2 0 1 3 m e d i a k i t
table of contents03 Editorial Team 04 Subscriber Demographics 05
Marketing Opportunities 06 Monthly Print Issues 07 Weekly Digital
Issues 08 Editorial Calendar and Bonus Distribution 11 Magazine
RatesOil & Gas Journal understands that strategic customer
engagement is the foundation for any profitable marketing plan. In
an effort to help marketers develop and maintain a cornerstone in
the oil and gas industry, OGJ offers a diverse portfolio of media
solutions to meet any integrated marketing objectives and to help
you leave a lasting impression. Strategic investments appreciate
over time to deliver a return on that investment. OGJ invests in
offering diverse marketing channels with which to reach influential
readers and help increase your ROI. Extend your reach with
strategic and tactical marketing tools offered by OGJ, designed
specifically to meet market and brand objectives.
12 Magazine Specifications 13 Maps & Posters 14 Online Ads
16 eNewsletters 17 Digital Marketing Options 19 Video &
Mobile
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eDItoRIal teaM
Oil & Gas Journals century-long reputation for editorial
excellence can be directly attributed to the quality and expertise
of our editorial team.
oGJ staffOur editors offer deep experience across the spectrum
of oil and gas disciplines and viewpoints. That breadth makes our
team uniquely qualified to analyze and report on technology, news,
and the business of our industry.
Bob Tippee, Editor Warren R. True, Chief Technology Editor Alan
Petzet, Chief Exploration Editor Steven Poruban, Senior Editor
Conglin Xu, Senior Economics Editor Christopher E. Smith,
Technology Editor
Paula Dittrick, Senior Writer Sam Fletcher, Senior Writer Leena
Koottungal, Survey Editor/News Writer Nick Snow, Washington Editor
Laura Bell, Statistics Editor Donna Barnett, Editorial
Assistant
eDItoRIal aDvIsoRy boaRDOGJs editorial team also includes the
OGJ editorial advisory board, a group of highly respected and
experienced industry professionals who assure OGJ remains the voice
of the industry by providing insights and perspectives crucial to
our editorial content.
W.P. Pat Dennler Doug Elliot
Engineering Manager Shell Puget Sound Refinery Advisor - Bechtel
Hydrocarbon Technology Solutions/IPSI
Ignacio Quintero III W.G. Schlesing
Pipeline Capital Maintenance Chevron Pipe Line Company Executive
Advisor Booz & Company
Andy Flower
Independent Consultant
John A. SheffieldIHS Energy
John M. Campbell & Co.
Michael C. Lynch Tom Miesner
President of Strategic Energy & Economic Research Former
President of Conoco Pipe Line Company
Andrew Slaughter J.L. Thorogood Steve TobiasHess Corp.
Independent Technical Advisor BP
Ralph W. Neumann Kent PerryRPSEA
Gas Processing Expert Formerly with Fluor Corporation
Colin Woodward
Founder Woodward International Limited
Michelle Michot Foss
Bureau of Economics Geologys Center for Energy Economics
www.oGJ.coM
3
sUbscRIbeR DeMoGRapHIcs
From the caliber of OGJs editorial content to the diversity of
accessible formats, Oil & Gas Journal provides more reach, more
frequency, and better results than any other B2B industry
source.
ReacH
103,230fReQUency
SUBSCRIBERS*
OGJs larger readership means more response to your marketing
messages*
52
ISSUES PUBLISHED ANNUALLY
OGJs greater frequency means more opportunity for your message
to be seen
ResUlts
73%
TAKE ACTION**
OGJs readers take action on advertisements by visiting websites,
requesting additional information, or buying products or
services
InDUstRy ReacH*56% 45% 44% 36% 35% 35% 22% 20% 6%
bUyInG InflUence**33% 26% 26% 24% 20% 17% 8%
Production exploration Gas Processing Pipeline/transportation
Financial/ Business issues drilling Refining Petrochem Other
equipment/Services exploration products or services Production
products or services Processing products or services
Pipeline/transportation products or services drilling products or
services Other
76%4 2013 MeDIa KIt
78%
READERS SAY Ogj HELPS ENHANCE THEIR jOB PERfORMANCE***
Ogj READERS SAY TECHNOLOgY fOCUSED ADS ARE Of INTEREST **** June
30, 2012 ABC Audit Statement ** July 2012 Signet Ad Study *** OGJ
Internal Readership Study 2012 June
MaRKetInG oppoRtUnItIes
To build an effective marketing strategy with OGJ, use push and
pull strategies to drive optimal results.SEO
ht
cHoose yoUR stRateGy? Push PullIn a pUsH MaRKetInG campaign
strategy, we create end-user demand by delivering your information
directly to key industry professionals who have previously
indicated an interest in a topic related to your products and
services.
ht
Push SEO
Pull Push
Pull
In a pUll MaRKetInG strategy, your campaign is seen by industry
professionals as they actively seek out information via search or
browse vehicles.
Push
Pull
MatcH yoUR caMpaIGn obJectIves to oGJ solUtIons.Brand Lead Traf
c ThoughtSEO
Push
Pull
Build a bRanD awaReness campaign to strengthen your companys
image and define how your company and products are perceived by
professionals in the oil and gas community.
Brand
Brand Lead
Traf c Thought
Print Advertising Digital Magazine Ads Lead Traf c Thought Maps
& Posters
SEO
Banner Ads eNewsletter Ads Topic Center Executive Briefs SEO
Push Pull Sponsorships Email List Rental
Push
Pull
Webcast Sponsorships Custom Video Channels White Paper
Create a leaD GeneRatIon campaign to gain targeted sales leads
by actively creating interest from decision makers and prospects in
the oil and gas industry.
nd
Brand Lead
Lead TrafEmail List Rental c SEO Traf c Thought Thought
Executive Briefs
SEO Push Face-to-FacePull Events Push
Webcast Sponsorship
Pull Custom Video Channel (optional)
White Paper
Use a tRaffIc DRIvInG campaign to lead oil and gas professionals
to your website, landing page, or other online offerings.
nd ad
Lead Traf c Traf c Thought
Print Advertising Banner SEO Thought Ads
SEO
Push
Pull
Topic Center Bundles eNewsletters Ads Push Pull
Digital Magazine Ads Custom Video Channel
Executive Briefs Email List Rental
ad
Traf c Thought
c Thought
SEO
Develop a tHoUGHt leaDeRsHIp/eDUcatIon campaign to authenticate
your sales and marketing message by comprehensively communicating
innovation and a sustainable competitive advantage - building
business over the long term. Executive Briefs Email Webcast
Sponsorship Custom Video Channel SEO Push Pull List Rental Printing
Advertising Face-to-Face Events White Paper
Push
Pull
c Thought
SEO
Establish a seaRcH enGIne optIMIZatIon (SEO) campaign to improve
your sites visibility with search engines, which is enhanced by an
effective linking strategy on high-ranking websites with relevant
content. Email List Rental Custom Video Channel Content Rotator Ad
White Paper
Push
Pull
www.oGJ.coM
5
MontHly pRIntTraf c
Brand
Lead
Traf c Thought
SEO
Push
Pull
Every month, OGJ covers the latest in technology, policy, and
more with analysis and comprehensive statistical information. Our
periodic columns and technical articles provide timely coverage and
content Lead Traf c Thought SEO Push Pull Brand is selected
quarterly to ensure relevancy to our readership, across all
industry disciplines.Serial Features are year-round planning tools.
Our monthly Nelson-Farrar Cost indexes provide data trends that
refinery Lead Traf c Thought SEO Brand Push Pull builders and
operators rely on. Itemized refinery costs and indexes for key cost
items are covered in Nelson-Farrar Quarterly Costimating, as
supplements to the cost index while the Forecast Reviews and
Capital Spending Outlooks provide glimpses into demand and economic
activity.
In each issue, youll find news about the following:Brand
Traf c
Push
Pull
exploRatIon & DevelopMent Lead Traf c Thought DRIllInG &
pRoDUctIon Lead Thought
pRocessInGSEO
Push
Pull
sHale/UnconventIonal RepoRt GeneRal InteRest/ InDUstRy newsJunE
4, 2012 | uSD 10International Petroleum News
tRanspoRtatIonSEO
Brand
59MInUtesSource: Signet Readership Study - July 2012
MAY 7, 2012
| USD 10
and Technology
| www.ogj.com
july 2, 2012
| uSD 10
Petroleum International
y | www.ogj. News and Technolog
com
ExPLORATIOn AnD DEvELOPmEnT frontiers PIPELInE report
International Petroleum News and
Technology | www.og
j.com
worlDwiDe GAS PROCESSING STrUCTioN worlDwiDe CoN UPDATE
MIDyEAR FORECAST ETHylENE REPORT
Average time readers said they spend reading or looking at an
issue of OgjerY iN SHAle oil reCoV wATerS role Y TATioNS VS. reAliT
FrACiNG: eXPeC iTY T SYSTeM SeCUr irAQ oil eXPor
LITIGATIOn, HYDRAu BEARISH PROPA LInER DRILLInG
LIC FRACTuRInG
nE OuTLOOK
TECHnOLOGY COILED TuBInG RIG POSTERTRADE GROu PS BlAST EPA
CO2-EOR PROj ECT uPDATES GRANE FIElD CRuDE ASSA y PIPElINE BlAC K
POWDER POSTER: BAKK EN SHAlE MAP
wHen asKeD wHIcH of tHe followInG tRaDe pUblIcatIons Do yoU ReaD
ReGUlaRly, tHat Is 3 oUt of 4 IssUes, ReaDeRs ResponDeD:oIl &
Gas JoURnal woRlD oIl offsHoRe JoURnal of petRoleUM tecHnoloGy
HaRts e&p HyDRocaRbon pRocessInG pIpelIne & Gas JoURnal
UpstReaM oIl Gas & petRocHeM eQUIpMent 77% 26% 26% 22% 16% 15%
11% 9% 6%
Informative on a daily basis on what is going on and developing
in the business.Company Management(CEO, Pres, VP, Partner,
Director, Manager, etc.)Source: Signet Readership Study - July
2012
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Brand
Lead
Traf c Thought
SEO
Push
Pull
DIGItal weeKly IssUesTraf c Push Pull
Brand
Lead
Traf c Thought
SEO
Push
Pull
93% CLICK THROUgHSource: LFW Audience Survey Jan 2012
Of readers are more like Thought onSEO to click a digital ad if
they have seen your ad in an industry magazine Brand Lead
64% PREfER DIgITAL MAgAZINESSource: MAE Audience Survey Feb
2012
Readers say they prefer receiving information about the oil
& gas industry via digital magazines.
MoRe tHan 98,000
aveRaGe UnIQUe sUbscRIbeRsSource: ABC Statement - June 2012
No other publication in B2B has adopted or adapted to the future
of publishing like OGJ has! Published 3-4 times monthly, OGJ
digital issuesare interactive, online magazines delivered to your
target audience via email. Each issue offers effective, measurable
digital advertising opportunities such as cover sponsorships,
announcement sponsorships, bellybands, blow-in cards, gatefolds,
starbursts, and embedded video as well as traditional advertising
units. Both readers and advertisers benefit from the speed and
flexibility of electronic delivery, getting needed information on a
timely basis.
Weekly Digital eDition ScheDuleJanUaRy 7, 14, 21, 28 apRIl
febRUaRy 11, 18, 25 May 13, 20, 27 aUGUst 12, 19, 26 noveMbeR 11,
18, 25 MaRcH 11, 18, 25 JUne 10, 17, 24 septeMbeR 9, 16, 23, 30
DeceMbeR 9, 16, 23, 30
8, 15, 22, 29JUly 8, 15, 22, 29 octobeR 14, 21, 28
InclUDe RIcH-MeDIa In yoUR DIGItal IssUe aDs to IncRease Dwell
anD clIcK-tHRoUGH Rates!
www.oGJ.coM
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2013 eDItoRIal calenDaRMontHly colUMns anD tecHnIcal aRtIcle
coveRaGe
ExPLORATION & DEVELOPMENT | DRILLINg & PRODUCTION |
PROCESSINg | TRANSPORTATION UNCONVENTIONAL / SHALE REPORT | gENERAL
INTEREST / INDUSTRY NEWS
specIal RepoRts anD featURes7 JANUARYAd Sales Close Ad Material
Due 20-Dec 26-Dec
4 FEBRUARYAd Sales Close Ad Material Due 17-Jan 22-Jan
4 MARCHAd Sales Close Ad Material Due 14-Feb 19-Feb
1 APRILAd Sales Close Ad Material Due 14-Mar 19-Mar
FORECAST & REVIEW Prices, markets and moreThis annual
analysis provides a preview of the year ahead in oil and natural
gas, including Ogjs US drilling forecast.
WORLDWIDE PIPELINE CONSTRuCTION Mileage totals and key
projectsfor pipeline contractors, pipeline operators, producers
seeking transport routes and refiners seeking feedstock, our annual
pipeline construction projection offers exclusive information based
on Ogj survey data.
CAPITAL SPENDING OuTLOOk The industrys capital budgetThis annual
preview of the years capital spending plans provides exclusive data
related to US exploration and production, refining, petrochemicals,
pipelines and other industry operations. global E&P projections
are also covered.
LNG uPDATE Leveraging the growth of global natural gasAs the
worlds LNg industry enters a new phase of growth at both ends of
its supply chain, Oil & gas journal reviews developments in the
past year and prospects for the next few years.
NELSON-FARRAR COST INDExES NELSON-FARRAR QuARTERLy
COSTIMATING
uS POLITICAL OuTLOOk The power to change the industryfrom
regulatory to legislative developments, this report delivers an
overview of the political landscape relevant to exploration,
drilling, production, refining and transportation.
uS PROCESSING uPDATE - OLEFINS NELSON-FARRAR COST INDExES
NELSON-FARRAR COST INDExES NELSON-FARRAR QuARTERLy
COSTIMATING
NELSON-FARRAR COST INDExES SIGNET AD READERShIP STuDy
InDUstRy events foR cIRcUlatIonOffshore Middle East jAN 21 - 23,
Doha, QA SPE Hydraulic fracturing fEB 4 - 6, The Woodlands, Tx
Topsides, Platforms, & Hulls fEB 5 - 7, galveston, Tx NAPE Expo
fEB 6 - 8, Houston, Tx PLCA Annual Convention fEB 12 - 16,
Scottsdale, AZ Subsea Tieback forum MAR 5 - 7, San Antonio, Tx
SPE/IADC Drilling Conference MAR 5 - 7, Amsterdam, NL Offshore Asia
MAR 6 - 8, Kuala Lumpur, MY CIPPE 2013 MAR 19 - 21, Beijing, CN
Middle East Oil and gas Show MAR 10 - 13, Manama, BH gPAE Technical
Conference MAR 13 - 15, Paris, fR IADC/SPE Managed Pressure
Drilling MAR 17 - 18, San Antonio, Tx AfPM Annual Meeting MAR 17 -
19, San Antonio, Tx IHS Purvin & gertz Intl. LPg Seminar MAR 18
- 20, Houston, Tx EITEP Pipeline Conference MAR 18 - 20, Hannover,
DE Offshore West Africa MAR 19 - 21, Accra, gH OMC 2013 MAR 20 -
22, Ravenna, IT AfPM International MAR 24 - 26, San Antonio, Tx
SPE/ICoTA MAR 26 - 27, Houston, Tx PESA Annual Meeting APR 3 - 6,
San Diego, CA gPA Annual Convention APR 7 - 10, San Antonio, Tx LNg
17 APR 16 - 19, Houston, Tx
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2013 eDItoRIal calenDaRBrand Traf c
Brand
Lead
Traf c Thought
SEO
Push
Pull
6 MAYAd Sales Close Ad Material Due 18-Apr 23-Apr
3 JUNEAd Sales Close Ad Material Due 16-May 21-May
1 JULYAd Sales Close Ad Material Due 13-Jun Lead 18-Jun
5 AUGUSTAd Sales Close Thought SEO Ad Material Due 18-Jul Push
23-Jul
Pull
OFFShORE PETROLEuM OPERATIONS Conquering marine frontiersWhat
are the latest technological developments in offshore drilling,
production and pipeline methods? This annual survey provides a
technical look at the offshore industry.
WORLDWIDE GAS PROCESSING Plants, projects and trendsWith
producers, pipeliners, refiners and petrochemical manufacturers all
affected by gas processing trends, this annual survey and analysis
of gas processing plants and developments is a must-have planning
tool.
MIDyEAR FORECAST A mid-course look at the yearWith coverage of
oil and gas markets important to producers, drillers, pipeliners
and gas processors, our midyear update offers a preview of 3Q and
4Q with adjustments based on the preceding six months.
OFFShORE EuROPE Activity updateThis offshore update provides a
regionally focused annual review of drilling and production
activity in Europe.
WORLDWIDE CONSTRuCTION uPDATE Project details and trend
analysisTwice each year we publish this comprehensive global survey
covering construction across the industry, including refining, gas
processing, petrochemicals and pipelines, LNg, gas-to-liquids and
other gas.
REFINING REPORT Downstream focusAn annual, in-depth look at the
business and technology of petroleum refining.
EThyLENE REPORT Global capacity overviewAs a crucial downstream
market, ethylene production capacity influences oil and gas markets
and players. This annual report is based on Ogjs exclusive survey
of ethylene plants worldwide.
MAJOR uPSTREAM PROJECTS A global reviewThe biggest plays. The
largest players. This annual update focuses on the worlds top oil
and gas production projects.
uS PROCESSING uPDATE - PROPANE NELSON-FARRAR COST INDExES
NELSON-FARRAR COST INDExES
NELSON-FARRAR COST INDExES NELSON-FARRAR QuARTERLy COSTIMATING
SIGNET AD READERShIP STuDy
NELSON-FARRAR COST INDExES
Offshore Technology Conference MAY 6 - 9, Houston, Tx AAPg
Annual Convention, MAY 19 - 22, Pittsburgh, PA AfPM 2013
Reliability & Maintenance MAY 21 - 24, Orlando, fL
75th EAgE Annual Conference jUN 10 - 13, London, UK Brasil
Offshore jUN 11 - 14, Macae, BR gO ExPO jUN 11 - 13, Calgary, CA
European gas Processing jUN 19 - 20, Dsseldorf, DE
Oil Sands & Heavy Oil Technology jUL 23 - 25, Calgary,
CA
Unconventional Resources Technology AUg 12 - 14, Denver, CO
PetroWorld India AUg 22 - 24, Mumbai, IN Offshore Europe SEP 3 - 6,
Aberdeen, UK
Keeps me up to date on news, current issues, international
overview, reserves trends, production trends and general interest.
I pay for my own subscription so it is of value or I wouldnt be
doing it.I get so busy, the digital editions and email updates help
a lot.Company Management (CEO, Pres, VP, Partner, Director,
Manager, etc.)Source: Signet Readership Study - July 2012
www.oGJ.coM
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2013 eDItoRIal calenDaRMontHly colUMns anD tecHnIcal aRtIcle
coveRaGe
ExPLORATION & DEVELOPMENT | DRILLINg & PRODUCTION |
PROCESSINg | TRANSPORTATION UNCONVENTIONAL / SHALE REPORT gENERAL
INTEREST / INDUSTRY NEWS
specIal RepoRts anD featURes2 SEPTEMBERAd Sales Close Ad
Material Due 15-Aug 20-Aug
7 OCTOBERAd Sales Close Ad Material Due 19-Sep 24-Sep
4 NOVEMBERAd Sales Close Ad Material Due 17-Oct 22-Oct
2 DECEMBERAd Sales Close Ad Material Due 14-Nov 18-Nov
OGJ 150/100 Profiling the producersHere we take a financial and
operational look at the bellwethers of our industry, the 150
largest publicly traded oil and gas producers in the US and the 100
largest elsewhere.
GEOPhySICS uPDATE Seismic methods and moreWith new technologies
emerging all the time in seismic, this update offers a look at
seismic and related techniques for data acquisition and production
monitoring.
WORLDWIDE CONSTRuCTION uPDATE Project details and trend
analysisOgjs second survey-based look of the year at construction
planned and under way in refining, gas processing, petrochemicals,
sulfur, pipelines, plus LNg, gas-to-liquids and other gas.
WORLDWIDE REPORT Global reserves, production and refining
capacitiesOne of our most authoritative and frequently quoted
reports, this update offers a countryby-country analysis of oil and
gas reserves, production data by country and field, and refinery
capacity around the world.
PIPELINE ECONOMICS Financial data and construction costsNowhere
else will you find a more complete analysis of pipeline revenue and
income and US pipeline and compressor construction costs. This
trusted report is used for planning throughout the pipeline
industry.
DRILLING REPORT Activity, technology, analysisOgjs annual look
at onshore and offshore drilling activity, technologies and
applications, and analysis.
uS PROCESSING uPDATE - PROPANE NELSON-FARRAR COST INDExES SIGNET
AD READERShIP STuDy
NELSON-FARRAR COST INDExES
NELSON-FARRAR COST INDExES NELSON-FARRAR QuARTERLy
COSTIMATING
uS PROCESSING uPDATE - OLEFINS NELSON-FARRAR COST INDExES
InDUstRy events foR cIRcUlatIonAAPg International SEP 8 - 11,
Cartagena, CO SEg International SEP 22 - 27, Houston, Tx IPLOCA
Annual Convention SEP 23 - 27, Washington D.C. SPE ATCE SEP 30 -
OCT 2, New Orleans, LA AfPM 2013 Q&A and Technology forum OCT 7
- 9, San Antonio, Tx SPE / IADC Middle East Drilling OCT 7 - 9,
Dubai, UAE OTC Brasil OCT 8 - 10, Rio de janero, BR LAgCOE OCT 22 -
24, Lafayette, LA DOT International OCT 22 - 24, The Woodlands, Tx
Deepwater Operations NOV 5 - 7. galveston, Tx IADC Annual Meeting
NOV 6 - 8, San Antonio, Tx IPAA Annual Meeting NOV 7 - 9. San
Antonio, Tx Nov. 7-9 ADIPEC NOV 11 - 14, Abu Dhabi, UAE Powergen
International NOV 12 - 14, Orlando, fL COAL-gEN Europe &
Unconventional Oil & gas Europe DEC 3 - 5, Krakow, PL SPE
LACPEC DEC 4 - 6, Maracaibo, VZ
I have read Oil & Gas Journal for 35 years. It is a habit
and I enjoy getting the news delivered by Oil & Gas Journal. I
call advertisers and read articles that interest me.Technical Sales
and MarketingSource: Signet Readership Study - July 2012
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2013 MaGaZIne Rates
pRInt MontHly eDItIon4-coloRfull Page 2/3 Page 1/2 Page 1/3 Page
1/4 Page 1/6 Page full Page Spread 1/2 Page Spread
1x13850 10745 9065 7075 6190 5090 20350 15565
3x13775 10695 9015 7040 6155 5055 20195 15495
6x13325 10320 8690 6880 6030 5035 19955 15320
12x12950 10000 8555 6745 5915 4920 19580 15190
18x12430 9680 8265 6540 5765 4815 19060 14900
24x12010 9360 8075 6415 5665 4745 18640 14705
36x11650 9210 7935 6135 5445 4545 18285 14565
48x11445 9035 7585 6095 5375 4525 18075 14215
coveR pReMIUMInside front Cover Inside Back Cover Back Cover
Island 1325 605 1395 605
DIGItal weeKlyfull Page 1/2 Page 1/3 Page Digital Bellyand
Digital Ad Cover 4410 3535 2650 9105 5735
DIscoUntsBlack & White 2 color 2690 1310
bellybanDPrinted on 70 lb. stock, at 5.5 high x 17.75 wide,
16500
AD CLOSING DATE IS TWO WEEKS PRIOR TO THE DIGITAL WEEKLY ISSUE.
MATERIALS DUE 10 DAYS PRIOR TO ISSUE.
oGJ MaRKet connectIon aDs$390 per column inch includes all
weekly issues for the month. additional charge for colorPlace your
classified ad in the Market Connection
Grace Jordan, pennwell
713.963.6291 : [email protected]
to ReQUest RepRInts of oIl & Gas JoURnal aRtIcles,
contact
Rhonda brown, foster printing company866.879.9144 ext. 194 :
[email protected]
www.oGJ.coM
11
MaGaZIne specIfIcatIons
Full Page SPread AD SIZE
HalF Page SPread
Full Page
2/3 Page
1/2 Page ISland
1/2 Page VertIcal
TRIM (W H) BLEED LIVE AREA
16 x 10.5406mm x 267mm
16 x 5.25406mm x 133mm
8 x 10.5203mm x 267mm
16.25 x 10.75413mm x 274mm
16.25x 5.5413mm x 140mm
8.25 x 10.75210mm x 274mm
5.25 x 10.75133mm x 274mm
5.25 x 8.25133mm x 210mm
4.125 x 10.75105mm x 274mm
15 9.5381mm x 241mm
15 x 5381mm x 127mm
7 x 9.5178mm x 241mm
4.5 x 9.5114mm x 241mm
4.5 x 7.375114mm x 187mm
3.375 x 9.586mm x 241mm
1/2 Page HorIzontal AD SIZE
1/3 Page VertIcal
1/3 Page Square
1/3 Page HorIzontal
1/4 Page
1/6 Page
TRIM (W H) BLEED LIVE AREA
8.25 x 5.5210mm x 140mm
2.25 x 9.557mm x 241mm
3.375 x 4.87586mm x 124mm
2.25 x 4.87557mm x 124mm
7 x 4.875178mm x 124mm
4.5 x 4.875114mm x 124mm
7 x 3.3125178mm x 84mm
All text, logos, borders and boxes that do not bleed should stay
within the live area. No charge for bleed.
MetHoD of pRIntInG, bInDInG, anD papeRWeb Offset Perfect
Binding: .125 off backbone Cover: 80-lb. text weight coated Body
Pages: 34 lb. text weight coated
sUbMIttInG MateRIalsUploaD sIte InstRUctIons:Log on to
http://digitalads.pennwell.com. Click either Online Material or
Print Material and select Oil & gas journal from the
scroll-down menu. fill the required information and then select
upload ad. Our fTP site will accept up to 250 MB. Please stuff or
zip your files before sending and wait for your confirmation. Files
under 10 MB, please email your ad to [email protected]
Include advertiser name, publication name, and issue date.
InseRts
The maximum stock weight accepted for inserts is 80-llb. Book.
Standard size bound-in inserts must be furnished at 8.25 x 10.75
allowing for a .125 trim on all sides. Special printing on inserts,
such as embossing, where it is impossible to use or sell the other
side of the insert, is sold as a complete two-page insert. Consult
your Sales Rep for further information.
MaIl pHysIcal MateRIal to:PennWell Corporation, Ad Services,
1421 South Sheridan Road, Tulsa, OK, USA 74112. +918.831.9484
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format option. We also except ads built in Adobe InDesign,
PageMaker, Illustrator, freehand, Photoshop, and Quarkxpress.
Please supply all fonts, images, and artwork with ads supplied in
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and have fonts embedded in all graphics. PennWell does not accept
ads built in Microsoft Word, Publisher, PowerPoint, or CorelDRAW.
PennWell requires a high-resolution color proof of supplied ads to
guarantee ad reproduction. This applies even on uploaded materials.
If you do not supply this proof, we cannot guarantee ad
reproduction.
stoRInG of aDveRtIsInG MateRIalAdvertising material will be
stored for 12 months and then destroyed unless otherwise
advised.
fOR COMPLETE PENNWELL SPECIfICATIONS, gO TO HTTP://DIgITAL
ADS.PENNWELL.COM AND CHOOSE YOUR AD TYPE.
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Maps & posteRsBrand Traf c
Brand
Lead
Traf c Thought
SEO
Push
Pull
Maximize your brand exposure by placing your name on targeted,
highly visible OGJ maps and posters. Displayed in control rooms,
boardrooms, and general high-traffic areas, your brand will have
timeless Push Lead Thought SEO exposure in front of decision makers
Pull worldwide.
Maps Rocky Mountain Shale Mississippi Lime NEW SEO Lead Traf c
Thought Brand Central US NGL & Shale Gulf of Mexico Lead Traf
Brand Thought SEO Bakken Shale c Eagle Ford Shale North American
Shale Push Pull Marcellus & Utica Shale Permian Basin Push Pull
Global Shale
posteRs LNG World Trade Modern Refinery: Crude Distillation
Hydraulic Fracturing LNG Regasification
RatesLogo Ad Unit ...........................................
$1,650Brand
Single Unit ............................................. $4,900
Double Unit ............................................ $8,700Push
$14,000 TopLeadBottom ................................... Pull or
Traf c Thought SEO
Lead
Traf c Thought
SEO
Push
Pull
Brand
Contact Stan Terry to reserve space on Ogj maps and posters:
[email protected] : + 1.713.963.6208Brand Thought Push Pull
Brand
Lead
Traf c Thought
SEO
Push
Pull
cUstoM pUblIsHInGCustom publications offer you the opportunity
to reach and influence a select audience. SEO Lead Traf c PennWell
Petroleum Groups Custom Publishing produce publications designed to
showcase topics such as emerging technologies, development
ventures, research projects, and innovative equipment and
techniques.
Contact Roy Markum: [email protected]: +1.713.963.6220Brand Lead
Traf c ThoughtSEO
Push
Pull
ReseaRcH centeRBrand OGJ is Lead efficient, convenient Push Pull
for industry surveys, statistics, an Traf c Thought SEO resource
research reports, and directories related to energy, petroleum, and
natural gas.
www.oGJ.coM
13
onlIne banneR aDsBrand Traf c Pull
Brand
Lead
Traf c Thought
SEO
Push
Pull
Ogj subscribers rely on industry websites to research, evaluate,
and make purchasing decisionsSource: OGJ March 2012 Audience
Survey
54%
Ogj subscribers prefer receiving information about the oil &
gas industry from industry websites
68%
Lead
Thought
SEO
Push
toP leaDerboarD 728 x 90
homePage PluS
Homepage-Plus online sponsorships generate broad visibility for
your brand and product messaging among industry professionals
worldwide. Prominent banner positions align your company with the
most respected content serving the information needs of thousands
of industry professionals worldwide.
PuShDoWn aD
leaDeRboaRD $4,000/RotatIon oR $7,500 exclUsIveLeaderboard and
Anchor 2 rotations | Dimensions: 728 x 90160 x 600
Collapsed: 970 x 66, 40kb expanded: 970 x 418, 100kb
sKyscRapeR - $3,500/RotatIon oR $6,500 exclUsIve2 Rotations |
Dimensions: 160 x 600
RotatInG sIte sponsoR -$3,250/MontHSite SPonSor 180 x 150
Dimensions: 180 x 150 | Available rotations: 3
sIDeKIcK banneR - neW
This rich media ad unit provides an impactful branding and
direct response experience. The premium ad unit extends from the
side of the webpage and provides ongoing visibility even when
collapsed. When using clear calls to action, the Sidekick ad offers
an exclusive opportunity with higher than average click-through
rates, resulting in targeted lead generation and traffic to your
online content and offerings.
welcoMe aD - neW
The Welcome Page is a high impact ad unit offering ultimate
brand visibility for a major announcement or introduction. One of
the largest rich media ad units available, the Welcome Page is seen
by site visitors once every 24 hours and is exclusive to one
advertiser per week.
paGe peel
The Page Peel ad is an extended rich media ad unit, and is one
of the largest online advertising opportunities available. The peel
begins as a dog ear in the upper right-hand corner of the page and,
on mouse-over, extends down and to the left. The Page Peel ad
offers an exclusive topic center opportunity with a potential of
higher than average click-through rates, resulting in targeted lead
generation and traffic to your online content and offerings.
pUsH Down
The Pushdown Banner is a highly interactive, rich media ad unit
providing an impactful branding and direct response experience.
This premium position ad unit auto-expands beneath site navigation
once every 24 hours and provides ongoing visibility even when
collapsed. As one of the largest ad units available, the Pushdown
Banner can support a more detailed message through the use of
streaming video and multiple targeted links to your offerings.
content RotatoR
The Content Rotator position offers the opportunity to have your
brand associated with premium content in a prime location on our
website. The text link remains stationary as content rotates. Your
keyword-rich text link enhances SEO strategy by providing link
juice benefits from well-respected sites.
14
2013 MeDIa KIt
onlIne aD posItIonsBrand Lead Brand Brand Lead Traf c
ThoughtSEO
Pull Push
Search reSultS aD PoSitionSLead Traf c ThoughtSEO
Traf c Thought Traf c
SEO
Push
Pull Pull
log-in aD PoSitionSleaDeRboaRD - $3,250Dimension: 728 x 90
Positions appear onThought website search pages all Ogj SEO Lead
PushBrand
seaRcH ResUlts leaDeRboaRD $2,500Dimensions: 300 x 250
Dimensions: 300 x 250
Push
Pull
Run on the log-in page for all Ogj content accessed by paid
subscribers and site-license customers.
loG-In sponsoR - $3,250Dimension: 300 x 250Note: There are two
rotations available for log-in ads
seaRcH ResUlts sponsoR - $2,000Brand Traf c Pull
loG-In sKyscRapeR - $3,000Dimension: 300 x 600
Brand
Lead
Traf c Thought
SEO
Push
Pull
toPic center SPonSorShiPSLead Thought SEO Push Target your
message online by sponsoring Ogj Topic Centers. Topic centers align
your message with relevant content providing more meaningful
impressions and higher click through rates when using clear calls
to action.
leaDeRboaRD - 728 x 90 sIte sponsoR 1, 2, 3 - 300 x 250CALL fOR
300 x 600 OPTIONS
toP leaDerboarD 728 x 90
GeneRal InteRest - $3,500
Economics/Markets | government | Companies | People | HSE
300 x 250
exploRatIon & DevelopMent - $3,500Discoveries | Reserves |
Area Drilling
DRIllInG/pRoDUctIon - $2,500
300 x 250
Drilling Operations | Production Operations Drilling Technology
| Production Technology
300 x 250
pRocessInG - $2,500
Refining | gas Processing | Petrochemicals
tRanspoRtatIon - $2,500Pipelines| Tankers | LNg
UnconventIonal oIl & Gas - $3,500Basins | Shales |
Developments | gas | Liquids
paGe peel - $4,000 peR topIc centeR
Dog ear: Animated logo displayed in upper right corner 75 x 75,
40k page peel: Expands to reveal sponsors site content 900 x 650,
100k.
AD FILES FOR DIGITAL AD SUBMISSIONS CAN BE UP TO 40K IN
SIzE.
www.oGJ.coM
15
Brand
Lead
Traf c Thought
SEO
Push
Pull
enewsletteRsBrand Traf c Push
Brand
Lead
Traf c Thought
SEO
Push
Pull
enewsletteR banneR aDs
Providing broad reach atSEO low cost, OGJ eNewsletters deliver
the a Lead Thought Pull latest industry news and technology
information to thousands of subscribers worldwide. Every issue
contains links to some of the latest news, most interesting blogs,
informative videos, or technical white papers on our website.
Daily, weekly, or monthly - choose your frequency and your target
market. Build brand awareness daily with the Ogj Daily Update
timely news analysis and reports on rapidly changing industry
conditions and events. Top - $3,500 | Skyscraper - $3,250 | Middle
1 - $3,000 | Middle 2 & 3 - $2,500
toP leaDerboarD 728 x 90
oGJ DaIly UpDate (Monday friday)
miDDle 2300 x 250
UnconventIonal oIl & Gas RepoRt (Every Tuesday)
Target audiences interested in US and international shale plays
and basins, well activity, and industry deals for dry and
liquid-rich plays. Top - $3,000 | Skyscraper - $2,750 | Middle 1 -
$2,500 | Middle 2 & 3 - $2,000 Exclusive Sponsor - $4,200*
miDDle 1 : 468 x 60
miDDle 3300 x 250
weeKly oGJ e&D RepoRt (Every Thursday)
Be a part of the weekly report on exploration and development
activity and the changing temperament of Washington. The E&D
Report features the global development of hydrocarbons and includes
global area drilling reports. Top - $2,000 | Skyscraper - $1,750 |
Middle 1 - $1,500 | Middle 2 & 3 - $1,250 Exclusive Sponsor -
$4,250*
300 x 600
MontHly specIal-focUs RepoRtsDRIllInG & pRoDUctIon RepoRt
(Second Monday)Strategically place your message among reports of
production starts, rig construction and activity, and key
developments in drilling and production technology. Top - $3,000 |
Skyscraper - $2,950 | Middle 1 - $2,500 | Middle 2 & 3 - $2,000
Exclusive Sponsor - $5,500*
RefInInG RepoRt (Third Monday)
Align your messaging with content covering refinery operations
and construction worldwide. Top - $1,750 | Skyscraper - $1,500 |
Middle 1, 2 & 3 - $1,250 Exclusive Sponsor - $4,250*
pIpelIne RepoRt (Third Monday)
Display your banner among content about oil, gas, ad
oil-production pipelines including pipeline construction and
operations. Top - $1,750 | Skyscraper - $1,500 | Middle 1, 2 &
3 - $1,250 Exclusive Sponsor - $4,250**Includes two leaderboards
and one skyscraper positions
The Journal is very helpful in keeping up with what is going on
in the industry outside of my area. Our company works with many
worldwide customers and it is good to know what ventures and ideas
they are exploring.Engineering/Technical/GeoscienceSource: Signet
Readership Study - July 2012
16
2013 MeDIa KIt
Brand
Lead
Traf c Thought
SEO
Push
Pull
DIGItal MaRKetInG optIonsBrand Lead Thought Push Pull
Brand
Lead
Traf c Thought
SEO
Push
Pull
webcast sponsoRsHIp
Webcasts generate highly SEO qualified, active leads while Traf
c presenting your technology or expertise to targeted industry
professionals. Sponsors can participate in brand-selected topics or
sponsor a custom topic. After the one-hour live event, the webcast
is promoted as on-demand and hosted on the OGJ website for six
months. Sponsors receive detailed registration information from a
captive global audience of industry professionals, providing your
sales staff with a database of quality prospects. $18,500
exclusive/ $10,000 Multi-sponsor
Customize your registration page with SEO data collection fields
specific to your needsBrand
Pull
Receive full reporting on all registrants including Push Lead
Traf c Thought a breakdown of live and on-demand attendees 24/7
protected access to the registration database Unlimited audience
size Lead Traf c Thought
Brand
Advertising in e-Newsletters and website prior to the event
Sponsorship includes an email invitation to a targeted e-list as
well as a reminder email prior to the live event
SEO
Push
Pull
Brand
On-demand archive is available within 24 hours of the live
eventLead Traf c Thought Push
Brand
Lead
Traf c Thought
SEO
Push
Pull
eMaIl lIst Rental
Offering quick response atSEOlow cost, email list rentals a Pull
allow you to reach a targeted audience with your custom email
deployment. your message will be sent to industry professionals
youve specified from our database list selects and can be used for
a nearly unlimited variety of promotional programs. advertiser rate
$450
Target segments of our subscribers with a custom message Quick
turnaround for urgent campaigns Ideal for promoting tradeshow
participation, product information, seminars, or company news
Target key market segments for blind or branded surveys gaining
both market intelligence and leads OGJ continuously updates me on
technologies and best practices in this
industry.Engineering/Technical/GeoscienceSource: Signet Readership
Study - July 2012
RepoRts Upon ReQUest: nUMbeR of eMaIls DelIveReD, open Rate, anD
clIcK-tHRoUGH Rate
www.oGJ.coM
17
DIGItal MaRKetInG optIonsBrand Lead Traf c ThoughtSEO
Push
Pull
Brand
Lead
Traf c Thought
Push
Pull
Brand
Lead
Traf c Thought
SEO
Push
Pull
execUtIve bRIefsSEO
Technical Briefs are compilations of 2 - 4 OGJ magazine articles
that provide readers with in-depth, valuable content on a key
industry topic in a downloadable PDf format. garnered from the
pages of our highly respected magazines and websites, Executive
Briefs are posted to our website to generate leads not only from
our audience but from online search as well. $4,650
InclUDes:
Logo on cover Logo on each page of the guide Two full-page ads
Resource page with links to your website or landing page Targeted
email promotion editorial guides Leads for yourc database Push Traf
Pull SEO follow-up marketingLead Thought
Brand
Brand
Lead
Traf c Thought
SEO
Push
Pull
Brand
Lead
Thought
SEO
Push
Pull
Brand
Lead
Traf c Thought
SEO
Push
Pull
generate sales leads and raise brand awareness with Ogj white
paper postings. You will receive registration contact reports
showing who downloaded your white paper. White papers are returned
in search results as well, broadening your online reach and
exposure. Basic sponsorship - $750/month Premium White paper
sponsorship provides the maximum recognition on Ogj. com through
search prioritization, logo placement, and includes your company
information (email address and website links) - $1,250/month
onlIne wHIte papeR postInGsTraf c
News, articles, and updates. Technical papers I found
useful.Engineering/Technical/GeoscienceSource: Signet Readership
Study - July 2012
18
2013 MeDIa KIt
Brand
Lead
Traf c Thought
SEO
Push
Pull
vIDeo & MobIle
Brand
Lead
Traf c Thought
Push
Pull
Brand
Lead
Traf c Thought
SEO
Push
Pull
cUstoM vIDeo cHannelBrand Lead Traf c Thought Push
SEO The Custom Video Channel extends the reach of video you have
created (or we custom produce) with an exclusive landing page on
our relevant website providing exposure to your target audience.
Included banner advertising on the landing page Brand Lead Traf c
Thought SEO provides a branding opportunity Push your company
and/or products. A targeted email and email promotions to our
audience for Pull drive viewers to your content. Direct links to
your site from the Channel page provides a boost to your sites
search ranking which will drive incremental traffic.
Pull
Brand
Lead
Traf c Thought
Push
Pull
Brand
Lead
Traf c Traf c Thought
SEO SEO
Push
Pull Pull
vIDeo wHIte papeRBrand Lead ThoughtSEO
Push
Also known as Video Case Studies, Video White Papers offer the
ability to establish your company as a thought leader by educating
industry professionals onPull solutions to their most challenging
problems. These 5-12 minute, professionally Lead Traf c Thought SEO
Brand Push produced videos are shot at your location of choice by
our experienced video team. The final video may be hosted on our
website with an optional registration form allowing you to align
your brand with trusted content, generate high quality leads, and
drive traffic to your website.Brand Lead Traf c Thought Push
Thought Traf c Thought Traf cSEO SEO
Lead Brand Brand Lead
Push Push Pull Pull Pull
lIve vIDeocast
SEO
Live Videocasts care exclusive full-scale custom video
productions often produced at conferences and exhibitions featuring
Thought SEO Push Pull Lead Traf Brand in-depth information from a
subject matter expert, which can be your corporate expert or panel
or otherwise. This live, one-hour, broadcast helps you establish
yourself as a thought leader to an audience of thousands of
industry professionals worldwide while generating highly qualified
leads.Brand Traf c Pull
Brand
Lead
Traf c Thought
SEO
Push
Pull
MobIle applIcatIonsLead ThoughtSEO
Push
Ogjs iPad app pushes the latest and most pertinent news to
mobile devices of industry professionals worldwide. Hand picked by
our editorial team, the content is selected to serve the immediate
informational needs of our audience with convenient, timesaving,
and business-critical information. Limited ad positions within the
apps means an extremely high share of voice for marketers looking
to reach a deeply engaged, highly targeted audience.
www.oGJ.coM
19
contactspennwell petRoleUM GRoUp HeaDQUaRteRs1455 West Loop
South Suite 400 Houston, Tx 77027 USA Tel +1.713.621.9720 fax
+1.713.963.6228
InteRnatIonal salesaUstRalIa/new ZealanD Michael Twiss Unit 15,
3 Benjamin Way WA 6178 Tel +61.8.9529.4466 fax +61.8.9529.4488
[email protected] cHIna, sInGapoRe, KoRea, soUtHeast asIa
Michael Yee 19 Tanglin Road #05-20 Tanglin Shopping Center Republic
of Singapore 247909 Tel +65.9616.8080 fax +65.6734.0655
[email protected] fRance, belGIUM, spaIn, poRtUGal, soUtHeRn
swItZeRlanD, Monaco, noRtH afRIca Daniel Bernard 8 alle des Hrons
78400 Chatou, france Tel & fax +33 (0) 1.30.71.11.19
[email protected] GeRMany, aUstRIa, eURasIa, noRtHeRn
swItZeRlanD, easteRn eURope, RUssIa, baltIc Andreas and Wilhelm
Sicking Sicking Industrial Marketing Kurt-Schumacher - Str. 16
59872 freienohl, germany Tel +49 (0) 290.333.8570 fax +49 (0)
290.333.8582 [email protected] Japan Masaki Mori e.x. press
Co., Ltd. Aihara Bldg., 2-13-1 Hirakawa-cho Chiyoda-ku Tokyo
102-0093, japan Tel +81.3.3556.1575 fax +81.3.3556.1576
[email protected] Italy Ferruccio Silvera Filippo Silvera
Viale Monza 24, 20127 Milano, Italy Tel +39.02.28.46716 fax
+39.02.28.93849 Mobile +39.335.64.43984 [email protected] west afRIca
Dele Olaoye flat 8, 3rd floor Oluwatobi House Ikeja Lagos, Nigeria
Tel +234.805.687.2630 Tel +234.802.223.2864 [email protected] soUtH
aMeRIca Daniella Britto grupo Expetro / Smartpetro Avenida Erasmo
Braga 227 - 110 andar Rio de janeiro Rj 20024-900 Brazil Tel
+55.21.2533.5703 fax +55.21.2533.4593 [email protected]
www.pennwell.com.br UnIteD KInGDoM, scanDInavIa, tHe netHeRlanDs
Roger Kingswell P.O. Box 437 Maidstone, Kent ME14 4RB United
Kingdom Tel +44 (0) 1622.721222 fax +44 (0) 1622.721333
[email protected]
event salesJane Bailey Tel +44.1992.656.651 [email protected]
Peter Cantu Tel +1.713.963.6213 [email protected] Desiree Reyes
Tel +1.713.963.6283 [email protected] Sara Lowery Ng Tel
+1.713.963.6277 [email protected]
Paul Westervelt Vice-President and group Publishing Director
+1.713.499.6305 [email protected] Jim Klingele Publisher
+1.713.963.6214 [email protected]
eDitorialIn HoUston Bob Tippee [email protected] Alan Petzet
[email protected] Warren True [email protected] Steven
Poruban [email protected] Christopher E. Smith
[email protected] Paula Dittrick [email protected] Sam
Fletcher [email protected] Leena Koottungal
[email protected] Conglin Xu [email protected] In
wasHInGton Nick Snow [email protected] In tUlsa Laura Bell
[email protected] Donna Barnett [email protected]
noRtH aMeRIcan salesMike Moss +1.713.963.6221 [email protected]
Mark Gates +1.713.963.6237 [email protected] Stan Terry
+1.713.963.6208 [email protected] Marlene Breedlove
+1.281.658.5782 [email protected]
MaRKetplace classIfIeD aD salesGrace Jordan +1.713.963.6291
[email protected]
cUstoM pUblIsHInGRoy Markum +1.713.963.6220
[email protected]
