Rated A++

Ranked:th

4 best for return-on-investment in South Indiath 5 best for highest salary in South Indiath 9 best in South India

th 14 best for return-on-investment in India

rd 23 best in India

Two-year Full-time of The University of Mysore

MBA

The University of Mysore

QSIISO 9001

CERTIFIEDCOMPANY

out of impossibleWe take the im

Process Excellence

NATIONALSchool of Business

We make you more valuable

On the eve of every academic season, I cannot help but think about introducing new

pedagogies and becoming innovated in content and teaching/learning methods. Though

this is easier said than done, we never fail to make our best efforts.

The role of academic environment and the experiences of the faculty are critical aspects in

management education. Every management school grooms students either to manage

organizations or become entrepreneurs. There is nothing like a typical organization. Each

organization has a certain character, size and its own challenges. You cannot groom

students in a less challenging environment and ask them to work in a high-octane

atmosphere.

The point is, there is a need for reviewing the curriculum on a continual basis. The training

provided must help students acquire relevant knowledge, reflect on their strengths and

weaknesses and move up the learning curve. Our task also includes instilling confidence

in them by helping them convert their weaknesses into strengths and providing necessary

knowledge and exposure to help them understand the external environment.

At National School of Business, our teaching methods and curriculum are constantly

reviewed, changed and modified so as to keep pace with the dynamic business

environment. In addition, we prepare our students to face the world with confidence by

imbuing them with positive character, the readiness to accept challenges and a willingness

to strive for excellence. We believe, that's the only way to bring meaning to management

education.

At NSB, every minute is precious. Everyone strives to deliver our promise to make you

more valuable.

Sridhara Murthy

President

2

Contents

16

5110

3

4 Key Facts and Rankings

6 Governing Council

14 Faculty

18 Faculty/Parents/Students

Speak

22 A Different Approach

24 The Key differentiators

40 Program

42 Infrastructure

45 Placements

The accomplishments you must know.

Know the people who guide our mission.

Our renowned partners who share our

vision.

Globally reputed professors.

Get to know the experience of faculty,

parents and students in their own words.

Know why NSB is a unique B-school.

Our distinctive features at a glance.

Two years of life changing experience.

A welcoming learning environment.

How end justifies means?

8 Partner Universities &

Associates

48 News and Events

50 Success Stories

51 Culture Club

58 Disha

62 Social Media Club

63 Movie Club

64 Sports Club

66 iSME

68 CEO Shadowing

71 Eligibility for Admission

Important events that enrich the experience of

the students.

Inspiring accomplishments of our students.

NSB is a melting pot of cultures.

NSB’s initiative for promoting

entrepreneurship.

Platform to facilitate students’ interaction on

key business and social issues.

Exposes students to interesting and

enlightening movies on a regular basis.

Aims to inculcate the spirit of sportsmanship

among all students.

National School of Business co-organizes

2nd International iSME Conference

A rendezvous with Mr. Phanindra Sama

(Co-Founder redbus.in)

What we look for.

45

Commerce

Engg & Technology

Business Management

Arts

Science

Student Profile-Academic Background

Cla

ss o

f 20

12

4

23%

34%18%

10%

15%

Students with work experience

17%

Distinguished Faculty rated 4.8/5 (2012)

and 4.6/5 (2011) signifying highest student

satisfaction. Many of our professors teach

internationally across Asia and Europe.

Global Mindset Trail an international

business study mission intended to provide

exposure to global business environment.

Adventure Learning Program that gives

students the opportunity of experiential learning.

Graduate Assistantships to provide hands

on work experience and facilitate earning while

learning.

Student Consulting Projects to provide

consulting capabilities to students.

Placement and Internship support

enabling paid internships and 100% placements.

Rank students at NSB

Gopal C.First rank holderPeriyar University

Arathi PillaiFirst rank holderAmrita University

Ranked 9th best among private

B-Schools in South IndiaBhaskar Lakshya (Nov, 2011).

Ranked 23 among B-Schools in India Just Careers (Sept 2010).

Rated A++The Pioneer Newspaper (Oct 30, 2012)

Ranked 24 (India) and 5 (South India)

for highest salary average for 2012

(Digitalmailers, 2012)

Ranked 14 (India) and 4 (South India)

for Best Return-on-Investment

(Digitalmailers, 2012)

` 85 lakh worth scholarships offered

during 2012

MBA from The University of Mysore-

Rated A+ by NAAC and is identified as an

“Institution of Excellence” by the Government of

India.

Academic Partnership with

top-Ranked International B-Schools

The only B-School where ALL

interested students were sent to FREE

Exchange Program in Europe

Governing Council comprises eminent

academic and industry personalities from India,

France, USA, Australia and UK.

Diverse Student Body from India and

Abroad promotes learning in a multi-cultural

environment.

Key Facts & Rankings

5

Student receiving an award during NSB convocation from Dr. Marie Helene

Dr. Ali Yakhlef, PhD (Sweden)

Professor of Marketing and Management, Stockholm University

School of Business. He teaches courses in Innovation and

Knowledge Management.

Dr. Anne Nelson, PhD (USA)

Professor of Information Technology, Wake Forest University, USA,

and Vice-President of NMA, Inc., an information management

consulting firm that specializes in corporate e-training.

Prof. Dominique SCHRAAUWERS

Former Senior Executive, Monsanto Corp. (Europe)

Dominique has worked as consultant to many European firms,

especially those in Biotechnology sector. Mr. Dominique's valuable

suggestions and strategies have remarkably helped companies to

achieve superior profits.

Prof. Francine MAUBOURGUET

Former Head of International Relations at ESC-Pau, France

She has managed over 40 university partners worldwide. She is

instrumental in organizing student exchanges involving hundreds of

students every year. She has fostered a very strong network of

international faculty enabling cooperation in high-quality research

and teaching.

Dr. Marie Helene ABBO, PhD

Head of marketing department at ESC-Pau, France

Marie has worked as International Marketing Manager at Peirre Fabre

Pharmaceutical group. She specializes in B2C markets, luxury, health

and cosmetics marketing, international brand management and co-

branding. She is also the author of a new concept in branding “Cause

Co-Branding.”

Dr. Muneesh Kumar, PhD

Professor, Department of Finance and Control, Delhi University

He has teaching and research experience of over two and a half

decades. He has authored two books and edited one book. More than

25 of his articles have been published in journals of repute.

Mr. Nagendra H S, MS (Australia)

He has over 15 years of IT consulting and development experience in

India, Singapore and Australia.

Prof. B S Prakash, MBA (Marketing), IIM-A

Has 30 years of national and international marketing experience. He is

the Gold Medalist in MSc Program of Bangalore University and an

alumnus of IIM, Ahmedabad.

Dr. Sanjay Sehgal, PhD

Professor, Dept. of Finance and Control, Delhi University. He has done

his post-doctoral study from London School of Economics. He is on the

expert committee of All India Council for Technical Education for the

approval and accreditation of management schools.

Prof. K V Raghavaiah, Former GM-HR, ITC Ltd.

He is an alumnus of Asian Institute of Management (AIM), Manila. He

has undergone management programs at world class universities like

University of Michigan, USA. Raghavaiah has over 35 years of

experience in different facets of HR across industries and in different

contexts. As the GM – Corporate HR for ITC Group, he played an anchor

role under the guidance of the Corporate Managing Committee, in

formulating and actualizing the HR Strategy to cater to the emerging

business context.

Prof. Y. P. Rao, PG in Economics, Commerce and Management

Prof. Y. P. Rao is a renowned management and organizational behavior

expert. He has worked as HoD (Management) in a PG Center in SK

University, Mumbai. He has also worked as Principal and Dean in

leading management institutions in Bangalore and Hyderabad/

Secunderabad. He has conducted many self development and soft

skills programs.

Prof. Sridhara Murthy S R, MBA (USA) (PhD)

He is the President of National School of Business and is a Doctoral

Scholar. He is the Regional Coordinator of Pau Business School (ESC-

Pau), France. Prof. Sridhara has won the national level “Shiksha

Bharathi Puraskar” awarded by All India Achievers' Foundation. He has

been conferred “Best Faculty” award several times for his innovative

teaching. He specializes in International Business, Marketing &

Strategy.

Dr. Thippeswamy, PhD (UK)Professor, IOWA State University, USA. He was awarded

commonwealth fellowship during his doctoral education. He has

written many research articles and has presented his papers in many

international conferences across the globe.

MissionTo sow in your minds seeds of profound management

thoughts and see that they bloom into thousands of flowers.

VisionTo be amongst the most innovative B-schools with

global outlook, committed to creating opportunities

to individuals with character and competence to

make them pragmatic and confident leaders who can

shape businesses, society and the world.

6

Board ofGovernors

Dr. Anne Nelson Prof. Sridhara Murthy

Dr. Marie Helene ABBO

Dr. Ali Yakhlef

Prof. Y. P. Rao

Prof. Francine MAUBOURGUET

Dr. Sanjay SehgalDr. Muneesh Kumar

Dr. ThippeswamyProf. Nagendra H.S.

Prof. B. S. Prakash

Prof. K. V. Raghavaiah

Prof. Dominique SCHRAAUWERS

7

The University of Mysore is among the foremost institutions of its kind,

and is an enduring symbol in the sphere of higher education in India. It

was founded by the then Maharaja of Mysore. The University of

Mysore became the first University outside the domain of the English

administration in India, the sixth University in India as a whole, and

the first ever University in Karnataka.

The University now encompasses 122 affiliated colleges and 5

Constituent Colleges (with an aggregate of 53,000 students). In

addition, the University has 37 post graduate departments, 8

specialised research & training centres and 2 post graduate centres

that together offer about 55 regular academic programmes to 3,500

students. The post graduate departments are reputed for excellence in

advanced studies and research, and have attracted projects and

grants worth crores of rupees from many national and international

institutions.

Having served the cause of higher education and research with

distinction and dedication for almost the whole of the 20th century,

the University of Mysore now envisages the 21st century as an era of

even greater growth and success during which it will produce well-

qualified and well-motivated youth to serve humanity as teachers,

administrators, doctors, engineers, scientists, lawyers, social workers

and in various other fields.

The President of National School of Business is seen displaying

MoU signed with The University of Mysore.

8

The University of MysoreAn enduring symbol of higher education in India

lAccredited with A+ Grade by NAAC

lIdentified as an 'Institution of Excellence' by the Government of India

9

HighlightslThe first University in India to be assessed and accredited with FIVE

STAR status in 2000, and reaccredited with A+ Grade by the

National Assessment and Accreditation Council (NAAC).

lIdentified as an 'Institution of Excellence' by the Government of

India and awarded a grant of Rs. 100 crore to create a centre

of excellence in Biodiversity, Bio Prospectus and

Sustainable Development and foster all-round

development of the University.

lOffers as many as 75 postgraduate courses of

diversified nature, 41 PG Diploma and other

Diploma programs.

lHas a main library containing about 6,50,000

documents equipped with an access to 5000

full text of E-Journals and with an excellent

infrastructure.

lPhD programs in all departments and

MPhil programs in select departments.

lExperienced faculty who have won

prestigious fellowships and awards in

the respective fields of physical and biological

sciences, language, literature and humanities and social sciences.

lMoUs with more than 20 leading Universities and Institutions in India

and abroad for promoting collaborative research, student and faculty

exchange and granting academic affiliations to visiting scholars.

Students of NSB with the authorities of The University of Mysore

ESC-Pau, Francein 1969, is ranked No. 1 in France among all B-Schools for its

international network and 14th overall. ESC-Pau is a borderless

business school attracting students from across the globe. ESC-Pau

courses not only keep pace with changing business and education

environment but also lead into new areas of investigation, emerging

technologies, contemporary industry practices, promising career paths

and social change.

ESC-Pau is a Grand Ecole. In the French System, a Grand Ecole is

recognized by the Ministry of Education and holds a pride of place in

the country's university education system. It is accredited by

Conference des Grandes Ecoles.

ESC-Pau's roots in industry are strong since it is supported and operated

by the Pau Chamber of Commerce and Industry (CCI). ESC-Pau, founded

ESC-Pau, Accreditations

ESC-Pau isranked No. 1 inFrance among allB-Schools for itsinternational networkand 14th overall.

International Partners

10

President of National School of Business signing MoUwith ESC-Pau, France

President of National School of Business receivinga copy of MoU from the University of Deusto, Spain

Universidad deDeustoSan Sebastian

The University of Deusto was inaugurated in 1886. The University is

located on two campuses, in the two coastal capitals of the Basque

Country: Bilbao and San Sebastian.

The University of Deusto has signed over 200 academic

agreements with renowned educational institutions

demonstrating a clear commitment to internationalization.

National School of Business has signed an agreement with

this university to offer international exchange opportunities

for its students given the academic excellence of the

University of Deusto.

11

The motto ofUniversity of Deusto is'Sapientia melior auro', which means“Knowledge is betterthan gold.”

W A D H W A N I

F O U N D A T I O N

National Entrepreneurship Network

National School of Business with a vision to create new generation

entrepreneurs is offering Entrepreneurship Courses in association with NEN.

National School of Business is associated with National HRD Network to

help students to explore opportunities in HR and allied areas of business &

management.

National HRD Network

CC

CC

World Trade CentreMumbai

National School of Business is associated with World Trade Center, Mumbai,

to offer certified courses in International Trade.

National School of Business is associated with the LEAP program to offer pre-

placement training and internships. The Learning & Employability

Advancement Program is an initiative undertaken with the objective to create

market ready individuals. The LEAP will help them gain firsthand knowledge of

the financial sector with the help of our proficient training staff.

Global Shapers, a unit of WORLD ECONOMIC FORUM, Davos, Switzerland,

to offer youth development programs

Association with professional bodies

Association with management aptitude test

AIMS is a networking organisation of business schools in India. AIMS not only

conducts all India management aptitude test ATMA, but also organises various

events related to faculty development and restructuring of the curriculum.

National School of Business is associated with National Institute of Personnel

Management not only to enable participation of students in seminars, conferences and

workshops but also enable networking with HR professionals. NIPM is the only all-India

body of professional managers engaged in the profession of personnel management,

industrial relations, labour welfare, training and HRD in the country.

12

Common Admission Test

"We at NSB are conscious that successful organizations are built by

managers who are self-motivated, wholesome persons; and who can

be trusted for making the assets and resources of organizations more

valuable, with their Intellectual, Emotional and Ethical characteristics.

Therefore, at NSB, these aspects are given utmost consideration right

from selection, orientation and in everyday grooming. This is in fact

our Motto.

We are proud of our academic, guest, visiting and international faculty

who associate with us by virtue of our values and our commitment to

creating value to our students and through them to organizations. We

are thankful to them for their dedication to impart functional depth,

general management bandwidth and contextual business

communication to our students through concepts, illustrations and

projects. That is why our students stand out. We are proud of our

students.

K. V. RaghavaiahChairman, Governing Council

Message

13

“We at National School of Business

are a great team of innovative,

collaborative, seriously fun loving,

research oriented individuals. We

strive to make classes enriching,

interesting and result-oriented.”

Prof. M M Gupta - He is a renowned faculty in economics with over 35

years of academic experience. He has authored more than 10 books on

Economics.

Dr. R V Jayathirtha - Holds BE (Elec.), MBA and PhD (Industrial

Marketing) from Bangalore University. Heads “Bullseye Consulting

Group”. Teaches Marketing, Operations Management, TQM and Six

Sigma.

Prof. B S Prakash - Has 30 years of national and international

marketing experience. He is a Gold Medalist in MSc Program of

Bangalore University and an alumnus of IIM, Ahmedabad.

Prof. Y. P. Rao - Prof. Y. P. Rao is a renowned management and

organizational behavior expert. He has also worked as Principal and

Dean in leading management institutions in Bangalore and

Hyderabad.

Dr. Lalith Achoth - Has more than 20 years of experience in teaching

and research. He has published several research papers and is a senior

resource person for various organizations.

Dr. Ambashankar - M.Tech, MBA, PhD - A Postgraduate from BITS

Pilani, he went on to complete his MBA from JNU and was awarded a

Gold Medal for his outstanding academic performance. He pursued his

Doctoral Program in Management at University of Maryland, USA. He

is a TIFR Research Fellow from Indian Institute of Science, Bangalore.

He has worked with Blue-Chip companies like American Lloyd’s Ltd.,

Bluestar Ltd. And he was the CEO (Marketing, Operations, and Training

& Development) of Sundaram Industries Ltd. He is a visiting Professor

to various South Pacific Universities as well as to IIMs and also an in-

house faculty for TQM for fortune 500 organizations. He has to his

credit innumerable articles in varied areas of Management and

Engineering. Recently he has become a Premium Educator's Educator

in Harvard Business School. He has to his credit books on Business

Strategy, Organizational Behavior, Technology Transfers and

Organizational Culture.

Know Your Professors

14

Prof. Kumar Aneesh - He has been a yoga trainer for more than 20

years. He is an eloquent speaker, motivational trainer and a consultant.

His expertise is in the area of personality development.

Prof. Mansur Ali Khan, B.E, MHRM - Started his Career as an

Entrepreneur and then moved into Corporate Sector. His interest and

qualification led him to handle the Training and Development

responsibilities entrusted to him very effectively. He is a Life Skills

Trainer by Passion and has trained 1000s of People from various walks

of life and diverse backgrounds. Currently this Live Wire Personality is

teaching Technology Management at National School of Business.

Prof. Sridhara Murthy S R - He is the President of National School of

Business and is a Doctoral Scholar. He is the Regional Coordinator of

Pau Business School (ESC-Pau), France. He has won the national level

“Shiksha Bharathi Puraskar” awarded by All India Achievers'

Foundation. He has been conferred “Best Faculty” award several times

for his innovative teaching. He specializes in International Business,

Marketing & Strategy.

Prof. K S N Bhat - He has worked for nearly 30 years in KSFC, a leading

Financial Institution of Karnataka. He has worked in various capacities

including as Deputy General Manager in Administration and Recovery.

He has stint of services at various Institutions like MSMEDI, RICM, EDII,

KSPA. Now Prof. Bhat has donned the mantle of Deputy Director in NSB

handling both Administrative and Academic portfolios.

Prof. C. Balaji - He has the combined industry and teaching experience

of 10 years. He has worked as faculty SIIT Computer Education and had

corporate stint in companies like Citi Corporation, Nittany Decision

Services, Boavista Business Solutions & Austin Medical Solutions. He

currently teaches Mangerial Communication, Marketing

Management, Strategic Management and Promotion Management.

Prof. C. Sanjeev - A trainer by Passion and Profession. He started his

career in the field of Marketing & has worked for over 15 years in

companies like Servier Group & DRL. He has trained professionals in

companies like IBM, Oracle, Duetsche Software to name a few. He was

awarded the “Best Speechcrafter” by Toastmasters International. He

was the Head of Training & Research of EduPower Consultancy. His

training programs has added value to many corporates & the student

community. He has trained over 2000 students & is currently the

Manager of Corporate Relations at NSB.

Prof. Surjyabrat Buragohain - Has more than 13 years of corporate

experience in the areas of HRM, Finance, Business Development,

Corporate Governance. Has co-founded two digital entertainment

companies. 4 years experience in the academia. Areas of interest:

Strategy, HRM, Organizational Behaviour and Entrepreneurship

Prof. VKLV Kumar - Has worked for over a decade in reputed

companies. Returned to pursue his first love of academic world. Has

teaching experience in Management and Consumer Behavior.

Prof. Suresh R - Work Experience over 23 years in Manufacturing

Sectors viz., EID Parry (I) Ltd., Hindustan Photo Films, Hindustan

Unilever, BPL Telecom, Mphasis etc. Has been teaching for the last 12

years. Also worked as Director (HR) for Sanovi Tech.

15

Tapping into from diverse sources

KNOWLEDGE

Knowledge is an important source of competitive advantage.

Our sustained efforts at building national and international

academic and corporate network ensure that abundant

knowledge is imbibed to the students. Our academic calendar is

always busy with expert guest lectures, seminars and

workshops.16

Mr. Sridhar RaoAssociate Manager, Accenture

International ProfessorsDr. Dominique BOUET, PhD - Business Research

Prof. Dominique SCHRAAUWERS - Strategy

Prof. Francine MAUBOURGUET, MBA, MIS

Dr. Ian Hipkin, PhD - Management

Dr. Marie Halene ABBO, PhD - Marketing

Prof. Stephen Platt, MBA - European Culture

Visiting ProfessorslAmitav Sengupta, B Tech, PGPM (IIM-A)

lAnand K G, MBA

lDr. Bisaliah, M Sc, PhD., (former VC, UAS, Bangalore)

lJaiprakash, PGPM (IIM)

lK Jayasimha, MA, MBA

lJoy Chakraborty, Brand Consultant

lSridhar Gopal, Senior IT Consultant

lSrinath G, MCom, MBM (Asian Institute of

Management)

lSrinivasan, Financial Consultant

lVijayaraja, FCA

lUpendra Bhide, ( L&T Komatsu), MA, LLB

lArchana Joshi, ICWA, Mcom

lM. K. Ananda Raje Urs, Advertising Professional

lDr. S. Yogananthan, MBA, BPT

lMonica Dighe, PGDBM, MA in Economics

lNagaraja K., MCom, PGDHRM, CAIIB

lVijayalakshmi, MPhil, MCA, PGDCA

lRajesh Jayakar Pai, CA, MCom

lS. Hanuma Prasad, MCom, PGDM, PGDIM

lS. Murali, MCom, MFM, LLB, CAIB, FICWA, ACS

lSunil Kumar, MPhil, MHRM, PGD Labour Law

Prof. Maruti Rao - Has wide experience as a banker with more than

three decades of rich experience with Syndicate Bank in various senior

positions. He has visited London, UK, on a training assignment with

Barclays' Bank

Prof. B. K. Kumar - An alumni of IIMA, Kumar has 2 decades of

experience at the CEO/GM level. His total experience of over 36 years

encompasses All India and UAE & OMAN (over 14 years with Jumbo

Electronics, Dubai) and he has had substantial experience of handling

brands such as Sony, Ricoh, Electrolux etc and has had continuous

interactions with the CEOs and senior managers of these companies in

the areas of Company and Brand Strategy, Expansion of Retail &

Showroom Network for the middle east markets. He teaches in the

areas of Strategic Management & Marketing.

Prof. G. B. Raju - Prof. Raju has a teaching experience of over 20 years

in Constitutional Law, Political Science, Public Administration,

Business Law & Legal Aspects of Business. He is a reputed law

practitioner and a social worker. He has published articles in News

Papers & Magazines with a concern on Society.

Prof. K R Upendra - He teaches Arts in Management studies at NSB,

under the banner “FACE – Foundation for Artists & Craftsmen

Empowerment” a theatre organization comprising many theater

personalities.

Prof. Pratima Narayan - Holds Masters in Business Laws from the

Naitonal Law School of India Unversity, Bangalore. She has done her

LLB from Bangalore University and her Certification Programme in

General Principles of Intellectual Property Rights from World

Intellectual Property Organisation (WIPO). She has over 12 years of

professional as well as teaching experience. She teaches courses

related to Business Law at National School of Business.

Prof. K. R. Subbakrishna, MA, LLB - Has 34 years of banking

industry experience. Teaches Banking and Finance.

Prof. Surajit Bannerjee - Prof. Surajit is an erudite and accomplished

senior executive with over 25 years of Indian and international work

experience. He has done his PGDM with specialization in Marketing

(IMT Ghaziabad). He is Certified in Professional Selling Skills based on

Rank Xerox Model(New Delhi), Information Technology from NIIT

(Kolkata) and Selling by Objectives from Mercuri International USA

(Dubai). He teaches in the areas of Marketing, Brand management,

Sales and Distribution Management, Advertising & Promotions

Management, Retail Management, Industrial Marketing and Rural

Marketing

Prof. Sorabh Bajaj - Prof. Sorabh is an MBA graduate from Ohio

University, Athens, USA. He is a project management specialist and

holds certifications in PMP® and Lean Six Sigma Black Belt . He has

over 7 years of Industry and Teaching experience. He has co-authored

case studies and course content for International Marketing published

by FORUM International (Germany Based Education Provider). He

teaches in the areas of Business Environment, International Business,

and Operations Management.

NSB faculty have been rated 4.8/5

by the students in a confidential

appraisal signifying highest student

satisfaction.

Spectacular Faculty Ratings!

17

Faculty Speak

Excellence and Ethics are the key drivers

of NSB. The vision of Prof. Sridhara

Murthy is very clear. NSB shares the same

values that we share in ESC-Pau. The student is

in the center of the pedagogical process. The professors are

focused to make him successful from a personal and a

professional perspective in order to increase his

employability. As a balanced human being, he is

aware of his role towards the society and its social

issues.

From my part, I really enjoy to work

with all the NSB professors and I feel

particularly happy to teach Indian and

French students, all together in the

same batch. They will be the managers of

tomorrow. They will have to manage properly the 3P's:

Profit/People/Planet. I am convinced that NSB will give

them the abilities, skills and competencies to succeed

in our globalized world.

Prof. Chandra Shekar B D

Email: cashekar@gmail.com

Teaches taxation

What I would like to appreciate most about NSB is that it has a genuine

goal to groom world-class entrepreneurs and managers. It is really a

great experience teaching at NSB. The students are cordial and

energetic. They have a high level of motivation and are eager to

experiment and learn. Every session that I take here add great value to

shaping the teacher in me. I look forward to continue my association

with NSB.

Prof. K. R. Subbakrishna

kr.subbakrishna@gmail.com

34 years of industry experience. Teaches Banking and Finance

NSB is a caring institution and has a great zeal to give the best to its

students. The commitment of the president and his team is clearly

visible in every action of NSB. The school has excellent infrastructure

and is conducive to quality academic process. It has a very supporting

administrative and academic team. It is a pleasure to be associated

with National School of Business.

Dr. Marie Helene ABBO,

ESC-Paumarie-helene.abbo@esc-pau.fr

18

International Professor. Specialized in Higher

Education Management, Student

Development, International Relations

and Language Instruction.

I have worked closely with the management team

and faculty of NSB since 2008. I am impressed by

the vision and energy of Prof. Sridhara Murthy and

the true meaning he gives to the word 'education'

through the care provided to the NSB students. I can

see good opportunities for NSB in the higher education

sector, if the institute's ability to forge deep and meaningful

relationships with international partners materializes

even further.

Personal Secretary to Prime Minister, GoI

(father of Sanjukta Motilal)

Mr. Shibram Motilal

I feel proud today that my daughter has secured a place in your

Institute. The benefits offered by National School of Business such as

exchange program and global mindset trail are not offered by any

other school at such an affordable fee. The school has all the latest

gadgetry and excellent faculty members. I really appreciate the team

of National School of Business for the devotion and dedication they

have towards setting new benchmarks in management education.

Dr. Ishwarchandra Ramchandra KarkareHead, Dept. of Pathology & Microbiology, ESI Hospital,

Gwalior and claimed singer (Father of Nilesh)

I stayed in Bangalore for a couple of days

and found National School of Business

different from others. Its faculty members

are sincere and devoted to their task. I met

Prof. Sridhara Murthy, Principal Director,

and found him to be a transparent person.

Prof. Stephen Platt

ESC-PauStephen.platt@esc-pau.fr

Parents Speak

19

Mr. Victor

Business Professional from Gujarat

(Father of Hetal Chauhan)

We were searching for a good B-School. We came across many B-

schools but were not satisfied with any of them. When we met the

management of National School of Business, we were impressed by

the quality of education provided by them and their transparent

nature. They provide opportunity for students to partake in student

exchange program and global mindset trail.

Mr. Arjun Mahajan

Software Professional – Philips

(Uncle of Hershit Mahajan)

I was impressed by the amount of knowledge possessed by each

professor at National School of Business. I approached them only after

receiving good feedback about the college from the people I knew.

Looking back I think it was just the right choice made.

Students Speak

Vinaya Vishwanathan

I am lucky to be here. From receptionist to Dean,

everyone knows my name and welcomes me with a

smile. Others hear about wonderful schools, here I am

experiencing it every day. The rainbow of wisdom

showered upon me has been unlike anything I have

ever known. NSB helped me chart my road map.

Lucky to be here

Arun Jose

The school encourages team work and the small,

intimate classes give us the opportunity to get to

know each other. Teachers are always engaged and

are passionate about their field. They bring relevant

materials to the class and challenge us every day.

A home away from home

Nidhi Goutham

My experience with NSB has been fantastic. It has

been learning with fun and adventure all the way.

The faculty members are young and lovely and this

keeps us enthusiastic every second. We learnt to

recognize value of time at NSB.

Fantastic Experience

Paridhee Agarwal

Mae West said, ' Too much of a good thing can be

wonderful,' that is what I felt here in this college. Too

much of NSB proved exquisitely and exceptionally

wonderful for me. At NSB, I felt like creative

liberated. This college protected the flickers of

curiosity, enthusiasm, and inventiveness and never

smothered them in the eagerness to teach or to

impress. I as a student was always challenged to go

beyond my boundaries each time to establish a new

milestone in the timeline of my career.

NSB is wonderful

Kruthika V

The 15-day orientation classes were really great.

They helped me realize my potential and set my

career goals. I have also got the opportunity to

interact and live with people from different parts of

the country. It has been a great journey so far.

Orientation is great

Bestchoicemade

Deepti V. P.NSB is the best choice I have made in

my life. The IMBA program of NSB is

rigorous, interesting and challenging

and gives a holistic perspective of two

great countries – India and France. I

am sure strong foundation and

intense learning at NSB will help me

for the rest of my career.

Thaneswaran

I am very lucky to be studying at National School of

Business. It has a beautiful environment and an

understanding management. The faculty members

are great and with their help and guidance I was able

to get placed in a company named Jairo in Bangalore.

NSB is truly a global school. The motivation and

encouragement, which I received at NSB has made

great contribution to my career. Its corporate relation

cell has helped me a lot in mentoring my project,

guiding my career, improving my management and

communication skills.

Has an understanding management

20

A FRESHPERSPECTIVE...Every business gains by applying fresh thought to

problem resolution, exploiting market opportunities and

building resilient organizations. Our students are trained

with teaching methods which require students to come

out with innovative thinking for problem solving. This

approach is an integral part of our curriculum and

gradually enables students to develop fresh perspective

in thinking process.

21

You want a level of success that doesn't come from a typical classroom

education. That's why the National School of Business refuses to teach

in a typical way.

As one of the most prestigious business school in India, National

School of Business has been developing top business leaders ever

since its inception. We consistently launch great careers because our

students learn by doing. Candidates are hand-picked for their

A Different Approach

impressive and diverse backgrounds, and then we immerse them in an

active learning environment that takes their experience to the next

level.

Our unique student-led and action-led learning are nothing

short of transformational. You will become a better leader, the kind of

confident and effective decision-maker who is highly sought after in all

sectors of business.

learning

There are many MBA programs out there. National School of Business

stands apart from traditional business schools because of its unique

approach to training. The interlinked elements give you not just the

business fundamentals that you would expect from an MBA program

but also the leadership capabilities required to turn concepts into

decisions, knowledge into action, and ideas into change. The NSB

MBA opens your mind to how the business world really works and

prepares you to take challenges head-on.

Before you start asking to see a course outline, let's make one thing

perfectly clear. How you learn is more important! Because no matter

how engaging a faculty member may be, you can't be lectured into

becoming a great decision-maker.

From day-one in the program, the pace is fast and unyielding, and the

adrenaline rush is undeniable. Each class is a journey through a

complex, multi-disciplined business challenge. You are immediately

confronted with the reality that in business, things rarely fit into tidy

Why we stand out?

functional boxes. You'll have too much information, or at times not

enough, but through the program you'll become comfortable making

decisions when faced with uncertainty.

Class preparation starts with each student tackling an individual

assessment of the case and crafting a plan of action. From there, you

22

Prof. B. S. Prakash, Chair Professor, Marketing

Renowned scholar Dr. Mathoor Krishnamurthy inaugurating an academic session Padmavibhushan Hon’ble Justice M. N. Venkatachalaiah

addressing students of NSB

Anybody can learn a theory. All schools teach core business

knowledge, but that's where the similarity ends. At National School of

Business, we believe knowledge is necessary but not sufficient for

career success. Pushing you to learn how and when to apply ideas is

the difference that will take you from manager to leader. Strong

leaders are confident leaders. This confidence only comes with

practice, practice and practice. The classroom is where you will test

your ability to apply what you've learned and have your perspective

challenged by your learning team, classmates and faculty. Through

hundreds of cases and simulations, you're exposed to several years of

real-life business knowledge in just two transformational years. Our

Cross-Enterprise Leadership approach prepares you with the breadth

and capacity to always see the bigger picture and to lead initiatives

that enhance the whole organization. The NSB MBA is a truly

transformative and inspiring learning experience. It's a bond that will

connect you to an impressive alumni network.

Until you can apply your learning,you haven't learned a thing!

At National School of Business,you learn by doing!

Each day, as you apply your learning, you accelerate your leadership

capabilities. We call these capabilities NSB Leadership Essentials. They

are at the core of everything we do and what truly differentiates our

MBAs.

Leadership in the real world is full of complexity. Problems don't arrive in tidy boxes labeled “marketing” or “finance.”

Our cases are written with real information - sometimes too much, sometimes too little - so you can learn how to uncover

the critical details to make a sound decision.

EmbraceComplexity

We emphasize action in all case discussions and always ask, “What would you do?” At National School of Business,

you'll learn that uncertainty always exists and leaders are required to step up to the challenge and make tough decisions.BeDecisive

Contribution is a required component in all courses. You'll learn how to present your ideas persuasively and defend them

with confidence as they are challenged by your peers and faculty. Communicating in a way that's convincing, yet

diplomatic, is a core skill you develop at NSB.

CommunicatePersuasively

Leadership is about identifying people's strengths, allocating tasks accordingly and keeping your team motivated to

maximize performance. The ability to coach and inspire others is a critical skill and a strong focus at NSB. Case

preparation, reports and simulations are all structured around teamwork.

MaximizeTeam Potential

Business demands that you have the ability to manage multiple tasks, prioritize conflicting demands and perform under

intense workloads. In our rigorous two-year program, you'll face competing deadlines and learn to make the strategic

trade-offs required to thrive in any fast-paced environment.

ManageVolume

National School of Business is committed

to action-led learning. It's not just

teaching, it's a powerful decision making

approach that becomes ingrained into

how you operate.

test your ideas with your learning team, and new ideas and strategies

will emerge. You'll gain greater confidence in your decision, preparing

you for class itself. The Ivey classroom is the final step, opening up the

debate to diverse perspectives and the surprising conclusion that there

is not “one right answer.” That's why National School of Business is

committed to Case-Method Learning. It's not just teaching, it's a

powerful decision making approach that becomes ingrained into how

you operate. The transformation happens throughout your stay at

NSB, as you dive into hundreds of cases. You'll build amazing problem

solving skills and develop the ability to recognize and seize business

opportunities, making you a rare double threat. And as you'll see next,

when it comes to case learning, it only gets better with the right people

in class.

Welcome to the most intense, challenging and amazing time of your life! 23

Laila, a student doing her MBA at NSBLibyan

Courses taught by International

professors at NSB

l

Management

lProf. Marie Helene - Marketing Management

lProf. Stephen Platt - French Culture & Language

lProf. Dominique Bouet - Business Research Projects

Courses taught by NSB Professors at ESC Pau/Deusto,

Spain & St. Mary’s University, Bangkok

lProf. Sridhara Murthy S R - Global Marketing (ESC Pau, France)

Doing Business in Asia (Spain) and Global Marketing (Bangkok)

lProf. K V Raghavaiah - Strategic Role of HR (France)

Prof. Ian Hipkins - Foundations of

National School of Business has signed an agreement with ESC-Pau,

France, and University of Deusto, Spain, to facilitate student and

faculty exchange programs. As of now, more than 100 students and

many professors from India have taken advantage of these exchange

programs.

The exchange agreement allows the students of National School of

Business to study one full semester load of courses WITHOUT PAYING

ANY ADDITIONAL TUTION FEES.

24

The Exchange Program

The Key Differentiator 1

Free exchangeprogram for allinterested students.No additional tuition fee.

Exchange Ideas…Expand Horizons.Exchange opportunities with foreign universities

are built into our MBA program. They give

students an opportunity to broaden their

knowledge base and learn in a multicultural

environment.25

Sindhu Prasad Alice Jane T

Avinash

Madan Singh

Divya KumarAbhishekChauhan

Vikas DuhlaniRenuka MolettiVishal Khanna ShankyChoudary

List of students selected for exchange program in France

Harish Subramanian

Nandhakumar.P

Sneha P.

Arun Kumar L.

Musukula Nikhil Shakthi Suresh

Harish.G

Prasanna Kumar.M.V

Kannan J.

Pritam Raj

Swetha

Sandeep

Tarunima Sirohi

Kiran P.

Thaneshwar

Krishna Kiran Lohith

Saranya

Vinay Venkata Reddy

Lokesh

Satheesh Kumar C

Mahesh T

Satheesh Kumar.G.S

The exchange program was a godsend opportunity to explore myself at the

international level. Students from India and across the globe participated in

International Exchange Program. Professors from around the world came to teach

the students in this unique program. It was an amazing experience

to be there and get a deep firsthand experience of different

cultures. In the six months that I spent there, I got the

opportunity to watch the student and business life more

closely. I am really proud to be a student of National

School of Business.

- Jashanpreet Kaur, Exchange Program Student

A godsend opportunity

VinodVishwanathan

Exchange Program - France

Amit SatyanarayanNikam

VivekJayachandran

Hamsa VenkatarameGowda

Juniper NewarMohamed UmarKaderibrahim

SoorajKrishnakumar

Neha Upadhyay Siddhanta Salam

Ankita Nair

26Swati Kumari

More than 100

students from France

have taken part in the

exchange program

conducted at NSB.

It has been the best experience of my life

so far. This country is unique and very

special. I am happy to have come to

this county and to NSB. Thanks for

everything.

- Patricia, Exchange Student at NSB

More than 25

students from Spain

have taken part in the

exchange program

conducted at NSB.

Jon

It is been such a nice experience that I promise I will

come back at least once again. Thank you so much.

NAMASTE.

Email: balda91@hotmail.com

Ander

I was going abroad for the first time and I knew it was

going to be the best experience of my life. The people

here are great with lots of smiles all around Bangalore

and they make you feel as your are in home. Thank you

very much.

Email: andermendizabal@hotmail.com

Exchange Program - Spain

27

Srishylaja S.Kiran Babu Sandeep Chaudari Ujwala Yadav M. Anand Akrist Jha

Deepika Thakur Deepawali Sharma Praveen SinghPukhrambam

Jami Somnath

Experiential learning is the process of learning from experience. It is

learning through reflection on doing. Experiential learning is related to

other forms of experience-based learning such as experiential

education, action learning, adventure learning and cooperative

learning. Though, some of these forms of learning have relation with

each other, they also have differences among them. In business

schools, internship and job shadowing opportunities are some

examples of experiential learning.

In case of education through adventure learning, students

are encouraged to participate in activities with perceived

risks. This learning does not necessarily need to take place

outdoors. At National School of Business, the focus is to

encourage students to participate in trust building

activities, problem solving activities and adventure

activities such as rappelling, dry river crossing, rock

climbing, water rafting etc. NSB focuses on

different types of learning activities to

broaden students knowledge base by

encouraging them to take part in

adventure education, shad-owing

opportunities, problem-based

learning etc.

28

Adventure Learning

The Key Differentiator 2

NSB students participating in Jungle Gym Rappelling

RiverRafting

Charul Singh Sen

I was always afraid of adventure. But the

adventure program conducted by National

School of Business has made me a different

person. The program was conducted in

association with professionals in

adventure learning and was an amazing

experience; it made me fearless and

taught me wonderful lessons for life.

Activities such as rappelling,

jumering, dry river crossing and river

rafting will stay in my mind forever.

The programhas made mefearless

I learnt to optimallyhandle resources

Bhanu Gupta

We had a wonderful experience

and a life-time adventure trip to

Savanadurga, near Bangalore. The

trip gave us real time learning with

fun and enjoyment. Students did

activities like rappelling, river

rafting and dry river crossing during the day. At night we trekked

though the forest and learnt how to handle difficult situations and use

resources optimally. The faculty members who accompanied us were

very co-operative and took care of all our needs with regards to food

and stay. We also played mind games which inculcated in us the spirit

of team work and helped us know each other better. It was one of the

most memorable experiences of my life.

29

MBA is the beginning of an exciting life adventure. We want you to

make the most of it by understanding what happens in best B-schools

across the globe. This study tour is intended to be a life-changing

business and personal experience for participants.

Program activities include

lMeeting with business and government officials

lTouring factories, multinational firms, port facilities & small

family firms

lMeeting with local students

lExperiencing local customs and business practices

lAttending cultural events

Air Bus VisitA visit to Air Bus is a regular feature of

NSB’s GMT program. Airbus is the world's

leading aircraft manufacturer whose customer

focus, commercial know-how, technological

leadership and manufacturing efficiency

have propelled it to the forefront of the

industry. Airbus' modern and

comprehensive product line comprises

highly successful families of aircraft

from 107 to 525 seat: the single-aisle

A320 Family, the wide-body long-

range A330/A340 and the all-new

next generation A350XWB Family,

and the ultra long-range,

double-decker A380 Family.

This trip will be organized during the first year. This 10-day

orientation in Europe is aimed at:

lAchieving role transition in you from being student to being a

manager

lProviding international exposure

lCreating Global Mindset

lMaking you understand the roles and responsibilities of an MBA

student

lHaving first hand feeling of our academic partners

30

Global Mindset Trail

The Key Differentiator 3

NSB students in Spain

NSB students in Barcelona

NSB students in Air Bus company, Toulouse, France

A greatexposure

The Global Mindset Trail was a

fantasy and dream come true. It

was the best trip of my life that I

can think of. We were in a group

of 60 people, which is not a

small group. It was fun and

exciting to explore France, Spain and Dubai in a big group. It was a

great exposure to know their lifestyles, mindset, business etiquettes

and culture. Visiting their churches, monuments and museums was

like a fairytale. Surfing and Desert Safari was adventurous.

Mausami Machahari

The best experienceof my lifeNagaraj L Asgi

The Global Mindset Trail to Europe was an

unbelievable and memorable trip. The

moments I enjoyed for the whole one year

during MBA in National School of Business

were equal to those 10 days that I spent in Europe along with

friends and faculty. GMT gave me significant

knowledge about European culture and its

language. We performed a cultural show in

front of a huge crowd in France. It is a

thrilling experience in Europe when you

represent India and perform. Overall, the

trip to Spain, France and Dubai, was the

best experience of my life.

31

NSB students enjoying desert safari in Dubai

NSB students in Belgium

NSB teamwas the biggestIndian managementstudent contingentto have ever visitedFrance.

NSB student in Doha

An INTERNATIONAL MINDSET-a must to succeed in today’s worldOur MBA program entails student exchange program, global

mindset trail and a host of teaching pedagogies with an

international orientation. All are aimed at building in students an

international mindset and preparing them for a global career. 32

Dr. Patrice Cailliba, Dean, Pau Business School, France

We provide opportunities for students to work on

projects of reputed companies under graduate

assistantship program. Graduate assistantships

provide hands on work experience and facilitate

earning while learning. GAs are recruited to assist

faculty members in teaching and research.

Thinking & persistencemade us successfulFor my internship, I worked as a marketing executive for

branding and advertising at Aspect Professional

Consultancy for three months. My job included putting up

shops, conducting events and increasing footfalls at

Sigma Mall. It also included branding of the mall. We

focused on handicraft products, both branded and semi branded. While we were

given a target of Rs. 5 lakh profit, we surprised the management of Sigma Mall by

earning a profit of Rs. 20 lakh. We organized events such as Ms. Bangalore, Fashion

Show and competition for children with great enthusiasm. In the end, it was strategic

thinking, persistence and zeal that made the team of National School of Business a big

success at Aspect Professional Consultancy.

Opportunityto experienceand earn whileyou learn

33

Graduate Assistantships

The Key Differentiator 4

Student Consulting

The Key Differentiator 5

Reliance Office Depot - (India's largest organized retailer for

stationery)

Strategies for moving beyond conventional ways of attracting

customers or assisted sales.

In consulting projects, a group of students act as consultants to solve real-time

business problems in an organization. Unlike in internships, students in consulting

projects are required to have good business acumen and skills in consulting,

analytical and research skills. Students work together for about 8-10 weeks that

culminates in a final presentation. It's the best credential a student seeking

employment can have.

Earnst & Young ( A leader in IT Advisory Services)

How to get the “FIRST MOVER ADVANTAGE” in Europe? Define its main

business challenges, study the related software solutions and come

out with suggestions to deliver the Right Technology Solutions to

customers.

Earnst & Young ( A leader in IT Advisory Services)

Define “customer experience zone”, identify elements that

create customer experience, measure and promote

desirable customer experience.

EADS – A leading Aerospace company

Identify new markets for entry and map target markets for

opportunities, threats, and competitor characteristics.

Lun De Meil- A leading Honey producer from France

“Study the brand position and suggest strategies to become a key

player in Indian market”

TOBOC – A leading Canadian online B2B company

“ Study the best practices of online B2B business portals, identify

benchmarks and suggest an innovative solution for enhancing the

effectiveness of TOBOC portal.

Partial list of projects undertaken by students

34

Real timeconsultingopportunities

Student consulting team at TOBOC

Student consulting team at EADS Student consulting team at E&Y

Industrial visits are an integral part of our program. They are aimed

to giving students an opportunity to understand the working

environment, processes and business practices of an organization.

These visits give students onsite and

practical exposure, which is not

possible through classroom lectures.

NSB, thanks to its extensive network with

industries and business houses, organizes

industrial visits on a regular basis to

reputed multinational and Indian

companies.

The visits are usually guided visits with NSB

faculty members accompanying the students in order

to help them through onsite explanation. Students

are also encouraged to ask questions during these

visits.

NSB's faculty members take the help of

professionals from the industry to help

students understand the various aspects of

the organization visited. Some of the

companies to which visits are frequently

organized include: Coca-cola, Britania, Tata

Coffee Works, L&T Komatsu, Parle, HMT,

Mysore Soaps and Detergents Ltd. etc.

Giving studentscutting-edgeindustry exposure

35

Industrial Visits

The Key Differentiator 6

Personality development is defined as the development of the

organized pattern of behaviours and attitudes that make a person

distinctive. A person's character evolves throughout the life,

although much depends on the inborn traits and

early experiences.

National School of Business focuses on

building a person's communication

skills, emotional strength and instills in

him or her confidence required for

facing the world outside. It also

includes building leadership, managerial

and entrepreneurial skills.

NSB has made personality development and

integral part of its curricula. While regular

training sharpens and deepens a student's

intelligence, personality development builds their

inner strength. NSB runs personality

development sessions concurrently with the

academic program. It organizes a series of

motivational talks by experts and classes to

improve communication skills.

NSB’s programs improve every aspect of a

student's personal, business and spiritual

life. They enhance an individual's level of

commitment to society, inculcate ethical

values, improve interpersonal skills and

develop a positive attitude. NSB has

tied up reputed trainers to conduct

its personality development

programmes.

Givingevery individuala distinctpersonality

36

Personality Development

The Key Differentiator 7

Guinness record holder Prof. Mahadevan with NSB students CEO of Mind & Magic, Prof. Jayasimha coaching students

International Yoga Guru and Life coach Prof. Aneesh Kumar

conducting workshop at NSB

“Mr. K. Vaidyanath enthused the students to be inspired by the

dream of becoming leaders in their respective fields. He

shared his compelling belief that positive change can only be

brought about by leadership that is founded on Vision, Values,

and Vitality. He advised the students that they must aim to

evolve into holistic leaders driven by knowledge, integrity,

courage of conviction, empathy and humility. He urged the

students to pursue their own passions and at the same time

be propelled by the aspiration to make a difference to nation

and society through selfless service.”

Mr. K. Vaidyanath, Non-Executive Director, ITC Ltd.,

delivering the inaugural address at National School of Business

37

Provides access to seminars/contestsacross management schoolsAll students of National School of Business are provided with a

complimentary copy of Economic Times when the classes are in

session. This helps students to be updated with developments in

areas of Economics and Business on day-to-day basis. It also helps

students prepare for the everyday "Business News" event at the

college. Membership to ET club allows students to participate in

business quizzes, seminars and lectures conducted by the Economic

Times.

38

Additional Certifications

The Key Differentiator 8

These courses are aimed at

students in general and specific areas of

interest for better corporate careers.

General

l

lBusiness Analytics

lAptitude Test

Domain Specific

lMarketing: Social Network Marketing,

Business to-Business & Retail Management

lFinance: NCFM Certification through

Reliance Capital

lHRM: CHRMP (Certified Human Resource

Management Professional)

equipping

Advanced Excel

Enhancingskill sets.Buildingcompetencies

Membership to ET Club

The Key Differentiator 9

“There was SO MUCHpacked in two years”Looking back after two meaningful years at National

School of Business, I realized the magnitude of the

program. Besides basic curricula, the program was

packed with several innovative features and together

they have added a great meaning to my experience

and empowered me to stride into the outside world

with great confidence. - Monica Tomar

39

Students complete both programs simultaneously and pursue DUAL specialization

MBAWorld-class MBA from The University of Mysore, which is

recognised by UGC, Ministry of HRD, Govt. of India.

Specializations offered: l Finance

l Marketing

l Human Resource Management

PGPMPractice-based autonomous program. The syllabus is designed by

experts from industry and academia and will strongly focus on

development of attitude and skills.

Specializations offered: l International Business

l Information Technology

l

lBusiness Legislations

lStrategic Management

lElective – I

lElective – II

lElective – III

lProject Work

Project Management

lEntrepreneurship

lElective – IV

lElective – V

lElective – VI

lElective – VII

lProject Work

lManagement Concepts & Theories

lOrganizational Behaviour

lBusiness Environment

lManagerial Communication

lManagerial Accounting

lManagerial Economics

lStatistics for Management

lMarketing Management

lHuman Resource Management

lCorporate Finance

lBusiness Research Methods

lOperations Research

lOperations Management

lManagement Information Systems

MBA PGPM

Semester I

Semester II

Semester III

Semester IV

lPre Placement Training-II

lInternational Business Operations

lStrategic Management of Technology & Innovations

lBusiness News

lConcept Review

Certification Courses

A. General - Advanced Excel, Business Analytics, Aptitude Test

B. Domain Specific - Marketing (Social Network Marketing, Business to-Business & Retail Management), Finance (NCFM Certification through Reliance Capital), HRM - CHRMP (Certified Human Resource Management Professional)

lCommunication and Presentation Skills

lPersonality Development

lBusiness News Analysis

lCase Study Methodology

lGlobal Business Environment & Strategy

lGlobal Mindset Trail

lPre Placement Training-I

lBusiness News Analysis

lGlobal IT Management

lConcept Review

On one hand, the Degree certificate from a UGC recognized university

allows you to either pursue higher education (including doctoral

studies) or take up jobs in public sector and semi-government

organizations.

Advantages of Dual CertificationOn the other hand, the industry endorsed, autonomous PGPM

Certificate from National School of Business results in higher

employability. These courses are identified and delivered in

association with recognized industry bodies.

Program MBA + PGPM

40

Expertise, Experienceand ExcellenceWe have an illustrious team of faculty who collectively

bring together a wealth of knowledge and expertise

that caters to current industry demands and an

extraordinary commitment to excellence. 41

LocationBeing in close proximity to major corporates, ranging from information

technology to consumer product companies to retail malls, we give an

added advantage of integrating classroom knowledge with practical

experience.

Distance from major industrial clusters:

lElectronic city: A cluster of over 200major IT/ITES companies - 12

kms

lBommasandra Industrial Area: A cluster of over 2500

manufacturing companies and businessnes - 14 kms

lITPL: A cluster of over 200 IT/ITES/Research companies - 17kms

Infrastructure

42

lPeenya Industrial Area: A cluster of over 5000 SMEs - 17 kms

lRajajinagar Industrial Area: A cluster of over 1000 SMEs - 8kms

lJigani Industrial Area: A cluster of over 500 SMEs - 16kms

Locatedin JP Nagar,a centralcommercial hubof Bangalore

ClassroomsThe classrooms are well-ventilated, spacious, air-conditioned and fitted

with advanced audio visual equipment for presentation and have

comfortable furniture.

LibraryA well-stocked library is housed in the learning block. It is

regularly updated with latest books and journals on

management.

CafeteriaA beautiful and spacious cafeteria is located right on

top of the learning block. Opened from morning to

evening, it provides hygienic and delicious food to

the students.

43

Wellconnected andeasily accessiblefacilities

lLocated very close to the learning block.

lSeparate facilities are provided for boys and girls.

lRooms are spacious with necessary facilities.

lNutritious and hygienic food is provided.

lWi-fi enabled to provide 24x7 access to internet.

lProvided with round the clock security.

lClose to shopping malls, multiplexes and

hospitals.

lWell connected to city by buses.

lClose to multi cuisine restaurants, fast food

joints and restaurants with regional

specialities.

Hostels

44

Locatedclose tolearningblock

Early Bird Gets the Worm.Your PLACEMENT PLANNINGbegins from day one.Success comes to those who prepare well and put in effort.

For us, placement is not an activity that begins in the third

semester. We have a comprehensive plan in place and our

pre-placement training takes place concurrently with the

course. Our placement preparation includes sharpening

your communication, presentation, aptitude and

attitudinal skills. We will also train you in group discussions,

mock interviews, and interview FAQs. We ensure that, when

the opportunity knocks on your door, you will be in a

position to grab it with both hands.

45

NSB has a dedicated placement wing that not only trains students

for placements but also organizes campus recruitments. Over a

period of time, NSB's placement wing has developed formidable

industry contacts to enable placement of all students.

Throughout the past four years, we have consistently practiced the

values of professionalism, commitment to quality and personalized

service. Our systematic and streamlined process of placement helps

students to get into the industry of their choice within the stipulated

time period.

Backed with a state-of-the-art Infrastructure and a highly passionate

and competent team, NSB's placement wing believes in creating a

"difference" in the world of placements. NSB's focus is on providing

"Dream Jobs" to its students by shaping careers.

Sector-wise Placements - 2010

Engineering/Manufacturing - 13%

ITES - 9%

Finance - 11%

HR Consultancy - 9%

Finance Consultancy - 11%

IT - 6%

Retail - 15%

HR Consulting - 9%

B2B 3%

Entrepreneur - 4%

Others - 10%

Placements

13%

9%

11%

9%

15%

9%

10%4%

3%

11%6%

The MBA program you choose should share your career goals. Our mandate at

National School of Business has never been just to prepare you for your first post-

MBA job and be done with it. Rather, we want to give you the tools to create and

navigate opportunities successfully throughout your career. Our Corporate

Relations Cell (CRC) is looked upon with high regards across the globe by our

prestigious recruiting partners, and they're involved from the very beginning.

In fact, your early career path exploration starts during the admission

process, when our CRC team participates in your application assessment.

Pre-placement training and career coaching is built right into the

curriculum. Class time is devoted to the skills required

to build a solid Résumé, prepare for rigorous

interviews, find hidden career opportunities,

network effectively and plan your career

strategy. We don't hand out jobs. Instead we

provide access to exceptional coaching and

knowledge you can use to launch and

accelerate your career path. The NSB MBA

opens doors to an unlimited range of

challenging leadership opportunities. The CRC

coaching gives you the insight and career savvy you

need to fully capitalize on them.

Other MBA programs ask you to sit back and be taught. At National

School of Business, you lean forward and actively learn. You will be

among some of the most interesting and talented people you will

encounter in your life; we believe your MBA should make the most of that.

Why career planning is something we

don't leave for the final week?

46

100%Placementsinceinception

Companies

�ABB Ltd

�Accenture

�Aditya Birla

�Adtree

�Air Comforts

�Aircel

�Allegis Group

�Altisource

�Angel Capital & Debt Market Ltd

�ANZ Bank

�Arvind Retail Ltd

�Attero Recycling

�Automotive Axles

�Axis Bank

�Bajaj Allianz

�Basket Options

�Bata

�BHEL

�Bhokaro Steel

�Big Bazaar

�Bihar State Tourism Development Corporation

�BMA Wealth Creators

�BSE Bangalore

�Capgemini

�Careernet

�Cease-Fire

�Citi Bank

�Cosmic Meltdown

�CPS/BIAL

�Dekiru

�Dream Quest

�DreamGains

�Edusys Services

�Eli Lilly

�Elsner.net

�Emami Paper Mills

�Embryo Fund

�Sharekhan

�Ernst &Young

�Essae Teroka

�Everonn Ed.

�FAG

�Featherlite

�Fortis Hospital

�Future Group

�Future Value Retail

�GE

�Geek.com

�Global Automatlon

�HDFC Bank

�HDFC Std Life

�Hinduja Global Solutions

�Hindustan Times

�HSBC Bank

�IBM

�IBM Daksh

�IBS Software Services

�I Gate- patni

�Indegene

�India Infoline

�IndiaBulls

�Indiamart

�Infosys

�ING Vysya

�ITC Lifestyle

�ITC Ltd

�Jindal Steel

�JP Morgan

�Jusco

�Kapalin Bioscs

�Kisan Group

�Kisan Mouldings

�Kotak AMC

�kotak Mahindra Bank

�Kotak Mutual Funds

�Kotak Securities

�L&T Finance

�Laguna Clothing, Bangalore

�Life Cell Intl

�Linarch

�Malnad Tech

�Manpower Resources

�Max Hypermart

�Maxis Exports

�McAfee

�MegaMart

�Metroplots SA

�Mind2mentors Technologies

�MobiTrack

�Modern India Con-Cast Ltd

�Muthoot Finance, Kerala

�National Hydroelectric Power Corporation

�Netcore

�Nj India Invest

�Northern Trust Bank

�OCL Iron & Steel Ltd

�Ocwen Financials

�Odessa Technologies

�Pantaloon Retail

�Pepsi

�Polaris,Chennai

�Proton Zone

�RAK Mulder

�Reliance FootprintS

�Reliance Fresh

�Reliance Footprint

�Reliance Jewels

�Reliance Lifestyle Holdingss

�Reliance Retail Ltd

�Reliance Trends

�Saicom Consulting Services

�SAIL

�Sales Babu

�SBI Capital Securities

�Season Wine

�Service City

�Silicon India

�Sireesh Auto Pvt Ltd

�Snapdeal.com

�Snyxlus.com

�spring events

�Sravan Shipping Company

�SSgA

�Sundaram Mutual

�Swiss re

�T.N.S.Tex

�Talent Capital

�Tata Securities

�Team Lease

�Thomas Cook

�Thomson Reuters

�Trade-India

�Trans Asian Shipping Services

�Travancore Titanium Products

�UAL - Orissa

�Value Leaf

�Videocon

�Volvo

�White Lily Appares

�Winalite

�Wizmatrix

�yellow box

�Zee Akash News

�Zenith Software

47

News & Events

The class of 2012-14 was inaugurated on 16th July, 2012. The Non-

Executive Director of ITC Ltd. Mr. K. Vaidyanath, Chairman of

Governing Council Prof. K.V. Raghavaiah and President of NSB Prof.

Sridharamurthy were Chief Guests at the ceremony.

Inauguration of the class of 2012-14

Convocation 2012 of National

School of Business was held in

Bangalore on 29th July, 2012.

Mr. Shajan Samuel, Senior Vice

President, MAAC, delivered the

Convocation Address. Dr. Marie Helene

Abbo, Profesor, ESC-Pau conferred the

Medals. Prof. S. R. Sridharamurthy,

President of National School of

Business administered the oath. Prof.

K. V. Raghavaiah, Chairman,

Governming Council, National

School of Business presided

through the ceremony.

NSB is now ranked No. 9 in South IndiaAccording to a survey by Dhainik Bhaskar’s Lakshya, India’s first career

magazine, National School of Business, Bangalore, has been ranked 9th

among Top 25 Private B Schools in South India.

A mind blowing adventure activity was organized for the Students.

Out2Learn, a professional training institution conducted very useful

workshops besides adventure learning programs. Students were so

happy that they asked for “Once More.”

Out2Learn

GraduationCeremony2012

48

Workshop By NEN

“Business Model : Getting It Right”NSBians had a great opportunity in the form of attending a workshop

organized by TATA First Dot in association with National

Entrepreneurship Network for budding entrepreneurs. The objective

of the workshop was to inculcate the knowledge of making busi-

ness plans & business models. The event was held at IIIT,

Bangalore, on 12th October, 2012.

Mrs. Vasanti Venugopal (Former Head, Department of Commerce

at Mount Carmel College, Bangalore) was the featured speaker

who inspired budding entrepreneurs. Students had the oppor-

tunity of listening to Prof. S Sadagopan (Founder

Director, IIITB), who delivered the inaugural

speech.

The workshop provided grounding for stu-

dents in terms of building an entrepreneurial

mindset. The bonus of attending the work-

shop was NSBians getting nominated for TATA

First Dot competition.

A different JOURNEYA life transforming workshop by Dr. Meath Conlan

An extraordinary workshop by Dr. Meath Conlan was attended by

NSBians on 13/12/2012 at SAP LABS, Bangalore, one of the most

prestigious corporate houses. Australian-born, Meath has wide

experience of diverse cultural backgrounds and ethnicities. His

mentor and friend of many years was the late Bede Griffiths, an

English Benedictine, who, for over thirty years, resided in and

taught at Sacchidananda Ashram, Shantivanam, in South India.

Through him, Meath's outlook and sensitivity expanded to embrace

a tolerant and inclusive understanding of all philosophies and

spiritual traditions.

The very essence of the workshop was making people understand

life from a broader perspective. The workshop was a unique

experience for NSBians. The session focused on various aspects of

life. It also imparted various relaxation techniques such as Yoga, Yog

Nidra and some quick meditation techniques.

NENWorkshop

49

Workshop at Acharya Bangalore B-School

“Successful Growth: Project To Process”Students of NSB took part in 'Successful Growh: Project to Process,' a

very interesting workshop held at Acharya Bangalore B-School from

20th-22nd Dec, 2012.

This workshop touched upon topics such as values of leadership,

innovation and creativity in entrepreneurship. NSB students had the

opportunity to meet and interact with many well-known

management professionals, academicians and businessmen such as

Dr. Nagadevara (IIM-B), Arun Prabhu (CEO, In-Touch Analytics), Rajiv

Jayaraman (CEO & Founder, Knolskape), Dr. H R Venkatesha

(Director, ABBS), Ms. Shreekala (CEO, Crackverbal), Kunal Varma

(CEO, Skillwiz) and Pawan Soni (IIM-B Fellow).

The 3-day workshop helped NSB students get an insight into the

vision and thinking of successful business leaders. The icing on the

cake was NSBians taking part in a quiz competition and winning the

first prize.

(Did his internship at a leading technology

based company in Bangalore. Works as

Partner-Business Operations in France

region for the same company)

It was a great experience for me at National

School of Business to be transformed from

a business student to a business leader.

The Indian culture, people, environment

and spending my time with different students and staffs were a great

experience. The faculty at National School of Business has great

abilities in making a student understand the concepts of business

management easily. I was trained and counseled by great professors

for my internship.

Great to be transformed from a businessstudent to a business leaderNicolas Lafontaine, Exchange Student, CERAM, France

Enjoyed the culture hereMr. Thibault Bertrand, Exchange Student

from France (Works for At Print, A French Firm in India)

I had a great time at National School of

Business. The school offers excellent

academic facilities and right guidance to

aspiring entrepreneurs. I had the opportunity to interact with the

best professors, students and industry experts. Being a French

national, I enjoyed the cross culture exposure. The students have

come from different parts of India with diverse cultural

backgrounds and it was a great learning experience to

understand their lifestyle and culture. The faculty is a mixture

of academic excellence and industry practice. The Corporate

Relations Cell is highly competent and always available for

us to guide and help. After completing my internship

with ITC group of hotels, I am now associated with a

French company in Bangalore as the chief of

operations. I got what I wanted and I m lucky to be in

India.

I met with an accident in March 2008 and lost my left hand. I was hospitalized

for some time and started wondering whether I would be able to do my MBA. I

called up Prof. Sridhara Murthy, and the conversation I had with him changed

the course of my life. At no point during the talk, he uttered a word of

discouragement nor did he show any sympathy. Every word that he spoke was

highly motivating and inspiring. He told me to join the course af ter complete

recovery. National School of Business has given me the courage to face life and

overcome obstacles. The words of one of our professors always ring in my ears,

'Try to fail, but don't fail to try.'

I asked ‘Sir, can

I do MBA?’

He said 'Why not?'

Vinod Kumar

2008-10 Batch

Success StoriesThe leadership abilities of the faculty mentors and

Corporate Relations Cell at National School have

been instrumental in providing some great

opportunities for students. The Corporate Relations

Cell is equipped with great abilities in providing

exposure and learning environment to students and

in transforming them into managers, leaders and

entrepreneurs.

Arts in Management Studies {AIMS}

lStrengthens them to create stress free environment.

lPromotes Dance, Music, Drama, Painting, Traditional Arts, Folk

Arts, Handicrafts, Cinema and more and more Theatre

Activities.

lTrains in Voice Culture, Body Language, Rhythm & Movement,

Performing Arts, Warm up, Flexibility & Theatre Exercises.

lInteracts with Character Psychology, Differential Approach,

Body & Mind & Political-Socio-Cultural Awareness.

lDevelops Leadership Qualities

NSB has tied up with Foundation for Artists & Craftsmen

Empowerment to offer its students a value added program called

‘Arts in Management Studies’ to help students understand people

and society in the right perspective.

50

A melting potof culturesStudents from different cultural and

geographical backgrounds study with us.

They assimilate into a cohesive whole on

our campus thus fostering humanistic

values.

51

NSB students performingduring annual day celebrations

52

Life need not revolve around only academics and career. Every student

is gifted with some talent and they nourish and nurture their talent for

their all round development and to make their life meaningful.

National School of Business, by regularly conducting various cultural

and literary competitions, and by facilitating its students represent the

school at inter-collegiate, inter-university and inter-state level cultural

competitions, provides a huge support to the students to pursue

cultural activities.

Providing platforms for talent display

Cultural Diversity

At National School of Business, all festivals are celebrated with

equal fanfare and gaiety. The management encourages students to

celebrate important festivals to promote cultural awareness,

harmony and bonding among the students. Our students hail

from different parts of the country and the world and this add

more variety and charm to the festivals celebrated at the

school.

Festivals - A celebration of life

53

Onam celebration

Celebration of Holi Ethnic Day Celebration

NSB – Creating platforms for co-curricular activities

NSB is one of the few management institutions that

are committed to offer students a wider platform to

engage in co-curricular activities. The objective is to

expand students' learning potential, groom their

talent and foster all round development. With this

view in mind, NSB has taken initiative to form various

clubs to help students lead an active social life. The

activities carried out at these clubs are a fine blend of

entertainment and enlightenment, and rejuvenation

and motivation. Some of these clubs are:

lCultural Club

lEntrepreneurship Cell

lSocial Media Club

lMovie Club

lSports Club

The following pages will give a glimpse of the

activities of these clubs.

54

55

Surabhi-The Cultural Club

“What sets worlds in motion is the interplay of

differences, their attractions and repulsions. Life

is plurality, death is uniformity. By suppressing

differences and peculiarities, by eliminating

different civilizations and cultures, progress

weakens life and favors death. The ideal of a

single civilization for everyone, implicit in the

cult of progress and technique, impoverishes

and mutilates us. Every view of the world that

becomes extinct, every culture that disappears,

diminishes a possibility of life”- Octavio Paz

MissionCultural values are essential for every

citizen. It helps in preserving and reviving

a nation's heritage and traditions. The

Cultural Club of NSB aims to rekindle

cultural pride among NSB students and

update them with the knowledge of

Indian and world cultural heritage.

56

57

The Cultural Club at National Club was formed to inculcate

cultural values among the students and provide a forum to

showcase cultural talent. It has been fostered by some

eminent artists, who have carved a niche for themselves

in the cultural space of Bangalore. The college organizes

various cultural events throughout the year to keep the

cultural spirit alive and kicking.

The club organizes various cultural activities as per

academic calendar to inculcate a sense of

belongingness, team work,

coordination & amiability. The

club wants to be a symbol of

'unity in diversity' and is open

to every member of NSB

community.

NSB students with actor Naseeruddin Shah

Cultural Club - Activities

Entrepreneurship is no cakewalk. It

requires a great deal of hard work, risk

taking abilities and a never-say-die

attitude. Yet the freedom to take your own

decisions and make your own road are the

rewards of entrepreneurship.

I am my own boss.

58

National school of Business is nurtured by a group of eminent

educationists from across the globe and industry professionals with a

vision to create intellectual capital for the world. Successful

professionals from various fields with proven credentials and rich

experience are part of this endeavor. The school is fully committed to

offer the very best in every aspect of academics to give students the

knowledge and vision to setting higher goals. NSB believes in

settling for nothing but the best and is willing to support every

student in his/her quest for entrepreneurial success.

National School of Business is striving to

develop value-centric leadership for

contemporary business practices through education that is

entrepreneurial in spirit, ethical in focus and global in orientation.

The School's Entrepreneurship Cell “Disha” aims to help in the

development of India's entrepreneurial ecosystem by enabling easy

and efficient interaction among its major components spanning

students, working professionals, aspiring and existing entrepreneurs,

mentors, angel investors, venture capital firms and corporates through

initiatives such as interactive sessions, conferences etc. DISHA is being

used as a medium to encourage the spirit of business and

entrepreneurship among the student fraternity. Not only do we show

the doors of opportunity but we also equip them to walk through it.

We have an eclectic knowledge of various factors involved in

developing a great business professional. It inculcates diverse training

programs like Business News analysis, Concept review etc. which help

aspiring entrepreneurs of the institution to emerge as business

emperors in the global market. The cell nurtures and nourishes

entrepreneurship ideas among students. The faculty members help the

students in identifying market opportunities, screening ideas and

developing viable business models. They also bring the students in

contact with venture capitalists and help the students in seeking

venture capital funding.

National School of Business believes that

entrepreneurship is the key that can

unlock India's latent inventive

potential. It will not only

push India to the

forefront of the world

but also help raise the

quality of life in the

country.

The entrepreneurship development of National School of Business is

run completely by students under the strict vigilance of a team of

faculty that has been exclusively trained for the purpose by National

Entrepreneurship network. With perspiration, devotion and

dedication towards excellence, DISHA aims to emerge as one of the

best entrepreneurship cells, which is dynamically oriented towards

shaping tomorrow's business leaders.

59

Grooming Entrepreneurs

DISHA-Entrepreneurship Cell

Vinod Kumar, CEO of Spring Events and alumni of NSB

Entrepreneurs

The entrepreneurial story of Dr.

Yadunandan is a quick tale of

success. Groomed and mentored

at National School of Business,

Dr. Yadunandan gave wings to

his entrepreneurial dreams as

soon as he passed his MBA. It

didn't take much time for him to

put his plan into action. His

business idea was simple yet

filled the gap existed in the

market. Who would say 'no' to delicious rolls served quickly at

competitive prices? His 'Rolls on Wheels' was thus born and had

immediate takers. Set up in February, and still to celebrate its 2nd

anniversary, Rolls and Wheels already has 8 outlets and is doing a

roaring business of Rs. 24 million annually.

60

“What I am today is

because of my mentor,

Prof. Sridhara Murthy. He

guided me to pursue my

MBA in France and

mentored me

meticulously to

become an

entrepreneur in the

ever-growing food

industry. I owe

him a lot” - Dr.

Yadunandan

Yadunandan has an automated centralized kitchen which caters to

all the 8 outlets. He employs over 35 people and believes that

'taste, quality, hygiene and quick service' are the key ingredients of

his success. The average time of service is just 2 minutes.

Yadunadnan has plans to set up 25 outlets by the end of 2013. He

also plans to engage franchises to accelerate expansion. His vision

is to be a pioneer in the quick service restaurant model and provide

high quality, nutritious food in a hygienic way. He intends to

automate the entire production process and establish a strong cold

chain network to enhance the shelf life and freshness of the

products. Yadunandnan has a strong appetite for developing tasty

recipes. He is setting up a state-of-the-art-kitchen, which can cater

to 50 to 60 outlets. He wants to automate the whole process to

avoid contamination. His immediate plans are standardization of

products, billing procedures and development of

a franchise manual.

Rolls on Wheels

61

Safwan MM – From God's Own CountrySafwan MM, who hails from Kerala, did his MBA at National

School of Business and went back to 'God's Own Country' for

entrepreneurial inspiration. He established Global Associates to

market bottled coconut water and set up a production plant

in Manjeshwar, Kerala. His state-of-the-art plant processes

and packages tender coconut water in PP bottles and the

product will be marketed in India and abroad.

Saftwan believes that bottled tender coconut water

has immense potential, as a natural energy and sports drink. Global associates

will focus on quality and hygiene and their process helps tender coconut

water stay fresh and protected from the destabilizing effects of light and

oxygen for 9-12 months and keeps its natural taste and nutritional

values intact. The company has chosen the PP bottles for

packaging because they are convenient to carry and easily

storable. Safwan says that this technology also offers the

advantages of durability, reseal ability, the ability to place

the product on ice and need of less space for the retailer to

stack the product in the outlets.

Harsha of WINDOORS - Exploring Windows of Opportunities

Harsha K P has ventured into

manufacturing of UPVC doors and

windows. He believes that all the

training programs, which he

underwent at National School of

Business will help him carve out a

niche in the industry. He says

that National School of

Business provides just the right kind of platform

for budding entrepreneurs to take off and NSB's

unique initiatives such as DISHA etc. have skillfully

nurtured his entrepreneurial aspirations.

Harsha wants to provide practical and aesthetic solutions to

modern homes. He says that UPVA is a new concept and can

significantly reduce noise levels in houses with sound proof

technology. He would like to help people lead quality life in

cities through this product. He has set up a design and

fabrication plant at Bommasandra industrial area in Bangalore.

“History will have to record that the

greatest tragedy of this period of social

transition was not the strident clamor of the

bad people, but the appalling silence of the

good people.”- Martin Luther King, Jr.

In today's economy, management graduates are faced with one of the

most challenging job markets in the annals of world history. They

need to update their job search strategy to stand a chance. An

innovative way to do this is to add social media to the mix.

The concept of social media club today is quite different from what it

was only a few years ago. Social media today is not just about

updating status or posting pictures from a party held on the previous

night. Instead it is changing the way we search for jobs, communicate,

learn, share and do business.

There is an imperative today to include the social media in the

framework of higher education because it is literally changing the

world. The Social Media Club at National School of Business was

formed to facilitate interaction among members to explore key issues

facing our society as technologies transform the way we connect,

communicate, collaborate and relate to each other. The Club enables

you to explore your personal and professional passions by helping you

connect with a community of your peers based on both geography and

areas of interest. Our club will ensure that the world of social media

does not become an echo chamber of self-reinforcing thoughts, but is

instead fueled by diversity of opinions and perspectives.

We are starting a discussion on how membership in Social Media Club

can serve as a 'trusted mark' for people to know that someone is

ethical, understands social media and is committed to the

advancement of the industry. Our club has gone beyond being a buzz

phrase and has sparked widespread curiosity and interest in our

network. Needless to say, our students and faculty are now eager to

learn about and use interactive social media tools.

Look. Listen. Join. Learn. Lead.

Interaction

Conversation

Relationships

Passion

Integrity

62

Social Media Club

A film is-or should be more like music than like fiction. It should be a

progression of moods and feelings. The theme, what's behind the

emotion, the meaning, all that comes later. By far the most celebrated

club among all clubs of National School of Business, the Movie Club

occupies a special place in every student's heart. Its tremendous

popularity can be gauged by the fact that it has more members than

any other club.

It has become a trend that everyone in the college would join the

Movie Club, even if he chooses to join no other.

The club

prints the ticket for every movie

premiere and generates

revenue. It also sells some

snacks and soft drinks

during the show. Even if a

m e m b e r h a s m i s s e d

watching the exhibited

movies, he/she can always

view them later. The fact that the

Movie Club has a wide range of

movies which spans diverse areas bear ample testimony to the fact the

club can boast not only of quantity, but also of quality. Keeping all

interests in mind, the club has something for each of its members.

From 'The Shawshank Redemption' to 'Blood Diamond', from 'When a

stranger calls' to 'Hangover', the movies cater to multiple and varied

The club was

started by a few ardent movie enthusiasts with

the aim of exposing NSBians to interesting

and enlightening movies. The club screens

a movie every weekend which is like a

treat for all students.

63

Dan Wolman inauguratesNSB Movie ClubNational School of Business had the rare privilege of having its

Movie Club inaugurated by acclaimed Israeli film director Dan

Wolman. Born in 1941 in Jerusalem, Wolman studied film at

Film Institute of City College- New York and in the New York

University Film Department. He taught at the School of Visual

Arts in New York. He has been a judge in several international

and Israeli film festivals.

backgrounds. The students of National School of Business

students are not merely spectators but knowledgeable about cinema.

This is an attempt to make learning process 'student centric'.

Movie Club

Sports activities keep the body fit and mind agile. National

School of Business offers facilities for indoor and outdoor

sports such as chess, carom, cricket, football, basketball

etc. It regularly organizes sports tournaments to build

competitive spirit among the students.

For a Fit Body and an Agile Mind

Eklavya-The Sports Club

64

EKALAVYYA is the sports club of National School of Business. It was

officially inaugurated on 14th September 2012. The club's vision

is to inculcate the spirit of sportsmanship among the

students and make National School of Business, a

school committed to nurture and showcase the

sports talents of its students all over India.

The Disciple with a NEVER SAY DIE attitude

Logo of EKALAVYA

Ekalavya was the disciple of Guru Dronacharya with a 'never say die'

attitude, unshakeable confidence and uncompromising devotion. The

name aptly echoes the spirit of our sports club.

The logo has the visual of wings of Eagle. Eagle is considered as one of

the most powerful birds. The wings suggest crossing boundaries and

the hunger to achieve more. The shield at the centre depicts winning

attitude and icons in the shield at the centre depict all track and field

events. The blue colour of the wings signifies 'sky is the limit', the

orange colour signifies 'high on energy', and 'vigour', and the red

colour of the font signifies radiance.

Activities

On the 16th &17th of Oct 2012, EKALAVYA had organised the

annual sports day meet with events such as cricket, volley ball,

track events, throw ball & badminton for girls etc. The prize

distribution ceremony was held on 26th Nov 2012 in the presence

of our International institutional partners, France.

We look forward to organise more such events and make National

School of Business one of the names to reckon with in the field of

sports.

Eklavya-The Sports Club

65

Students receiving an award from Prof. Francine MAUBOURGUET and

Prof. Dominique SCHRAAUWERS, members of NSB Governing Council

66

The 2nd International iSME Conference, which was held in

Bangalore, India, from 2nd to 4th November, was co-organized

by the National School of Business (Bangalore, India) and Pau

Business School. The conference was supported by the Special

Unit of South Cooperation (UNDP/UNO). The topic of the

conference was 'The internationalization of SMEs: Emergent

Perspectives

The Special Unit for South South Cooperation (UNDP) is a

subsidiary organization of the United Nations. It is organized

National School of Businss Co-organizes2nd International iSME Conference

Supported by the Special Unit for South Cooperation (UNDP/UNO)2-4 November, 2011. Bangalore, India

The Internationalization of SMEs: Emergent perspectives

in partnership with the Association

Internationale de Recherche en

Entrepreneuriat et PME (AIREPME) and

sponsored by the Pau Béarn Chamber of

Commerce and Industry (France).

Two major scientific journals joined us to be part

of the conference. The Journal of Small Business and

Enterprise Development (JSBED) committed to

publish a special issue on the basis of the best

English papers. Depending on the quality of papers

presented, the Revue Internationale des PME

(RIPME) was to consider and review for

submission (fast track) a selection of French

papers.

Padmabhushan Prof. N. S. Ramaswamy,The Founder Director of IIM-B

Who attended the conference?

Specialists in the theory and practice of international SMEs including:

lSME researchers and educators

lEntrepreneurs, consultants and practitioners

lDoctoral students

lRepresentatives of business and trade associations,

governmental organisations

lAll those interested in iSMEs

2nd ISME Conference Themes

The conference focused on discussions mainly covering the

following topics of interest but not limited to them.

The internationalisation of SMEs

lBusiness Models for iSMEs (BGFs, INVs, etc.)

lStrategic IT for iSMEs

liSMEs and Family business, minority and women entrepreneurs

liSME Knowledge management and technology transfer

lRelationships between MNC and iSMEs

liSMEs in emerging and transition economies

Human aspects in international SMEs

lBehavioral characteristics of entrepreneurial activity

lLeadership, management & HR practices

lManagement of iSME organizational change

lCorporate Governance in iSMEs

lSME international Management Culture

lEthics in iSMEs

Innovations & SMEs

lInnovative and entrepreneurial

strategies for iSMEs

lManagement innovation in iSMEs

lIntellectual Property Rights for iSMEs

lInnovative Supply Chain for iSMEs

lManaging complexity, creativity and

innovation

lResearch and Development in iSMEs

lGreen iSMEs

67

The conference was well attended by management experts from 36 countries,

who deliberated on various themes imparting immense knowledge to NSB students.

We reached the redBus office in Domlur (old Airport road) quite early

and were received warmly by the staff.

After a quick and brief introduction, we were taken for a tour of the

campus and Mr. Phanindra was modest enough to accompany us

throughout the tour.

In about an hour's tour, we were introduced to over six departments,

where the heads of each department passionately explained the

functions of their departments. We got a good insight into the

organization and were amazed by the quality of work they do. Finally

we arrived at the moment for which we were waiting for since last two

days. We had a meeting with Mr. Phanindra for about 30 minutes and

had a brisk exchange of views.

Mr. Phanindra and his team didn't taste the success easily, though their

idea was novel. The first few months were really hard and tested

their nerves. They canvassed on streets and were using all mediums to

reach out to people to increase the traffic on their site. After few

months of struggle, they started tasting the success. They haven't

looked back since then.

We were pleasantly surprised when NSB announced our names for this

assignment. We were clueless about what it would take to meet one of

the fastest growing companies in the world. When the panel headed

by Prof. Sridhar Murthy chose us, the clock started ticking and we just

had less than 48 hours to prepare and conduct the interview. We

collated information about redBus, its founders and growth story. We

did extensive research on the entrepreneurial skills of Mr. Phanindra

and had prepared a list of questions to ask him during our meeting.

RedBus is working out of 3 campuses, which are closely located to

each other in Domlur. The first campus (incidentally where redBus was

started) houses HR function and leadership team. The second campus

has Call Center, Quality control, training and IT (Pilani Soft).

The third campus houses Analytics and Bus operator co-ordination

department. RedBus team in analytics department would slice and

dice the data as received from various sources to check their

performance (as redBus is heavily dependent on internet traffic).

Although redBus is a young company, their growth in a span of six

years has been phenomenal. They have grown organically and have

over 500+ employees who are highly organized and have

collaborative departments, which provide crucial support required by

their business.

Introduction

redBus is the largest online bus ticketing company in

India. It has the largest network of bus operators (350+

and growing) and provides over 10000+ (and

growing) routes across the Indian map. It was

founded by three ex-BITS Pilani Phanindra

Sama, Charan Padmaraju and

Sudhakar Pasupunuri in 2006.

A rendezvous with Mr. Phanindra Sama(Co-Founder, redbus.in)

NSB Team: Poornima and Roshan (MBA Class of 2012)

68

CEO Shadowing

Date: 27-Dec-2012

NSB: What motivated to drive this initiative?

Phanindra: I am a self-motivated person since beginning and it is

growing every day. Luckily, my entire team is motivated and going

strong.

Phanindra: During early years, we took lots of risks to grow this

organization, but off late, we are more cautious and are hiring

experienced people, so that they would bring in a lot of value

additions to the table.

Phanindra: Every day is a challenge to us. There is no day when a

challenge or risk does not exist. Since day one, we have been

challenged to sell a seat which is our core sustenance model.

NSB: Is redBus leadership team a risk taking one or a safe playing one

with lots of planning done much before any decision is taken?

NSB: What are the major challenges faced by redBus?

Excerpts of the meeting

NSB: What would be your strategy for the next 5 years?

NSB: How would you handle conflicts within your organization, as

you have a dual reporting mechanism?

NSB: How are you sustaining the growth rate at redBus?

Phanindra: We have to predict accurately and staff appropriately. We

have been learning on this and so far we have been successful. Also,

we are yet to reach the critical mass to take redBus to the next level.

Phanindra: We have purposefully built this model, for better

oversight, but it is inevitable, and we would resolve conflicts as and

when they occur.

Phanindra: If we advertise through bus or other media, we can

generate more revenue; but we are trying not to go overboard. Our

approach is to take a more sustained and continuous growth path so

that our revenues are predictable and give confidence to investors.

lLeadership is all about leading from front.

lWhen you dream about an idea, believe

in it and pursue till its end.

lExperience does matter, when you are

starting a new venture.

lBe grounded to reality, and grow

slow but steadily, never hit high

gears during initial years.

lNeed to have a very good team

to sustain and grow your

business.

Keytakeawaysfrom ourmeeting

69

More than a Bridge…Our MBA is more than a bridge between your career

goals and their fulfillment. It is designed to not only

prepare you for a career but also to influence your

thoughts and mold you into management

professionals and entrepreneurial leaders of the

highest order. 70

Prof. Y. P. RaoChair Professor, NSB

A Degree from a recognized university (Applicants waiting for

their final year results may also apply. However, such students

will be given provisional admission).

A Test Score: We accept scores of all management admission

tests to ensure that there is no discrimination of applicants

based on the test they have taken and to ensure equal

opportunity for all well-qualified students to be in the program.

An applicant who has not taken any one of these tests is

required to take the National School of Business Test, which will

be administered to the applicants on the day of personal

interview.

Interview: Personal/Telephonic

In admitting candidates, the selection committee will consider

academic performance and test score, performance in the

interview, prior work experience, level of maturity and

motivation, ability and willingness to make a commitment to the

graduate study in business, extra curricular achievements,

honors and awards.

Application Procedure

Application Checklist

STEP 1. Send paper based application form OR Apply online

(www.nsbindia.org)

STEP 2. Once your completed application is submitted, our admis-

sion officers will get in touch with you within three working days to

schedule interview.

All the applicants are advised to check the application for its

completeness. Ensure that the application packet includes the

following:

l10th Standard Certificate

l12th Standard Certificate

lDegree mark sheets for all years/semesters/trimesters

lDegree Certificate (Provisional/Official), if available

lCopy of the test score

Follow us on

Admission Hotlines

Email: mba@nsbindia.org

+ 91 937 9 244 007

+ 91 937 9 244 004

Fee StructureAdmission Fee: ` 20,000

Tuition Fee: ` 95,000 per semester

Fee includes: University Fee, Examination Fee, Books and Materials,

Additional Certification Courses, Memberships to Academic Clubs &

Associations, Welcome Kit etc.

Hostel Fee: ` 36,000 per semester

Overseas Study Tour (Optional): ` 45,000

Search word: National School of Business

Admission Requirements

Eligibility for Admission

71

Scholarships National Educational and Social Trust, a

charitable organization, has given a

scholarship fund of ` 70 lakh for the year

2013-14, to help deserving students enrolled

in NSB MBA program.

Your application will be simultaneously reviewed for

scholarship grant and the decision is conveyed along with the

admission letter.

lAllahabad Bank

lAndhra Bank

lAndhra Pragathi Grameena Bank

lBank of Baroda

lBank of India

lBank of Maharashtra

lCanara Bank

lCentral Bank of India

lCentral Co-op Bank Ltd.

lCity Union Bank Ltd.

lCorporation Bank

lDena Bank

lThe Jammu & Kashmir Bank

lIndian Bank

lIndian Overseas Bank

lKarnataka Bank Ltd.

lKarur Vysya Bank

lOriental Bank of Commerce

lPunjab National Bank

lState Bank of Hyderabad

lState Bank of India

lState Bank of Mysore

lSyndicate Bank

lUCO Bank

lUnited Bank of India

lVijaya Bank

List of banks that provided educationloans to our students

#33, 22nd Main, I Cross, Phase-II, J P Nagar, Bangalore-560078Ph: +9180 30251440-41. Fax: 91-80- 30251449

URL: www.nsbindia.org Email: mba@nsbindia.org

NATIONALSchool of Business

Admission Hotlines: 0 937 9 244 007 / 0 937 9 244 004

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clai

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Mr. Bernard CIER

EDITOR in CHIEF

of ESPACES PREPAS, France

Prof. Francine Maubourguet

Head-IR, ESC-Pau, France

Dr. Thierry Lorey

Professor, ESC-Pau, France

Mr. Trinh-Xuan

President, Chamber of Commerce

& Industry, City of Pau, France

Dr. Patrice Cailleba

Professor, ESC-Pau, France

Mrs. Sancerne Gaelle

Program Associate, ESC-Pau, France

Mr. Pierron

Regional Director

IBM, France

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