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Sponsorship Opportunities: Warner Bros. Records@ SXSW Events Thursday, March 17, 2011. @

OfficialWBR @ SXSW 2011

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Page 1: OfficialWBR @ SXSW 2011

Sponsorship Opportunities:

Warner Bros. Records@ SXSW Events

Thursday, March 17, 2011.

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• Outdoor Acoustic Afternoon

• Premier Evening Listening Party

• Official SXSW Showcase

3 Events

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Outdoor Acoustic Afternoon

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With acoustic performances from

The Belle Brigade

Ximena Sariñana

Andrew McMahon

(of Jack’s Mannequin)

Surfer Blood

Jessica Lea

Mayfield

Emmylou Harris

(To Be Confirmed)

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Event Details o This unofficial, invite only event, will include our key partners in all formats

at Radio, Press, Synch Licensing, Managers, Indie Retail, Marketing

Partners, etc.

o Capacity: 150 People

o Demographic: 50% Male, 50% Female; Ages18-49; Musicians, Music

Fans and Music Business Professionals

o Sponsorship Opportunities will include:

o Sponsor’s name on the event invites

o Opportunity to sample via gift bags or on-site sampling opportunities

(i.e.: makeovers, accessories, etc.)

o Artist interviews

o Inclusion on Artist’s sites and social networks

o 20 tickets to the event

o Custom Contesting

o More customized opportunities are available

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Press Confirmed to Attend: @

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Venue

o Thursday Afternoon Acoustic Event in the yard outside The Hotel St. Cecilia.

o Hotel St. Cecilia is a secluded estate in Austin’s South Congress district. Named in honor of the patron saint of music and poetry. These accommodations take inspiration from the experimentation of 60’s writers like William Burroughs, the daring and extravagance of groups like The Rolling Stones in the early 70’s and the defiance of convention embodied by artists like Miro and Warhol in the late 50’s and early 60’s.

hotel SAINT CECILIA

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Performers

The Belle Brigade

Genre: Alternative/Folk

Critically acclaimed sibling act currently

KCRW voted best local band in L.A.

Debut Album to be released

April 2011.

www.thebellebrigade.com

Ximena Sariñana

Genre: Latin Pop/Alternative

Grammy and Latin Grammy nominated artist.

English-language debut to be

Released in 2011.

www.ximenamusic.com

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Andrew McMahon (of Jack’s Mannequin)

Genre: Pop

Former frontman for Something Corporate.

Has sold nearly 500k with Jack’s Mannequin.

New Album in 2011.

www.jacksmannequin.com

Jessica Lea Mayfield

Genre: Alternative Pop

Critically acclaimed singer/songwriter.

Debut indie release garnered an 8.2

Rating on Pitchfork.

New Album in 2011

www.jessicaleamayfield.com

Surfer Blood

Genre: Alternative

Indie release “Astro Coast” has sold over 40k

Since January 2010

www.surferblood.com

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Premier Evening Listening Party

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o Exclusive cocktail party at hotel SAINT CECILIA following afternoon

performances, playing unreleased,

advanced music from R.E.M., Stevie

Nicks, KD Lang, Emmylou Harris,

Jack’s Mannequin and more.

Album Listening Party @

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Official SXSW Showcase

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With performances from

The Belle Brigade

Ximena Sariñana

Surfer Blood

Theophilus

London

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Neon Hitch Gary Clark Jr

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Event Details

o This official SXSW event, is open to all SXSW attendees

o Capacity: 350 people

o Demographic: 50% Male, 50% Female; Ages18-49; Musicians, Music

Fans and Music Business Professionals

o Sponsorship Opportunities will include:

o Sponsor’s name on the event banner

o Placement of signage and POS throughout venue

o Inclusion on Artist’s sites, social networks, and email blasts to all

fans.

o Customized opportunities are available

o 20 tickets to the event, VIP section

o For alcohol and spirits: bar, napkin, and coaster placement

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Press Confirmed to Attend: @

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Venue

709 E 6th St Austin, TX 78701

A favorite SXSW hangout, located in the heart of all the activity.

Habana Bar

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Performers The Belle Brigade

Genre: Alternative/Folk

Critically acclaimed sibling act currently

KCRW voted best local band in L.A.

Debut Album to be released

April 2011.

www.thebellebrigade.com

Ximena Sariñana

Genre: Latin Pop/Alternative

Grammy and Latin Grammy nominated artist.

English-language debut to be

Released in 2011.

www.ximenamusic.com

Gary Clark Jr.

Genre: Blues

Prolific guitar player

Born and raised in Austin, TX

www.garyclarkjr.com

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Neon Hitch

Genre: Electro/Pop

British Singer and Songwriter

Co-Wrote singles with Ke$ha and 30H!3

Debut album 2011 Produced by Benny Blanco

www.myspace.com/neonhitch

Theophilus London

Genre: Hip Hop/Electronic

See and Hear Theophilus in ads from

Mt. Dew, Old Bushmill, Cole Haan

theophiluslondon.net

Surfer Blood

Genre: Alternative

Indie release “Astro Coast” has sold over 40k

Since January 2010

www.surferblood.com

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XIMENA

•Debut album certified

platinum in Mexico with

sales of over 100K

•Nominated for a

Grammy (Best Latin Rock

or Alternative Album) and

3 Latin Grammy Awards

•Won MTVLA Best New

Artist of 2008

•4.7MM+ plays on

MySpace

•Top 10 on Mexican

Twitter with 376K+

followers

•Rolling Stone called

Ximena’s debut “one of

the strongest debuts from

a female singer-

songwriter since Norah

Jones"

At age four, Ximena Sariñana’s acting career began.

Eleven films and three telenovelas later, Ximena

decided to pursue her passion for music, earning a

scholarship to study at the Berklee School of Music.

Her debut album, Mediocre, was released in 2008 in

Mexico, where it quickly shot to #1 and went

platinum. Now, Ximena has completed her first English

speaking record for Warner Music, which will be

released in early 2011, produced by Greg Kurstin (Lily

Allen, Devo, The Bird and the Bee), Dave Sitek (TV on

the Radio, Yeah Yeah Yeahs, Foals) and Natalia

Lafourcade.

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Jack’s Mannequin

If you had to describe Jack’s Mannequin in one word that

word would be powerful. The solo project of Something

Corporate’s Andrew McMahon allows the much

respected singer/songwriter/piano player to cut loose and

craft music that is piano-driven rock/pop which is an

emotional and inspirational reflection on the many roads

life takes us down.

- The Glass Passenger released September 2008

-Currently writing for new album late 2011 release

- MySpace:

- 9.5 MM Views

- Over 200K friends and growing

- 34MM+ Total Plays

- "The Resolution" (first single from TGP) nearly 70k plays in first 5 days

- TV Appearances:

- MTV, MTV's TRL, VH1, VH1 Top 20 Countdown (#1 Video), Fuse

- Press:

- Cover of Alternative Press

- Proclaimed The Glass Passenger as the "Most Anticipated Album of 2008"

- Tour:

- Toured with the Fray, followed by headlining tour in 2010

- Headlined Sold Out Theater tour Winter 2008.

- Tour support for, Paramore (Summer 2008), Fall Out Boy, Panic! At The Disco, The Plain White T's, Dashboard Confessional, Hellogoodbye, Ben Folds, The Academy Is, Blue October, O.A.R.

- Have played Coachella, Lollapalooza, Bamboozle, Hoodwink and SWSW Festivals

- Sales:

- Debut Album Everything In Transit sold over 1MM digital tracks. The Glass Passenger has sold more than 150K copies and 300K digital tracks.

- Demo:

- Males/Females 13-35

Updated 11-8-2010

Page 24: OfficialWBR @ SXSW 2011

Lori Feldman SVP, Brand Partnerships and Licensing

212-707-3216 [email protected]

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