Obsessed With the Image

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by Joseph 'Joe' Radhikon Wednesday, June 6, 2012 at 6:12am

Obsessed with the image.

5 years ago during my last days at business school, I was shortlisted for the final round of placements for

an international firm after being very very arrogant in the first round (I already had my dream job and

wasn't interested in leaving India). In the final round, the senior management dude had only one question

to ask: "Joseph, what keeps you up at night?"

I remember being stumped initially (as it is I was flummoxed at being shortlisted) and I also remember

grinning widely 'cuz I was really starting to like this firm! I answered this: "Creativity. Creating new and

interesting content keeps me up at night, keeps me going through the day, keeps me looking forward to the

next dawn and pretty much drives my whole life. Whether it is a simple presentation of existing facts with

some new thinking, a photograph of today's sunset or even a byline for a brand OR ANYTHING that I can

make, it is in creation that all my happiness lies. It is not a way of life, it's almost an obsession."

Five years, 2 jobs and one chottu niche business later, I can happily say that nothing has changed. Heck, it

has been just a shade more than 10 years since I picked up my first camera, just short of 10 years since I

opened Photoshop for the first time, and slightly more than 15 years since I picked up a piece of pen n

paper to write 10 page letters to my sister/dad complete with illustrations and more! The habit of blogging

came n went, I ditched the canvas n brushes to pick up the keyboard n mouse, rela tionships have come and

gone, homes have changed and I have gone from fat to thin to fat to now slightly chubby but that single

obsession with creating content has been the one common factor in the conscious part of my life (Stephen

King reference!).

So, why am I talking about this now? (Instead of working in Photoshop on my next upload of Postcards!)

Because I see a lot of new photographers/artists/writers addicted to social media and spending more time

talking about their (or others'!) work than creating a body of work. And it doesn't help that appreciation for

work is never too far away in this age. No matter how good (or bad) you are, a 100-500 Likes are never too

far away, nor are a few RTs and a few thousand followers. Now, more than any other time, is when I think

we might be facing a decline of quality of content around us simply because of the accessibility of

appreciation. Don't get me wrong, I see unbelievably high amounts of good work being dished out every

single day on behance/500px/1x/flickr/DA and many more such websites. But then, I also see a lot of crap

everyday. Crap with a lot of Likes. The term "viral" is used like it is a daily word (I'm making a viral video -

dafuq is that supposed to mean?) and "________ Photography" pages are created at the speed of 168 per

second (unofficial stats here).

I am writing this not because more people are creating content (everyone learns only by doing *more*

work), but because I get tons of "Invites to Like my page", "Oh your work is good, here's mine" posts on

pages, "RT please." requests. So before this post turns from a thought to a rant, let me change the toneand talk about what makes me tick and how I go about my content creation.

Disclaimer: I do not consider myself an expert in this, far from it! I'm yet to create even one piece of viral

work or something that has become world famous but I just like seeing great work around me. :) Also, this

will focus on photography (mostly).

Tip: Pay close attention to the names/websites in this post, they have meant everything to me in my

progress as a photographer.

Get better taste, aim higher - much much higher. Be inspired. Move on.

That's my way of saying look beyond your sphere of influence to things that are beyond your benchmarks

now. If you are a wedding photographer whose style lies in making people look beautiful - immerse yourself

in the best works in fashion/beauty photography across the world. Two weeks ago, I spent 4 hrs learning

how to take a headshot (from a Peter Hurley DVD) and I constantly live in the world of Grazia/Vogue and

beautiful movies. And though this means I look very effeminate while browsing in a bookstore or I seemovies in still frames - to the extent that I sometimes can only see lighting, texture and color combinations

and not the story! It also means that every time I put the viewfinder to my eye I see every detail, every

highlight, every shadow in the scene and then take a decision to remove, add or modify the composition,

exposure or any other variable. If you're someone who likes to 'capture the moment', National Geographic is

a great place to start (and Boston's Big Picture feature). I've been reading NatGeo magazines since I was in

5th grade and they are the sole reason behind me picking up a camera.

When I started to learn photography, I used to be awed by Flickr's Explore section, and then while I

*slowly* developed my skill I found myself moving on. My next stop was a great little web forum named

FredMiranda.com which is a place for professional photographers of every genre to exchange thoughts and

work. For the longest time, I spent countless hours in the landscape division, then sports and it is then that I

stumbled upon wedding photography. The work I saw almost made me cry the first time, it was that

striking, powerful and filled with beauty. But soon FM also died because of an influx of newbie

photographers and the overall quality of work being displayed wasn't as strong as before. By this time, I'd

become a constant follower of some of the best guys on FM (Tony Hoffer, Sam Hassas, Jeremy Clay,
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Spencer Boerup, EB, Brenizer) and a weekly visit to their blog was enough of a dose for me. In the eight

years it took to me get here, I'd also started shooting a lot more so now I did not have enough time to

spend on forums, I was now spending that time in Lightroom. I came across a wonderful set of DVDs titled

"Masters of Wedding Photography" where I came across three greats - Jeff Ascough, Joe Buissnickand the

very very awesome Jerry Ghionis. Today, I hardly go to any of the websites or photog's blogs mentioned. I

spend my lunchtimes and lazy afternoons (if any!) onVimeo while learning and looking at great work in the

cinema/video space everywhere. I follow Indian and international cinematographers/DoPs whose work I

admire, and try to see more great contemporary films. I also spend much more time looking at both old and

contemporary art (most of which I don't "get") than I used to earlier .

I have no clue what will inspire me next but I am pretty darn sure that I'll never stop immersing myself in

beautiful work everyday.

Ask why, not how. Obsess.

Everyone who sees a good photo nowadays asks "Which camera?" "What settings?" "What kind of editing

did you do?" "Strobist info?". I'm sorry, my fr iend, but if you can't make that out while seeing the image

itself you are doing it wrong. If you make/take enough images regularly and spend enough time looking at

them instead of answering comments or waiting for Likes, you wouldn't be wondering such things. A 16mm

lens looks very different from a 35mm and a f/1.4 shot looks very different from a f/4 shot. Harsh noon light

looks way different from the soft myriad hues of sunset and so much more.

So before asking "How", ask "Why does this image look good?". Is it the geometry in the image? Is it the

play of colors? What is being included/excluded in the composition? Why was this image shot at the time it

was shot? Why does the light look the way it does? Why does the subject look good here? (Is it their stance,

their confidence, the light or are they always that darn beautiful! :D) Look for BTS (behind-the-scenes)

videos of photographers working, see how they interact not only with their subjects but also with their

environment. How they shift around looking for light, how they create light, how they anticipate moments

and anything you can garner. Look for patterns and similarities between the work you admire, I noticed that

I loved how most of my favorite photographers made people look so happy and places look so "alive" that I

felt like I was there, and I tried looking for similarities between their work. Of course, it wasn't just a broad

search, it came down to specific things like processing, toning, and even focal lengths - or simply realising

that I love images that are 'r eal' and not excessively photoshopped. This was what worked for me, you

might love a different kind of style and am sure you'll find your inspiration if you look for it.

In the beginning, this tip just means shooting more and comparing your work to what inspires you and

asking "why does that look better than my image?". Sometimes it is the lack of compression in the image,

sometimes it is the lack of context, or inferior lighting, or not enough expertise in editing, or that it wasn't

the right moment. As you progress, and observe more great images *and try to emulate them in the field*,

your eye will evolve and see further detail and subtleties that you never noticed before.

I'm not saying "see, learn and apply", I'm saying "observe, obsess and evolve". Being obsessesed with

your image is part and parcel of being a visual artist and the first step begins at pushing yourself to expand

your vision and not be happy with 'nice' but instead aim for 'epic'. The one thing that I learnt across

everyone's work was this: great images are not made by chance but with a lot of observation, experience

and planning. And so here' s my next tip.

Put in those 10,000 hours.

Those among you who have read Malcolm Gladwell's Outliers know what am talking about but for the rest,

here's a short summary: Gladwelll postulates that most super talented artists (and successful people in

general) are not born geniuses but that instead they have put in a serious amount of work to get to where

they are. The quantity of 10,000hrs of serious work is what is seen as the common factor between geniuses

like The Beatles, Bill Gates and so many more.

I'll put it in a simpler way, something I teach at all my workshops: photography or almost any creative craft

is like learning to drive. Initially, it is all about the car - how fast you let go of the clutch, how much

pressure you put on the accelerator, when to put on the indicators, how to use the sideview mirrors and all

those tiny details. Then it is about the cars around you, how fast are they going, how much space is there to

do a manouevre and so on. But it is only after these phases, that the rea l fun begins: the road and the drive

itself. After you put in enough time learning all the basics, you start to truly immerse yourself - feeling the g

forces pull you and numb your ears while driving hard through a corner, the exhilaration of blasting through

at 200kph, the joy of getting the approach speed to a corner just right and sailing through the apex. If you

don't do the basics right, and don't spend enough time in the grind, the next time you are cornering at

100kph at an altitude of 1500+m, there's a high chance the scenery in the distance will be much closer,

much faster than it should be. :D

Simply put: shoot more. Everyday if you can. Don't be scared to experiment, raise the ISO, go hand-held,

shoot with your phone, use instagram. Do this enough and you'll reach a stage when the camera

(DSLR/iPhone/Whatever) is a natural extension of your vision. When you reach that stage, the only limitation

will be your vision, and your imagination.

Travel.

Not to make great images or better your portfolio. But to soak in everything that his wonderful wor ld has to

offer. I believe that our work reflects who we are and that at the end of the day, we are simply the sum of

all our experiences. Discover new languages, new food, new ways of living, do not be a tourist but truly

HomeSearch for people, places and thingsSearch for people, places and things
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travel by immersing yourself into a new culture. Your horizons will expand and your boundaries disappear.

Make some images while you are at it but remember that the experience is far more important than the

images. The memories etched in your mind are more significant than a few gigabytes of data (one of the

reasons I didn't really moan when my hard disk of travel photos crashed).

Exploring the world in real life is a much more inspiring activity than couch surfing the internet. :)

Let this be the source of your happiness and your sadness, but not the only source.

Remember that life is far more than just this craft. Linda Montgomery says When you do any kind of

creative work there is an energy to it. This energy is made up of everything that is you, your personality,

your life experience, the books you have read, the things that you are drawn to as a human being. This

energy gives the work life and this is what people respond to when they see it."

Hence, live your life to the fullest, the richness will show in your work. :)

Finally, be obsessed wit your work but also learn to look back at your best work and grin.

I agree this sounds a bit self-involved but looking back at the best of your work makes you realise how good

you are/were and you can be your own inspiration. When you feel your vision is at a low, it always helps to

realise that it is just a phase. ( I travelled to Bali last year and of the 2000+ images I shot during our travels,

I returned with *one* image I truly liked!).

A REQUEST: If you've read this far, then please do SHARE this Note with your friends. Everything I've

learnt in photography has been through the internet and this is my way of giving back the love. :)

Cheers!

Joe

PS: Be grateful that you have something that keeps you up at night. Most people coast through life w ithout a

passion that makes life so rich. :)

PPS: If you put any of this into effect and do create some epic images, feel free to share them with me at

[email protected] and let's see if we can work together someday. :D

PPPS: What's a post without an image? :)

Moments of clarity.

Sydney, January 2012.

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Ward's Pics I think the distilled version comes down to: never is it the what, and even aft er the what it is not

even the how, instead it is first and last is the why. And then only then can photography be like our lives; the

two merge into something beautiful and wonderful. Thanks for the writ words and more so the beautiful

photographs. Both inspire!

June 8, 2012 at 2:24pm Like

Aabha Chaubal Thanks Joe, your post is going to help me grow.

June 9, 2012 at 4:44am Like

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Amol Khade This is great! Thanks for sharing the wonderful amount of experience you've earned, rarely do we get

such people these day s, among this crowd of immensely self-obsessed (virtual) pros.

As Aabha has mentioned above, this will help a lot more people gr... See More


Kalyan Manda Wonderfully written!


thats very well written , and its clearly reflecting your experiences and how pure you are .

thank you.


Inderjeet Singh Gill Is it only me who noticed that "Jeff Ascough, Joe Buissnick and the very very awesome

Jerry Ghionis" all have their names starting with "J" just like Joseph 'Joe' Radhik

June 11, 2012 at 9:27am Like 1

S.Santhosh Kumar *got up from his chair and bowed down at the laptop screen*

June 11, 2012 at 1:49pm Like 3

Amit Kumar Sharma TL;DR


Amit Kumar Sharma Sorry, bookmarked it.


Bennet Abraham beautifully written, joe.


Vaibhav Garge Thanks for this Joseph. Definitely inspires me to do something new and experiment more.


Harleen Multani Gajria Beautiful full stop

June 13, 2012 at 3:51pm Like

Sree Mounica No words...


Vikram Verma Read... Think... Find your obsession

June 23, 2012 at 3:21am via mobile Like

Nilesh Patwardhan Its brilliant man

June 23, 2012 at 2:46pm via mobile Like

Joseph 'Joe' RadhikThanks eve ryone!

July 9, 2012 at 8:10am Like 1

Ips Khurana Inspiring Joe !

July 9, 2012 at 10:31am Like

Francis Xavier Thanks to y ou for such a brilliant note.

July 9, 2012 at 10:34am Like

Sudhanshu Sudhir Nafde Made my day. .. Thanks for such a good write up.. .

July 9, 2012 at 11:13pm Like

Akshata Dalv i Simply superb and highly inspiring! Thank u so much for writing this!it will surely help me to

GROW

August 11, 2012 at 2:03pm Like 1

Shiv Kiran U are reallyy inspirational,, ll love to work with u asap :dAugust 29, 2012 at 11:37am via mobile Like 1

Soumen Das Keep it up,cheers

August 30, 2012 at 5:02am via mobile Like

Siddharth Srinivasan If I've learnt something from you, it's that "World is not enough". I wonder how far can

you take your idea and each time your work answers this question by raising it a notch higher in quality, quantity

and beauty.

Everything to me is an idea- thoug... See More

September 25, 2012 at 8:58pm Edited Like

Tanushree Vaidya Photography Super Inspiring! Thank you! You've given me a lot to think about!

October 14, 2012 at 3:06am Like

Lachi Luxme good words

October 31, 2012 at 2:43pm Like

Desha S Gehi Loved your note. Its like an eye opener for me.. Thank you

November 2, 2012 at 1 :42pm Like

Kailash Goel Thanks for the lovely post.. def a long way to go.. but at least the path is clearNovember 17, 2012 at 11:15am Like

Poornesh Poorna YBz inspired highly.. . \m/ true respect..

November 21, 2012 at 7:02am Like

Manu Gowda No words.. Gr8 thoughts.. I love it.....

November 21, 2012 at 9:53am Like 1

Neha Chopra Absolutely loved the note !!! Must say each word is worth it and has life in it An eye opener

for the coming year

December 30, 2012 at 2:23am Like

Rohini Nair According to Malcolm's theory, I must be well on my way to a genius at appreciating pics/videos.

Many of them being urs. Multiple times.

December 30, 2012 at 2:25am Like 1

Jeet Storyteller Photography [O] I think once in a while every photographer should travel without any

camera. I've had experiences of losing out on 'living' great memories while trying to capture them.. Traveling

without a camera gives a whole new purpose & perspective to your jour. .. See More

December 30, 2012 at 4:08am Like 4
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Facebook 2013 English (US)

Tanya Dsouza I think this was one of the best post nd set of advice i have read of fb yes its nice to see good work

nd your is one of them .. y our original thats what i like ... i just got my slr this year so i am still learning anyways all the

very best 4r 2013

December 30, 2012 at 7:26am Edited Like

Anupam Prasang Khare Its an inspiring read joe.... .hoping that we work together someday. Prasang Khare

tagging you for a good read

December 30, 2012 at 7:36am via mobile Like

Muralidhar Patnam I'm not saying "see, learn and apply", I'm saying "observe, obsess and evolve".. . "WoW"


Richa Sirohi I can't believe I am "fb liking" it today. I am 100% sure I read it when you first wrote it and

obviously loved it. Out.

December 30, 2012 at 12:34pm Like 1

Joseph 'Joe' RadhikJeet, perhaps you should read the paragraph on travel again. It is exactly what I

stressed on.

Everyone: thank you so much for sharing this and your views. It is quite humbling.

December 30, 2012 at 1:11pm via mobile Like 1

Jeet StorytellerJoseph 'Joe' Radhik.. I did & loved it! I wanted to stress more on it further


Mourya Dandu Good Post Joseph Radhik.

December 31, 2012 at 7:29pm Like

Krishnaja Gutta Great post! y ou've put into words many of my philosophies

January 4 at 12:53pm Like

Gomathi Sriperumbudur cant believe i read it a good year late! In total awe of Joseph 'Joe' Radhikthe man,

the artist, writer, thinker, traveller, creator! RESPECT!

January 7 at 12:58pm Like 1

Yadavilli Nikhila Thanks Joe for the amazing write up !

January 28 at 1:51am Like

Shantanu Chandratre Truly inspirational for novices like me!

January 30 at 4:40pm Like

Veeravalli Veerendr a Babu awesome.. keep it up bro

February 14 at 8:30am Like

Rahul Bhansali I'll keep it simple - 'Thank you !'

February 18 at 10:06am Like 1

Priya Koka Thank you, now your an inspiration for many like me.

February 22 at 10:58am Like

Sivaram Murthy Loved the post !! Middle of the night and this got me thinking Thanks !

24 minutes ago Like

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