Recent trendsin new publishing

Harri HeikkiläM.Soc.Sc., graphic designerAalto University, School of Art and DesignResearcher

on tunnuksen symboli-osa. on tunnuksen tekstiosa.

Merkki ja logo muodostavat yhdessä Aalto-yliopiston .Deconstructing User Experience

in eReadingti 9. 2013()

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”The Kindle Killer” Building blocks of

eReading UX

2. Device3. Reading software4. Book itself

1. Ecosystem

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”The Kindle Killer”

1. EcosystemWHAT IS NEEDED:

‣ Abundance of content

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”The Kindle Killer”

1. EcosystemWHAT IS NEEDED:

‣ Abundance of content

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”The Kindle Killer”

1. EcosystemWHAT IS NEEDED:

‣ Abundance of content

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”The Kindle Killer”

1. EcosystemWHAT IS NEEDED:

‣ Abundance of content

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”The Kindle Killer”

1. EcosystemWHAT IS NEEDED:

‣ Abundance of content‣ Good shopping UX

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”The Kindle Killer”1. Find all ebooks 2. Choose bestseller in ePUB-format 3. Buy (add to basket, sign in and pay)

Harlequin9 CLICS

Libreka7 CLICS

AMAZON6 CLICS

ELISA 10 CLICS

SK OVER18 CLICS X

POTTER-MORE11 CLICS

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”The Kindle Killer”(add to basket, sign in and pay)

X

POTTER-MORE11 CLICS

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”The Kindle Killer”

1. EcosystemWHAT IS NEEDED:

‣ Abundance of content‣ Good shopping UX‣ Easy, transparent DRM

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”The Kindle Killer”User-friendly DRM?

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”The Kindle Killer”User-friendly DRM?

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”The Kindle Killer”Common DRM?

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”The Kindle Killer”Common DRM?

�

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”The Kindle Killer”

1. EcosystemWHAT IS NEEDED:

‣ Abundance of content‣ Good shopping UX‣ Easy, transparent DRM

How to create better UX for DRM outside of the walled gardens? – Streaming, Social DRM, Light DRM

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”The Kindle Killer”

2. DeviceWHAT IS NEEDED:

‣ Portability

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”The Kindle Killer”Portability?

Soft Book 2000

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”The Kindle Killer”Portability? �Kindle Touch 2011

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”The Kindle Killer”Portability? �Kindle Touch 2011

Kindle 3, 2010

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”The Kindle Killer”

2. DeviceWHAT IS NEEDED:

‣ PortabilityBetter displaysFast, non-glare screenGood contrast, high resolutionRead in dark

‣ Not good, but excellent usability‣ Durability

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”The Kindle Killer”Better displays? �

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”The Kindle Killer”Better displays? �

BARNES & NOBLE | NOOK Simple Touch with GlowLight

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”The Kindle Killer”

3. Reading softwareWHAT IS NEEDED:

‣ Standards, please‣ Up-to-date support for CSS3/HTML5‣ High quality font support‣ Social reading implementation‣ Not good, but excellent usability)

(navigation, browsability

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”The Kindle Killer”

3. Reading softwareWHAT IS NEEDED:

‣ Standards, please‣ Up-to-date support for CSS3/HTML5‣ High quality font support‣ Social reading implementation‣ Not good, but excellent usability)

(navigation, browsabilityBooken Odyssey has easy to usereading sofware, UI based on menus,23 languages, hyphenates even Finnish

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”The Kindle Killer”

3. Reading softwareWHAT IS NEEDED:

‣ Standards, please‣ Up-to-date support for CSS3/HTML5‣ High quality font support‣ Social reading implementation‣ Not good, but excellent usability)

(navigation, browsabilityBooken Odyssey has easy to usereading sofware, UI based on menus,23 languages, hyphenates even Finnish

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”The Kindle Killer”

4. BookWHAT IS NEEDED:

‣ Better standards for rich content‣ Better lay-out and typography

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”The Kindle Killer” ePub 2.1 best practices check list

Form a form! ”God is in details”!

✓ Cover page has been proofed on e-readers to ensure control of gray shades, no marginals (B&W)

✓ Even eBook has a title page, copyright page and TOC page

✓ Major headlines start from new page with generous white space

✓ Subheads stand out clearly in body text

✓ Spacing and indentions of paragraphs are thoughtfully designed, aim is to provide coherent set of visual clues ands avoid clutter, feeling of mass of unformulated text.

✓ Some white space in margins is provided by design, not all eReaders provide easy ability to adjust it

✓ Consider using three centered dots or similar (black square, diamond) to tell reader, that h/she has reached end of some entity

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”The Kindle Killer”

‣ Better lay-out?CSS3’s new Paged Media spec

margin

border

padding

content

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”The Kindle Killer”

‣ Better lay-out?CSS3’s new Paged Media spec

margin

border

padding

content

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”The Kindle Killer”

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”The Kindle Killer”

Deconstruction of UX

2. Device3. Reading software4. Book itself

1. Ecosystem

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”The Kindle Killer”

Deconstruction of UX

2. Device3. Reading software4. Book itself1. Ecosystem

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”The Kindle Killer”

Deconstruction of UX

I have content

Што?

Pour moi?

So what?

2. Device3. Reading software4. Book itself

1. Ecosystem

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”The Kindle Killer”

Deconstruction of UX

1. Ecosystem2. Device3. Reading software4. Book itself

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”The Kindle Killer”

Deconstruction of UX

1. Ecosystem2. Device3. Reading software4. Book itself

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DISCUSSIONTHE FUTURE

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”The Kindle Killer”

eBook integration still a far hope

‣ Platforms are drifting apart instead of integrating‣ Epub 2.1, Epub 3.0, !xed lay-out ePUB, Apple

additions, Amazon .azw and KF8-versions, di"erent DRM-schemes, BiB-services, print replicas... and apps.

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”The Kindle Killer”

Apps, books as programs

‣ Heaven is the limit‣ Standards according platform‣ Concept of the book blurring

When book becomes a multimedia?‣ Policy of Random Penguin?‣ OMG, where is the page?

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”The Kindle Killer”Books are not created equal in new digital world.

Novels Childrens books, travel guides Futuristic poem

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”The Kindle Killer”Books are not created equal in new digital world.

VI

SU

AL

IT

Y

L I N E A R I T Y

Novels Childrens books, travel guides Futuristic poem

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”The Kindle Killer”Books are not created equal in new digital world.

VI

SU

AL

IT

Y

L I N E A R I T Y

Novels Childrens books, travel guides Futuristic poem

ti 9. 2013()

”The Kindle Killer”Books are not created equal in new digital world.

VI

SU

AL

IT

Y

L I N E A R I T Y

Novels Childrens books, travel guides Futuristic poem

ti 9. 2013()

”The Kindle Killer”Books are not created equal in new digital world.

VI

SU

AL

IT

Y

L I N E A R I T Y

Novels Childrens books, travel guides Futuristic poem

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”The Kindle Killer”Books are not created equal in new digital world.

VI

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AL

IT

Y

L I N E A R I T Y

Novels Childrens books, travel guides Futuristic poem

ePUB

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”The Kindle Killer”Books are not created equal in new digital world.

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AL

IT

Y

L I N E A R I T Y

Novels Childrens books, travel guides Futuristic poem

ePUBApps

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”The Kindle Killer”Books are not created equal in new digital world.

VI

SU

AL

IT

Y

L I N E A R I T Y

Novels Childrens books, travel guides Futuristic poem

ePUBApps

HTML5

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”The Kindle Killer”Books are not created equal in new digital world.

VI

SU

AL

IT

Y

L I N E A R I T Y

Novels Childrens books, travel guides Futuristic poem

ePUBApps

HTML5Printreplica

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”The Kindle Killer”

• Social reading can be huge, but there is no integration policy for features

• Sharing (not only SoMe & eMail, but within the book)• Annotating (not only for myself, but for sharing – and

receiving & !ltering annotations of the others) • Recommending, book clubs• Creating content• Saving for clip book, combining clips • -> Textbooks as learning environments. Atlas.ti-like

tagging?

New tech integration?

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Do we have to abandon all hope?ti 9. 2013()

No, in digital bookswe have just started the journey.

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Questions?

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