Embed Size (px)
April 20, 2011
Scratching the Surface of
Search Engine Optimization
Social Media and
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Browsers • Programs which help us view pages on “the web.”
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Search engines – Programs which help us find things on “the web.”
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
72%
Yahoo
14%Bing
10%
Others
4%
Yahoo
Bing
Others
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
Here you are.
Who are they?
They look just
like you.
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
Search Engine Optimization
is the process of YOU organizing your
website to maximize the number of
views it receives in the organic results
of the search engines.
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
Organic is......................
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Domain Names
• Makes it easier for your customers to remember
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Email • [email protected]
versus
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Set up a word document with log in info for
all sites and keep it in a safe place.
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Your page title
– 70 characters or less
– Parallel titles across site
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Meta Tags
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Alt Attribute (Alt Tag)
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Inbound links from other sites
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Homework
– Compile a list of local professional sites
• Funeral Homes
• Restaurants/Caterers
• Hotels/Event Halls
• Photographers
• Hair Stylists
• Car Dealerships
• Dress Shops
• Bakeries
– Set up a page of reciprocating links
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Google Places
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Google Places
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Google Places
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Google Places
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Google Places
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Google Places
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Build Citations
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Search Engine Optimization
• Build Citations
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• What is Social Media?
Social media is the use of web-based and mobile
technologies to turn communication into interactive
dialogue.
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• YouTube
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• YouTube
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• YouTube
This is the
important
section.
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• YouTube No web addresses (www.ABCFlowershop.com)
No brackets <<< >>>
No email addresses ([email protected])
Character limit for Description is <1000 including spaces
Character limit for Tags is <426 excluding spaces
use “ ” for phrases – do not use commas
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• YouTube
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• YouTube
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• Badges
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Social Media
• Widgets
FTD Confidential/Proprietary documents and should not be copied or redistributed.
Scratching the Surface on SEO and Social Media
Questions?
Want links of related
topics?
Re: SEO Webinar
