT FILE DO I NEED?

CMYK C100%+M80% M30%+Y100% K(BL)50%

RGB R:8G:16B:123 R:233G:178B:38 R:119G:119B:119 R:225G:225B:255

PANTONE 287C 124C CoolGray8C

OLYMPUSBLUE

OLYMPUSYELLOW

OLYMPUSGRAY

OLYMPUSWHITE

Printed Document(300dpi)

Printed Item (t-shirt,mug,

etc.)Power Point E-mail Computer

Use

EPS: Vector File P P

PDF P

PNG: Transparent Background P P P

JPG: Solid Background P P P