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NYS Farm Stand EBT Pilot Program NYS Dept of Agriculture & Markets Farmers Market Federation of NY NYS Office of Temporary & Disability Assistance

NYS Farm Stand EBT Pilot Program NYS Dept of Agriculture & Markets Farmers Market Federation of NY NYS Office of Temporary & Disability Assistance

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NYS Farm Stand EBT Pilot Program

NYS Dept of Agriculture & Markets

Farmers Market Federation of NY

NYS Office of Temporary & Disability Assistance

• Current farmer participation is low due to misconceptions:– Sales not likely to be significant– Farms do not qualify as a Food Stamp retailer– Excessive or complex paperwork to apply/qualify– EBT equipment is expensive or difficult to use– Food Stamp customers won’t buy fresh produce or

travel to farms– Wireless connections are slow and inconsistent– Training cashiers is time consuming– Food stamp sales are tracked as income

What does the Food Stamp Program Mean for Farm Stands?

• Economic opportunity is potentially significant– Statewide, March 2009

• 1,219,139 households• $307,568,883

– Wayne County, March 2009• 4075 households• $937,220

– Chautauqua County, March 2009: • 9497 households• $2,370,266

What does the Food Stamp Program Mean

for Farm Stands?

• Economic opportunity is potentially significant– Supermarkets have readily adopted the food stamp

program and reap $$$ benefits– The Farmers Market Wireless EBT Program has

shown food stamp customers

will purchase locally grown, fresh

foods• 86 farmers markets in 2008• Over $420,000 in sales statewide

in 2008

What does the Food Stamp Program Mean

for Farm Stands?

http://www.fns.usda.gov/FSP/retailers/register.htm

How can you become a Food Stamp/EBT

Authorized Retailer?

Retailer Application

• To access the application: – Apply for user name and password using the link and

click on “registration”– With confirmation email, return to original USDA FNS

link and click “sign in”– Enter user name and password.– On Online Application Process page, click on “click

here for acknowledgement agreement”.– Click “Accept”– Return to Online application process page and click

“Next”

Basic Store Information

  

• Choose ownership type:– Privately held corporation– Publicly held corporation– Sole proprietorship– Partnership– Limited liability company– Nonprofit cooperative– Government ownedThe page will change depending on the type you

choose.Social security numbers are required

Ownership Information

• Sales information for full season

• Will ask for information on all types of products sold, not just food stamp eligible products

Sales Information

• Be sure to indicate that you are seasonal

• Indicate days and hours you are open

Supplemental Information

• When you click submit, you will receive an email with your FNS Authorization number.

• You must follow up with a cover letter and documentation before it is finalized– Document Cover Sheet– Certification and signature page– Copy of business certificate– Copy of photo identification and SSN for all owners,

partners, corporate officers The sooner the documentation is received, the sooner

your certification is finalized. Must be within 45 days.

Submit

Processing Option 1: State Sponsored EBT Only Terminal

• JP Morgan provides service• Requires access to electricity and phone

lines• $100 monthly sales requirement (flexible

for seasonal merchants• No cost to participate• Cannot add debit/credit to terminal

How can you become a Food Stamp/EBT Authorized Retailer?

Option 2: Add EBT to your own Db/Cr POS terminal

• Some, but not all service providers can add EBT to your current service

• Inquire about availability and costs– No EBT transaction charges are allowed under FNS

regulations– Any other costs would be at retailer’s expense

• Allows debit and credit on same POS terminal with EBT

How can you become a Food Stamp/EBT Authorized Retailer?

Processing Option 3: Wireless EBT Service – Pilot Project• To introduce farm stands to the benefits of participating

in the Food Stamp/EBT program• For those with no access to electricity or phone lines• For those who cannot otherwise access the state

sponsored EBT ONLY terminal or add EBT to your own POS terminal

• There are costs involved – monthly wireless and EBT transaction fees

• Pilot program will support the fees for 2009 -10 while the farm builds its food stamp customer base.

How can you become a Food Stamp/EBT Authorized Retailer?

• Applications due to NYSDAM no later than 7/17• Participation restricted to 20 farm stands per

county, based on:– Limited access to electricity and phone lines– Widest diversity of fresh produce and locally grown

foods– Located in areas with least access to retail food

stores– Longest season of operation– Most days of operation per week

Participation in the Wireless EBT Program

Those accepted will:• Be required to participate in a program training• Be required to sign a participation agreement• Receive a wireless EBT terminal to use for the

duration of the project• Receive fee reimbursement during the project

timeframe• Be required to participate in post season surveys• Be required to allow sales data to be tracked for

program evaluation

Participation in the Wireless EBT Program

• Signage “Food Stamp/EBT Benefits Accepted Here”

• Media Kit, suitable for farm stands, CCE, community partner use:– Billboard design– Consumer flyer– Print ready ads– Press releases

Promotion and Outreach

• Sales data collected – Follow increases in food stamp usage at farm stands– Track customer sales trends– Individual farm data kept confidential and all reporting

done in the aggregate

• Season-end Surveys– Customer response to opportunity– Value of program to farm income– Effectiveness of promotional materials

Tracking and Evaluation

Contacts

Farmers Market Federation

Diane Eggert

[email protected]

NYS Dept of Agriculture &

Markets

Jonathan Thomson

518-457-7076Jonathan.thomson@agm

kt.state.ny.us