Activate your Brand.
AC T I VAT I N G S U S TA I N A B L E B R A N D VA LU E S
At Ofce Kuki we have one clear focus: to increase your brand visibility, protability and customer loyalty.
Activating Brand Values
What exactly is a brand? How can your business benefit from the services a branding agency offers? What do they do anyway? A brand represents the heart and soul of an organization, an emotional experience that consumers can relate to and that speaks to their values. A brand has a clear, distinguishable feeling. Ultimately its about creating a memorable experi-ence through all brand touchpoints. There are many brand touchpoints, such as websites, stores, paper bags, radio ads or simply business cards.
A Brand is a promise. While the human brain is exposed to countless brand expe-riences on a daily basis, its cognitive system subconsciously filters relevant and irrelevant information. While you might not notice the majority of coupons to be found in your favorite magazine, you certainly will not overlook the ones of the brands you trust. A Branding Agency is an external consultant that aligns your companys vision, values, culture and goals to a coherent brand experience, which consistently delivers its promise.
Office Kuki was born out of the under-standing that the corporate sector has the future of our planet in its hands, and therefore needs to take its responsibility seriously. Todays consumer increasingly understands the influence he has on the rise and fall of a brand. He boycotts or buycotts brands to teach them what he wants, and thus creates huge opportuni-ties for brands that hear the call. Sustain-able Brands outperform conventional brands by far. We expect this trend to initiate a market adjustment that will reward the customer, the brand and the
environment with a win-win-win situation.
We specialize in embedding sustainability into your brands DNA. We design innova-tive environmental and sustainable strate-gies that will provide you with a sharp and focused competitive advantage.
We look forward to talking about how we can collaborate.
In this new era of deep customer engagement, customers no longer separate a companys actions from the products and the brand. As such, sustainability has become part of the customer experience.
Studies show that the quality of a brands products, transparency, trustworthiness, and employee welfare are the most important factors for reputation in the corporate world. Distrust is growing, and times call for the end of business as usual both in stores and in the streets. The empowered citizen, who is willing to share his opinion with others and pay
more for a product of higher value, plays a game-changing role in the business world as he realizes that his consumer behavior has a stronger effect on the planet than his vote. Conscious consumers are pro-actively rewarding brands that share their values.
By committing to doing good business, your business stands for being a part of the solution, instead of the problem.
Corporate Value is successively tied to intangible assets such as reputation, goodwill, employee know-how and stakeholder trust. When a companys stock price was 70% a func-tion of the value of tangible assets such as plant, property, and equipment, today it is intan-gibles that account for over 70% of the value. With rising expectations for green and socially responsible business, intangible value is increasingly driven by perceived sustainability performance. Laszlo, C. (2011) Embedded Sustainability, The Next Big Competitive Advantage. Stanford Books.
A Brand is not what you say it is. It is what they say it is. (Marty Neumeier)
What does Office Kuki have to do with Sustainability Branding?
What does Sustainability have to do with Branding? Intangibles account for 70% of corporate value.
SUSTAINABILITY DESIGN+TRANSPARENT COMMUNICATIONS
Activating Brand Values
STEP 1.CONDUCTING RESEARCH
What makes your Brand Unique?How will you tell your brand story?
Branding Digital Marketing
Look & Feel
STEP 3.DESIGNING IDENTITY
DesignerQr Code Photography
STEP 4.CREATING TOUCHPOINTS
STEP 5.MANAGING ASSETS
1IF SOHO NY Case Study - July 2012
IF Soho is by one of the oldest and most recognizable Soho fashion boutiques.
They have been leading the avant-garde fashion market for 30 years and carry an remarkable clothing and accessory selection from Ivan Grundahl to Yohji Yamamoto, Junya Watanabe and Johnny Farah.
IF called on Office Kuki to revisit the store display on their website.
The problem was that their images focused on precious little details which didnt really bring out IF Sohos identity: the fact that the pieces they carry are captivating and the space is truly awe-inspiring.
We discussed the needs and strategy with the owners and decided to go for a brand-led photoshoot that would address the
issues of brand visibility, clothing, accessory and space quality.
Analysis requires an ability to listen, read between the lines, observe what others dont see, make connections, see patterns, and identify opportunities.
Office Kuki - Brand TransformationThose businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience.
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As the mass and volume of information increases, people search for a clear signal - one that gives pattern, shape, direction to the voice.
1Riva Case Study
Riva was a rebranding project for a local jewelry manufacturer based in Long Island City. They had been manufacturing for a blue-chip luxury jewelry designer house for quite a while and wanted to target three or four similar clients in the coming five years.
Their challenge was to rebrand Riva Jewelry Manufacturing as a full jewelry contracting service in the heart of New York City that caters to high-end luxury designer houses. The problem we faced was that there was no Brand Strategy and the overall brand identity was not positioning the company where it needed in order to approach their target luxury jewelry designer companies.
Along with the top management, we devised a strategy to take the Riva Jewelry Brand to the next level and give them the right positioning and status via creating a brand-led communications plan.
We decided to capitalize on the status that both the quality of their work and their location gave them as competitive
advantage, and created the Riva - In Pursuit of Excellence and Riva - Proudly Made by a New Yorker concepts.
This lead us to create a series of photos, a short intro HD film of the production process and a short HD film about the history of Riva Jewelry as well as all the company printed material and their brand new website.
Riva Jewelry Manufacturing, Inc. went from this: www.rivajewelry.com/former-id to this: www.rivajewelry.com
Today, Riva Jewelry can speak to high-end luxury designer houses with total confidence in the magnetic pull their brand has to offer.
"I thought Office Kuki was a great web agency. But to my surprise, that was the tip of the iceberg. Office Kuki are great directors, designers and especially storytellers. But the best description I can give about them is that they are an incredibly well rounded creative bunch and some of the best in town. If you want your brand to rock, give Office Kuki a call."Ted Doudak - President Riva Jewelry Manufacturing, Inc.
Office Kuki: 78.09% nitrogen, 20.95% oxygen, 0.93% argon. And some water vapor.Kuki means air in Japanese. And just as air surrounds and penetrates every aspect of our being and our life, so does and must design thinking.
So many of us. Yet you are unique.
So is your Brand.
Brand is unique.
Brand is nonstop evolution.
Brand is nonstop adaptation.
Brand is nonstop mobility.
Brand is nonstop transformation.