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techbriefsmedia.com
TM
THE #1 RESOURCE FOR AUTOMOTIVE
DESIGN & MANUFACTURING
ENGINEERS WORLDWIDE!
Inside JLR’s newinline-6 engine
Design for additive manufacturing
F1: Downforce battles turbulence
LIGHTWEIGHTING 2019Steel stands strongInnovation drives thematerials mix for newvehicle programs
AUTOMOTIVE ENGINEERING®
190411AE.indb 1
4/18/19 11:40 AM
Official publication of SAE International— Setting the standards for the automotive industry
CAE simulation progress
Powertrain expert panels
highlight WCX ’19
Heavy-duty pickuptech brawl!
Toward augmented reality
for head-up displays
Rethinking the HUD
March 2019 autoengineering.sae.org
AUTOMOTIVE ENGINEERING®
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AUTOMOTIVE ENGINEERING2020 MARKETING PLANNER
2 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com
UNMATCHED TECH AND SUPPLY-CHAIN ANALYSISEach month, Automotive Engineering delivers supply trends impacting product design and development from leading experts in the mobility space:
SUPPLIER EYE Supply Chain and OEM/Supplier InsightsColumnist Michael Robinet is Managing Director at IHS Markit and the premier analyst covering the global automotive supply chain. Robinet’s expertise and insights each month in “Supplier Eye” help SAE readers navigate the often-disruptive technology tidal wave that is shaping future mobility decisions. He helped design the world’s first contiguous database developed to forecast sales, production, and sourcing linkages for the global automotive industry. Robinet is widely quoted on global automotive industry trends and topics in leading media and frequently presents at global OEM and supplier conferences and symposia.
HERE’S WHAT OUR READERS HAD TO SAY ABOUT AUTOMOTIVE ENGINEERING:
SIGNET RESEARCH AD READERSHIP ISSUEWhen you advertise in Automotive Engineering’s Ad Readership Issue (March 2020), you’ll receive a detailed report of the surveyed responses, including ad recall, impact, and feedback. Learn better ways to communicate with your target audience and increase your ROI.
Automotive Engineering, the flagship magazine of SAE International, is the authoritative source automotive engineers rely on to meet their technology challenges and to design the next generation of vehicles.
Published nine times annually, Automotive Engineering reaches 65,000 subscribers worldwide and, with pass-along*, more than 135,000 readers per issue.
Engineering the
2020Corvette
PLUS:Stuck on structural adhesives
New materials for ADAS sensors
Inside VW’s SilV lab
AUTOMOTIVE ENGINEERING
®
190815AE_Cover-LB.indd 1 8/23/19 10:34 AM
78% OF AUTOMOTIVE
ENGINEERING’S READERS HAVE
READ 3 OR MORE OF THE LAST
FOUR ISSUES*.
267 S. Dean St., Englewood, NJ 07631 201.945.6903 | signetresearch.com
Conducted By
AUTOMOTIVE ENGINEERING
March 2019
AdImpact™ Report
“ One of the best sources for technology and innovation ideas.”
“ Best way to get an early warning on new designs actually being manufactured.”
“ I find it useful on what is occurring in the automotive industry. It helps me to help clients with their questions.”
*Source: Signet Research, Inc., March 2019 Reader Profile Report
*Source: Signet Research, Inc., March 2019 Reader Profile Report
SAE Automotive Engineering Marketing Planner 2020 3techbriefsmedia.com
AUDIENCE PROFILE Automotive Engineering reaches the core OEM Motor Vehicle and Systems/Components Manufacturers:
Automotive Engineering readers specify these products:
Powertrain/Engine Components 38%
Mechanical Components 35%
Sensors/Actuators 32%
Test Equipment/Software 34%
Testing Validation & Certification Services 26%
Design/Analysis/Simulation Software 32%
Metals 25%
Plastics & Composites 22%
Adhesives/Sealants/Coatings 19%
Manufacturing Equipment/Machine Tools 23%
Source: Publisher’s own data, September 2019
Automotive Engineering is read by top Tier 1 suppliers and OEMs worldwide. Here is a sample:
Source: Publisher’s own data, September 2019
3M AdientAisin Alcoa American Axle & Mfg. Aptiv ArcelorMittal Autoliv BASF BorgWarner Bosch Bruel & KjaerConstelliumContinental Dana Delphi Technologies Denso Eberspacher Gruppe Faurecia Federal-Mogul PowertrainFLIRFreudenberg
Gentex GKN Goodyear Tire & Rubber Harman International Hella Henkel Hitachi Hyundai Mobis Infineon Innoviz Technology Intel Johnson Controls Inc. Lear Corp. Magna Mahle Material Sciences Corp.MichelinNanoSteel Nexteer Automotive Nucor Nvidia Ouster
Panasonic AutomotivePrehQNX Qualcomm Quanergy Lidar Renesas Schaeffler SikaStrobe Sumitomo Electric Ind. Tenneco TetraVue ThyssenKrupp US Steel Valeo Velodyne Lidar VeoneerVisteon Webasto Yazaki ZF
Ashok Leyland Audi BMW BYD Changan Daimler AG Dongfeng Motor FAW Fiat Chrysler Ford General Motors Great Wall Geely AutomobileHarley-DavidsonHonda
Hyundai Mahindra & Mahindra Mazda Mercedes-Benz Mitsubishi Nissan PSA Renault Rivian SAIC Motor Suzuki Tata Tesla Toyota Volkswagen Volvo
2020 Automotive Engineering Tier 1 Suppliers 2020 Automotive OEMs
*Source: Signet Research, Inc., March 2019 Reader Profile Report
25,000
20,000
15,000
10,000
5,000
0
21,742
OEM Vehicle Manufacturers
OEM Vehicle Systems & Components Manufacturers
9,526
Base: 25,962
0% 5% 10% 15% 20% 25% 30% 35% 40%
4 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com
2020 EDITORIAL CALENDAR AUTOMOTIVE ENGINEERING
TM
Magazine Issue JANUARY/FEBRUARY MARCH APRIL MAY Magazine Issue JUNE JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER
Special Coverage CES ‘20 Thermal Management Tech
WCX 2020 Preview
SAE WCX & High-Efficiency Engines/Powertrain
NVH Analysis & Simulation Special Coverage
Lightweight Metals & Materials
Next-Generation Hybrids & Electric Vehicles
Composites & Plastics Hybrid & EV Subsystems Testing & Simulation
CES ‘21 Tech Preview
Features Technologies for SAE Level 3 Automated Driving
Hybrid & EV Thermal Management Supplier Innovations
Engineering Leaders Discuss New Tech
NVH Simulation Features Simulations for Vehicle Structures
Structural Adhesives & Coatings
Energy Storage, Motors, Power Electronics
Inside the new EVs at NAIAS
Advanced Metals & Materials
Testing & Simulation Software
ADAS Sensors
SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards News
Supplier Eye Column: Analysis
Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye Column:
Analysis
Supplier Eye - Supplier Analysis
Supplier Eye - Supplier Analysis
Supplier Eye - Supplier Analysis
Supplier Eye - Supplier Analysis
Supplier Eye - Supplier Analysis
Tech ReportRegularly Covered
Subject Areas
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Tech ReportRegularly
CoveredSubject Areas
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Product Spotlight Power Electronics
On-board Processors
Thermal Management
WCX Exhibitor Preview
WCX Exhibitor Products
Simulation/Analysis Tools
3D Printing/Additive Mfg. Equipment
Test & Measurement Tools
Product Spotlight
Adhesives
Fasteners
Batteries
Power Management/ Power Supplies
Plastics & Composites
Adhesives & Coatings
Testing & Analysis ToolsData Acquisition Tools
ADAS Sensors
Electronic Components/Semiconductors
SAE Events Hybrid & EV Symposium WCX 2020
SAE High-Efficiency Engines Symposium
Great Designs in Steel
Rapid + TCT Show
SAE Events Thermal Mgt System Symposium
SAE Innovations in Mobility
Industry EventsCoverage/Bonus
Distribution
SAE Gov’t Industry Meeting CES ‘20
Adhesives & Bonding Show
American Coatings Show
Rapid + TCT Show
Hybrid & EV Symposium
Great Designs in Steel
Rapid + TCT Show
Industry EventsCoverage/Bonus
Distribution
CAR Management Briefing Seminars
Altair Enlighten Awards
CAR Management Briefing Seminars
SPE AutomotiveComposites Conference
The Battery Show
Automotive Testing Expo CES 2021
Special Marketing Opps
Ad Readership Study Advertiser & WCX Exhibitor Profiles: Free half or full page
company profile with your ad of equal size
Special Marketing
Opps
Special Supplement: Battery Technology
Webinars (W) & Special Reports
(SR)
Vehicle Electrification (SR-Jan.) EV Transmission Development & Simulation (W)
Advanced Joining Technologies and Materials Technologies for
Lightweight Vehicles (W)
Webinars (W) & Special Reports
(SR)
ADAS/Connected Car (SR) LiDAR Tech Advances & Market Trends (W)
Vehicle Electrification (SR-June)
Standardization of AV Testing & Simulation (W)
ADAS/Connected Car (SR-Dec.)
Editorial Closing Dec. 1, 2019 Jan. 10 Feb. 7 March 6 Editorial Closing April 6 June 5 July 10 Aug. 7 Oct. 9
Ad Space/ Material Closing
Jan. 2/Jan. 9 Feb. 2/Feb. 10 March 2/March 9 April 1/April 8 Ad Space/ Material Closing
May 1/May 8 June 1/June 8 Aug. 3/Aug. 10 Sept. 1/Sept. 8 Nov.2/Nov. 9
Industry Acronyms legend:
WCX - SAE World CongressCES - Consumer Electronics Show, held annually in Las Vegas
IC & ICE - Internal Combustion, Internal Combustion EnginesADAS - Advanced Driver Assistance Systems (includes Radar, LiDAR, cameras, sonar, proximity and other sensors used in vehicles)
SAE Automotive Engineering Marketing Planner 2020 5techbriefsmedia.com
Editorial ContactLindsay BrookeEditor-in-Chief
Magazine Issue JANUARY/FEBRUARY MARCH APRIL MAY Magazine Issue JUNE JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER
Special Coverage CES ‘20 Thermal Management Tech
WCX 2020 Preview
SAE WCX & High-Efficiency Engines/Powertrain
NVH Analysis & Simulation Special Coverage
Lightweight Metals & Materials
Next-Generation Hybrids & Electric Vehicles
Composites & Plastics Hybrid & EV Subsystems Testing & Simulation
CES ‘21 Tech Preview
Features Technologies for SAE Level 3 Automated Driving
Hybrid & EV Thermal Management Supplier Innovations
Engineering Leaders Discuss New Tech
NVH Simulation Features Simulations for Vehicle Structures
Structural Adhesives & Coatings
Energy Storage, Motors, Power Electronics
Inside the new EVs at NAIAS
Advanced Metals & Materials
Testing & Simulation Software
ADAS Sensors
SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards News
Supplier Eye Column: Analysis
Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye - Supplier Analysis Supplier Eye Column:
Analysis
Supplier Eye - Supplier Analysis
Supplier Eye - Supplier Analysis
Supplier Eye - Supplier Analysis
Supplier Eye - Supplier Analysis
Supplier Eye - Supplier Analysis
Tech ReportRegularly Covered
Subject Areas
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Tech ReportRegularly
CoveredSubject Areas
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Propulsion: ICE, Hybrids, EVs
Sensors
Materials
Testing & Simulation
CAE Tools/Software
Automated Vision/Cameras
3D Printing
Product Spotlight Power Electronics
On-board Processors
Thermal Management
WCX Exhibitor Preview
WCX Exhibitor Products
Simulation/Analysis Tools
3D Printing/Additive Mfg. Equipment
Test & Measurement Tools
Product Spotlight
Adhesives
Fasteners
Batteries
Power Management/ Power Supplies
Plastics & Composites
Adhesives & Coatings
Testing & Analysis ToolsData Acquisition Tools
ADAS Sensors
Electronic Components/Semiconductors
SAE Events Hybrid & EV Symposium WCX 2020
SAE High-Efficiency Engines Symposium
Great Designs in Steel
Rapid + TCT Show
SAE Events Thermal Mgt System Symposium
SAE Innovations in Mobility
Industry EventsCoverage/Bonus
Distribution
SAE Gov’t Industry Meeting CES ‘20
Adhesives & Bonding Show
American Coatings Show
Rapid + TCT Show
Hybrid & EV Symposium
Great Designs in Steel
Rapid + TCT Show
Industry EventsCoverage/Bonus
Distribution
CAR Management Briefing Seminars
Altair Enlighten Awards
CAR Management Briefing Seminars
SPE AutomotiveComposites Conference
The Battery Show
Automotive Testing Expo CES 2021
Special Marketing Opps
Ad Readership Study Advertiser & WCX Exhibitor Profiles: Free half or full page
company profile with your ad of equal size
Special Marketing
Opps
Special Supplement: Battery Technology
Webinars (W) & Special Reports
(SR)
Vehicle Electrification (SR-Jan.) EV Transmission Development & Simulation (W)
Advanced Joining Technologies and Materials Technologies for
Lightweight Vehicles (W)
Webinars (W) & Special Reports
(SR)
ADAS/Connected Car (SR) LiDAR Tech Advances & Market Trends (W)
Vehicle Electrification (SR-June)
Standardization of AV Testing & Simulation (W)
ADAS/Connected Car (SR-Dec.)
Editorial Closing Dec. 1, 2019 Jan. 10 Feb. 7 March 6 Editorial Closing April 6 June 5 July 10 Aug. 7 Oct. 9
Ad Space/ Material Closing
Jan. 2/Jan. 9 Feb. 2/Feb. 10 March 2/March 9 April 1/April 8 Ad Space/ Material Closing
May 1/May 8 June 1/June 8 Aug. 3/Aug. 10 Sept. 1/Sept. 8 Nov.2/Nov. 9
6 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com
Most marketing databases begin and end with demographics—who people are, not what they do.
The GEM advantage is rooted in behavior—what they bought, attended, read, visited, and more—all cross-referenced to a detailed taxonomy.
GEM records leverage customer behavior from SAE International, the global leader in automotive and aerospace standards and engineering IP, and combine it with detailed reader data from Tech Briefs Media Group, publisher of Tech Briefs, Automotive Engineering, Aerospace & Defense Technology, and more.
The result is comprehensive coverage of the design engineering universe, with cascading levels of engagement. That means you can tailor your marketing communication lists to your exact specifications in the lead-nurturing process.
GLOBAL ENGINEERING & MANUFACTURING DATABASE
GEM, the Global Engineering & Manufacturing database, amplifies your marketing program by marrying rich behavioral data to the most detailed demographics in the industry. That means you can reach prospects with demonstrated levels of engagement in the technologies and industries that you care about, adding efficiency and effectiveness to your marketing communications program.
Here’s an example of how it works:Your target is developers of autonomous vehicles; you want to get your product into the next generation of self-driving cars.• Start with basic function and industry—design engineers in automotive• Factor in employees at Apple, Tesla, and Google/Waymo• Add a layer of engagement—subscribers to Automotive Engineering and attendees at
SAE Autonomous Vehicle events• Match against buyers of technical papers and engineering standards on Autonomous
Vehicles• Refine to only those who purchased in the past 60 days
Congratulations! You just identified key decision-makers early in the design cycle,
ripe for conversion to Marketing-Qualified Leads.
Demographics Behavior Recency ResultsDemographics Behavior Recency Results
GEM combines demographics with actions to drive results.
NEW! AUGUST 2020
BATTERY TECHNOLOGY SUPPLEMENTInnovations in Power and Energy StorageBe featured in this bound into supplement to the August issues of Tech Briefs and Automotive Engineering. Reach engineers and innovators looking to keep on pace with today’s battery applications in automobiles, consumer electronics, medical devices, and stationary storage. These issues will have bonus distribution at The Battery Show.
Make GEM the cornerstone of your integrated marketing program.
SAE Automotive Engineering Marketing Planner 2020 7techbriefsmedia.com
LEAD-GEN PRODUCTS
E-NEWSLETTERSReach engineers and managers who turn to SAE’s E-newsletters for the very latest technology reports. Clicks on your ad generate full-contact leads. Sponsorships are limited to three sponsor messages and three banner ads per newsletter.
EDITIONS: • Automotive Engineering 16x Annually• Autonomous Vehicle Engineering 18x Annually• Automotive Manufacturing & Machining Quarterly • Electronics & Sensors Bi-Monthly• Truck & Off-Highway Engineering 14x Annually• Vehicle Engineering 9x Annually• Innovation U Student Newsletter 4x Annually
ENGINEERING E-SOURCEUse this low-cost e-blast to generate full-contact leads from brand new prospects. Deliver your latest product announcements to OEM design engineers and managers with purchasing power.
EDITIONS: • SAE Main Edition 10x Annually • Aerospace 11x Annually• Automotive 8x Annually• Electronics 3x Annually• Sensors/Test & Measurement 9x Annually• Truck & Off-Highway Quarterly
SPECIAL REPORTSDigital “Micro-Magazines” dedicated to hot topics across key verticals — a unique opportunity to reach new prospects within relevant editorial content. These reports are limited to six sponsorships. To view samples of Special Reports, go to: www.techbriefs.com/tb/special-reports
Topics covered in 2020 include:January Vehicle Electrification February Advanced MaterialsMarch Test & MeasurementApril RF & Microwave Electronics
White Paper DigestJune ADAS/Connected Car July Vehicle ElectrificationSeptember Test & Measurement October RF & Microwave Electronics
3D Printing/Additive ManufacturingNovember Advanced MaterialsDecember ADAS/Connected Car
SPECIAL REPORT:VEHICLE ELECTRIFICATION
JUNE 2019
Sponsored by
E-Newsletter
Engineering E-Source
Special Reports
LIGHTWEIGHTING SPECIAL REPORT September 2018 1
SPECIAL REPORT: LIGHTWEIGHTING
SEPTEMBER 2018
Sponsored by
NEW! AUGUST 2020
BATTERY TECHNOLOGY SUPPLEMENTInnovations in Power and Energy StorageBe featured in this bound into supplement to the August issues of Tech Briefs and Automotive Engineering. Reach engineers and innovators looking to keep on pace with today’s battery applications in automobiles, consumer electronics, medical devices, and stationary storage. These issues will have bonus distribution at The Battery Show.
8 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com
LEAD-GEN PRODUCTS
Dynamic White Paper
Webinar
Technical Webinar
White Paper Spotlight
Tech Talk
WEBINARSCustom webinars are a great opportunity to present your message and co-brand your company with Tech Briefs Media and SAE International. Utilize our proven, lead-generation marketing channels to reach new prospects and garner highly qualified sales leads. Your 30- or 60-minute event will feature a live presentation including an audience Q&A. We’ll archive your event on sae.org and techbriefs.com , and you’ll continue to receive leads for a full year.
TECHNICAL EDITORIAL WEBINARSSponsor a webinar from the editors of SAE and TBMG. These webinars highlight current technology topics with panel discussions from industry experts. Connect with an audience eager to stay on top of the latest technology and research. Generate active leads through the registration data! Each Webinar has limited sponsors; lock in yours before they sell out.
2020 Editorial Webinar TopicsFebruary Testing & Inspecting 3D Printed PartsMarch EV Transmission Development & SimulationApril Heavy-Duty Engine Design for a Transitioning Market May Advanced Joining Technologies and Materials Technologies for Lightweight VehiclesJuly The Path to High-Level Autonomy for Commercial VehiclesAugust LiDAR Tech Advances & Market Trends October Standardization of AV Testing & Simulation November 3D Printing’s Impact on Manufacturing Processes
TECH TALKS10- or 20-minute pre-recorded Tech Talks are an effective, cost-efficient way for your company to maximize ROI from your presentation materials, and get customized results! We’ll target your message to key stakeholders within our vast database of engineers and managers.
SPOTLIGHTS This dedicated e-mail deployment features your company’s white paper, video, or webinar. You choose your audience from our GEM database, and we’ll produce full-contact leads.Plus, we’ll host your white paper or video on techbriefs.com for 6–12 months for ongoing lead generation.
DYNAMIC WHITE PAPER Let us turn your existing white paper into a 10-minute audio/visual experience for your target audience. We will develop the PowerPoint presentation and voiceover. You’ll receive full-contact lead generation from registration, and 12 months of white paper downloads.
SAE Automotive Engineering Marketing Planner 2020 9techbriefsmedia.com
LEAD-GEN & ONLINESAE.orgThe ultimate knowledge resource for mobility engineers, featuring thousands of articles, magazine archives, and up-to-date information on new technology developments for better vehicle efficiency, performance, safety, and comfort.More than 560,000 users and 1.8 million page views monthly.
SPONSORED CONTENT/NATIVE ADVERTISINGPromote your custom content on SAE.org pages. Choose from the home page, news, or magazine landing pages.
TECH BRIEFS TV Bring your brand to life with the sight, sound, and motion of video at techbriefs.tv. Put your message in front of the design engineering community as they watch cutting-edge video from R&D leaders worldwide on Tech Briefs TV. Sponsor your own channel and receive a fully integrated promotion package.
Tech Briefs TV Web Site
SAE Web Site
TECH E-CARDS Let us create custom-designed e-mail postcards to send to your best prospects. Our Tech E-Cards are a personalized, yet cost-effective tool to generate leads and boost sales with a dedicated e-mail deployment.
Tech E-Card
Sponsored Content
10 SAE Automotive Engineering Marketing Planner 2020 techbriefsmedia.com
CUSTOM MEDIA
E-NEWSLETTERS Single-sponsor custom E-newsletters are a great way to build brand awareness, educate your existing customers, and generate leads. You can supply all content, some content, or let our expert writers create the content for you. We handle design and production, and target your specific audience from the GEM database.
MAGAZINES/E-ZINESShare application stories, customer testimonials, and success stories with your current and prospective customer base. Digital and print options available.
We provide an easy, turnkey service!
CUSTOM RESEARCHFrom custom surveys, to direct marketing, to branding, we’re here to meet your company’s specific needs. Use our subscriber base and broad audience to gain the insights and knowledge you need to advance your brand in the marketplace.
CONTESTS/SWEEPSTAKES Let us host your sweepstakes or contest. We’ll handle design, execution, promotion, and lead collection. We’ve produced the world’s premier engineering contest (see below) for nearly two decades. Let us put that experience to work for you.
SPONSORSHIP OPPORTUNITY The Create the Future Design Contest, now in its 18th year, is the premier global design competition. Each year, there are more than 1,000,000 page views at createthefuturecontest.com, and sponsors benefit from more than 15 million marketing impressions.
Custom E-Newsletter
Custom Magazine
Contest Web Site
2 0 1 4
COMSOLNEWS
BOSTON SCIENTIFIC ENGINEERS REVOLUTIONIZE
MEDICAL DEVICE DESIGN
BOEING MODELS COMPOSITES
WITH LIGHTNING PROTECTION
WWW. COM SO L . C OM
P. 4
P. 10
P. 16
T H E M U L T I P H Y S I C S S I M U L A T I O N M A G A Z I N E
NASA OPTIMIZES MANNED SPACECRAFT DEVICES USING MULTIPHYSICS SIMULATION
Image supplied by Boeing. Copyright © Boeing
SPECIAL ADVERTISING SECTION TO:
Comsol News 2014-0714-2.indd 1 6/13/14 11:34 AM
Custom Research
Contest Sponsorship
SAE Automotive Engineering Marketing Planner 2020 11techbriefsmedia.com
MECHANICAL SPECIFICATIONS
INCHES DECIMALS (IN.) MILLIMETERS
Width Depth Width Depth Width Depth
STANDARD UNIT SIZES
Publication Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm
2-PAGE SPREAD
Trim Size 15 3/4" 10 1/2" 15.75" 10.5" 400mm 267mm
Bleed Size 16 1/4" 10 3/4" 16.25" 10.75" 413mm 273mm
Live Area 14 7/8" 9 5/8" 14.875" 9.625" 378mm 244mm
1/2-PAGE SPREAD (HORIZONTAL)
Trim Size 15 3/4" 5 1/4" 15.75" 5.25" 400mm 387mm
Bleed Size 16 1/4" 5 3/4" 16.25" 5.75" 413mm 146mm
Live Area 14 7/8" 4 5/8" 14.875" 4.625" 378mm 117mm
FULL PAGE
Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm
Bleed Size 8 1/8" 10 3/4" 8.125" 10.75" 206mm 273mm
Live Area 7" 9 5/8" 7" 9.625" 177mm 244mm
FRACTIONALS
2/3 page 4 1/2" 9 5/8" 4.5" 9.625" 114mm 244mm
1/2 page island 4 1/2" 7 1/4" 4.5" 7.25" 114mm 184mm
1/2 page horizontal 7" 4 5/8" 7" 4.625" 177mm 117mm
1/2 page vertical 3 3/8" 9 5/8" 3.375" 9.625" 85mm 244mm
1/3 page vertical 2 1/8" 9 5/8" 2.125" 9.625" 54mm 244mm
1/3 page square 4 1/2" 4 5/8" 4.5" 4.625" 114mm 117mm
1/4 page 3 3/8" 4 5/8" 3.375" 4.625" 85mm 117mm
New Product Technology Ad 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm
Tech Lit. File 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm
PROCESS COLOR INK ROTATION: Black, Cyan, Magenta and YellowBINDING: Saddle Stitched
PRINT AD SUBMITTAL REQUIREMENTS: All ads must be sent as Press-Optimized PDFs including:• PDF/X-1a compliant.• The appropriate size (see above) and minimum 1/8" bleed if required.• Images should be 300-dpi and 1200-dpi for line art. • Compression set to highest-quality settings.• CMYK colorspace. (Do not use RGB images, spot color or index color.)• All fonts must be embedded.
SEND FILES: [email protected]*Please include advertiser’s name and issue date in the subject line.
QUESTIONS: Please contact the production manager at: 212-490-3999For more information visit: www.techbriefsmedia.com/digitalspecs
Specifications for Automotive Engineering (Print & Digital)
E-NEWSLETTER MECHANICAL SPECIFICATIONSBANNER ADSTOP LEADERBOARD: 600 x 150 pixels — One URL/LinkBANNER #2 AND #3: Square banners — 400 x 400 pixels One URL/Link
SPONSOR MESSAGES — 3 POSITIONSHEADLINE: 50 characters max, with spacesMESSAGE: 450 characters max with spaces, no paragraph breaks, one hyperlink IMAGE: 400 x 400 pixels — JPEG, PNG, or GIF, no animation
SPONSORED LINKS/EVENT ALERTS HEADLINE: 50 characters max, with spacesMESSAGE: 150 characters max with spaces, one hyperlink
ENGINEERING E-SOURCEHEADLINE: Under 50 characters with spaces, no end punctuationMESSAGE: 40 words or 310 characters max with spacesIMAGE SPECS: 250 x 250-pixel image, jpg or gif, no animation URL: One (no URLs included in body copy) MATERIAL DEADLINE: Two weeks prior to transmission date
WHITE PAPER SPOTLIGHTMATERIAL REQUIREMENT: Logo, Image, 200 – 215-pixel width, Headline, 50 – 75-word description, link to a PDF of your white paper
VIDEO SPOTLIGHTMATERIAL REQUIREMENT: Logo, Image, 200 – 215-pixel width, Headline, 50 – 75-word description, link to your video
TECH E-CARDSEmail subject line HEADLINE: 40-50 charactersAD COPY: 100-word or less descriptionPRODUCT IMAGE: 380 – 485 pixels wide and no more than 500 pixels highOne URL/Link
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