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1 Product Regulatory Affairs Energy & Environmental Research OEM Perspective on Deep Decarbonization in the LDV Sector National Academy of Sciences - Deployment of Deep Decarbonization Technologies Workshop July 23 rd , 2019 Max Parness – Toyota Motor North America

OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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Page 1: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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Product Regulatory AffairsEnergy & Environmental Research

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OEM Perspective on Deep Decarbonization in the LDV Sector

National Academy of Sciences - Deployment of Deep Decarbonization Technologies Workshop

July 23rd, 2019

Max Parness – Toyota Motor North America

Page 2: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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Presentation Overview

• Motivationo Toyota’s Environmental Challenge 2050o Two degree scenarios in the context of previous automotive

trends

• What it takes to get thereo New platforms & manufacturing capacityo Supply chaino Crucial: Customers

• Conclusions

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Page 4: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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0

20

40

60

80

100

2020 2025 2030 2035 2040 2045 2050

ICE Hybrid BEV/FCEV Natural Gas

Scenarios call for 500k+/year increase in ZEV sales for 15 years.

Deep Decarbonization Scenarios Call for Rapid Increase in ZEV Sales

• US LDV (light duty vehicle) market has recently averaged around 17 million vehicles per year, so scale of transition requires increasing volume of ZEVs by ~500k/year+ starting at 2020 through 2035

• Next two slides will put this rate of transition into context

C2ES Pathways to 2050

0%

20%

40%

60%

80%

100%

2020 2025 2030 2035 2040 2045 2050

ICE PHEV BEV/FCEV Other

Pathways to Deep Decarbonization in the United States

= 2.9%/year = 493k/year= 3.6%/year = 600k/year

Source: Lempert R. et al. Pathways to 2050: Alternative Scenarios for Decarbonizing the U.S. Economy. C2ES, 2019.

Adapted from Williams, J.H., B. Haley, F. Kahrl, J. Moore, A.D. Jones, M.S. Torn, H. McJeon(2014). Pathways to deep decarbonization in the United States. Revision with technical supplement, Nov 16, 2015.

Total US Non-Hybrid EV Sales

Page 5: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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0

100000

200000

300000

400000

500000Annual Sales

Total US Hybrid Sales Total US ZEV Sales

84k/yr HV

355k/yr HV

~90k/yr Increase 274k/yr HV

506k/yr HV

~116k/yrIncrease

286k/yr

115k/yr

~57k/yr increase

Historic Trends in Advanced Technology Vehicle Sales

Hybrid and EV sales have increased as much as 116k/year, but for short periods of time.

Sale

s/Ye

ar

Source: Internal vehicle sales data.

Total US Non-Hybrid EV Sales

2% of industry sales

Page 6: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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Product Regulatory AffairsEnergy & Environmental Research

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0

5000

10000

15000

20000

25000

30000

35000

40000

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

LDT

CY

Sale

s in

Mili

on

sMar

ket

Shar

e

Car % LDT % LDT Sales/yrSource: Data from Bureau of Economic Analysis and Federal Reserve Bank.

The Shift From Cars to Trucks

Previous increases in sales volume have been as much as ~700k/year for almost a decade.

Page 7: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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Switching Car to Truck vs. Non-ZEV to ZEV

Car to Truck Non-ZEV to ZEV

• Shared platforms based on vehicle size and powertrain configuration (e.g. RAV4 and Camry share same platform)

• Size of battery/hydrogen tanks requires development of new platforms and associated manufacturing

Shifting to mass production of ZEVs requires major investments & risk by OEMs and suppliers.

• Suppliers and material supply chains already well established and attuned to product design cycle (~= 5 years)

• Need time to develop and scale supply chain

• Possible to change production in case of soft or changing market

• High capex costs for new platform & manufacturing require strong growth

Page 8: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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Toyota’s Efforts on Global Platform Development

Toyota is developing a flexible platform to accommodate several BEV configurations.

Source: Toyota Motor Corporation. https://global.toyota/en/newsroom/corporate/28474382.html. Retrieved July 18th

2019.

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Critical Materials in Supply Chain

Multiple technology options can help provide “optionality” to support ZEV growth.

Source: IEA (2019), "Global EV Outlook 2019", IEA, Paris, www.iea.org/publications/reports/globalevoutlook2019/.

• Can this supply chain rapidly and sustainably scale to meet demand?

• Potential limitations could suggest need for other options (battery chemistries, H2)

Main Extraction & Refining Locations of Materials for Automotive Batteries

Page 10: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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0

10

20

30

40

50

60

70

80

90

100

% S

ales

ICE HV ZEV

Transition likely to take place over several product cycles, each requiring major investment.

Gen N+1Gen N Gen N+2

Supply chain and product rebalancing

Product Cycle-Based ZEV Transition Example Image

Page 11: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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The Needs of Current and Future Customers

Current and future customers are crucial to ensure uptake of ZEVs.

• Affordable vehicles which meet their needs in a variety of segments and customer classes, including working as a first and only vehicle (not just secondary vehicles)

• Ample and readily available national charging/fueling infrastructure

• Development of new, sustainable business models to support the deployment of more vehicles, including used vehicles, and managing vehicle end of life

• Open questions: Role of mobility as a service, AVs, and other “new mobility”

Page 12: OEM Perspective on Deep Decarbonization in the LDV Sectorsites.nationalacademies.org/cs/.../deps_195083.pdf · tooling, and supply chain by OEMs and suppliers • Preserving technology

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Conclusions

• Most crucial issue is customer acceptance – need a strong marketplace signal from customers

• Rate of change in ZEV sales required by deep decarbonization scenarios is greater than current rate of growth in ZEV/advanced technology vehicles, but in the same range as one previous major industry shift

• Will require sustained investment in development of new platforms, tooling, and supply chain by OEMs and suppliers

• Preserving technology options by not rushing to down-select to one approach (e.g. lithium ion) could help increase likelihood of long-term ability to reach goal

Please contact me at: [email protected]