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Agenda• Our Story
• Our Journey
• Our Watches
• Urban Lifestyle
• Rugged Lifestyle
• Our Partner
• Q&A
Our Story
Our StoryDisturbed by the practice of timepieces jacked up in the few folds of the retail supply chain, we were motivated to design our own line of watches.
ODELL believes that style should not interfere with the thickness of our wallets.
Our StoryOur aim is to design timeless companion for your wrist.
Our Journey
Our JourneyOur journey of creating our own timepiece is faced with these obstacles
Cost No Product Design Knowledge Language Barrier
Our Journey
Cost • High Minimum Order Quantity(MOQ) set by factories
• Little capital
Our Solutions We believe that liaising with a range of factories on the key to the best prices and craftsmanship in timepieces will help evaluate our understanding on better products, at the same time narrow down the best potential partners in our business.
Learning point: Find a good balance of price & quality
Cost
Our Journey
Cost• Little prior knowledge of watch
making • Little experience in product design
Our solutions We spent a vast amount of time researching and designing by trial & error alongside multiple consultations with partnering factories regarding possible design feedbacks for reliable advice and feasibility.
Learning point: Talking to a professional > Researching on your own
No Product Design Knowledge
Our Journey
Cost
• Some watch making term have different meaning in China
• Communicating our ideas through English
Our solutions Breaking through language barriers with our partners in China. Improving personal relationships with possible price-lowering benefits.
We wrote down notes and come up with our own ‘Chinese Dictionary’ for watch making, compromise of terms in both English and Chinese.
Learning point: Technical drawings got our ideas across easier
Language Barrier
Our Journey
Our journey started over a nice Bak Ku Teh Dinner.
11 Feb 2016
Mar 2016
Came up with our
prototype design
Apr 2016
Manufacturing our first
prototype.
May 2016
First prototype design
June 2016
Second prototype
design
Sep 2016
Accepting pre-order till
Oct
Our Watches
Our Watches
For your urban lifestyle For your rugged lifestyle
Our Watches
For your urban lifestyle
This is the first timepiece designed by ODELL. Our appreciation of space & roman numerals inspired us to design this minimalist timepiece. This watch will be the best companion on your wrist for your urban lifestyle Specification: • Domed Mineral Glass • 316l Stainless Steel • Luminous Hands • 3ATM(30M) Water Resistance • Genuine Calf Leather Strap
For your urban lifestyle
Our Watches
For your rugged lifestyle
M4 SHERMAN is inspired by M4 Sherman Tank used during WW2 by U.S & watch dial of vintage military watch. Hands are coated with C3 Super Luminova to enhance readability in the dark. Specification: • Mineral Glass • 316l Stainless Steel PVD in Black/
Gun Metal • Luminous Hands & Dial with
Super Luminova • 5ATM(50M) Water Resistance • Genuine Crazy Horse Leather
Strap
For your rugged lifestyle
Our Partner
Future FairA design fair that connects and
inspires the future of design.
Our PartnerWe are extremely humbled with the opportunities opened for us to work side by side with Future Fair, including:
• Good networking opportunities with local crafters and designers
• A good platform to showcase our creation.
• Discover the latest industry tools & technology.
Our Partner
Visit ODELL Watch Booth on the 8th-11th December 2016, at the Visual Arts Centre
Future FairA design fair that connects and inspires the future of design.
Q&A
Thank you!
