Embed Size (px)
DESCRIPTION
Our second issue explores HK's local creative scene. We'd love to hear your thoughts so feel free to leave us a comment!
Citation preview
From your friendly planners Clarissa, Wendy, Ruby, & Chester, June 2012
Ogilvy HSI:HK SERIOUS INSIGHTS
Who Cares About Creativity in Hong Kong?
Photo by: HK Golden Forum
• Art Basel, the “Olympics of the art world,” chooses Hong Kong as its third city to host its international art fair…
• Hong Kong is now Christies’ third-largest auction hub in the world…
• An influx of world-renowned art galleries (e.g. White Cube, Gagosian) have set up shop in HK…
BUSTLING CREATIVITY IN HONG KONG – WHAT’S REALLY GOING ON?
But is any of that glory reaching HK’s local creative scene?
Photo by: Hong Kong Art Fair
Stopping HK’s Creativity?
“Don’t we have enough lawyers,
politicians and other professionals?”
– Joseph Wong Chak, author of Old Master Q
“I think the most difficult aspect about
being an artist in HK
is – well, space in HK
is so expensive.” – Sim Chan, local HK artist
“When the Arts Development Council
was set up, the arts community
hoped it would be a vision provider…
In the end, it turned out to be nothing
but a fund distributor.”
– Oscar Ho Hing-kay, Director of CUHK’s cultural
management program
3. LACK OF A CREATIVE VISION FOR THE CITY
Pictured here:SimSky by Sim Chan
1. LACK OF SPACE
What’
s
2. LACK OF CAREER CHOICES
HKers Desire Creativity… to express their frustration As HK goes through socially and politically turbulent times, people are reinterpreting popular culture to inject them with political satire.
Photo by: Bad Canto Photo by: Bad Canto
Photo by: HK Golden Forum
Photo by: Cuson Lo
Haven’t you heard? It’s all about DIY, and artjamming just doesn’t cut it anymore.
People want to ‘floral jam’ at Talensia Floral Art; make their own leather accessories at Alri’s; create traditional Chinese handicrafts at Sealing Stone; learn about frothy latte art at Wingyicoffee; and melt their own beeswax candles at HK Farm.
People are thirsting for creativity to spice up their everyday lives!
HKers Desire Creativity… to have a piece of their lives they can control
Photo by: HK Farm
HKers Desire Creativity…to revive Hong Kong identityLocal creative appetite is reshaping many of HK’s older neighborhoods and, “attracting small artsy businesses in the process.” – HK Magazine
Ngau Tau Kok’s factory buildings are now home to live music venues like Strategic Sounds, while Sai Ying Pun’s streets have found new tenants among galleries like Above Second that promote local cotemporary artists.
These artsy hipster hangouts are paving the way for HK’s local creative scene while they embed creativity into ordinary peoples’ lives and neighborhoods.
Photo by: HK Asia City
Who can Brands Collaborate with in HK?
龍小菌 (Lung Siu Kwan): School teacher by day, singer by night. She writes her own lyrics to popular songs to resonate with HK’s adolescents.
Creative City: HK’s first design and culture-focused map dedicated to celebrating local creativity.
黑紙 (Black Paper) founders Roy Tsui, Steven Chan, and Bu produce a $1 magazine that provokes people to take a stance on their beliefs.
Jonathan Mak: HK design student, youngest person to ever win a Grand Prix at Cannes (with Coke): ‘nuff said.
Photo by: HK Asia City
Photo by: yhtomitc
Photo by: HK Asia City
Photo by: Old HK Movie
Mr. Funny, local performer who defended his right to busk in court – and won.
農夫 (FAMA): Satirical, comedic, and down-to-earth, this dynamic duo has revolutionized hip hop for HK while shining a positive light on prevalent social issues.
♬ 恭乜喜 , 樓都未供得起 !
Secretourhk reveals the hidden side of HK to travellers and immerses them entirely in local culture and creativity. No luxury shopping stops here!
KOLOR: This local band has prospered after quitting their record label and embracing their creative independence.
Make a Change HK Creative Group can spice up your bus ride. They push people to rethink about their daily routines that have become mundane.
Photo by: Yahoo! Music
Photo by: BC Magazine
Photo by: Make a Change HK Photo by: Secret Tour HK
What else can brands do with
this?• Connect to people
by offering them a channel to be creative
• Inspire your audience by collaborating with the up & coming creative stars of HK
• Earn your customers’ respect by demonstrating your creative street cred
Thoughts? Tell us on:Facebook.com/OgilvyHSI
Pictured here: Starbucks’ new concept store in Mong Kok offers their customers a space to be creative.
Photo by: Style Canvas
