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techbriefsmedia.com THE #1 RESOURCE FOR AUTOMOTIVE DESIGN & MANUFACTURING ENGINEERS WORLDWIDE! Inside JLR’s new inline-6 engine Design for additive manufacturing F1: Downforce battles turbulence LIGHTWEIGHTING 2019 Steel stands strong Innovation drives the materials mix for new vehicle programs AUTOMOTIVE ENGINEERING ® 190411AE.indb 1 4/18/ Official publication of SAE International— Setting the standards for the automotive industry CAE simulation progress Powertrain expert panels highlight WCX ’19 Heavy-duty pickup tech brawl! Toward augmented reality for head-up displays Rethinking the HUD March 2019 autoengineering.sae.org AUTOMOTIVE ENGINEERING ® ver-LB.indd 1 2/20/19 4:51 PM AUTOMOTIVE ENGINEERING 2020 MARKETING PLANNER

Official publication of SAE International— Setting the standards …€¦ · Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely Automobile Harley-Davidson

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Page 1: Official publication of SAE International— Setting the standards …€¦ · Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely Automobile Harley-Davidson

techbriefsmedia.com

TM

THE #1 RESOURCE FOR AUTOMOTIVE

DESIGN & MANUFACTURING

ENGINEERS WORLDWIDE!

Inside JLR’s newinline-6 engine

Design for additive manufacturing

F1: Downforce battles turbulence

LIGHTWEIGHTING 2019Steel stands strongInnovation drives thematerials mix for newvehicle programs

AUTOMOTIVE ENGINEERING®

190411AE.indb 1

4/18/19 11:40 AM

Official publication of SAE International— Setting the standards for the automotive industry

CAE simulation progress

Powertrain expert panels

highlight WCX ’19

Heavy-duty pickuptech brawl!

Toward augmented reality

for head-up displays

Rethinking the HUD

March 2019 autoengineering.sae.org

AUTOMOTIVE ENGINEERING®

190214AE_Cover-LB.indd 1

2/20/19 4:51 PM

AUTOMOTIVE ENGINEERING2020 MARKETING PLANNER

Page 2: Official publication of SAE International— Setting the standards …€¦ · Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely Automobile Harley-Davidson

2 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com

UNMATCHED TECH AND SUPPLY-CHAIN ANALYSISEach month, Automotive Engineering delivers supply trends impacting product design and development from leading experts in the mobility space:

SUPPLIER EYE Supply Chain and OEM/Supplier InsightsColumnist Michael Robinet is Managing Director at IHS Markit and the premier analyst covering the global automotive supply chain. Robinet’s expertise and insights each month in “Supplier Eye” help SAE readers navigate the often-disruptive technology tidal wave that is shaping future mobility decisions. He helped design the world’s first contiguous database developed to forecast sales, production, and sourcing linkages for the global automotive industry. Robinet is widely quoted on global automotive industry trends and topics in leading media and frequently presents at global OEM and supplier conferences and symposia.

HERE’S WHAT OUR READERS HAD TO SAY ABOUT AUTOMOTIVE ENGINEERING:

SIGNET RESEARCH AD READERSHIP ISSUEWhen you advertise in Automotive Engineering’s Ad Readership Issue (March 2020), you’ll receive a detailed report of the surveyed responses, including ad recall, impact, and feedback. Learn better ways to communicate with your target audience and increase your ROI.

Automotive Engineering, the flagship magazine of SAE International, is the authoritative source automotive engineers rely on to meet their technology challenges and to design the next generation of vehicles.

Published nine times annually, Automotive Engineering reaches 65,000 subscribers worldwide and, with pass-along*, more than 135,000 readers per issue.

Engineering the

2020Corvette

PLUS:Stuck on structural adhesives

New materials for ADAS sensors

Inside VW’s SilV lab

AUTOMOTIVE ENGINEERING

®

190815AE_Cover-LB.indd 1 8/23/19 10:34 AM

78% OF AUTOMOTIVE

ENGINEERING’S READERS HAVE

READ 3 OR MORE OF THE LAST

FOUR ISSUES*.

267 S. Dean St., Englewood, NJ 07631 201.945.6903 | signetresearch.com

Conducted By

AUTOMOTIVE ENGINEERING

March 2019

AdImpact™ Report

“ One of the best sources for technology and innovation ideas.”

“ Best way to get an early warning on new designs actually being manufactured.”

“ I find it useful on what is occurring in the automotive industry. It helps me to help clients with their questions.”

*Source: Signet Research, Inc., March 2019 Reader Profile Report

*Source: Signet Research, Inc., March 2019 Reader Profile Report

Page 3: Official publication of SAE International— Setting the standards …€¦ · Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely Automobile Harley-Davidson

SAE Automotive Engineering Marketing Planner 2020 3techbriefsmedia.com

AUDIENCE PROFILE Automotive Engineering reaches the core OEM Motor Vehicle and Systems/Components Manufacturers:

Automotive Engineering readers specify these products:

Powertrain/Engine Components 38%

Mechanical Components 35%

Sensors/Actuators 32%

Test Equipment/Software 34%

Testing Validation & Certification Services 26%

Design/Analysis/Simulation Software 32%

Metals 25%

Plastics & Composites 22%

Adhesives/Sealants/Coatings 19%

Manufacturing Equipment/Machine Tools 23%

Source: Publisher’s own data, September 2019

Automotive Engineering is read by top Tier 1 suppliers and OEMs worldwide. Here is a sample:

Source: Publisher’s own data, September 2019

3M AdientAisin Alcoa American Axle & Mfg. Aptiv ArcelorMittal Autoliv BASF BorgWarner Bosch Bruel & KjaerConstelliumContinental Dana Delphi Technologies Denso Eberspacher Gruppe Faurecia Federal-Mogul PowertrainFLIRFreudenberg

Gentex GKN Goodyear Tire & Rubber Harman International Hella Henkel Hitachi Hyundai Mobis Infineon Innoviz Technology Intel Johnson Controls Inc. Lear Corp. Magna Mahle Material Sciences Corp.MichelinNanoSteel Nexteer Automotive Nucor Nvidia Ouster

Panasonic AutomotivePrehQNX Qualcomm Quanergy Lidar Renesas Schaeffler SikaStrobe Sumitomo Electric Ind. Tenneco TetraVue ThyssenKrupp US Steel Valeo Velodyne Lidar VeoneerVisteon Webasto Yazaki ZF

Ashok Leyland Audi BMW BYD Changan Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely AutomobileHarley-DavidsonHonda

Hyundai Mahindra & Mahindra Mazda Mercedes-Benz Mitsubishi Nissan PSA Renault Rivian SAIC Motor Suzuki Tata Tesla Toyota Volkswagen Volvo

2020 Automotive Engineering Tier 1 Suppliers 2020 Automotive OEMs

*Source: Signet Research, Inc., March 2019 Reader Profile Report

25,000

20,000

15,000

10,000

5,000

0

21,742

OEM Vehicle Manufacturers

OEM Vehicle Systems & Components Manufacturers

9,526

Base: 25,962

0% 5% 10% 15% 20% 25% 30% 35% 40%

Page 4: Official publication of SAE International— Setting the standards …€¦ · Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely Automobile Harley-Davidson

4 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com

2020 EDITORIAL CALENDAR AUTOMOTIVE ENGINEERING

TM

Magazine Issue JANUARY/FEBRUARY MARCH APRIL MAY Magazine Issue JUNE JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER

Special Coverage CES ‘20 Thermal Management Tech

WCX 2020 Preview

SAE WCX & High-Efficiency Engines/Powertrain

NVH Analysis & Simulation Special Coverage

Lightweight Metals & Materials

Next-Generation Hybrids & Electric Vehicles

Composites & Plastics Hybrid & EV Subsystems Testing & Simulation

CES ‘21 Tech Preview

Features Technologies for SAE Level 3 Automated Driving

Hybrid & EV Thermal Management Supplier Innovations

Engineering Leaders Discuss New Tech

NVH Simulation Features Simulations for Vehicle Structures

Structural Adhesives & Coatings

Energy Storage, Motors, Power Electronics

Inside the new EVs at NAIAS

Advanced Metals & Materials

Testing & Simulation Software

ADAS Sensors

SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards News

Supplier Eye Column: Analysis

Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye Column:

Analysis

Supplier Eye - Supplier Analysis

Supplier Eye - Supplier Analysis

Supplier Eye - Supplier Analysis

Supplier Eye - Supplier Analysis

Supplier Eye - Supplier Analysis

Tech ReportRegularly Covered

Subject Areas

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Tech ReportRegularly

CoveredSubject Areas

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Product Spotlight Power Electronics

On-board Processors

Thermal Management

WCX Exhibitor Preview

WCX Exhibitor Products

Simulation/Analysis Tools

3D Printing/Additive Mfg. Equipment

Test & Measurement Tools

Product Spotlight

Adhesives

Fasteners

Batteries

Power Management/ Power Supplies

Plastics & Composites

Adhesives & Coatings

Testing & Analysis ToolsData Acquisition Tools

ADAS Sensors

Electronic Components/Semiconductors

SAE Events Hybrid & EV Symposium WCX 2020

SAE High-Efficiency Engines Symposium

Great Designs in Steel

Rapid + TCT Show

SAE Events Thermal Mgt System Symposium

SAE Innovations in Mobility

Industry EventsCoverage/Bonus

Distribution

SAE Gov’t Industry Meeting CES ‘20

Adhesives & Bonding Show

American Coatings Show

Rapid + TCT Show

Hybrid & EV Symposium

Great Designs in Steel

Rapid + TCT Show

Industry EventsCoverage/Bonus

Distribution

CAR Management Briefing Seminars

Altair Enlighten Awards

CAR Management Briefing Seminars

SPE AutomotiveComposites Conference

The Battery Show

Automotive Testing Expo CES 2021

Special Marketing Opps

Ad Readership Study Advertiser & WCX Exhibitor Profiles: Free half or full page

company profile with your ad of equal size

Special Marketing

Opps

Special Supplement: Battery Technology

Webinars (W) & Special Reports

(SR)

Vehicle Electrification (SR-Jan.) EV Transmission Development & Simulation (W)

Advanced Joining Technologies and Materials Technologies for

Lightweight Vehicles (W)

Webinars (W) & Special Reports

(SR)

ADAS/Connected Car (SR) LiDAR Tech Advances & Market Trends (W)

Vehicle Electrification (SR-June)

Standardization of AV Testing & Simulation (W)

ADAS/Connected Car (SR-Dec.)

Editorial Closing Dec. 1, 2019 Jan. 10 Feb. 7 March 6 Editorial Closing April 6 June 5 July 10 Aug. 7 Oct. 9

Ad Space/ Material Closing

Jan. 2/Jan. 9 Feb. 2/Feb. 10 March 2/March 9 April 1/April 8 Ad Space/ Material Closing

May 1/May 8 June 1/June 8 Aug. 3/Aug. 10 Sept. 1/Sept. 8 Nov.2/Nov. 9

Industry Acronyms legend:

WCX - SAE World CongressCES - Consumer Electronics Show, held annually in Las Vegas

IC & ICE - Internal Combustion, Internal Combustion EnginesADAS - Advanced Driver Assistance Systems (includes Radar, LiDAR, cameras, sonar, proximity and other sensors used in vehicles)

Page 5: Official publication of SAE International— Setting the standards …€¦ · Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely Automobile Harley-Davidson

SAE Automotive Engineering Marketing Planner 2020 5techbriefsmedia.com

Editorial ContactLindsay BrookeEditor-in-Chief

Magazine Issue JANUARY/FEBRUARY MARCH APRIL MAY Magazine Issue JUNE JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER

Special Coverage CES ‘20 Thermal Management Tech

WCX 2020 Preview

SAE WCX & High-Efficiency Engines/Powertrain

NVH Analysis & Simulation Special Coverage

Lightweight Metals & Materials

Next-Generation Hybrids & Electric Vehicles

Composites & Plastics Hybrid & EV Subsystems Testing & Simulation

CES ‘21 Tech Preview

Features Technologies for SAE Level 3 Automated Driving

Hybrid & EV Thermal Management Supplier Innovations

Engineering Leaders Discuss New Tech

NVH Simulation Features Simulations for Vehicle Structures

Structural Adhesives & Coatings

Energy Storage, Motors, Power Electronics

Inside the new EVs at NAIAS

Advanced Metals & Materials

Testing & Simulation Software

ADAS Sensors

SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards News

Supplier Eye Column: Analysis

Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye Column:

Analysis

Supplier Eye - Supplier Analysis

Supplier Eye - Supplier Analysis

Supplier Eye - Supplier Analysis

Supplier Eye - Supplier Analysis

Supplier Eye - Supplier Analysis

Tech ReportRegularly Covered

Subject Areas

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Tech ReportRegularly

CoveredSubject Areas

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Propulsion: ICE, Hybrids, EVs

Sensors

Materials

Testing & Simulation

CAE Tools/Software

Automated Vision/Cameras

3D Printing

Product Spotlight Power Electronics

On-board Processors

Thermal Management

WCX Exhibitor Preview

WCX Exhibitor Products

Simulation/Analysis Tools

3D Printing/Additive Mfg. Equipment

Test & Measurement Tools

Product Spotlight

Adhesives

Fasteners

Batteries

Power Management/ Power Supplies

Plastics & Composites

Adhesives & Coatings

Testing & Analysis ToolsData Acquisition Tools

ADAS Sensors

Electronic Components/Semiconductors

SAE Events Hybrid & EV Symposium WCX 2020

SAE High-Efficiency Engines Symposium

Great Designs in Steel

Rapid + TCT Show

SAE Events Thermal Mgt System Symposium

SAE Innovations in Mobility

Industry EventsCoverage/Bonus

Distribution

SAE Gov’t Industry Meeting CES ‘20

Adhesives & Bonding Show

American Coatings Show

Rapid + TCT Show

Hybrid & EV Symposium

Great Designs in Steel

Rapid + TCT Show

Industry EventsCoverage/Bonus

Distribution

CAR Management Briefing Seminars

Altair Enlighten Awards

CAR Management Briefing Seminars

SPE AutomotiveComposites Conference

The Battery Show

Automotive Testing Expo CES 2021

Special Marketing Opps

Ad Readership Study Advertiser & WCX Exhibitor Profiles: Free half or full page

company profile with your ad of equal size

Special Marketing

Opps

Special Supplement: Battery Technology

Webinars (W) & Special Reports

(SR)

Vehicle Electrification (SR-Jan.) EV Transmission Development & Simulation (W)

Advanced Joining Technologies and Materials Technologies for

Lightweight Vehicles (W)

Webinars (W) & Special Reports

(SR)

ADAS/Connected Car (SR) LiDAR Tech Advances & Market Trends (W)

Vehicle Electrification (SR-June)

Standardization of AV Testing & Simulation (W)

ADAS/Connected Car (SR-Dec.)

Editorial Closing Dec. 1, 2019 Jan. 10 Feb. 7 March 6 Editorial Closing April 6 June 5 July 10 Aug. 7 Oct. 9

Ad Space/ Material Closing

Jan. 2/Jan. 9 Feb. 2/Feb. 10 March 2/March 9 April 1/April 8 Ad Space/ Material Closing

May 1/May 8 June 1/June 8 Aug. 3/Aug. 10 Sept. 1/Sept. 8 Nov.2/Nov. 9

[email protected]

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6 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com

Most marketing databases begin and end with demographics—who people are, not what they do.

The GEM advantage is rooted in behavior—what they bought, attended, read, visited, and more—all cross-referenced to a detailed taxonomy.

GEM records leverage customer behavior from SAE International, the global leader in automotive and aerospace standards and engineering IP, and combine it with detailed reader data from Tech Briefs Media Group, publisher of Tech Briefs, Automotive Engineering, Aerospace & Defense Technology, and more.

The result is comprehensive coverage of the design engineering universe, with cascading levels of engagement. That means you can tailor your marketing communication lists to your exact specifications in the lead-nurturing process.

GLOBAL ENGINEERING & MANUFACTURING DATABASE

GEM, the Global Engineering & Manufacturing database, amplifies your marketing program by marrying rich behavioral data to the most detailed demographics in the industry. That means you can reach prospects with demonstrated levels of engagement in the technologies and industries that you care about, adding efficiency and effectiveness to your marketing communications program.

Here’s an example of how it works:Your target is developers of autonomous vehicles; you want to get your product into the next generation of self-driving cars.• Start with basic function and industry—design engineers in automotive• Factor in employees at Apple, Tesla, and Google/Waymo• Add a layer of engagement—subscribers to Automotive Engineering and attendees at

SAE Autonomous Vehicle events• Match against buyers of technical papers and engineering standards on Autonomous

Vehicles• Refine to only those who purchased in the past 60 days

Congratulations! You just identified key decision-makers early in the design cycle,

ripe for conversion to Marketing-Qualified Leads.

Demographics Behavior Recency ResultsDemographics Behavior Recency Results

GEM combines demographics with actions to drive results.

NEW! AUGUST 2020

BATTERY TECHNOLOGY SUPPLEMENTInnovations in Power and Energy StorageBe featured in this bound into supplement to the August issues of Tech Briefs and Automotive Engineering. Reach engineers and innovators looking to keep on pace with today’s battery applications in automobiles, consumer electronics, medical devices, and stationary storage. These issues will have bonus distribution at The Battery Show.

Make GEM the cornerstone of your integrated marketing program.

Page 7: Official publication of SAE International— Setting the standards …€¦ · Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely Automobile Harley-Davidson

SAE Automotive Engineering Marketing Planner 2020 7techbriefsmedia.com

LEAD-GEN PRODUCTS

E-NEWSLETTERSReach engineers and managers who turn to SAE’s E-newsletters for the very latest technology reports. Clicks on your ad generate full-contact leads. Sponsorships are limited to three sponsor messages and three banner ads per newsletter.

EDITIONS: • Automotive Engineering 16x Annually• Autonomous Vehicle Engineering 18x Annually• Automotive Manufacturing & Machining Quarterly • Electronics & Sensors Bi-Monthly• Truck & Off-Highway Engineering 14x Annually• Vehicle Engineering 9x Annually• Innovation U Student Newsletter 4x Annually

ENGINEERING E-SOURCEUse this low-cost e-blast to generate full-contact leads from brand new prospects. Deliver your latest product announcements to OEM design engineers and managers with purchasing power.

EDITIONS: • SAE Main Edition 10x Annually • Aerospace 11x Annually• Automotive 8x Annually• Electronics 3x Annually• Sensors/Test & Measurement 9x Annually• Truck & Off-Highway Quarterly

SPECIAL REPORTSDigital “Micro-Magazines” dedicated to hot topics across key verticals — a unique opportunity to reach new prospects within relevant editorial content. These reports are limited to six sponsorships. To view samples of Special Reports, go to: www.techbriefs.com/tb/special-reports

Topics covered in 2020 include:January Vehicle Electrification February Advanced MaterialsMarch Test & MeasurementApril RF & Microwave Electronics

White Paper DigestJune ADAS/Connected Car July Vehicle ElectrificationSeptember Test & Measurement October RF & Microwave Electronics

3D Printing/Additive ManufacturingNovember Advanced MaterialsDecember ADAS/Connected Car

SPECIAL REPORT:VEHICLE ELECTRIFICATION

JUNE 2019

Sponsored by

E-Newsletter

Engineering E-Source

Special Reports

LIGHTWEIGHTING SPECIAL REPORT September 2018 1

SPECIAL REPORT: LIGHTWEIGHTING

SEPTEMBER 2018

Sponsored by

NEW! AUGUST 2020

BATTERY TECHNOLOGY SUPPLEMENTInnovations in Power and Energy StorageBe featured in this bound into supplement to the August issues of Tech Briefs and Automotive Engineering. Reach engineers and innovators looking to keep on pace with today’s battery applications in automobiles, consumer electronics, medical devices, and stationary storage. These issues will have bonus distribution at The Battery Show.

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8 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com

LEAD-GEN PRODUCTS

Dynamic White Paper

Webinar

Technical Webinar

White Paper Spotlight

Tech Talk

WEBINARSCustom webinars are a great opportunity to present your message and co-brand your company with Tech Briefs Media and SAE International. Utilize our proven, lead-generation marketing channels to reach new prospects and garner highly qualified sales leads. Your 30- or 60-minute event will feature a live presentation including an audience Q&A. We’ll archive your event on sae.org and techbriefs.com , and you’ll continue to receive leads for a full year.

TECHNICAL EDITORIAL WEBINARSSponsor a webinar from the editors of SAE and TBMG. These webinars highlight current technology topics with panel discussions from industry experts. Connect with an audience eager to stay on top of the latest technology and research. Generate active leads through the registration data! Each Webinar has limited sponsors; lock in yours before they sell out.

2020 Editorial Webinar TopicsFebruary Testing & Inspecting 3D Printed PartsMarch EV Transmission Development & SimulationApril Heavy-Duty Engine Design for a Transitioning Market May Advanced Joining Technologies and Materials Technologies for Lightweight VehiclesJuly The Path to High-Level Autonomy for Commercial VehiclesAugust LiDAR Tech Advances & Market Trends October Standardization of AV Testing & Simulation November 3D Printing’s Impact on Manufacturing Processes

TECH TALKS10- or 20-minute pre-recorded Tech Talks are an effective, cost-efficient way for your company to maximize ROI from your presentation materials, and get customized results! We’ll target your message to key stakeholders within our vast database of engineers and managers.

SPOTLIGHTS This dedicated e-mail deployment features your company’s white paper, video, or webinar. You choose your audience from our GEM database, and we’ll produce full-contact leads.Plus, we’ll host your white paper or video on techbriefs.com for 6–12 months for ongoing lead generation.

DYNAMIC WHITE PAPER Let us turn your existing white paper into a 10-minute audio/visual experience for your target audience. We will develop the PowerPoint presentation and voiceover. You’ll receive full-contact lead generation from registration, and 12 months of white paper downloads.

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SAE Automotive Engineering Marketing Planner 2020 9techbriefsmedia.com

LEAD-GEN & ONLINESAE.orgThe ultimate knowledge resource for mobility engineers, featuring thousands of articles, magazine archives, and up-to-date information on new technology developments for better vehicle efficiency, performance, safety, and comfort.More than 560,000 users and 1.8 million page views monthly.

SPONSORED CONTENT/NATIVE ADVERTISINGPromote your custom content on SAE.org pages. Choose from the home page, news, or magazine landing pages.

TECH BRIEFS TV Bring your brand to life with the sight, sound, and motion of video at techbriefs.tv. Put your message in front of the design engineering community as they watch cutting-edge video from R&D leaders worldwide on Tech Briefs TV. Sponsor your own channel and receive a fully integrated promotion package.

Tech Briefs TV Web Site

SAE Web Site

TECH E-CARDS Let us create custom-designed e-mail postcards to send to your best prospects. Our Tech E-Cards are a personalized, yet cost-effective tool to generate leads and boost sales with a dedicated e-mail deployment.

Tech E-Card

Sponsored Content

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10 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com

CUSTOM MEDIA

E-NEWSLETTERS Single-sponsor custom E-newsletters are a great way to build brand awareness, educate your existing customers, and generate leads. You can supply all content, some content, or let our expert writers create the content for you. We handle design and production, and target your specific audience from the GEM database.

MAGAZINES/E-ZINESShare application stories, customer testimonials, and success stories with your current and prospective customer base. Digital and print options available.

We provide an easy, turnkey service!

CUSTOM RESEARCHFrom custom surveys, to direct marketing, to branding, we’re here to meet your company’s specific needs. Use our subscriber base and broad audience to gain the insights and knowledge you need to advance your brand in the marketplace.

CONTESTS/SWEEPSTAKES Let us host your sweepstakes or contest. We’ll handle design, execution, promotion, and lead collection. We’ve produced the world’s premier engineering contest (see below) for nearly two decades. Let us put that experience to work for you.

SPONSORSHIP OPPORTUNITY The Create the Future Design Contest, now in its 18th year, is the premier global design competition. Each year, there are more than 1,000,000 page views at createthefuturecontest.com, and sponsors benefit from more than 15 million marketing impressions.

Custom E-Newsletter

Custom Magazine

Contest Web Site

2 0 1 4

COMSOLNEWS

BOSTON SCIENTIFIC ENGINEERS REVOLUTIONIZE

MEDICAL DEVICE DESIGN

BOEING MODELS COMPOSITES

WITH LIGHTNING PROTECTION

WWW. COM SO L . C OM

P. 4

P. 10

P. 16

T H E M U L T I P H Y S I C S S I M U L A T I O N M A G A Z I N E

NASA OPTIMIZES MANNED SPACECRAFT DEVICES USING MULTIPHYSICS SIMULATION

Image supplied by Boeing. Copyright © Boeing

SPECIAL ADVERTISING SECTION TO:

Comsol News 2014-0714-2.indd 1 6/13/14 11:34 AM

Custom Research

Contest Sponsorship

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SAE Automotive Engineering Marketing Planner 2020 11techbriefsmedia.com

MECHANICAL SPECIFICATIONS

INCHES DECIMALS (IN.) MILLIMETERS

Width Depth Width Depth Width Depth

STANDARD UNIT SIZES

Publication Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm

2-PAGE SPREAD

Trim Size 15 3/4" 10 1/2" 15.75" 10.5" 400mm 267mm

Bleed Size 16 1/4" 10 3/4" 16.25" 10.75" 413mm 273mm

Live Area 14 7/8" 9 5/8" 14.875" 9.625" 378mm 244mm

1/2-PAGE SPREAD (HORIZONTAL)

Trim Size 15 3/4" 5 1/4" 15.75" 5.25" 400mm 387mm

Bleed Size 16 1/4" 5 3/4" 16.25" 5.75" 413mm 146mm

Live Area 14 7/8" 4 5/8" 14.875" 4.625" 378mm 117mm

FULL PAGE

Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm

Bleed Size 8 1/8" 10 3/4" 8.125" 10.75" 206mm 273mm

Live Area 7" 9 5/8" 7" 9.625" 177mm 244mm

FRACTIONALS

2/3 page 4 1/2" 9 5/8" 4.5" 9.625" 114mm 244mm

1/2 page island 4 1/2" 7 1/4" 4.5" 7.25" 114mm 184mm

1/2 page horizontal 7" 4 5/8" 7" 4.625" 177mm 117mm

1/2 page vertical 3 3/8" 9 5/8" 3.375" 9.625" 85mm 244mm

1/3 page vertical 2 1/8" 9 5/8" 2.125" 9.625" 54mm 244mm

1/3 page square 4 1/2" 4 5/8" 4.5" 4.625" 114mm 117mm

1/4 page 3 3/8" 4 5/8" 3.375" 4.625" 85mm 117mm

New Product Technology Ad 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm

Tech Lit. File 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm

PROCESS COLOR INK ROTATION: Black, Cyan, Magenta and YellowBINDING: Saddle Stitched

PRINT AD SUBMITTAL REQUIREMENTS: All ads must be sent as Press-Optimized PDFs including:• PDF/X-1a compliant.• The appropriate size (see above) and minimum 1/8" bleed if required.• Images should be 300-dpi and 1200-dpi for line art. • Compression set to highest-quality settings.• CMYK colorspace. (Do not use RGB images, spot color or index color.)• All fonts must be embedded.

SEND FILES: [email protected]*Please include advertiser’s name and issue date in the subject line.

QUESTIONS: Please contact the production manager at: 212-490-3999For more information visit: www.techbriefsmedia.com/digitalspecs

Specifications for Automotive Engineering (Print & Digital)

E-NEWSLETTER MECHANICAL SPECIFICATIONSBANNER ADSTOP LEADERBOARD: 600 x 150 pixels — One URL/LinkBANNER #2 AND #3: Square banners — 400 x 400 pixels One URL/Link

SPONSOR MESSAGES — 3 POSITIONSHEADLINE: 50 characters max, with spacesMESSAGE: 450 characters max with spaces, no paragraph breaks, one hyperlink IMAGE: 400 x 400 pixels — JPEG, PNG, or GIF, no animation

SPONSORED LINKS/EVENT ALERTS HEADLINE: 50 characters max, with spacesMESSAGE: 150 characters max with spaces, one hyperlink

ENGINEERING E-SOURCEHEADLINE: Under 50 characters with spaces, no end punctuationMESSAGE: 40 words or 310 characters max with spacesIMAGE SPECS: 250 x 250-pixel image, jpg or gif, no animation URL: One (no URLs included in body copy) MATERIAL DEADLINE: Two weeks prior to transmission date

WHITE PAPER SPOTLIGHTMATERIAL REQUIREMENT: Logo, Image, 200 – 215-pixel width, Headline, 50 – 75-word description, link to a PDF of your white paper

VIDEO SPOTLIGHTMATERIAL REQUIREMENT: Logo, Image, 200 – 215-pixel width, Headline, 50 – 75-word description, link to your video

TECH E-CARDSEmail subject line HEADLINE: 40-50 charactersAD COPY: 100-word or less descriptionPRODUCT IMAGE: 380 – 485 pixels wide and no more than 500 pixels highOne URL/Link

WEB SITE BANNER SPECIFICATIONSFILE FORMAT: GIF, JPG, or HTML5 filesBANNER SIZES: LEADERBOARD: 728 x 90 pixelsMEDIUM RECTANGLE: 300 x 250 pixels

SPONSORED CONTENT/NATIVE ADVERTISINGContact your sales representative for specs

Page 12: Official publication of SAE International— Setting the standards …€¦ · Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely Automobile Harley-Davidson

SALES REPRESENTATIVES

REGIONAL SALES — INTERNATIONALREGIONAL SALES — NORTH AMERICA

Europe — Western: Belgium, Denmark, Finland, France, Ireland, Israel, Italy, Netherlands, Norway, Spain, Sweden, Turkey, United KingdomChris [email protected]

Europe — Central & Eastern: Austria, Czech Republic, Germany, Hungary, Poland, SwitzerlandSven AnackerBritta [email protected]@intermediapartners.de

JapanShigenori [email protected]

CORPORATE SALES TEAM

John MurrayVP of [email protected]

Debbie RothwellDirector of Marketing, Custom Media/[email protected]

Bill CarielloDirector, Audience Data Sales & [email protected]

New England/QCEd Marecki+1.401.351.0274 [email protected]

ConnecticutStan [email protected]

New York/New Jersey/OhioRyan [email protected]

Mid-AtlanticDesiree Stygar+1.908.300.2539 [email protected]

Midwest/Central CanadaBob [email protected]

Chris Kennedy+1.847.498.4520 x3008 [email protected]

TX, OK, AR, LA, MS, TN, ALRay [email protected]

SoutheastBill [email protected]

Southern CA, AZ, NM, Rocky Mountain StatesTim [email protected]

Northern CA, OR, WA, Western CanadaCraig Pitcher+1.408.778.0300 [email protected]

Integrated Media ConsultantsAngelo [email protected]

Christian DeLalla [email protected]

Casey Hanson [email protected]

Patrick [email protected]

Todd [email protected]

Rick [email protected]

Scott [email protected]

Published by:

261 Fifth Ave, Suite 1901 New York, NY 10016 USA+1.212.490.3999

All insertion orders should be submitted to: [email protected]

Materials should be submitted to: Magazine Products — [email protected] Digital Products — [email protected]

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