Upload
aiesec-undip
View
27
Download
4
Tags:
Embed Size (px)
Citation preview
DIGITAL MARKETING
DIGITALMARKETING?
THEPOWEROF
Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand messageWeb: core primary channel of digital - everything digital starts hereSocial & Search: secondary channel of digital - supports brand reachPhysical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING
AIESEC Brand
AIESEC has the unique power of a huge physical presence, it presents an opportunity to merge the digital to physical brand & marketing
Marketing today as we know it is becoming digital by default.
Digital marketing will cease to exist in the future as it
becomes marketing itself.
Bad water kills more childrenthan war.
Because it hits the heart and soul, not just our logic and brain. It
activates the “why.”
VIRTUALMARKETING
HOW IS IT GOING IN YOUR
ENTITY?
Let’s draw a mind map!
1. Grab the flipchart.
2. Draw your social media accounts
3. Put your digital contents there.
4. Analysis time!
So how do you get closerto your customers?
Ask this to your self.
What is it about AIESEC that keeps you around?
When did you first became aware of AIESEC?
What convinced you to join AIESEC?
Awareness
Consideration
Value Delivery
MARKETINGFUNNEL
Decent link clicks but the title wasn’t as impactful as it could be - living
diversity for world peace is too vague
High graphic engagement as the message connects with a “spirit of the
now”
Link clicks are super high because the “title” signals something of
importance — like the association with the UN brand - 1423 clicks.
Articles have lower engagement but higher reach
Text-graphics are great for social sharing as they convey a short
and concise message - it is friendly in a timeline scrolling
world
COMING SOONOn AIESEC in Indonesia’s digital marketing scene.
ENTITYPAGE
ENTITYPAGE
ENTITYACCOUNT
ENTITYPAGE
ENTITYACCOUNT
INTEGRATEDPROMOTIONPLATFORM
WEBSITE
DIGITAL MARKETING TEAM
Now What?
REVISE YOUR DIGITAL MARKETING MINDMAP. Take into consideration about the opportunities available of AIESEC in Indonesia
…that everything is gonna be awesome.