NSG Eastern ConferenceAmerica's premier esports pipeline for developing competitors, where gamers become athletes and fans can watch humble beginnings become storied careers.

ABOUT NSG

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NSG is an esports network focused on serving semi professional, amateur, and developing gamers.

With roots in the industry back to 2007, the NSG team organized in 2014 to empower competitive video game communities with resources to grow. Starting with venue space, we quickly moved on to providing hardware, tournament administration, and broadcast services to gamer communities in Philadelphia including Fragadelphia, Cheeseadelphia, Go For Broke, and Brotherly Brawl.

With backing from top sports tech venture capital firm, SeventySix Capital, led by MLB World Series Champion Ryan Howard, and thanks to partnerships with local operators like Mad City, and GEXCon, we are proud to announce NSG Eastern Conference, the first step in laying a national framework for esports talent development.

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MISSION

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NSG's mission is to establish a national pipeline for esports talent and a strong ecosystem of team organizations, sponsors, and fans to support it.

We produce standardized, consistent, professional grade esports tournaments with a focus on player and fan experience. By connecting sponsors with our rapidly growing demographic of young generation gamers, we fund $5,000-$50,000 cash prize pots to help provide viability to amateur level team organizations.

The NSG competition standards ensure high quality consistent player experiences in an inclusive environment, open to all, and supportive of competitors with physical and/or mental disabilities.

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MONTHLY LEAGUES AND TOURNAMENTS

NSG ACADEMY EVENTS

MONTHLY BOOTCAMPS

SUMMER TRAINING CAMPS

ONLINE QUALIFIER EVENTS

CHAMPIONSHIPS D.C. LANS

$100,000 PRIZEPOTS

CHICAGO LANS

$50,000 PRIZEPOT

PHILADELPHIA LANS

$75,000 PRIZEPOT

NSG EASTERN CONFERENCE

EASTERN CONFERENCE LAYOUT

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A PIPELINE FOR ESPORTS ATHLETE DEVELOPMENTWe are creating America’s premier pipeline for esports athletes, where gamers become athletes and fans can watch humble beginnings become lucrative careers.

Gamer looking for a team? Team looking to compete or test your LAN skills? Come out to train, compete, and surround yourself with other competitors during our NSG Bootcamps, Monthly Events, and summer camps at Localhost Arena in Philadelphia (coming soon to DC and Chicago).

Our online qualifier events run by third party partners give competitors a chance to win travel costs to our LAN events.

Ready to see how you rank up? Compete at a LAN event in your esport to win cash, improve your NSG Ranking, and track your progression. Win the LAN and punch your ticket to the DC Championship LAN with full paid travel to compete against the best developing athletes in the country.

Open bracketing enables anyone to compete, even if you haven't been to an earlier LAN. Previous LAN winners will get priority seeding, paid travel, and lodging.

Large cash prizes will attract the best talent in the nation to compete for the glory on live stream in front of millions of viewers online.

BROADCAST VIEWERSHIP* EXPECTED ATTENDANCE*

REACH MILLIONS OF VIEWERSAccross 20 event broadcasts

5,000 UNIQUE ATTENDEESAccross 6 events

14 TO 30 YEARS OLDPrimary age range

WIDE SPREAD OF DEMOGRAPHICSReach 6 di�erent game communities with a heavy focus

on young generations in a wide socioeconomic and geographic spread

REACH INTERNATIONAL VIEWERS

60% USA 30% EU

ATTENDEE DEMOGRAPHIC

80% MALE 20% FEMALE

5% Asia/Africa5% Central/South America

70% LOCAL 20% NATIONAL

10% International

EXPECTED ANALYTICS

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* Based o� past event analytics

Events # of events

PrizepotTotals

Total in person

attendees

Estimated Total Unique

Content Views

EstimatedContent Watched

Hours

Fighting Games CommunityGo For Broke 3 2,765 1,500,000 1,250,000$50,000

Starcraft 2Cheeseadelphia 3 502 1,500,000 2,250,000$27,500

MaddenEastern Conference Bowl 3 1,830 1,500,000 2,000,000$20,000

Counter-Strike: GOMad City 3 1,589 2,750,000 4,125,000$50,000

Rocket LeagueName TBD 3 2,028 1,500,000 2,250,000$45,000

HearthstoneBrotherly Brawl 3 3,280 1,650,000 2,475,000$40,000

Total 18 11,994 10,400,000 14,350,000$232,500

EXPECTED ANALYTICS (CONT.)

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* Based o� past event analytics

Newzoo Global Esports Market Report

Newzoo Global Esports Market Report

AGE/GENDER: ESPORTS ENTHUSIASTS GLOBAL | 2016

AGE/GENDER: OCCASIONAL VIEWERS GLOBAL | 2016

191MILLION

194MILLION

M10-20

20%

M21-35

38%

M36-50

12%

M51-65

1%

F10-20

7%

F21-35

14%

F36-50

7%

F51-65

1%F51-65

1%

M10-20

17%

M21-35

27%

M36-50

15%M51-65

2%

F10-20

11%

F21-35

17%

F36-50

10%

ESPORTS REVENUE GROWTH

GLOBAL | 2015, 2016, 2017, 2020

2015 2016 2017 2020

BRAND INVESTMENT REVENUES(MEDIA RIGHTS, ADVERTISING, SPONSORSHIP)

TOTAL REVENUES(MEDIA RIGHTS, ADVERTISING, SPONSORSHIP, MERCHANDISE & TICKETS, GAME PUBLISHER FEES)

$730M$325M

$493M

$696M

$1488M

$350M

$517M

$1220MTOTALREVENUES

+51.7%YoY

TOTALREVENUES

+41.3%YoY

TOTALREVENUES

+35.6%CAGR

2015-2020

$230M

As our industry grows rapidly and continues to reach valuable demographics, we provide unique business opportunities for a wide variety of customers.

THE ESPORTS INDUSTRY

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VendorSponsor$2,500

Up to 10x15 Vendor booth on site at all NSG EC events, product placement on all broadcasts

Up to two 4x8 banner space available on site at all NSG EC events for hanging and/or standing

Logo placed on sponsor section of website

Logo placed on NSG EC program booklets handed out at all events

Logo placed on all NSG EC broadcast streams rotating banner space

30 second commercial played on all broadcasts’ rotation (o�-peak hours)

Logo placed on Eastern Conference merchandise

Customized product demonstration on all broadcasts

Customized 15 minute segment of broadcast branded with title sponsor (ie pros vs joes series)

Rename one event. “Your company presents...”

BroadcastSponsor$10,000

PartnerSponsor$15,000

Event TitleSponsor$25,000

Conference TitleSponsor$200,000

30 second commercial played on all broadcasts’ rotation (high-peak hours)

NSG Eastern Conference renamed to “Title Sponsor Eastern Conference powered by NSG”

CONFERENCE SPONSORSHIP BENEFITS

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